Chapter 1106 Ma Fengyun's Dilemma

Ma Fengyun has been a bit overwhelmed recently because eBay has blocked him too thoroughly. All channels that can be linked to the Internet have been completely blocked, not to mention the direct channel for Internet publicity.

So he can only give speeches everywhere, appear on TV, etc., just like those who sell fake medicine.

But even so, he has never bowed his head like Yang Dongxu. Compared with the excitement and excitement of getting investment when he just started his business. Ma Fengyun, who is also growing like his own company, has actually realized that he has fallen into a big pit.

Although he is now the boss of Alibaba, and he holds the most shares. But one day he suddenly realized that the core of his company is not Ma, but Yang.

Everyone thinks that the most important thing about a shopping website is the website, after all, the website carries customers, merchants and transactions. If the website is not done well, everything is useless.

But after working hard to make the website in his hand, Ma Fengyun found that although the website is important, the shopping website revolves around another core, which is Alipay.

If Yang Dongxu had not appeared, Alipay would belong to Ma Fengyun. Then Ma Fengyun is holding a trump card in his hand.

When Alibaba was developing, Ma Fengyun had insisted again and again, but the situation was stronger than the person. If he wanted to develop faster and better, he had to introduce capital. After all, the Internet is really a money-burning thing.

But even with so much capital, the entire Alibaba almost lost control, and he almost had his nest taken over by someone else. In the end, he was able to turn defeat into victory because he held the trump card of Alipay.

When shopping websites were no longer centered on the website, but began to revolve around payment numbers, he easily took control and kicked out those shareholders who had ulterior motives one by one.

After all, without Taobao, I can still make Tmall, and even Tengu. Mastering Alipay's big data flow is simply a sure-kill weapon.

But now this weapon does not belong to him but to Yang Dongxu, and a core has been held by someone else. After giving away the control of the website, Ma Fengyun felt that he was going to pack up and leave.

Although Yang Dongxu was optimistic about him from the beginning to the end, and was optimistic about the future of the shopping website, and believed that he would never interfere. But there was an extra boss above, which always made people feel uncomfortable.

So after some negotiations, the situation still did not change. Ma Fengyun, who was having a very difficult time, announced another major decision. Taobao website would not charge any store fees for merchants for three years again.

This news has been announced, and Taobao merchants are so happy that they want to set off firecrackers. But there is not much optimism in the outside world. Everyone feels that Ma Fengyun is struggling to survive under the full blockade of eBay. Even eBay itself thinks so.

So they still go their own way and discuss the issue of store rental fees with merchants. In order to unify the mainland website shopping market, the advertising fees invested by others are simply astronomical.

Now there is only Ma Fengyun left struggling, and it seems that he will not struggle for long. So the people of eBay feel that it is time to harvest leeks.

"Don't care what they do. If they pay us, we will continue to advertise. If they don't, we will get out of here." Yang Dongxu was on the phone with Qiu Bosong in the car on the way to Huaxiu.

eBay, which has found that it has no rivals in the field of shopping websites in China, has undoubtedly been a little arrogant recently. It not only ignored Ma Fengyun's dying struggle. It also began to feel like straightening its back and looking down at the advertisers who had been begging for it before.

It seems that it thinks that it is the only shopping website in China. If the website does not advertise for them, then there will be no advertising income in this area. So should the original inflated advertising fee be appropriately reduced?

Of course, the reduction must be significant, because this is their own unique business. So the other party cut the advertising fee in half right away.

In fact, when signing the contract before, Yang Dongxu realized that there would be such a day. Because eBay used the excuse that the single advertising fee was too high.

They are not willing to sign long-term contracts. Not to mention the general rule in the advertising industry that they sign contracts for one year, they are not even willing to sign contracts for half a year or even one quarter.

They said they wanted to pay monthly, which meant that after the advertisement was released this month, they would discuss whether to sign the contract next month. Of course, in order to show their sincerity, the price of the short-term contract could be increased.

Signing such a contract obviously means that they feel that they don't want to be the sucker anymore after they have killed all the domestic shopping websites or the buds of shopping websites.

So in the signing of the advertising contract next month, eBay, which was already a little bit floating, lost its previous enthusiasm and enthusiasm. It became procrastinating and began to be cautious.

And Yang Dongxu is obviously not a person who is used to such a temper. He doesn't care about cooperation or not, and there is no way to reduce the advertising fee. Besides, the other party's despise of Ma Fengyun has already failed in its strategy. It's only a matter of time before they get out. Why give them face?

"You don't think highly of eBay?" Qiu Bosong seemed to hear something from Yang Dongxu's voice.

"I'm not pessimistic about eBay. They are originally a big international giant. What qualifications do I have to look down on them? I just think more of the Chinese people's obsession with the word "free." Yang Dongxu said with a smile.

It is said that free is the most expensive luxury, but this trick has been tried and tested no matter which industry it is used in. Of course, it is precisely because of the free signboard to attract merchants, good and bad, that Alibaba's reputation is not very good in later generations.

Even Ma Fengyun stood up and explained: "People believe that they can buy Rolex online for ten dollars. What can I do?"

Seemingly innocent, but actually a bit shameless. It caused a lot of complaints online. You also know that you can't buy a Rolex for ten dollars. So why do you allow such merchants to open stores on your website?

In short, considering that he doesn't know his wife is beautiful and makes 100 million, everyone is the eldest brother, let alone the second brother. The reason why Ma Fengyun has better positive reviews is that he has indeed made more attempts and changes.

Or he has obtained the true inheritance of part of the American market, compared with other companies that love to buy or not to sell. He has achieved a certain degree of respect for consumers and given consumers certain protection. Let consumers be more willing to pay.

The next day Yang Dongxu flew to Shenzhen.

When he arrived at Bao Xiaomei's office at the headquarters of Huaxiu, the other party directly handed over a document listing the names and prices of various international superstars.

After these years of development, Huaxiu is not only one of the world's largest textile manufacturers. Huaxiu clothing has also made a certain name for itself, at least it is well-known in China.

But with the continuous invasion of foreign brands, coupled with the fierce competition in the international market. Although the brand of Huaxiu Clothing is improving, the speed of progress is not fast.

In today's market competition, standing still is equivalent to regression, and too little progress is also regression. Because the gap between you and your peers is widening.

In order to break this deadlock, Huaxiu is preparing to launch a new round of publicity plans. And it is a big deal from the beginning, from sports to film and television to some wealthy people's private customization. In order to enhance the popularity of its own brand, Huaxiu is ready to bleed heavily this time.

"Start with basketball and football, and launch new sportswear. Zidane and Ronaldinho's clothing advertisements are about to expire, I will say hello to Barcelona and sign them first. If Beckham can be signed, then the football aspect will be almost the same.

Yao Ming is one in basketball, and then we will try to get Kobe. Film and television superstars are selected from movie stars, both men and women, and it is best to take some red carpet dresses as publicity photos." Yang Dongxu said after taking a rough look at the list in his hand.

"Is there only Yao Ming in China? Is it a bit" Bao Xiaomei asked.

"What can I do with the domestic environment like this?" Yang Dongxu shrugged helplessly.

It's not that he doesn't want to use domestic stars, especially those sports stars he also wants to use, such as Liu Xiang, Li Na, or Lin Dan, these are all potential stocks that can be invested.

But it must be said that compared with the commercial value of sports stars in foreign countries, the commercial value of domestic stars seems a bit tasteless.

Can you believe that the income of an Olympic champion mainly comes from championship rewards and ordinary wages? The commercial income is almost zero.

Except for Li Ning who created his own brand, every one of them is simply scum in the commercial value of sports stars in China.

Even if many people have received sky-high contracts, most of them are products of foreign brands. Even if there are spokespersons for domestic companies, the advertising and promotion methods are embarrassing.

In the United States, let alone Olympic champions, the champions of a state competition in their own state can bring out the same commercial value as movie stars. On the other hand, in China... Forget it, he doesn't want to say anything.

Unless the current relaxation of athlete policies can be instantly run to 2010. Athletes can appear on variety shows or guest-star in movies, otherwise, from a business perspective, it is better to sign them than to sign foreigners for the same amount of money.

At the same time, it is a bit annoying that if your brand is worn by many celebrities abroad, then you will sell well in China. If only domestic celebrities wear it, it is not well-known abroad. Then consumers will feel that you are a level lower, which obviously does not conform to Huaxiu's new brand positioning.

Huaxiu, which already has a certain degree of popularity and market share, is ready to take the route of boutique luxury and become an international brand of clothing. Therefore, inviting international superstars to be brand spokespersons is inevitable. Since there is no way to bypass Yang Dongxu and he doesn't like trouble, he will naturally go straight to the point.

"By the way, are your relationships in Russia still good?" Bao Xiaomei nodded and glanced at the spokesperson choice that Yang Dongxu circled with a pen.

"It's OK, what's wrong?"

"The cotton purchase in Russia has already started this year, but for some reason, it's not as active as in previous years. This year, the other party is a little slow. I asked someone about it. It seems that someone came in to disrupt the situation, and the other party's background is not simple. I don't have a good solution for the time being."

"Didn't you sign the order contract before?" Yang Dongxu raised his eyebrows.

"This year, it just happened to be at the end of the contract, the key point of signing a new round of contracts." Bao Xiaomei said.

"Could it be a double act?" Yang Dongxu rubbed his chin.

"I suspected so before, but after asking someone to investigate. The farmer seems to be very willing to cooperate with us. After all, the cooperation in the past few years has been very pleasant. The price we offer is not low, and the payment has never been delayed.

This time, it seems that because an official of the other party's exporter and several international textile tycoons have been in frequent contact some time ago, some procedures have been delayed. After all, such international trade requires the government to sign."

"I'll ask someone first, and you can continue to follow up. At the same time, we can expand our supply again. Whether to sign a contract is another matter, but the attitude should be shown first. After all, from the perspective of transportation cost alone, although the cotton from Russia is close, the price is not the cheapest, right?" Yang Dongxu said.

Bao Xiaomei nodded. As the largest textile producer in Asia and one of the top textile and clothing exporters in the world, she naturally has to show her temper sometimes.

In fact, she didn't want to tell Yang Dongxu about this matter, as she could solve it herself. After all, if she couldn't do this little thing well, how could she manage Huaxiu?

It was just that she happened to meet Yang Dongxu today, so she mentioned this matter.

"What do you think about Zhuo Qing'er not returning to China for more than half a year?" After talking about business, Bao Xiaomei couldn't help but talk about personal matters.

Because they both work in Huaxiu and have a good personal relationship with Yang Dongxu. In addition to the common ideals, Bao Xiaomei and Zhuo Qing'er gradually became besties.

Bao Xiaomei has let go of her lifelong affairs so it doesn't matter, but Zhuo Qing'er is obviously still deeply involved in it.

"That." This unexpected turn made Yang Dongxu touch his nose in embarrassment.