Chapter 1140 An Unexpected Success

"Where did you find this song in your space? How did you get it?"

"Your background costs ten yuan a month, right? It's so beautiful."

"Wow, that's so cool, I want one too."

When everyone was discussing which one was more fun, World of Warcraft or Fantasy Westward Journey, and ads for various small games kept popping up in pop-up ads.

The space show launched by YY was like a depth charge, instantly detonating the campus address book that seemed to have no tricks. But what is surprising is that no matter how Feixun and Parkson scolded Xuri Technology for being shameless, it was not democratic at all.

They actually forcibly converted the campus address book account and YY account without the user's consent. When everyone felt that the instant messaging software wolf was coming, they were ready to move a stool and prepare melon seeds.

The public opinion about democracy or not caused by Parkson and Feixun did not hang up. And YY's carefully crafted shining debut did not seem to attract much attention.

Isn't it just a chat software? I have a CC account and an MM account. It seems that there is nothing wrong with having multiple YY accounts.

Users obviously don't care about this, but what they care about and even feel cool is the background board and various songs of YY space.

You know, nowadays, people always feel that things on the Internet are very mysterious and high-end, and not ordinary people can mess around. But one day, you can decorate your own space at night, not only can you change the background and choose songs, but you can even make a phantom light play for the photos in your album.

In an instant, all netizens seemed to have found a new toy, and began to try various things tirelessly. Originally, Qiu Bosong felt that the first launch of eight new space backgrounds was already a lot of attempts, but who would have thought that this could not satisfy the enthusiasm of users.

Needless to say, in terms of music, in the future, it is not necessary to change a space music every six months. But now it is almost changed in an hour. You can hear different music every few minutes when you come in.

Originally, everyone just thought that photos were fun and uploaded a few photos to the address book for friends to see. Suddenly, you can make a phantom album, and the number of photos uploaded to the space has skyrocketed in an instant.

Especially under the photos, you can leave comments, which is undoubtedly an extension of Tieba. However, people in the forum are discussing something else, while under the space photos, they are discussing themselves, which makes people feel very involved.

In addition to the album, there are also comments, and comments can be liked and commented on. You can share your current mood with friends at any time, which is simply unstoppable.

So not only the audience was surprised, but also Xuri Technology itself was surprised. Originally, they were prepared for the possible surge in YY users, but all the resources were mobilized to the space. The space was almost crowded and could not be entered because there were too many people. You must know that YY uses the world's top and largest server.

"So everyone is playing space now, not YY?" Yang Dongxu, who was sitting in the boss chair, looked a little strange.

No one asked about the carefully built chat software, but it was a supplementary component of the chat software that became very popular.

"For the time being, this is the case from the perspective of traffic distribution." Qiu Bosong nodded.

Thinking of the day-to-day research and development of YY before the public beta, all kinds of internal fears that there would be some small flaws that would lead to failure. As a result, no one looked at the flowers that he had carefully decorated, and everyone went to the flower arrangement bottle.

"What about friend invitations?" Yang Dongxu asked.

"The activity level is not very high for the time being." Qiu Bosong said helplessly.

In order to increase the number of users for YY, the forced conversion of the campus address book is only the first step. The big head is still on inviting friends. Because the users on the campus address book are originally YY's food.

Only by constantly inviting users from games and other places to register and use YY can we grab the users of CC and MM to strengthen ourselves. As a result, this step is okay. When preparing for the second step of invitation, the sword is stuck halfway.

Yang Dongxu frowned and fell into deep thought. This is not a good phenomenon. After all, the space is fun, but the playability is so limited, and it will soon be boring.

The most important thing for YY is to accumulate more users while it is hot. When everyone's enthusiasm for the space comes, basically YY's users will be almost stable. This is the cornerstone to compete with Parkson and Feixun.

Yang Dongxu's fingers tapped rhythmically on the desktop. After thinking for a moment, he said, "Is it difficult to make a link to share?"

"What kind of link to share?"

"Isn't the Phantom Album the most popular now? Just put a link option directly below the Phantom Album. For example, if there is the word "Share" below, click Share to share the Phantom Album with your YY friends, Tieba friends, and game friends.

In short, it can be shared with all friends related to this YY account. And friends who see his shared link want to see the Phantom Album.

You can directly click the link to come to the YY space. It doesn't matter whether you are a registered YY user or not. The important thing is to make him feel curious about the space and find it interesting. Then he will take the initiative to go back and register a YY account." Yang Dongxu tapped his fingers and said.

"This is very feasible." Qiu Bosong's eyes lit up.

"Then do you need to register a YY account when you click the link? Wouldn't this be more direct?" Chang Hao asked.

"It's different." Yang Dongxu shook his head: "People are lazy. Although users are very interested in the welcome album shared.

But if you ask him to register an account before he can watch it, if it’s not his friends who urge him to watch it, help him like and comment on it, etc. The biggest possibility is that I just turned it off out of fear of trouble.

But after watching the phantom light photo album, especially after entering the space and listening to the music and looking at the cool background. They take the initiative to register. These are two behavioral patterns. "

Yang Dongxu is simply not too clear about the laziness of netizens, the most obvious example. Alipay has become so popular in later generations that it almost dominates the entire QR code payment industry.

But why did the sudden rise of prestige grab a lot of market? Is the prestige better than Alipay?

Obviously this is not the reason. The biggest reason is that everyone is lazy. At that time, everyone used Weixin to open it easily, and then scan it to pay.

Usually, if you don’t consume online or buy something, you basically don’t open Alipay. There are not many people chatting on Alipay. Therefore, you need to click separately to pay with Alipay.

With such a simple and casual action, Weixin successfully grabbed a lot of Alipay's market share. You can imagine how lazy human beings are.

So when you click on the link, the first thing that pops up is what you need to register. The reaction of many people is to turn it off casually, delaying my game play.

You can just click in and see a lot of things that interest you. When you want to upload photos, you need to register or something. Then the user's initiative and initiative cannot be compared to what was previously clicked.

In short, anyone attracted by the space will basically be converted into YY users. If you can't be attracted by the space, if you ask him to register before and look again, this account is also likely to become a zombie account, except for increasing the number of YY registered users, it will not contribute at all.

Because he registered casually at that time and probably didn’t even remember his YY account. When YY becomes popular in the future and they want to use YY to chat, 99% of people will not look for their previous YY account, but register a new one. So previous registrations don't make much sense at all.

What's more, most people are likely to turn it off without registering. Therefore, giving full play to the player's subjective initiative has a much higher conversion rate than forcing it.

"Shameless! How could he do this?" Qian Jincai, the head of Parkson Company, couldn't help but cursed when he looked at the data collection report in his hand.

Also scolding him was Cheng Yunxiang, the person in charge of Feixun.

They really don't take the campus address book seriously because it's really not that big. It also gives them ideas for developing space. However, YY's sudden rise is undoubtedly equivalent to stealing their home base.

Especially since they originally imitated the campus address book to create their own space, but now they see that the imitation has been successful and even surpassed the activity level of the campus address book. Unexpectedly, he was slapped by Xuri Technology on his backhand.

It used to be a good space that was even better than campus communication, but now it is like shit in front of YY space.

In the past few days of data collection, the most common question reported by users is why the background board cannot be changed in MM space. Why is there no music in CC space? Why can’t I create ghost photos in photo albums?

They originally felt that their home space was better than the campus address book, but before they could feel complacent. As a result, YY Space directly killed them in all directions.

Now, here comes another group of friends sharing links without any blind spots. This is undoubtedly poaching CC and MM. Every user who is attracted to register in the YY space has a precursor to the loss of his own users.

"Can we make these things in YY space?" Qian Jincai stared at the technical director opposite him.

The technical director felt that if he said at this time: "No."

Then what he will face will definitely be to pack up his clothes and run away immediately.

“It can be done, though.”

"But what? Lack of manpower, or lack of technology? If there are few people, go to the technical department to transfer. If the technology is not good, let me public relations. This thing must be made." Qian Jincai said with red eyes.

Faced with Rising Sun Technology's all-out punches, he really had no good way to parry now. And before you can think of an offensive method, you must stabilize your position. Only in this way can we have time to think of ways to deal with it. Otherwise, when we think of a way, our users will be lost seriously, and we will become the commander-in-chief. How can we still play this?

"No, it's not these problems. The background and photo album are both easy to make. We did a profile show before, and the art and design were no problem. It's just that one is a cartoon pattern and the other is a background panel. There is not much technical difficulty. Mainly songs, songs We don’t have the copyright,” the technical director said quickly.

"There are so many small pirated music websites in China, are you telling me about copyright?" Qian Jincai stared angrily.

Piracy on small websites is like an annoying flea. If you deal with it in a big way, the gain will outweigh the losses. If you don't deal with it, it will itch. All in all, it's very annoying, but you don't have much to do with it.

So there are too many edges and corners to play in this area. Especially for a company with a huge user base like Parkson, if a certain singer is challenged because of copyright infringement, then it’s a matter of course.

A period of time passed by and by, and I had been using the other party's songs for a long time. In the end, even if the lawsuit is lost, he can turn around and block the singer's songs from his huge user base.

Didn't you let me use it because of copyright?

Then millions of netizens will no longer be able to hear your songs online, so they ask you if you are afraid?

So in this era when Internet laws are not very sound, or in other words, when domestic copyright awareness is very weak. In reality, piracy is everywhere, and it is really not too easy to pirate on the Internet.

"I know, I will assign the task now." The technical director said hurriedly.

Just now, he subconsciously felt that there would be problems with the music copyright, so he mentioned it. But he regretted it after he mentioned it. Isn't this just asking for trouble? This is domestic, not foreign, and it's still online. Do you need to be so serious?

"How long will it take?" Qian Jincai stared at the technical director.

The sudden appearance of YY made him feel a great threat. So he couldn't care about anything else at this time, and could only transfer his fear to the pressure of the technical department.

"One week, at most one week can be done. Originally, our space development was better. Whether it is the background board or the music, it is actually a problem of a few pendants, and it can be done quickly."

"Then get it done quickly. This time I will give you a week, but there must be no problems." Qian Jincai said very seriously.

Although he hopes that this thing will be done as soon as possible, he also knows that he can't make mistakes in a hurry. Otherwise, it is likely to cause further dissatisfaction among users, leading to user loss.