Chapter 1143 Old Silver Coin

At the beginning of March, the late spring cold ended, and the weather finally began to warm up steadily. People who were exposed to the sun looked lazy.

The negotiations between Xuri Technology and BMW Motor Company were basically completed, and only a signing ceremony was left. However, Yang Dongxu did not want to attract too much attention, so he did not promote it much.

Just prepare the contract and let Chen Xin in Shanghai sign it on his behalf, so he did not need to go to Shanghai. So before he set off for the UK, his busy focus was still on YY.

However, because he had too many cards to play, YY Yang Dongxu was not worried. Now the main work energy is focused on music platforms and video websites.

At present, the preliminary input company has basically been completed, and YY Music and YY Video have entered the trial operation stage. As a supplement to the YY aircraft carrier.

Although the launch of these two softwares did not mean to target CC and MM. But only a restriction that only YY accounts can log in.

Let these two companies start to curse collectively, there is no way to fight in the chat software market. As a result, YY called two helpers in a very unruly way. Isn't this obvious bullying?

Yang Dongxu didn't know whether it was bullying or not. Anyway, he attached no less importance to these two platforms than the company's core industry, the game department.

"Do you produce online operations but not offline?" Qiu Bosong looked at Yang Dongxu with some confusion.

Let's not talk about the video website. What is recorded are some old movies and TV series with copyrights. Although the click-through rate is constantly rising, the specific profit is not yet visible.

But the music website has the experience of foreign Yiting Technology. Apart from other things, the role of music charts in promoting new songs is definitely a jealous existence for all record companies.

Especially now that YY users have exceeded the astonishing 10 million mark, and there is a music website with a conversion rate of more than half. With such a large user base, a little fee for promoting new songs is a huge expense.

Even if Rising Sun Technology finds a few good songs, it is easy to bring out several good online singers, and then start to harvest and make money. So Yang Dongxu's words of not doing offline made Qiu Bosong very puzzled.

"YY, 361, and 361 Guards, the game departments under them are all developing rapidly. We can't spare any manpower now to set up another entertainment company to supplement Xuri Technology.

Or there is no need to do this thing. Since the YY platform has already taken off, let's cooperate with other companies. If they want to use this platform to promote their newcomers, then give them a fair deal on advertising fees." Yang Dongxu said.

Setting up an entertainment department to get involved in the entertainment industry alone, let alone whether it will cause overlapping and waste of resources with Haina Entertainment. The entertainment industry alone is not something you can enter just because you want to.

Don't think that people in the entertainment industry seem to be very kind to Haina, and even smile most of the time. But when facing a new company, they will teach you how to behave in minutes.

But if you let Haina come out to support you, it would be better to cooperate with Haina directly and leave the offline business to Haina. After all, they are professionals, why do you have to set up another entertainment department in Xuri Technology?

"You mean we just build this platform, and as for who pays to promote on our platform, it depends on how much money he gives, whether it's Haina or other companies?" Qiu Bosong figured out something.

Compared to setting up an entertainment department to work alone, this platform seems to have a better future. After all, as long as the platform is big enough, there is no need to worry about not having partners or not being able to sell at a high price. If this platform is run as an entertainment company with a solid platform and changing water, it will be extremely awesome.

"Including Haina, but now the music copyright basically belongs to Haina. So if you do too much and Brother Li Zongsheng comes to trouble you, I won't help you." Yang Dongxu said with a smile.

"How can that be possible." Qiu Bosong's face suddenly became embarrassed, and then he thought that Haina had made great efforts to make the music platform what it is today. In addition to the copyright of the songs, even the predecessor of the website was packaged from Haina.

"We must take care of our own company, but while taking care of Haina, as long as other companies pay, we will help promote it without signing an exclusive agreement.

But not everyone who pays will promote it, and the quality of this is also under control. A large enough platform can create singers, and at the same time, a good singer can also bring glory to the platform.

As long as the music website shows a little sign of profitability, Parkson and Feixun will definitely follow quickly. Don't let the time come when their songs are better and better, and ours are all stinking shit, that would be fun." Yang Dongxu reminded.

Yang Dongxu has no objection to collecting advertising fees, but there must be a degree of control here. If you want to bid for ranking like Baidu, whoever has more money will be the boss, regardless of whether the things others promote are true or false, it will soon be a matter of time before your reputation is ruined.

"I understand this." Qiu Bosong nodded, "But can we cooperate with other companies offline?"

"This is a good idea." Yang Dongxu pondered for a moment and said, "In this way, when collecting advertising fees, we can sign an offline cooperation contract.

For example, the platform charges less for the promotion of new songs of some online singers, but when the other party becomes popular. When participating in offline commercial performances and concerts, our platform needs to take a part of the share."

If we only charge advertising fees, online singers are a relatively new thing. No one knows how much profit they can make, but Yang Dongxu knows, so he wants the platform to charge a higher advertising fee.

But other record companies are unsure and are certainly unwilling to pay so much money. Then tentatively extending online promotion to offline cooperation and profit distribution is a very good cooperation model. This will dispel the concerns of record companies and increase the income of music platforms.

One piece of news he remembers very clearly is the song "Mouse Loves Rice". It is said that the song's peripherals have made 100 million yuan. But the singer must have taken very little of the 100 million yuan, and most of it is earned by the operating company. This shows how terrifying the ability of online singers to attract money offline is if they manage well.

In addition, many online singers are actually short-lived, and it is rare for them to be active in the music scene. So on the surface, it seems that the platform is helping other record companies to make artists popular.

In fact, as long as YY harvests the profits of one or two popular songs from online singers, it can make a lot of money. After all, not everyone is as productive as Zheng Yuan and Dao Lang. Most online singers basically run out of ideas and gradually fade away after they have one or two representative works.

"Okay, I'll contact Haina first to make a sample. At the same time, I'll talk to Haina and ask them to give Parkson and Feixun some trouble on the copyright of the songs, so that they won't be so picky. How can they play without music on the music website?" Qiu Bosong snorted coldly, obviously still disgusted by the other party's imitation of Space Show.

"Let's forget about letting Haina get the music copyright. There are too many loopholes in our domestic copyright environment. The copyright awareness on the Internet is even more vague now. If you really care about it, it may not have a good result in the end.

So I have already said hello to Haina, and let the two companies test it first. Then, whether the other party wants the copyright of the film and television for a video website or the copyright of the song for a music website, we will sell it to them in a package. Of course, the price will definitely be higher than that of Xuri Technology."

"Your approach" Qiu Bosong frowned. He always felt that his boss's decision was a bit of a turn.

Or he only cared about the interests of Haina Company and treated Xuri Technology as a bastard.

"You still don't see the essence of the matter clearly." Yang Dongxu looked at Qiu Bosong and said, "Whether it is a music website, a video website or a background show, the key to victory or defeat here is not whether Haina gives copyright to anyone.

The real core is the user base, so don't look at the music website and see that it seems to be able to make a lot of money immediately and get the wrong focus. YY is still the core of the final competition.

As long as we have enough YY users, we can even grab all the users of Parkson and Feixun. At that time, we will be the most powerful existence with a huge user base. Even if they hold more film and television copyrights and song copyrights, they will be dead. Without users, what are record companies promoting on their platforms? Go up and get some cool breeze?"

Qiu Bosong, who was originally frowning, showed a look of sudden enlightenment. YY has performed very well during this period. In addition, music websites can suddenly reap huge profits, and he is indeed a little confused. He almost lost the watermelon to pick up sesame seeds.

But his boss is a bit bad. No need to think that whether Parkson or Feixun wants film and television and song copyrights, the contract period of the copyright will start from three years, or even five years.

But YY doesn't need to say five years to kill these two companies, or even three years, or it can kill the other party in one year after playing all the cards in its hand.

So Yang Dongxu asked Haina to sell the copyright to Parkson and Feixun, obviously taking advantage of the fact that these two companies still seem to be fat, and then cut a piece of meat with a knife.

I wonder if the heads of these two companies will be furious when CC and MM are defeated by YY, knowing that they have been fleeced by Yang Dongxu in advance.

"What is that look in your eyes?" Yang Dongxu glared at Qiu Bosong.

"No, no. I just feel that the big boss's foresight is really admirable. I almost lost the big because of the small before." Qiu Bosong laughed.

"I don't believe you." Yang Dongxu rolled his eyes. He had experienced the baptism of the Internet in the future. How could he not see that Qiu Bosong looked at him just now, as if he was looking at an old yinbi.

Of course, Yang Dongxu obviously would not admit this title. Using various methods to weaken the opponent is normal business competition. How can it be called an old silver coin?

"Okay, I won't waste my time here. The video website has almost finished uploading the content. We'll take advantage of the cooperation between the music platform and other record companies to see if we can get some of the latest movies and TV shows on the website.

Start with movies. After those movies are removed from the theaters, they are useless to the movie companies. They can still make some money by selling the copyrights to us.

But don't be silly and buy them out at a fixed price. As time goes by, the number of movie plays will get lower and lower. In the last month, no one may watch it.

After all, there are too few classics that people keep looking back on, so when signing the copyright, see if we can come up with a cooperation model that is beneficial to us based on the number of plays."

"Then I'll have a meeting with my people to discuss it later. It's really not cost-effective for us to buy out directly. Even if some movie companies have record departments, I think they'll be willing to cooperate with the record departments and use the removed movies as a bonus." The protection of domestic film and television copyrights is indeed not as perfect as that abroad.

After the movie is removed from the shelves, you can still sell videotapes and other peripherals to make a second wave of profits. Sometimes the second wave of profits is even higher than the box office. But if you don’t make a big profit in the theaters for domestic movies, it is basically equivalent to a flop, and there is not much value to be developed in the future.

"You can do it. If there is anything you can't decide, tell Sun Yang and let him communicate with me. I will stay in China for at most one week and go to the UK. The time I stay there is uncertain for the time being. The company will be handed over to you." Yang Dongxu said.

"I understand." Qiu Bosong nodded.

He didn't feel anything wrong with Yang Dongxu using this method to improve Sun Yang's status and influence in the company.

After all, the chairman's assistant is the eyes of the big boss in the company. What do you want to do by showing your dissatisfaction with the chairman's eyes?