Chapter 1150 Auction Part 1

Yang Dongxu did not reply to Matthew immediately because this proposal report involves too many things, especially the research and development of funds.

Don’t look at it as just a battery problem, but it is just such a battery. The R&D cost invested may be higher than the current R&D cost invested by BMW Motor Company in the company’s engine.

But it must be said that this proposal is correct. If BMW Motor Company can really solve the battery aging and endurance problems of hybrid cars, it does have a trump card that can expand and even seize the market.

Unlike the Chinese people’s car buying habits, the Chinese people’s car buying habits are incomprehensible to many foreigners. After all, it is a common thing for people all over the world to swell up their faces for face. But there are few people in the world who can do it as extreme as the Chinese.

Or in foreign countries, there are more people who pay attention to practicality. After considering the economic pressure, they will choose cars that they can afford.

In China, when someone in your village buys an Audi or a Mercedes-Benz, even if there is no money in their pockets. Everyone is rushing for luxury cars, not to mention domestic cars, joint venture cars don’t feel good.

So in the true sense, whether it is a hybrid car or a pure electric car. In fact, there is a bigger market abroad than in China. There are two reasons for this phenomenon.

One is the environmental protection problem of the European Union, especially in Germany and Switzerland. When they say environmental protection, they are really environmentally friendly and everything is aligned with environmental protection. Therefore, for hybrid cars with lower emissions, as long as the battery problem is solved, even if the endurance problem cannot be solved, they can tolerate it for the sake of environmental protection.

As for the United States, although it talks about environmental protection, Europe is really environmentally friendly, and the United States is just talking about environmental protection. Because this country is the most wasteful and least environmentally friendly in the world. So the real reason why hybrid cars can open up the US market is not environmental protection but saving.

It is true that Americans like high-horsepower cars. Men either drive Harley or Hummer. But the premise of playing high-horsepower cars is that you have to have money. Americans are rich, but only a small number of them are rich. Most people are actually ordinary office workers and moonlighters.

So for most ordinary families, in order to save money, they are actually willing to drive some light cars. This is also the main reason why Japanese cars can occupy the American car market. Economic saving is almost a problem that ordinary families will consider when choosing a car.

Since the success of Japanese cars has proved the correctness of this point, once the hybrid car is successfully developed, it can easily break the barriers set up by the European and American markets for BMW cars, thereby occupying the European and American car market share.

In fact, although BMW cars are luxury cars in China, their situation abroad is actually somewhat embarrassing. For example, compared with Volkswagen and BMW in Germany, Maserati has no advantage at all, and is even at a disadvantage.

Let's take the route of Japan's energy-saving, environmentally friendly and lightweight cars. Japan is almost at the extreme in this regard, and you can't catch up if you want to. In terms of sports cars, which Maserati is most proud of, neither Porsche nor Ferrari can compare.

In short, BMW Motor Company really has nothing special to show for itself in all aspects. The only thing worth mentioning is that it has always had a good official cooperative relationship with China, so it occupies the booming market in China and makes a lot of money every year.

Therefore, if it develops step by step, it is almost hopeless to surpass other international automobile giants. Therefore, overtaking on the curve is the key to success. This is also the reason why the country continues to promote the development of new energy vehicles in a few years.

Compared with these foreign automobile industries, the domestic automobile industry started too late. If you don't want to be an auto parts processor for your whole life, you must overtake others, otherwise who knows when you can catch up with them. After all, while you are developing, they are not lying still, they are also developing.

In fact, the Spencer family is the best solution for Yang Dongxu's cooperation. In addition to the influence of this family in Europe and the United States, the automobile technology in the UK is also one of the important factors to measure whether to cooperate.

Although the UK has sold almost all the car brands it can show, this country has excellent genes for developing cars.

Some small car brands may not look down on them, but their own development of engine technology, gearbox technology, or other car parts technology often produces some products that make people's eyes shine.

Many people are very puzzled, why Volkswagen and Germany's BMW have taken over big brands such as Rolls-Royce Bentley. Sometimes they spend a lot of money to acquire a small British car research and development company that seems inconspicuous.

The car company itself is naturally not taken seriously by Volkswagen and Germany's BMW, but that is the technology that makes people's eyes shine. Not only do they want it, but Japanese car dealers, American car dealers, and even car dealers all over the world are envious of it. It is a hot commodity.

Therefore, after cooperating with the Spencer family, once some technological advances in this area are discovered. Yang Dongxu will undoubtedly have an advantage when he wants to take it.

In a manor in the northern suburbs of London. Yang Dongxu and Toy got off the car and gave each other a big hug.

It is called a manor, but it is actually a large farm. However, rich people live in the farm, and this farm is called a manor. This is called a romantic life.

Farming is called a farm for the poor. Of course, farmers who can afford to play on the farm are not poor. It’s just that compared with the elites in big cities, the founders of the company obviously don’t look so glamorous on the surface.

"You should have informed me before you came, and I would have picked you up at the airport as soon as possible. Instead of hearing from others that you came to London." Toy said in a reproachful tone.

Because of Ivan's funeral, the two people who were originally friends undoubtedly cared more about each other. Although they have not yet reached the point where they can trust each other with life and death, they have surpassed ordinary friends.

"I thought you were playing with planes in the United States, and I didn't know you came to the UK. After all, this place is not suitable for recuperation in this season, whether it is food or climate." Yang Dongxu said half-jokingly.

But this is also the truth. He did not expect Toy to be in the UK before coming to the UK. After all, although the two occasionally talk on the phone, men will often drink and eat together if they are close to each other. There are really not many calls between the two places, and there are not so many feelings that need to be confided on the phone. Everything is in the wine.

"No one knows what the British think. They have to choose this time to hold the auction. I can only come to see it." Toy shrugged helplessly.

The auction Toy was talking about was the auction of the superstar of the British David Auction House, one of the top ten auction houses in the world. The holding of the David Auction attracted the attention of wealthy people from all over the world.

Moreover, Toy had some things stored in the David Auction House, and this time he was going to auction them off together. So he had to come to the UK in person. But he didn't expect that Yang Dongxu was also in London.

"Are there any collections you like?" Yang Dongxu asked with a smile.

Buying antiques, or exchanging with others, or even selling antiques that you don't like very much. It is one of the things that rich people often do. Of course, there are also collectors who are like Pixiu who only take in and never give out.

However, Toy obviously does not belong to this category. He also collects. But he has his own clear behavioral preferences. For example, he likes things from the European Renaissance. He feels that the art at that time was avant-garde and bold. So he often uses some of his collections to exchange these things back.

"There is a ruby ​​necklace from the French royal family. It is said that it belongs to Marie Antoinette. I am more interested in it." Toy said with some excitement. And introduced the origin of this necklace to Yang Dongxu.

Speaking of Marie Antoinette, many people may be unfamiliar, but if you talk about Louis XVI. Everyone must be very familiar with this guy. Even if you don't know what this guy does, you have heard of this name.

Marie Antoinette is the wife of Louis XVI. There are three kings who have been executed in European history. Louis XVI is one of them. He was executed during the French Revolution.

Marie Antoinette was also executed at that time. But in addition to being the wife of Louis XVI, Marie also has a nickname-a petite but completely healthy female archduchess.

There is obviously a very big difference in the perception of women in power in Europe, America and Asia. Although the world's main body has been revolving around male power since ancient times.

But from time to time, one or two amazing women will make many men inexplicably yearn for and excited.

While many European and American men respect powerful women, they seem to have an inexplicable impulse to kneel down. Therefore, things related to women such as SLRs can often be sold at very high prices.

So she is no longer surprised by the obvious excitement on Toy's face. Perhaps every man has a feminine side in his heart, and it is not necessarily that he desires to be conquered by a powerful woman.

In fact, if it were a Chinese, he might not be so interested in this thing. Because Mary was executed, according to the Chinese concept, this is an ominous thing.

When facing ominous things, we should stay away from them. But Europeans and Americans don't seem to have this concept. They feel that they can suppress this ominous thing and turn it into their lucky things.

So when they find something that will cause trouble to themselves, Chinese people will choose to bypass it. And Europeans and Americans will think about going over and punching it.

Therefore, after a few years, the Internet began to develop, and it is easy to explain that there are always some videos of foreigners seeking death. They are not born to like adventure, but they are like born with ADHD, always wanting to provoke some dangers that would not happen originally.

Then after provoking a big trouble that they can't solve, they will be so angry!

If they provoke some cool but dangerous things, they will start taking pictures and videos to commemorate and show that they are brave.