The First Thousand and Forty-Nine Chapters of the Wild Goose

Hongji came and went quickly.

As soon as he left, Wang Yuzhang, who had just gone upstairs, asked a little strangely: "Chairman, what was that just now?"

"Huarun's Hongji."

"I said familiar face."

Wang Yuzhang reacted, and asked curiously, "President Hong?"

"Talk about Hong Kelong."

Li Dong stood up and said, "Yuzhang, what do you think about Hong Kelong's matter?"

"Me?" Wang Yuzhang paused for a moment before saying, "I don't think we need to compete with China Resources this time.

We have just acquired Carrefour, and the business integration has not yet been completed.

At this time, the merger and acquisition of Hongkelong will cause too much financial pressure on the one hand, and on the other hand, it will easily cause waste of resources.

Also, our market share in Gan Province is not low.

The acquisition of Hongkelong did not help us as much as we expected. Instead of acquiring Hongkelong, it is better to develop ourselves and have a more solid foundation. "

Li Dong smiled and said: "Yes, I think so too.

China Resources thinks that we will meddle, but actually underestimates us.

Our current business in Jiangxi Province has surpassed that of Hongkelong, so it does not make much sense to acquire Hongkelong again.

How much was Hongkelong’s revenue in the first half of the year? "

"1.4 billion."

"What about us?"

"2.2 billion."

Hearing this, Li Dong laughed again and said, "That's it. Instead of spending so much money investing in Hongkelong, I might as well concentrate on growing our own business, which will only take a year or two."

Several people walked out while talking.

When he got out of the hotel, Li Dong said with a relaxed face: "Gan Province's performance is good.

The first half of the year is not a golden period for sales, and there are still 2.2 billion in revenue, which is not low.

It should not be a big problem to complete the 5 billion target this year. "

Wang Yuzhang immediately said: "We promise to complete the task!"

"Last year, Jiangxi Province was only 3 billion yuan, and today's increase is not bad, Yuzhang, you are doing very well."

Wang Yuzhang said excitedly: "It is only under the leadership of the chairman that we can achieve our current glory.

After the acquisition of Carrefour this year, our distant signboard has become a gold-lettered signboard.

In Gan Province, everyone only recognized foreign brands and Hongkelong, but now, we are number one in the distance. "

"Good job." Li Dong praised again, and then said in a nonchalant manner: "The revenue has increased, and the profit must also increase.

In Gan Province, there are not too many activities, and the expenses such as rent and labor are not too big.

Your branch company still needs to pay attention to cost issues.

Now Yuanfang Supermarket generally has a profit of 8%, and some regions have even reached 10%.

Although the 7.5% in Jiangxi Province is not much different, it is still surpassed by others.

Yuzhang, while the performance is improving, these should be avoided as much as possible. Save as much as possible. Now the group is waiting for blood transfusion from the supermarket. "

Wang Yuzhang quickly said: "We have noticed this even if the chairman doesn't mention it. Recently we are carrying out publicity activities. The whole province of Jiangxi is united. When the performance improves this year, our profit will also increase. In the previous stage, it was mainly due to the impact of competition.

The location of our store is slightly off, and if the price is raised, the business will be poor and the performance will be affected.

Fortunately, this year, we have more direct suppliers and distributors, the cost has dropped, and the profit will definitely go further. "

"That's good."

Li Dong responded, and then got on the driveway: "Go to Bayi Square to have a look, I heard that the business there is good."

Wang Yuzhang did not refuse, of course, there is no such thing as rejection.

Everyone got into the car together, and several small cars and a minibus drove to Bayi Square together.

...

on the way.

Zhou Haidong called.

As soon as the phone call was made, Zhou Haidong said in a low voice: "Mr. Li, things are getting a bit closer."

"explain."

"It's mostly a supplier issue."

"supplier?"

"Yes, Gan Province is not a supplier of Uni-President Group, except for Gan Province, this is actually the case in many places.

After all, some manufacturers are too far away from the local area.

There is no factory in the local area.

The logistics cost alone is sometimes worth the discount they offer.

Generally, in this case, we will choose some local suppliers for cooperation.

The same is true here in Gan Province, and the problem is that some local suppliers, some manufacturers, offer prices that are slightly higher than the average price.

Although there are not many high ones, there are many goods, and the price difference comes out. "

"So, the loophole is here?"

Zhou Haidong thought for a while and said: "For the time being, we can't say it's all because of this, after all, the appropriate price difference is also within the scope allowed by the group.

It is actually feasible for the branch to use this right.

However, under normal circumstances, if there is a price difference, local companies will cancel this supply, and we also have special personnel to conduct market research and review.

This time, there was something wrong with Gan Province. "

"go on."

"The headquarters also reminded Jiangxi Province before, but Wang Yuzhang said that these local suppliers are not small, and cooperating with them will help us open up the local market.

At the beginning, the headquarters also acquiesced. "

"Really? I didn't see this from the report. Who agreed?"

"Supermarket board."

"So, I wronged Gan Province?"

Zhou Haidong hesitated for a while, and finally said in a low voice: "It's not wronged, as I said before, the price difference is not the only factor.

In fact, even with this addition, the gap would not be so large.

Last year, in Jiangxi Province, excluding these, the gap was still as high as 10 million. "

"Where did the money go?"

"I can't find it out at the moment."

Li Dong frowned, and said coldly: "Ten million funds, if you say no, it will be gone. If you say you can't find it out, that's how you do things?"

Zhou Haidong also had a headache, and said helplessly, "The accounts of Jiangxi Province are actually relatively clear, and they can be checked over and over again. Although there are some problems, it is difficult to find out the specifics."

"Then keep checking!"

"clear."

After hanging up the phone, Li Dong shook his head. He still underestimated these people and overestimated the monitoring team at the headquarters.

Knowing that there is a problem, but can't find it out, just kidding.

Just after thinking about this here, Li Dong's cell phone rang again.

The call was from Yu Bo, and when Li Dong connected, Yu Bo hurriedly said, "Mr. Li, have you come to Jiangxi Province?"

"Um."

"I'm also in Gan Province!"

Li Dong was a little surprised and said, "You are in Jiangxi Province? Aren't you trying to adjust the team?"

Yuanfang Industrial Company has only fully equipped its staff not long ago.

To attack, in Li Dong's view, it will take a while to get in.

Yu Bo immediately said: "I see that Mr. Li is in a hurry, and the manpower is ready, so I will pull it out to exercise, and talk to some small and medium-sized enterprises in the early stage, so that everyone can get used to it.

We will have experience in negotiating with other companies in the later stage. "

"Practical training, this is feasible."

Li Dong thinks this is not bad. Talk to some small and medium-sized enterprises first, even if they spend a lot of money, it is not too much.

Wait for the team to run in, and then conduct some large-scale negotiations.

In this way, a lot of time can be saved, and there is no need to support idlers.

Yu Bo was in Jiangxi Province, and Li Dong didn't think much about it.

But he didn't want to, Yu Bo took the initiative and said: "Mr. Li, I have been in Jiangxi Province for a few days, and we have also negotiated the transfer with several small production companies.

In the middle, we conducted an account verification and capital verification, and finally found something interesting. "

"Um?"

"One of these is a small business that is our supermarket supplier."

"Then what?"

"Then I found out that they had more stock than we thought."

Li Dong frowned and said: "Speak directly, what do you mean?"

"We didn't pay much attention at the beginning, and the other party didn't know that we were actually a subsidiary of Yuanfang. After all, we had just run into the team, and we didn't play the brand of Yuanfang.

As a result, some people in this company said that they slipped up.

These goods are actually sent to distant supermarkets.

However, the delivery is only in name. In fact, it is true that Yuanfang ordered this batch of goods, and even this batch of goods has entered the storage center of Yuanfang Supermarket.

Also passed the acceptance..."

"Then why did this batch of goods go back to the original manufacturer?" Li Dong grasped the point and asked again.

"After the sales period, unsalable products will be discounted."

Li Dong gradually understood that there are generally three dates for products in supermarkets, the sell-by date, the best-by date, and the expiration date.

It goes without saying that food is expired and worthless.

And after the best sales date, in fact, at this time, supermarkets start to find ways to deal with these foods, discounts, promotions, these are common things.

Sometimes, the profits of supermarkets are actually very high, and the gross profit margin of some commodities can even reach 50% or more.

As for why the final net interest rate is not high, these expired products are actually an expense.

Of course, not every product needs remote responsibility.

Some products will be recycled by the original manufacturer.

But if you can’t sell it and you buy too much, you can’t bear all the losses. The supermarket has to bear part of the losses.

As soon as Yu Boy said this, Li Dong said in a low voice: "You mean, these are unsalable products from far away, and the manufacturer has recycled them?"

Yu Bo licked his lips and said, "It's more than that."

"not only that?"

"Yes!" Yu Bo affirmed, "I wouldn't be surprised if that's all there is to it. After all, the product is slow-moving, so it's normal, and I won't think too much about it."

"Then what else?"

"Some of these stocks are actually products that have been put on the shelves far away, and I saw the sign on the shelves.

In other words, these things were actually sold from afar.

However, it was only sold in name, and it was not officially put on the shelves, and was directly taken back by the manufacturer through channels. "

Now it was Li Dong's turn to be puzzled, and he said a little strangely: "If according to what you said, if these products are put on the shelves and sold, then there are only advantages and no disadvantages.

After all, the performance has improved..."

"Yes, the performance has improved, but it does not mean that the profit has increased. As I said before, it is just that the sales period has passed, not expired.

For products that have passed the sales period, we actually discount them. Not only are there no profits, but some products even suffer losses.

And products that have passed the sales period can actually be sold again.

If you are not afraid of trouble, you can even change the packaging and re-factory, without affecting sales and quality at all. "

"You mean..." Li Dong finally understood a bit, and after a moment of consideration, he said: "Our products are not actually on the shelves, but on the invoice and at the warehouse, the date of purchase is registered.

After the best sales period has passed, the goods will be discounted.

And this discount is only in name, and the products have never entered the mall from the beginning to the end.

At the final stage, this batch of goods returned to the manufacturer in the name of discount promotion? "

"right."

"So, our performance has improved, but our profits have dropped slightly."

"I'm not sure about this, but I think it should be so."

"As for the manufacturers, when they get this batch of goods, they will change the packaging and re-sell them if they are a little bit dark.

Even if you don't have a bad intention, if you sell it to someone else at the price after the best sales period, or even a distant place, can you still make a second profit? "

"exactly."

Li Dong raised his eyebrows and said, "This can be regarded as a combination of benefits. The performance of Yuanfang has improved, and the manufacturer will have a second profit. Am I right?"

Yu Bo said softly: "That's right, what we care about is performance, as for a slight decline in profits, there is nothing we can do about it.

After all, what Yuanfang has been pursuing is revenue, and wants to be the first.

It should be acceptable for performance to rise but profits to decline.

As for the extra batch of goods, if they can't be sold, they can't rot in the warehouse, right? "

"Yeah, there are too many goods, each batch of goods is a little bit more, and no one pays attention.

We have so many stores and so many activities, who knows if the temporary mobilization of goods will be enough, at least we must ensure that the goods will not be out of stock. "

Li Dong smiled self-deprecatingly, this actually wouldn't happen in other supermarkets.

The out-of-stock rate is an important assessment indicator in retail enterprises.

What's the meaning?

In other words, it is better to buy less than to buy more, and wait until it is almost sold out before continuing to buy.

However, there have been more activities in the distance, and they often cooperate with online shopping malls.

If there is less purchase, there will be a lot of trouble.

Therefore, in the distance, the purchase has always been greater than the shipment, there is only inventory, and there are few out-of-stocks.

Of course, even if there is stock, there are usually not too many, and the research will be done before deciding how much to buy.

But if there is a little bit more, it is a matter of course to buy more as an excuse to prepare for the next event, or to increase the shipment.

Li Dong wanted to understand this, and finally said deeply: "The manufacturer, after making a second profit, will there always be a rebate? Far away, it hasn't reached the point of making a second profit for others."

"Only the boss knows this. I don't know if there are any and how many there are, and it's not easy to ask too much." Yu Bo said quickly.

Li Dong said softly: "Okay, I understand, you are busy with your work, and you don't need to worry about these things."

"I got it."

Li Dong hung up the phone with a self-deprecating look on his face. Yuanfang's performance has improved, the manufacturer has a second profit, and some people can still share the profit returned by the manufacturer. It seems that everyone is happy!

But actually?

Where did the money come from?

It is shared equally from the profits of other commodities in the distance. In addition, because of the improvement in performance, the tax will also increase.

In short, the only loss is the distance.

Of course, it doesn't matter if you only care about performance and lower profits.

Didn't Li Dong want to be number one?

OK, here you are!

Our performance is very good. Although the profit is low, there is no way to do it. If the performance is good, promotions and discounts must be held.

As for this promotional product, it was directly wrapped up, which is a symbol of good business.

What? make money?

We don’t expect to make money here. The task now is to focus on performance, and we will wait until we are number one to make money.

I'm afraid this is not just one person's idea, but many people's ideas.

Who made you, Li Dong, want to be number one!

Who told you that Li Dong only cares about performance. If your performance is good, you will get a lot of bonuses, and you have never seen anyone whose profit margin has dropped and you have been punished.

Moreover, the risk of this matter is not great. The goods have indeed entered the warehouse, and they are indeed unsalable.

Is it not normal for unsalable products to be discounted?

The only thing that is a little unusual, probably the buyer after the discount, is the original manufacturer.

But no one stipulates that the original manufacturer cannot be a customer, right?

Of course there are still loopholes, but it is really hard to determine whether it is a crime or not.

Of course, if someone took the kickback, it should be able to determine that.

But is there any evidence?

No!

Zhou Haidong said that there is no problem with the accounts of Jiangxi Province, and it must be no problem, because all the accounts that should be there are there.

There are records of goods entering and leaving the warehouse, and there are actually discount activities.

Even the performance is included, and the only thing omitted is probably the handling.

The people in Gan Province are very good at handling things. After leaving the warehouse, the promotion is over, and the money for manual handling is left over to save money. What a good staff and supervisor!

Bottom-level employees don't know whether there is a promotion or not, and senior executives don't necessarily care about which products participate in the promotion.

The warehousing side is only responsible for the import and export, and they are not responsible for the rest.

There are not many people and processes that need to be used in the middle.

Of course, there are still procedures and audits for goods to be sold in shopping malls, but these processes have been reduced to the minimum.

Simplify a few processes a little bit, this thing is done without anyone noticing, I am afraid many people are not aware of this kind of thing.

What they saw on the document was that only a certain product participated in the promotion, and then the promotion effect was good, and all of them were sold out, which is quite normal.

How many people will deliberately go to thousands of products to see if this product is on sale?

Even if you go to see it, one sentence is sold out, what can you say?

Or it’s a little more troublesome, the products go directly to the market, and the manufacturers recycle them back. In fact, it’s the same, but the cost is a little higher, and their secondary profits are lower.

For someone who is more cautious, it may not be impossible to do this.

This trick may not be effective in other supermarkets, but it can really be fooled in the distance.

Who told Yuanfang to keep letting things go, the major departments mainly look at the performance and revenue, and even take care of other things less.

When the performance is good, even if the profit is low, many people can accept it.

If everyone did this, Li Dong might not be able to see it, and so would everyone else.

But here in Gan Province, it's a little more obvious.

Especially after Chen Ke's arrival, Jiangxi Province's performance has suddenly increased a lot, no matter how you look at it, you feel that there is something deceiving in it.

By this time, Li Dong would of course be suspicious.

It's not just Li Dong. In fact, there are doubts in the finance and supervision, but there is no evidence. After all, all the procedures are perfect, and the accounts are no problem.

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