Chapter 1357: Advance and Retreat 2 Difficulties
Li Dong was not in a hurry to continue talking, he tapped on the table lightly, and after a while he said: "Everyone disagrees to continue going south?"
Yuanfang's current market is mainly concentrated in East China.
Of course, after the mergers and acquisitions of Carrefour and Gome, the strength of the northern region has also expanded a lot.
The current strength of South China is not too weak.
But after all, it is not the main area of business, and there are several retail tigers in the south, so the market in the south of Yuanfang has been suppressed a lot.
Especially in southern Fujian, Guangdong Province, Hong Kong and Macau, the strength has not been strong.
Southern Fujian is now occupied by Bailian, Guangdong Province is occupied by China Resources, and the far side is there, at most, it can only make a living. There are also some foreign-funded joint ventures, such as Wal-Mart and Sun Art, which are also very strong in coastal areas.
These enterprises have blocked the pace of overseas expansion of Yuanfang.
It's not that Yuanfang can't directly enter the overseas market, but if it directly enters the overseas market from the inland, the board will be cut.
On the contrary, if you enter from the coastal areas, Hong Kong and Macau, the competitiveness of distant places will be stronger.
When Li Dong asked, Yuan Chengdao said: "Mr. Li, I personally do not agree to continue to enter the southern market, this will arouse the fear of all the southern giants.
This time, the companies issued a statement at the same time, which means that they will not sit still and will definitely take action. "
Chen Lang thought about it for a while and then nodded, "I agree with Mr. Yuan's opinion.
In fact, we do not necessarily have to expand the scale of the southern coastal market.
If you want to continue to expand, I think Mr. Li's previous plan is very good.
The last time you came back from the capital, didn't you say that you would discuss with major real estate companies about moving in?
In terms of boutique supermarkets, various companies are now involved, and we can't be slow. I think refinement and comprehensiveness are more suitable for us.
I think it is enough to consolidate the markets in East China, Central China, North China, and Southwest China.
The coastal areas are too competitive, and now we are entering the market on a large scale, the difficulty is too great, and the pressure is even greater.
Instead of this, it is better to change your thinking and change direction.
In the coastal areas, we can use online shopping malls to infiltrate, which is more suitable. "
The others didn't speak anymore, but their attitudes could be seen from their expressions.
Li Dong looked around, finally looked at Sun Tao and said, "Mr. Sun, what do you say?"
Sun Tao is the head of his southward expansion, and canceling the southward plan now means that Sun Tao's next arrangement will undergo major changes.
Seeing everyone looking at him, Sun Tao pondered for a while, and said slowly: "What everyone said makes sense, and I personally think that at present, our priority is to consolidate the market.
However, everyone should not forget that if we do not move, it may cause a chain reaction.
Let everyone see our fear, our weakness, and our cruelty.
Therefore, I don’t think it is necessary to cancel the plan to go south, but it can be extended, weakening investment, and bluffing to scare them.
Let them focus on the southern market and give us time to consolidate. "
Yuan Chengdao frowned and said: "But don't forget, this may also cause a situation where the dog jumps over the wall in a hurry.
As we continue to enter the southern market, these companies may feel that our ambitions cannot be stopped and choose to fight with their backs!
At that point, we are even more passive. "
Sun Tao nodded and said: "There is still a possibility, so we are actually in a dilemma now.
The main reason is that in the past two years, we expanded too much, which made everyone fearful.
Now that we take a step back, they may feel that we are frightened, weak, and unable to hold on.
If we go further, it will also cause them the illusion that we are unwilling to compromise and want to continue to grab the market, creating a situation where groups attack each other. "
Chen Lang heard the words and said, "That's right..."
"..."
Everyone discussed it, and they were all a little embarrassed.
Retreat, it's not easy to retreat, even if you take a step back, you can't retreat under this situation.
Otherwise, I'm afraid it will make people feel that the distance is scary.
What outsiders think is not the most important thing. The key point is that the employees far away may be a little shaken, which is troublesome.
And going further is also a big trouble.
The dilemma caused everyone a headache.
Li Dong saw that they were arguing, he patted the table lightly and said: "Since you can't retreat, then go ahead!
The lesser of two evils, Mr. Sun said to prolong the investment time and reduce the investment scale, which I agree with.
In addition, if you want to reduce the pressure, you have to look at the next retail alliance.
As long as we can win enough alliances, we can join forces with these second- and third-tier companies to fight against other giant companies.
In Huaxia, it is these small and medium-sized enterprises that really occupy the mainstream of the market.
Even if the top ten retail companies are combined, the market share is only more than ten percent, and the rest are dominated by these second- and third-tier companies.
If you have enough allies, you don't have to be afraid of others.
Of course, things are not that simple, especially our ally, China Resources, is now beginning to waver, choosing the situation of cooperation in East China and confrontation outside East China.
In this way, it will have a great impact.
In addition, Suning also chose to completely cut off the cooperation, expressing its attitude, we are now in even greater difficulties.
If I had known earlier, at the end of last year, we should have chosen to establish the Retail Alliance Association...
But if we really want to do this, the result will be the same. Suning and China Resources will not be our cards.
Don't worry about these for now, just try it out.
The annual meeting is about to be prepared, and I will discuss it with you that day, whether it will be successful or not, we will see when the time comes.
As for whether to expand or not, there is no need to make a decision now and adapt to the situation.
By the way, companies like Bealead, China Resources, Alibaba, JD.com, and Wal-Mart have all sent me invitation letters!
I didn't plan to invite them before, but now I want to show me off, I want to see if they can scare me! "
Yuan Chengdao immediately said: "Invite them, will there be any accidents then?
After all, they are not here, and our family is the only one, which is better.
They're coming, and other businesses will be shaken. "
Li Dong shook his head and said: "If you don't come, people from other companies will also consider this.
Instead of this, let them come over, as long as we can suppress their aura in front of everyone, it will be our victory. "
Since Li Dong said so, Yuan Chengdao no longer refuted.
After talking about this, Li Dong said again: "Mr. Chen talked about boutique supermarkets and the entry of major real estate companies before, but I neglected this before.
Last time, many companies had this idea, and you can send someone to talk about it next time.
If we can really monopolize these hypermarkets and shopping malls, that is the greatest victory.
No matter how good Suning and China Resources are, there is no good location for them to open a shopping mall. I don't think they are so good! "
"Ahem..."
Many people coughed, which is less reliable than going directly to the south.
The hypermarkets of monopoly real estate companies are not that simple.
There are so many real estate companies, and perhaps less than one percent of them are really interested.
Li Dong wants to draw his salary from the bottom of the pot, which is more difficult than Yuanfang Retail's national dominance.
But there is nothing to lose if you try, and everyone doesn't have much idea.
Seeing that everyone had nothing else to do, Li Dong got up and said, "Let's adjourn the meeting. By the way, let the finance side get me a detailed report. This year, there are 30 billion yuan in the account, and I didn't care.
If you really forget about this and you are forced to pay at a critical moment, you will be in big trouble.
Next time, these things should be explained to me in advance. "
Liu Hongmei smiled helplessly, didn't I give you a detailed report?
The point is still that you have too many things to do, and you didn't take a closer look. Now it's our fault for not reminding you.
But when the boss said that, she didn't refute anything, nodded and said: "Okay, I'll get someone to do it right away, and I'll send it to you when the time comes."
Li Dong nodded, then suddenly looked at Liu Hongmei and said, "I almost forgot one more thing, Director Liu, if I remember correctly, in the second half of 2004, our Yuanfang Longhua store opened, so you came to Yuanfang, right? "
Liu Hongmei was a little surprised, but she nodded and said, "That's right, when the Longhua store opened, you recruited a financial manager, and I came here."
"Except for some people in the Dongping store, and after Manager Yang Yun left, you should be the oldest management team besides Mr. Sun and Mr. Qi.
Why didn't you compete for the new vice president this time? "
Liu Hongmei was stunned and said: "I... I don't need it?"
Li Dong raised his eyebrows and said: "Why is it unnecessary? Isn't it normal for the vice president and chief financial officer?
He has no self-motivation at all, and only knows to consider his family, which is irresponsible to the company!
Go back and write a material and hand it over to Mr. Yuan.
Let it be like this for the time being, and have some snacks at work, do you feel that there is no chance of promotion, so you relax your supervision?
The recent financial statements are messed up, so go back and review yourself! "
After saying this, Li Dong left gracefully.
But Liu Hongmei was a little confused. Is this promoting herself or reprimanding herself?
One moment he said that he should compete for the position of vice president, and another moment he said that he was not dedicated to his work, which was almost confused by President Li.
But soon, everyone came back to their senses, Yuan Chengdao said with a smile: "Director Liu, congratulations."
The others also laughed and said, "Congratulations, Mr. Li really values female generals more. Those of us are almost forgotten."
Everyone laughed, but this joke had to be said to be somewhat true.
Nowadays, there seem to be more and more female generals from far away.
In terms of senior management, Wang Yue, Wu Shengnan, Liu Qi, Qi Yunna, Chen Ying, Liu Hongmei...
These female generals almost occupy half of the country in the distance.
Just now Li Dong mentioned this matter suddenly. Obviously, Liu Hongmei became the vice president, which is almost a certainty.
But when it comes to qualifications, Liu Hongmei's qualifications are indeed old enough in the distance.
When Li Dong first came to Pingchuan, he opened the Longhua store, and Liu Hongmei joined the job.
Afterwards, no matter how big the group expanded, she has always been the chief financial officer.
Going a step further now, it seems that it is not worth making a fuss about.
...
Just when everyone congratulated Liu Hongmei.
Li Dong went downstairs and asked as he walked, "Is everyone here?"
Tan Yong hurriedly said: "It's all here, at the security company, everyone feels a little uncomfortable, Mr. Li, I think it's best not to see each other.
We really met, maybe someone complained..."
Li Dong shook his head and said: "It's okay, a few complaints should be made.
It's all good, and I haven't made any mistakes. I tuned it out when I said it was tuned up. If it was me, I also complained.
In order to enter the inner guard group, these people are the most assiduous in training, and they dare not slack off for a day.
Everyone has an idea about leaving suddenly now.
If I were an ordinary person, I wouldn't be bothered to say anything, but they are with me after all, some people often protect me in secret 24 hours a day, so I still have to say something clearly. "
Tan Yong didn't say anything after hearing this.
It's a good thing for Li Dong to miss his old love. Those brothers who have retired will also have a place to live in the future.
Otherwise, these people used to be Li Dong's bodyguards and were suddenly resigned. If they left for other companies, they would not be reused.
Just thinking about it, Li Dong's personal bodyguard was suddenly fired.
What does this mean?
Either you are not safe or not careful, or you have made a mistake and your loyalty has been questioned.
These people in the internal guard team are all elites, and they are all in their prime. It's a pity to be a security guard.
Of course, it's not that they have nowhere to go, they go to some professional security companies, and they have experience in protecting Li Dong, there are still companies willing to take them.
But compared to following Li Dong, the treatment will definitely be quite different.
The two exchanged a few words, and Li Dong just got into the car when his cell phone rang.
After glancing at the number, Li Dong immediately answered the channel: "Yuhan, are you back?"
Qin Yuhan went to Dongping, Li Dong still knew about it.
But there were too many things these days, and he didn't care about that.
As soon as he finished speaking, Qin Yuhan chuckled lightly and said, "I haven't come back, I'm just shopping with Yuan Xue."
Li Dong was a little embarrassed, and said with a dry smile: "Good shopping, good shopping..."
"Would you like to have a chat with her?"
"No, no need." Li Dong said hastily, what are you talking about, you are listening by the side.
Qin Yuhan laughed for a while, then said after a while: "If you're not busy these two days, come to Dongping and walk around with me."
Li Dong actually had a lot of things to do, but this year he did neglect Qin Yuhan and Yuan Xue a lot.
It's not that he gave up, the point is that he is going to marry Shen Qian soon, at this time he thinks that Shen Qian wants more, so he takes the initiative to reduce some contact with them.
Before the Chinese New Year, he even went to Qin's house, but Yuan Xue didn't see anyone there.
Now that Qin Yuhan let him go, Li Dong immediately said: "Okay, then I will go tomorrow."
"Shen Qian has no objection?" Qin Yuhan said with a smile.
"No, definitely not."
Li Dong was sure he wouldn't say anything, and of course Shen Qian had no objections.
In the past, Li Dong felt that confessing everything was the discovery of his conscience.
But now, Li Dong knows what a white lie is.
There are certain things that Shen Qian doesn't know, but if everyone doesn't talk about it, it's better. If they talk about it, it will add trouble to each other.
"That's all right, that's it, call me when you arrive."
Qin Yuhan didn't say much, and hung up the phone directly.
Li Dong held his mobile phone and frowned slightly. When he went to Dongping at this time, did he want to see himself, or recall the past?
After pondering for a while, Li Dong didn't think too much, anyway, he would know when he arrived.
PS: I am about to be exploded, and the small PP is not guaranteed, so I ask for a monthly ticket to support a wave...