Chapter 1105 Campus Address Book Part 2
In fact, it is not just Parkson, Feixun also thought so during the meeting. Even many websites have seen the business opportunities here and have launched this project.
However, neither Parkson nor Feixun took 361 seriously. Because no matter how popular the campus address book is, it is still far behind the instant messaging software.
And to put it bluntly, the campus address book is to recommend some people you may know in the same school, plus the simple function of uploading photos and writing a few sentences.
This is actually a bit like an extension of Tieba, because Tieba can also post a few pictures for everyone to discuss together. Tieba now claims to have 10 million users, more than MM and CC.
But have you seen the influence of Tieba on MM and CC?
And now all major portals have launched their own discussion forums, and the users of Tieba are actually being diverted little by little. Even if 361 has taken various measures, it is still the boss of the discussion forum, and no one can replace its position.
But insiders know that this product has its own limitations. Or it has its own upper limit, but instant messaging software has unlimited possibilities and is more sticky and has a better market prospect than Tieba.
"I think this alumni address book can be further developed." Qiu Bosong said in 361 Company after taking a look at the growing number of users of the alumni address book in the background.
"How to develop it?" Yang Dongxu smiled.
"The avatar shows of Parkson and Feixun gave me inspiration. Do you think we should make an address book show or something?" Qiu Bosong said while touching his chin.
"How do you want to show off? Do you want to change your avatar later when you log in?"
"It's not just about the avatar, I mean the background of the address book. Don't you think the unchanging web page background is a bit too monotonous? We can develop various backgrounds, such as the scenery of the four seasons, and the cartoon background of Fantasy Westward Journey. Especially those who play Fantasy Westward Journey will definitely like it.
Then it's logical that Legend and Swordsman can be done this way. Just like Japanese anime launches cartoon figures, we can launch exclusive backgrounds for games. I have actually discussed this with Changhao.
He also thinks that this is very promising, and figures are actually very consistent with the content of the game. But you know that in our country, we haven't launched this yet, and all kinds of sticker toys have come out.
They are all small factories and you can't do anything about them, but this web page background is different. You must have users before you can sell this thing. And the only ones who have this condition are Parkson and Feixun. But we can sue them if they use us, so there is no need to worry about piracy." Qiu Bosong couldn't hide the excitement on his face as he spoke.
However, he also has a worry, that is, the campus address book seems to be very popular now, and the number of users is also increasing. If the new function of developing this background show is charged, it may seem a bit too hasty.
But if it is not charged, the various photos uploaded by these users, message replies, etc. have already occupied a large amount of server memory. If this background show is made again, it will increase the server load again and there is no output, which feels a bit thankless.
"Then do it, and don't worry about the charging issue. You can make more background boards, make some simple ones for free, and don't make too many two or three general ones.
It looks better than the current single background board, but it is not much better. Then make some paid ones, and the paid ones can be as beautiful, luxurious, and amazing as you want.
In addition to the background board, you can also add background music. It happens that Haina Music has a lot of online copyrights for songs. But as you said, the technology must be stuck, and you can't hang a link to try some special backgrounds and music for free." Although Qiu Bosong was still a little hesitant, Yang Dongxu knew that this could be done.
To put it bluntly, this is the QQ Space Show. The big Tencent Empire has a yellow diamond of 10 yuan a month.
In fact, he can't remember whether QQ launched the space first or who came up with it first. However, the campus address book in front of him was inspired by the 51 website.
Yang Dongxu clearly remembers how crazy it was when his friends who were online started to use the 51 website. Going to the Internet cafe to log in to QQ was a must, and when the 51 website was popular.
The first thing to do when you go online is to log in to QQ, and the second thing is to log in to the 51 website to see the photos you uploaded, and then go to the friend page to see the photos uploaded by the other party, and then step on them.
However, Parkson and Feixun are very accurate in this regard. That is, although this thing can be popular for a while, it has great limitations.
The reason why the popular 51 website is like a meteor passing through the sky is because it has users but poor stickiness. Finally, when QQ Space came out, the two functions are similar, and they were naturally killed in front of the huge QQ user base.
In short, I don't need to use 51 anymore if I have QQ space, but with 51, netizens still need to log in to QQ to surf the Internet. This is the difference.
"How much is the appropriate fee?" Qiu Bosong asked.
"10 yuan a month."
"It's not a buyout?" Qiu Bosong was stunned for a moment. You know, a set of background boards can be sold in many copies. In his opinion, selling a few yuan for one is a big profit. After all, except for the effort of development, the rest is just copying and pasting, which has no cost at all.
"How can buying out make more money than continuing to pay? Besides, if you can't afford it, you can always use it and use the free ones. In this way, when every new background show is launched, it will be free for all users to use for three days.
There are also weekly song recommendations. In addition to the free background boards, there is also a weekly song recommendation on the left. Free for one week and then charged.
If you don’t have money, use free backgrounds and free songs. We don’t force fees. However, the most used backgrounds and songs during the trial period will be included in the paid list later, and we apologize for not recommending a second free trial in the short term. "
Qiu Bosong looked at Yang Dongxu. He didn't know why the word 'profiteer' suddenly appeared in his mind at this time!
Although it was very bad to say this about my big boss, these two words could not be taken away. He just wanted to get a few backdrops and make some money.
As soon as the results came out, my big boss had clearly thought of all the tricks. It’s not compulsory to consume. You haven’t compulsory consumption, but if you induce a crime, you won’t be sentenced?
But I have to admit that this shady trick has room for maneuver. Now the campus address book has begun to discuss which photos look good.
If this is the background, 'comparison', which is one of human nature, will be infinitely amplified. Looking at the backgrounds of my friends, each one looks more stunning than the other, and the background music is all paid for. You are all young and frugal, so you should get one for yourself.
Besides, 10 yuan a month seems a bit extravagant, after all, you can buy a real toy at this price. Buying a one-month membership online is a huge loss.
But this price is not high at all compared with the Internet fee. After all, it is very common to pay two or three yuan an hour to surf the Internet. Registering as a member with this background only saves you a few hours of Internet use, so you can just save some money.
"Then I'll tell them to make a few versions and try them out." Qiu Bosong said.
"Go to Xuri Technology and ask Changhao for some game artists and background design programmers. They are professional in this area, and they are not limited to games.
For example, you can develop a set of starry sky backgrounds based on the twelve zodiac signs, and a set of zodiac year backgrounds based on the twelve zodiac signs. In short, this thing has a lot of topics to choose from, so don’t update it too frequently.
Just update one or two sets every two to three months. In this way, members will feel tired of using this background for a month or two. When I was considering whether to continue paying, another background I liked came out. This can stabilize customers. "Yang Dongxu pointed out.
Qiu Bosong didn't know what to say. He could only say that the big boss was the big boss, and there was no one else who could use this method to dig into users' pockets. What’s more important is that you can’t call him greedy, because there are free ones available. If you don’t want to use the free one, if you want something better, then of course you have to pay.
"By the way, there is nothing wrong with the account application data. Can it be seamlessly grafted?" Yang Dongxu asked.
The background show proposed by Qiu Bosong gave him a surprise, but he only wanted to create the campus address book before YY went online. This was to pave the way for YY. The campus address book is the predecessor of YY space in the future.
That’s why I first created the campus address book instead of directly launching YY and then creating the YY space. It is mainly related to the current Tieba users and game user account formats.
Yang Dongxu didn't pay attention before, or he was used to the game account format. For example, in the previous life, except for Tencent's own games, you could log in directly with your QQ account.
Other game account formats are basically composed of numbers and letters, and some are simply the .com email format. It feels okay to play games with this account format, but it would be very troublesome if you directly transfer it to YY to become a login account.
So Yang Dongxu first got the campus address book. When the campus address book user applies to find it, it will be a series of numbers, and it is a fixed account that cannot be changed.
However, this fixed account can be bundled with a game account and a Tieba account. In other words, in addition to adding alumni from the same school, the current campus address book can also add content from Tieba and games.
This small change did not attract the attention of Parkson and Feixun. They thought it was just that 361 just wanted to more conveniently observe the number of its own user registrations.
Because this registration mode directly opens a section, for example, between 1,000,000 and 200,000, the first registered user will randomly have an account in this range, and when this range is full, it will be extended to the next range, and so on. In this way, the latest registered user has an account in that range, which proves that the number of users has expanded to that range.
Therefore, Parkson and Feixun only thought that 361 suddenly changed the user account model. It was different from Tieba and web games. It was just a graph to facilitate statistics. They did not expect that this was a secret attempt to exploit Chen Cang.