Chapter 1090 The Importance of a Sleek Shell

Compared to the previous cautiousness, this time the Ministry of Telecommunications seems to be very confident in the internal system and the technology it has mastered. Therefore, no single place was selected as a pilot.

Instead, the four communication companies were allowed to start the mobile phone real-name system business from the first-tier cities, and then extended to the second and third-tier cities. As for the backward township areas, it will take three to five years to gradually popularize it.

It seems a bit aggressive to start in all first-tier cities, but considering the underdeveloped network and communication in grassroots townships, it is given another three to five years to gradually popularize it.

Such a plan should be fast and steady. It can be said that everyone is very satisfied from top to bottom, but there is a little doubt about how to guide citizens to actively apply for real-name mobile phone cards.

Some people think that there is no need to give any preferential policies. After this policy is officially launched, all mobile phone cards in first-tier cities must be real-name.

There are only these four communication companies in China, as long as they have a unified caliber. Then this policy can be implemented well, without having to worry about holding any activities and discounts to guide.

And these days, except for a very small number of people, most mobile phone users change their cards very quickly. One number for working outside, one number for going home for the Spring Festival, and another number for working in another place next year.

So with such a fast and frequent number change, it will only be one or two years at most. When the mobile phone real-name system is extended to the lower levels, maybe one time when going home for the Spring Festival, or one time when changing places for work, the previous non-real-name mobile phone number will be changed to the real-name system.

Yang Dongxu has no opinion on this. After all, there is no need for him to jump out and be a good person for things that can be done without giving discounts.

The questionable point is: whether to cancel the roaming fee.

The mobile phone real-name system is very helpful for stabilizing customers, so the four major communication operators naturally responded to this policy actively. But the mobile phone card after the real-name system is obviously not like the previous mobile phone card, which is in arrears while playing. If you feel that the arrears are too much, just throw it away and change a mobile phone card.

The real-name mobile phone card needs to be cancelled at the business hall when it is no longer used, and the mobile phone card cannot be in arrears when canceling, otherwise it will definitely not be cancelled.

Therefore, as long as the real-name system is used to apply for a mobile phone card, the mobile phone card is basically bound, and the frequency of mobile phone users changing cards will be greatly reduced.

But if the roaming fee is not cancelled, what should be done with the bound mobile phone card during the holidays, or if you forget to cancel the mobile phone card when you go home, and go to another place to work next year?

Therefore, Yang Dongxu's suggestion is to appropriately reduce the roaming fee, so that a person can travel all over the country with a real-name mobile phone number. Naturally, the customer can be bound more firmly, rather than having mobile phone users constantly go to the business hall in a troublesome way.

And for this, communication operators are naturally unwilling to consider their own interests. After all, mobile phone roaming fees are also one of the major sources of income for communication companies at present, and it is very painful to be cut with such a knife.

"Reducing the frequency of mobile phone users changing their mobile phone cards is of great help in improving customer loyalty to communication companies and consumption stability.

And real-name mobile phones also have a certain deterrent effect on preventing some fraudulent text messages and other illegal activities. In other words, this matter is beneficial to our communication companies and to the country's management of regulating the chaos in the communication industry.

But we cannot turn this beneficial thing into a trouble for mobile phone users. Considering customers and improving service quality from the perspective of customers is the quality that an enterprise should have to become bigger and stronger." Yang Dongxu said.

He proposed the view, so he naturally had to stand up. Of course, while standing up, he also had to emphasize his catfish effect. From the perspective of customers, it is undoubtedly in line with the requirements of the top management to exercise muscles in the communication industry. But the other CEOs must be fed up, after all, this will make them lose a lot of money.

Of course, Yang Dongxu will not offend all these people to death, they are all colleagues, and they are all people of status. He has not yet reached the level of thinking to dare to die generously for the people of the world.

So after sorting out a commanding point, seeing that the CEOs of other communication companies looked unhappy, he continued to say: "If it is troublesome to cancel the roaming fee, I have another compromise, one is to change the card for free in different places.

For example, a customer works in Shenzhen this year, but moves to Shanghai next year. Then he can go directly to the business hall of Shanghai mobile phone card to apply for migration service and move the place of origin from Shenzhen to Shanghai.

This method is beneficial to all of us and can further bind customers. After all, many customers use China Unicom in this place this year, and they may use China Mobile when they move to another place next year."

This method made several CEOs look much better, and they felt that Yang Dongxu, who always did nothing, finally said something human. In this case, at most, it would increase the business of a business hall. But it is still worthwhile to bind a customer in this way.

And it does not affect the collection of roaming fees, after all, you do not launch this business. When people really go to work in other places, they cannot apply for number migration. The most likely approach is that the mobile phone user throws away this mobile phone card and applies for another one, then the binding of customers will lose its meaning after the real-name system is launched.

What’s the difference between this and the previous non-real-name system where everyone just changed their mobile phone number when they went to a place?

What's more important is that there is no need to reduce or even meet roaming charges. Anyway, if you move to another place to work and you cannot transfer your number, your mobile phone card will be thrown away and replaced with another one. There is no roaming fee in this case.

Therefore, communication companies will not lose anything, and those who are on business trips abroad will indeed have no loss as roaming charges are still being collected. Therefore, everyone nodded in support of this proposal.

"What about going home for the holidays? Now I will stay at home during the Spring Festival for at least a week and at most a month or two. How about the roaming charges for using mobile phones during this period?" Minister Huang asked.

Several bosses were relieved again, and Bai Feng couldn't help but glance at Yang Dongxu. It's just that this guy can arrange the implementation of the real-name system if he has nothing to do. He doesn't have to ask for roaming fees.

Now Minister Huang clearly feels that from the customer's perspective, what Yang Dongxu just said, he cannot let a new policy make it easier for him, but trouble his customers. He agrees with it.

Because for the communications industry that wants to go global, this is a service that must be implemented. Otherwise, in foreign countries, you are not the only four companies to choose from, there are many other communication companies. Therefore, these muscles must be exercised.

"Apply for a roaming monthly subscription service, for example, 30 yuan for a roaming monthly subscription service, and get 30 minutes of free call time. Then after applying for this service, if you make calls to other places in the country where the mobile phone card is not located within a month, you will not be charged for roaming services. , only the long-distance call charges will be charged," Yang Dongxu thought for a moment and said.

Minister Huang looked at Yang Dongxu with interest. It was obvious that the cancellation of free shipping just now meant that he was charging an exorbitant price and had to pay back the money. Mobile phone card migration and roaming monthly subscription services are undoubtedly Yang Dongxu’s real purpose.

Of course, if possible, Yang Dongxu would naturally want to do it in one step and cancel the roaming fee directly. But this thing is not something he can do just by thinking about it. Leaving aside the technical aspects, the current environment alone makes it impossible to take such a big step, otherwise it will be easy to mess up.

In the last life, it was not until 2017 that the three major operators jointly announced the cancellation of domestic roaming fees. And this year is only 2002. How can the gap of fifteen years be overcome in one step?

So what he can do now is to open a window first to facilitate mobile phone users. Let the operator make some changes in advance, and then plan them step by step. When the technology is further in place and operators see that although roaming charges are delicious, they are not something they can't let go of, they can simply cancel them.

"The roaming monthly subscription service is actually not less profitable than charging roaming fees. In fact, in my opinion, canceling roaming fees will make more money than actually charging roaming fees." Seeing Minister Huang supporting himself, the other bosses were silent and Yang Dongxu said. .

Bai Qian rolled her eyes. This guy kept going around and around.

Looking at the reactions of several people, Yang Dongxu touched his nose and decided not to talk about it anymore and said: "Roaming charges are actually suppressing the occurrence of mobile phone charges.

For example, for people with average incomes, a few hours of casual phone calls at home during the holidays will cost hundreds of dollars in phone bills. Most of them cannot afford this consumption.

Therefore, when I go home during the Chinese New Year, I try not to make phone calls. Even if I answer the phone, I say a quick word and then hang up. Unless there is an emergency, you really won’t get much money from this roaming fee.

But it's different when applying for this roaming package. First of all, you can charge 30 yuan directly. A 30-minute free call may last a day or even one phone call.

Then the user knows that he has a roaming package and only charges 30 cents per minute for long distance calls instead of high roaming charges.

Isn't it common to contact someone from another place to say New Year greetings at the same time, or to talk on the phone with a girlfriend in another place for half an hour? In total, this actually saves more money than not making phone calls. But the customers were happy. "

Yang Dongxu's words couldn't help but make several people fall into deep thought, while Minister Huang's eyes flashed with a bright light.

In fact, his ideas and views are not very profound, and they are not unexpected by many people. I just think that what people say doesn't work, or maybe the current corporate-oriented thinking is too serious.

For example, there is no businessman who does not suck blood. How can a businessman make money if he does not suck blood?

But domestic companies are very interesting, that is, I lie on your body to suck blood, and you still call me "I am father". If it's okay, I will punch you twice. I feel very awesome. Therefore, there are always many conflicts and unpleasant things happening.

Foreign companies are different. They are very good at this. I lie on your body to suck blood, and I am willing to serve you as a grandson. Then before you know it, you empty your wallet just when you feel like you really are God.

Therefore, in the eyes of most people, foreigners are civilized, and product quality and service are good. But in fact there is no difference in the nature of businessmen. It's just that one forces you to be deceived, and one is willing to be deceived.

It is precisely because of this that as the domestic market continues to open up to the outside world in recent years, foreign companies have begun to become popular. At this time, if many domestic companies really have poor technology and their products are not as good as people, forget it.

But the products are obviously better than those from foreign countries, so why can’t they be sold?

At this time, a large group of entrepreneurs or experts jumped out and began to scold the Chinese people for worshiping foreign things and being spineless. Everything seems to be better abroad, and the moon abroad is rounder than at home.

Yang Dongxu has always scorned people who worship foreigners and favor foreigners, but in this matter, he stood on the side of these people who worship foreigners and favor foreigners.

Spend the same money and sell the same products. One gives you the feeling that "I don't want to buy, don't buy, don't buy, get out", while the other one serves tea and water as soon as you enter the door, calling you "you". If it were you, which one would you spend money on?

When many foreign companies began to localize and began to bully customers, domestic companies finally realized the importance of service and began to improve.

Although foreign companies seem to be operating worse and worse in China, it seems that domestic companies have finally risen and are better than these outsiders. But in fact, they have already made a lot of money.

And in the international arena, they still provide high-level services and quality. Those products and services that are not affected by the localization of "big stores bullying customers" still make many domestic companies unable to compete.

So in Yang Dongxu's view, the improvement of hard power in the rise of the domestic economy is indeed gratifying. But there are too many areas that need to be strengthened in terms of soft power. It is better to do it earlier than later, so that you can have your own combat effectiveness in the international arena earlier.