Chapter 1141 The Importance of Brand Reputation
Hurricane Plaza on Wentao Road is now one of the most lively places in Hangzhou. Some people even say that a new CBD center of Hangzhou has been created here. It has even become one of the must-see places for some tourists when they come to Hangzhou.
Compared with the customs street in the scenic area, the pedestrian street on the side of Hurricane Plaza is much simpler and more crude. It is directly a snack street with all kinds of snacks from all over the world.
In addition to various clothing stores, jewelry stores, and small commodity stores, you feel that you haven't had enough shopping after walking in, and then a day has passed.
In addition to food and entertainment, there are also supporting high-end hotels, SPA centers, fitness centers, cinemas, and a castle house that children like very much.
In short, whether it is shopping, shopping or playing, if you don't want to go outside Hangzhou, then Hurricane Plaza has almost become the first choice for Hangzhou citizens and foreign workers.
Wang Qing accompanied Yang Dongxu to inspect the building. The success of Hangzhou City Complex. Hurricane Construction has completely distanced itself from other domestic real estate companies.
This year, three more first-tier cities' urban complexes have been launched, and the person in charge is still Wang Qing. Wang Qing is now one of the core executives of Hurricane Construction and is highly valued by Yang Dongxu. In addition, he is a talent selected from within the company, and has a good relationship with General Manager Zhao Yu and others.
"Pay attention to cooperation with Sanwan Travel Agency. Tourists who come to our side for shopping can be recommended to visit the West Lake at Xinghai Hotel, and tourists there can also be recommended to come to our side for shopping. Only by achieving two-way circulation can the benefits be maximized.
Of course, it is not limited to Sanwan Travel Agency, and other travel agencies can also cooperate. You can grasp the degree of this yourself. Sanwan Travel Agency is our subsidiary and must be taken care of, but taking care of it does not mean that we will not do business with other people."
Yang Dongxu communicated with Wang Qing while walking.
The group of six or seven people attracted the attention of many people, and some people recognized Wang Qing's identity. So Yang Dongxu was particularly curious about Yang Dongxu, who seemed to be walking in front and saying something.
Wang Qing kept nodding, and the group first looked at the mall, and then went to the pedestrian street to take a look. Especially the sanitary environment, and whether there was any overcharging behavior were the focus of Yang Dongxu's attention.
After a stroll, it was already noon. He didn't go anywhere else and went straight into the employee cafeteria upstairs.
Seeing that there were quite a few people in the cafeteria, Yang Dongxu asked curiously, "Is the cafeteria open to the public?"
"It's not open to the public. It's mainly because it's troublesome for employees hired by some merchants to order their own work meals. So we found the cafeteria to discuss it, and then we held a meeting to study it. We opened the cafeteria card to these merchants.
However, they eat at the original price, without the food allowance of our company employees. But even so, it is much more cost-effective than eating out, and it is also very convenient for these business owners.
In fact, in addition to these merchants, the companies in the office buildings upstairs are the big ones. So many people make a lot of money whether they take out or set up a cafeteria.
But after research, taking over all these businesses will put too much pressure on our own cafeteria. And it will also have a certain impact on the snack street downstairs, as well as those restaurants, so we didn't take it." Wang Qing said.
Yang Dongxu nodded. The business cannot be monopolized by one company. Everyone can make money to make it more prosperous. It is no problem to set up a canteen for your own employees, or even accept a merchant employee to eat.
After eating in the canteen, everyone will go out to try the business of the pedestrian street and small restaurants. But if the canteen becomes a customized meal for office employees, it will definitely have a certain impact on the catering industry.
Instead of cooking, several people lined up with trays to get dishes and rice and found an empty table to sit down.
"How are the three new projects going?"
"The land has been sorted out. Now the project department has started planning, and is purchasing building materials and recruiting workers. Construction can start in June at the latest." Wang Qing said.
"What about preferential policies?"
"Basically the biggest discounts. In addition to policy and tax incentives, even the land price has given a lot of concessions." Wang Qing couldn't help but get a little excited when he said this.
The domestic real estate market was a little deserted because of the brakes from the top last year, but it has slowly become popular again at the beginning of this year. So now many high-quality plots are in great demand, especially high-quality plots with a large enough area to build urban complexes. Each one can be auctioned at a high price.
So Hurricane Construction can actually acquire land at a low price, which is a very amazing thing. And this kind of land acquisition not only relies on relationships, but also relies on its own strength and high-quality projects. This has to be said to be a high affirmation of the urban complex project. As the person in charge of this project, Wang Qing is naturally proud of it.
And the low-price acquisition of land is actually within Yang Dongxu's expectations. After all, the successful case of Hangzhou's urban complex is here. Anyone who is not blind can see that there is such a high-quality urban complex, which has a driving force for the surrounding business.
Giving Hurricane Construction a little benefit can make multiple CBDs in your city, and then the surrounding land prices will soar instantly. The discount for Hurricane Construction is actually just a drizzle.
"I won't talk about the early construction, we do this. The later management has to keep up, especially the property side and the reputation of the merchants must be well checked.
Don’t let a bad apple spoil the whole pot of soup. The urban complex is one of our company’s current flagship products. This sign must be established. "Yang Dongxu reminded.
"I know that the property management has taken bribes and merchants have sold counterfeit and shoddy products. There have been several incidents in the mall. I have dealt with them seriously.
And after the merchants move in, there are also provisions for the division of responsibilities in the contract. So for those who do not change after three warnings, we have the right to forcibly evict the other party, and we will not refund the shop rent. "Wang Qing said.
Hurricane Plaza shops are very popular, and the rent of popular shops is naturally not low. So having such a contract is actually a deterrent to merchants who cheat.
"It's good that you understand. "Yang Dongxu was very satisfied with Wang Qing's approach.
The urban complex is just as he said, it is to be built into another shining signboard project of Hurricane Building. We can't just want to rent out shops and collect rent, and then recruit all kinds of monsters and monsters, and finally make the whole Hurricane Plaza smell bad.
In fact, even if there are counterfeit and shoddy products, it is a matter between customers and merchants. The Plaza can be pushed clean. But Yang Dongxu obviously doesn't want to play this kind of edge ball.
But he really wants to make Hurricane Plaza a golden signboard, when many people go to other places to buy things in the future, even brand stores will be cheated.
For example, buying jewelry in a gold shop can actually be attracted by the magnet. When there was a credit crisis between merchants and customers before. The first thing everyone thought of was that they could buy things at Hurricane Plaza with confidence.
Then this signboard has transformed into a golden signboard. And with other later Hurricane Architecture is still unique and can completely distinguish itself from the imitators. By keeping this golden signboard, even if the domestic real estate development enters a saturation period in the future, Hurricane Architecture can still make a lot of money.
Not only Hurricane Architecture, but also Millennium Supermarket and other industries under Yang Dongxu are actually taking this path. No one knows better than him how valuable a brand that can reassure the public is when there is a crisis of trust.
After dinner, Yang Dongxu came out of the mall and got in the car.
Zhang Cheng also got in the car with him. After Sun Yi began to want to get married more and more, Zhang Cheng began to slowly take over her work.
However, because Yu Yi is now the director of the company's administrative department, Zhang Cheng's focus is now shifted to being an assistant to Yang Dongxu, the chairman.
"Keep an eye on the show, and call me if you have any questions. "Yang Dongxu said to Zhang Cheng.
Zheng Cheng is the assistant to the chairman promoted from within Hurricane Construction. The person Li Ji was asked to find was going to be in charge of the work at Rising Sun Technology.
Since last year, the brand building plan of Huaxiu has begun to be vigorously carried out. Every superstar signed not only makes ordinary people astonished, but even some saintly bitches say that if all the money is donated to the Hope Project, how many primary schools can be built.
It also set off a bloody storm within the industry, especially for some big brands. Every superstar signed by Huaxiu is a serious outflow of resources for them.
So many international brands began to join forces with Huaxiu to compete for spokespersons, but Huaxiu could not sign old superstars, but could use Yang Dongxu's Sign a new star who can become a big hit.
Therefore, the competitors in the industry can only watch helplessly as they have blocked the superstar resources of Huaxiu. However, Huaxiu's fame is getting more and more popular with the rising popularity of the new star, and it is impossible to block it.
As the new star continues to become popular, some commercial endorsement activities will naturally follow. Therefore, some superstars began to come to China for publicity, and Hurricane Building has many squares, which is naturally the best choice for publicity activities.
When the time comes, the TV station will interview, and the media and newspapers will follow up to promote. This is another pragmatic approach to brand awareness, and it is also one of the most effective means to convert the fans of these big stars into their own customers.
"I know. "Zheng Cheng nodded and wrote it down in the notebook in his hand.
Then he told Yang Dongxu about today's schedule. After today, he probably won't see the boss for a long time.
For his boss's work mode, he has figured it out for so long. That is, when he sees the boss, he arranges all the important things first and puts other things off.
After the important things are done, the boss doesn't disappear. Then make arrangements for other things. The best way to contact the boss is by phone, not to report work in person.
Because let alone him, sometimes even the general manager Zhao Yu and Yu Yi, who have a good personal relationship with the chairman, don't know where their boss is. How can he report work in person often?
"How is the arrangement of Yu Yi in the project department in Yanjing?" Yang Dongxu asked.
"It has been arranged before the New Year, but it will start as an agent. There is a project that can be completed in the first half of this year, and the company's senior management held a meeting last week. Prepare to convert the person in charge of the project completed in the first half of the year to a regular person, so that when this project is completed. He can take over the next project immediately. "
"Well. "Yang Dongxu nodded and said nothing.
As the big boss, he doesn't need to participate in the internal game of the company. He can just watch from the side. When he participates, it means that the people below are doing things that make him very dissatisfied, and someone is going to be unlucky.
All the company's senior executives sometimes have complicated feelings about him as a big boss. He is a hands-off boss. He doesn't ask about many major decisions, and the company's senior executives have some in their hearts.
If they are too involved in the management of the company, these people will feel restricted everywhere and unable to move freely. In short, everyone seems to have been trying to find a suitable distance.
At present, the distance between him, the big boss, and the company's top management is undoubtedly very suitable. He has a strong control over the company, but he does not restrict the power of the company's top management, allowing the top management to freely display their strengths.
In fact, everyone is quite comfortable getting along like this. Of course, if Wu Aibing's sword hanging over his head is not waved from time to time, making them a little scared, then their life will be more comfortable.
But this idea is obviously just a thought.