Chapter 492 Opening the National Channel

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What Yao Hong and the others think, Li Dong has no time to care now.

He is indeed focusing on the mall now. This is the first large-scale event in the mall since it went online in May.

Yuanfang lacks experience in this area, and many problems occurred during the planning of an event.

On the evening of the 29th, Li Dong held a team meeting overnight in the mall.

At the beginning of the meeting, Liu Hong, the main person in charge of the technical department, said: "Mr. Li, Mr. Shen, the main problem now is one, should the geographical restrictions be abolished!"

Liu Hong coughed lightly, and continued: "After the two-day event was launched, the effect was better than we expected.

But as soon as our geographical restrictions appear, there will be a lot of criticism on the Internet.

Customer forums and customer service calls were almost paralyzed, and many people threatened to sue us for regional discrimination.

And the mainstream of e-commerce happens to be first-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen. Now we exclude them, and the impact is very bad.

Many people left a message saying that if this event does not cover them, even if the mall enters these cities in the future, they will boycott the distant mall. "

As soon as Liu Hong finished speaking, another person answered the conversation: "The situation is similar to what Manager Liu said, and even more serious. Not only are these unreached users dissatisfied, but even customers in the East China region within our coverage area are also dissatisfied. "

Li Dong frowned and said, "I can understand dissatisfaction in other places. Why are customers in East China dissatisfied?"

"The main issue is the house. Many people say that it's unfair that we only limit ourselves to houses in Pingchuan. They suggest that if anyone grabs a house, Yuanfang can provide them with a property in the local area."

Li Dong said unhappily: "Everyone is really too salty to worry about! Whether you can grab the house is a problem, and I'm starting to think about it now, don't bother with them, besides, didn't I already give a plan if I don't want the house? ?

300,000 in cash, that's not too little, I want to buy a house and buy it myself! "

After finishing this, Li Dong continued to ask Liu Hongdao: "Continue to talk about the question just now, what do you think about the geographical restrictions?"

Liu Hong was a little confused: "We naturally want to open the national channel, but there are many problems. If these problems are not resolved, opening the national channel will be of no use at all, and it may destroy our overall goal, and the gain will outweigh the loss."

"Tell me first, what are the difficulties, let's discuss and see if we can overcome them."

If this opportunity can be used to open a nationwide shopping mall channel, Li Dong is naturally happy to see it.

But the problem is that things are not that simple. If only a simple sentence is enough, Li Dong doesn't need to worry.

Liu Hong organized his language before saying: "There are four main problems in opening up national channels. If these four problems are not resolved, we will not be able to achieve this goal in the short term."

"Simply say."

"good."

Liu Hong nodded, and continued: "First, the management team and the technical team.

If the national channel is opened, we will not be able to keep busy with our current technical and management personnel.

The mall needs to expand in an all-round way, and the staff is in short supply.

According to my estimation, we have to expand the scale by at least three times to be barely enough. "

Li Dong nodded slightly, and asked Shen Qian: "If you recruit people now, how long will the break-in period take? How long will it take for the team to get on the right track?"

Shen Qian replied: "At least one month, and this is when everything is going well. In fact, if we want to recruit so many professionals, one month is not enough. Even if we do not hesitate, according to my budget, we can successfully run in within three months. Not bad at all.

"

"Three months..."

Li Dong frowned, didn't say anything, and motioned Liu Hong to continue.

Seeing this, Liu Hong said again: "Second, the transportation issue.

Not only express delivery, but also warehousing. This aspect is not difficult, but it still requires a large investment.

Third, after-sales issues.

What the mall sells is not only fast-moving consumer goods, but also home appliances and furniture. It is normal for these things to go out of condition, which requires us to have a nationwide after-sales service network.

If the after-sales service is not done well, and the reputation of the mall is bad, it is better not to expand than to expand.

Fourth, and most importantly, profit and loss.

If you want to open a nationwide shopping mall system, then the initial investment must be indispensable.

No one can guarantee the degree of acceptance of the mall in other regions. Once the performance is not good, we will lose a lot.

Maintaining express delivery and after-sales services is a long-term investment. If the performance is poor, these investment costs may not be recovered.

Yuanfang Mall is currently not well-known in the country. In my opinion, the possibility of losing money in the early stage is as high as 90%. "

Li Dong tapped the table lightly and said: "For express delivery, we can cooperate with other express companies in the early stage, and we don't have to have our own express delivery from far away. As for storage, I'm not in a hurry. There is no storage. The shipping cost is higher, but I can afford it in the short term.

The key is after sales..."

Speaking of after-sales, Li Dong frowned and thought hard for a while, and finally asked: "You said that after-sales is also outsourced? Outsourced to a local company?"

Shen Qian somewhat disagreed and said: "In my opinion, after-sales service is more important than front-end service. Can outsiders believe it? Once something goes wrong, the entire distance will be affected. Manager Liu also said that if the reputation is bad, it will cost you nothing. It can't be undone."

"Is it unlikely that there will be problems in a short period of time? As long as we do a good job in supervision, I think the probability of accidents is not high. And we are also laying out our own after-sales outlets, but it will always take time. After the layout of our after-sales outlets is completed Before, outsourcing was cheap and saved us a lot of time, what do you think?"

Shen Qian didn't say anything, but Liu Hong agreed: "I have no opinion on this point. In fact, after-sales outsourcing is also the common choice of most e-commerce companies. Not only e-commerce companies, but also many brick-and-mortar businesses also choose after-sales outsourcing, and the supervision is in place. If so, there is little chance of an accident.”

Li Dong smiled and said: "As for the last point of profit and loss you mentioned, it is not a problem in my opinion.

The mall was unable to make ends meet in the early stage, which I expected a long time ago. Within three years, I didn't even think about the mall being profitable.

The initial investment is for the future layout. If we spend money now, we will earn it back sooner or later, so there is no need to consider this. "

Shen Qian asked: "Then you mean to open a national channel?"

Li Dong asked back: "What do you say?"

"I?"

Shen Qian thought for a moment and said: "I have no objection, but you have to be prepared to fail. We can't keep up with many things, and they are handed over to outsiders. The probability of accidents is very high. Express delivery, storage, after-sales, these are all handed over to you. Outsiders, once there is a problem with the mall supervision, the consequences can only be borne by us.

Others only see the Yuanfang brand, and they don't care who is in charge of after-sales and logistics. "

Li Dong took a breath and said: "I know, but we have to take this step. It's too slow to develop step by step! E-commerce is changing with each passing day. If we don't keep up, it will be difficult to catch up later. Take advantage of the present This opportunity, we will promote the mall.

Putting profit and loss aside, at least the situation has opened up.

As long as we open up the situation and occupy the market first, the rest depends on how we promote it. "

Seeing what Li Dong said, everyone was silent for a moment.

After a while, Shen Qian said again: "What about the personnel?"

"Recruitment! Hiring people! Also, didn't Manager Liu and the others train a group of new recruits before? Now it's time for them to practice. Mistakes are not terrible. As long as the mistakes are not fatal, I can bear the loss.

To reserve talents, if you don't go to the battlefield to practice, it is always just a reserve. "

Everyone in Liu Hong nodded slightly. After thinking about it, Liu Hong said again: "Mr. Li, is it going to be opened now? We didn't prepare enough in the early stage. If we open it now, there may be many problems."

"I know, but we can only open some functions in the early stage. The top priority now is to allow potential customers from other places to participate in our activities. To meet this activity, we can still do it with some capital.

As for the subsequent mall sales, you can do it step by step.

As long as we keep the mall from fading out of everyone's sight, this is our victory. As for the investment, it is a trivial matter. "

Everyone smiled wryly, is investment a trivial matter?

Everyone is not a newcomer who doesn't know anything. Everyone has a general idea of ​​how much the mall will invest if it wants to open up national channels.

Without a base investment of 300 to 400 million yuan, the channel will definitely not be able to expand.

This is only the early stage, and there may be more promotion in the later stage, even exceeding the initial investment. In total, if you want to make the mall bigger, one billion yuan is not too much.

And the mall wants to earn back one billion, and everyone thinks it's scary.

Seeing that Li Dong had made up his mind, and everyone agreed, Shen Qian thought for a while and asked, "Then the regional restrictions for this event will be cancelled?"

"Cancel!"

Shen Qian nodded and said to the person next to her: "Manager Hu, you should change the promotion as soon as possible. Tomorrow night will be the first instant kill. Tomorrow will be the last day. I hope that everyone who needs to know will know about this news. Can it be done? "

Manager Hu hurriedly said: "It can be done, but the budget may be overrun."

Shen Qian said unhappily: "Our President Li has money, budget is not a problem, you don't have to worry about money, just do what you should do."

Li Dong next to him couldn't laugh or cry: "Don't listen to Mr. Shen's nonsense, we still need to save some money. The distance is also difficult now. It is a little bit to save a little. Do you understand what I mean?"

Everyone nodded hastily.

After saying these things, Li Dong and everyone in the meeting room were relieved.

Seeing this, Shen Qian smiled and said: "The matter of spending money is too heavy, let's let this go first, and I will announce a good news."

"What good news?"

"As of now, the total registered users of the mall have reached 800,000!"

"Eight hundred thousand!"

Li Dong's eyes flashed with joy, and he said with a smile: "Yes, it really is good news!"

Then Li Dong said again: "Everyone keep working hard, when the number of registered users exceeds one million, I will celebrate everyone!"

In 2006, e-commerce malls with more than one million registered users were rare.

At present, there are only a few malls with this scale in China, Taobao counts as one, and eBay counts as one. The others are either data adulteration, or they don’t have this scale yet.

As for JD.com and Suning.com, which will be famous in the future... they are all scumbags at present.

Jingdong currently does not even process 3,000 orders per day, and the scale is not as large as Yuanfang Mall. Yuanfang has already exceeded 3,000 a few days ago.

Not to mention Suning. In 2006, Suning.com was not called this name, but Suning Electronics Mall.

What are they doing now? The sales channels only cover Jinling, and they don't even occupy southern Jiangsu, let alone domestic channels.

Yuanfang Mall currently has few competitors in China, only Taobao and eBay.

However, the polarization of e-commerce in China is too serious now, and Yuanfang seems to be in the first echelon. In fact, compared with the other party, it is a world of difference.

Taobao currently has more than 50 million registered users and more than 5 million daily active users.

As for Yuanfang, there are 800,000 registered users and only about 100,000 daily active users. This is because there are more people doing activities in the past two days.

Otherwise, there were less than 50,000 daily active users in Yuanfang before, a hundred times the gap!

It is an extremely difficult task to catch up with Taobao.

But Li Dong is not in a hurry. Even JD.com was able to compete with Taobao in the future, and Yuanfang is now even more than JD.com.

As long as there are no strategic problems in the middle, there should still be hope for slowly catching up with Taobao.

Seeing that Li Dong said that he would celebrate for everyone when the number of registrations exceeded one million, everyone was beaming with joy.

According to the current market situation, as soon as the geographical restrictions are lifted, millions of registered users will be able to get something out of their pockets!

There are 800,000 registered users in East Guanghua. No matter how small the acceptance rate is in other places, there will always be 200,000 users if there is a spike activity as a base.

...

After the meeting, it was already ten o'clock.

Although it was very late, everyone still didn't go back to rest. The promotion department had to change the promotion plan overnight, and the technical team had to release the channels of the mall.

They definitely won't be free these two days, fighting at night with the lights on is the norm for the technical team.

Li Dong didn't go back in a hurry, and walked around the mall.

After returning from the transfer, Li Dongcai said to Shen Qian: "Go down and buy some supper for the employees. It's not easy to work overtime, so pay more overtime pay and bonuses this month."

Shen Qian said with a smile: "You are talking about the problem, the key is money!

The previous meeting was opened, and the money was just released. I said, do you have so much money now?

I'm really flustered now, our stall is too big, and the capital chain will be broken as soon as it is broken, if one is not careful..."

Li Dong interrupted: "Don't worry, isn't it just money, it will be there soon! Just wait and see, we should worry about how to spend the money on hand in a short time."

Shen Qian laughed and said, "I hope so. I've been here for so long, and I haven't tasted the feeling of letting go of spending money."

"You'll be able to try it soon!"

Li Dong laughed and followed Shen Qian downstairs.

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