The First Thousand and Sixty-Nine Chapters Lose Face and Win Lizi

On August 17th, around 10:00 p.m., major e-commerce websites ushered in the last peak period.

As of 0 o'clock, the one-month promotion has officially come to an end.

After 0 o'clock, the time enters the 18th.

...

In the classmate group.

Just after zero o'clock, the message flashed non-stop.

Zhang Jindong, who just joined the group, took the lead and said: "The monthly sales volume of Suning.com's promotions is 1.4 billion, a record high. Let's have fun with the sky!"

Suning Online Mall just changed its name to Suning Tesco not long ago, almost a year earlier than the previous life.

At this time, the audience of Suning Tesco is very small.

With a monthly revenue of 1.4 billion, it is not an exaggeration to say that it has created a miracle.

To put it simply, in the statistics of the online shopping market a few years ago, the data analysis of the B2C market even included Red Boy, Maiwang, and Beidou.

Even if their share is very small, at least they can be ranked separately.

What about Suning?

In the B2C market, Suning has always been summarized by the word "other".

This shows how bad the performance of Suning's online mall is.

If it follows the trajectory of the previous life, Suning Online Mall is still not ranked right now.

However, since Yuanfang Mall became popular, Suning has also increased its investment in e-commerce and carried out large-scale promotion. Only then has it achieved a performance of 1.4 billion, and its single-month performance exceeds the total transaction volume since its establishment.

Zhang Jindong's joy comes from the heart.

But he was a little early to be happy, as soon as the excitement was over here, he was immediately brushed by other people's news.

It took a while before someone thought of him. Ma Huateng posted several sweaty emojis, and joked: "Paipai has a transaction volume of 1.8 billion this month, and I dare not speak. Where did Lao Zhang come to be so confident? "

Zhang Jindong retorted: "Paipai is C2C, while Suning is B2C, they are different."

Just after the rebuttal here, Feng Lunai and Li Dong said: "This one is also a B2C-based one. It was established later than you. How much is your performance?"

Li Dong was also fiddling with his mobile phone at this time, and replied when he saw the situation: "Not much, not much, it's just over 24.7 billion, but fortunately it's not 250."

"This face was slapped!"

"Good job!"

"Old Zhang has a thick skin, it doesn't matter."

"Let you be arrogant, didn't you see that our old seniors didn't speak?"

"..."

Everyone ridiculed Zhang Jindong one after another, and Zhang Jindong was in high spirits during this time.

At the beginning of the year, Dazhong Electric was taken over by Suning, and Suning has a tendency to overtake Gome, and is expected to be ranked first in the retail list.

Zhang Jindong was not satisfied, and then began to reform, launching Suning.com ahead of schedule.

That's not all. During this period of time, he was going to start making big moves again, and he came up with the idea of ​​Japan's Laox, preparing to enter the international market.

In addition to Xiangjiang, Suning is also negotiating mergers and acquisitions with Laser.

Laser is not well-known in the interior, but it is also a well-known chain electrical appliance store in Xiangjiang, comparable to the popularity of Bainaohui and Fengze Electric.

In addition to these, Suning also threatened to add 300 physical outlets before, which is not a trivial matter.

Zhang Jindong's great ambition can be seen.

Although he is only competing in the Asian market at present, everyone has no doubt that this guy will set his sights on the international market sooner or later.

In addition, he joined the classmate association later, and he has been more active in the group recently, and everyone likes to tease him even if he has nothing to do.

Being attacked by the crowd, Zhang Jindong didn't care, and immediately replied: "Dongzi, what are you comparing with me, you old horse! Don't you two have a bet, win or lose?"

This can be regarded as asking the question knowingly. We are all in the industry, so we still don’t know the data.

Li Dong's side did not reach 25 billion, and Taobao had already exceeded 15 billion. According to the bet, Li Dong naturally lost.

As soon as his news was sent out, Ma Yun took the lead and said: "The waves behind the Yangtze River drive the waves ahead, the bet is the bet, but this time Taobao really lost."

What he said was lost was not a bet, but the overall situation.

Today's online shopping market,

C2C still occupies the mainstream position.

Taobao is the largest C2C platform, and long before Yuanfang Mall was established, Taobao was an e-commerce giant.

As a result, in this promotion month, Taobao lost without any resistance.

18.1 billion, this is Taobao's monthly revenue.

It is 6.6 billion behind Yuanfang Mall, which is not a fluke.

Although the bet was won, Taobao was indeed defeated.

Although Ma Yun wanted to laugh at Li Dong a few words, but at this time his interest was not high.

The revenue of 18.1 billion is not low.

In 2007, Taobao's total revenue was less than 50 billion.

This year's one-month performance exceeded one-third last year. In the past, Lao Ma must have a sense of accomplishment, but this time he was seriously injured.

When betting with Li Dong, he said that Yuanfang could not surpass Taobao's 10 billion.

In fact, what he thought at that time was that if Taobao surpassed Yuanfang, it would be called a slap in the face, and it would be called elation.

But when the transaction results came out on the first day, Lao Ma was quite hit.

Now I won the bet, but I really don't have any sense of accomplishment.

Betting more than 10 billion with an e-commerce website that was established later is quite boring. This is to put yourself in the position of the weak.

Ma Yun never felt that he was weak, but now it seems that maybe this is about to become a reality.

After Ma Yun finished speaking, Li Dong replied: "Old Ma, have you no fighting spirit?"

"fart!"

Ma Yun scolded, and then said: "Sooner or later, I will make you look good! Don't be complacent, our supplier conference is over this month, and your advantage will be gone.

If Dongsheng and the others still treat them differently, I will kick them out! "

Taobao lost this time for many reasons.

But the main point is that during the promotion month, the major suppliers and Yuanfang cooperated for the first time on a large scale, and they gave a lot of discounts.

There are also discounts on Taobao, but they are all scattered and not large-scale.

In addition, the C2C stores are not well managed in a unified manner, and Li Dong has reported it many times. In short, this promotion month Taobao is not going well.

That's why Taobao was suppressed, and there was no excuse to refute.

You, an e-commerce platform that mainly focuses on C2C business, lost to an e-commerce platform that mainly focuses on B2C business.

Lao Ma is too lazy to make excuses now, saying that kicking Li Dongsheng and others out of the game is half-truth and half-false.

If these home appliance suppliers still treat them differently, Ma Yun will definitely kick them out.

Even though the big guys seem to have a good relationship at ordinary times, drinking and eating meat at the same table can involve interests, no matter how deep the personal relationship is, it's useless.

These days, channel vendors already have an advantage, and suppliers have to look at their faces.

If it weren't for Tmall's scale being inferior to Yuanfang Mall, Ma Yun would only be stronger than it is now.

After he finished speaking, Li Dongsheng immediately laughed and said, "Old Ma, don't stare at me alone. We only supply so much to Yuanfang, let's talk about the first cooperation, at least give my family a face."

"That's right, old horse, it's not easy for us, don't harm Chi Yu when the gods fight."

"..."

There are quite a few manufacturers in the group, and most of them have cooperated with Li Dong this time.

Of course, while cooperating with Li Dong, most of them are also cooperating with Ma Yun.

This time everyone is indeed not very authentic, and the supply cost for Taobao is slightly higher.

But they can't do anything, Yuanfang Mall has a large volume of shipments, and the problem of counterfeit goods on Taobao makes them very annoyed.

In the past two years, most of the orders they received after sales were not their own products, but fake ones.

This alone has caused major manufacturers to criticize it.

In the past, everyone held their noses and recognized it. After all, Taobao was the only one at that time, and the online market was almost entirely dependent on Taobao.

But now, the speed of Yuanfang's rise is astonishing, and everyone is naturally not used to him.

Everyone chattered a few words, and Zhang Jindong, who was silent for a while, erupted again: "Suning will increase investment in the e-commerce market in the future, and both online and offline channels will expand.

Bosses, don't forget about Suning in the next cooperation. "

"Hey, Old Zhang seems unwilling to be lonely."

"Okay, Suning is going to challenge Yuanfang's position."

"Li Dong, what do you think?"

"..."

As soon as Zhang Jindong's news came out, everyone in the group was a business bigwig, how could they not understand what he meant.

The expansion and integration of online and offline channels is also the way Yuanfang is going now.

Suning.com still focuses on home appliances, but everyone can see that Zhang Jindong's purpose is not limited to this.

Suning is not only negotiating with home appliance chain companies such as Tesco and Laser, but also negotiating with e-commerce websites such as Redbaby.

And their business scope is not limited to home appliances, which is a harbinger of expansion into the department store field.

Both Suning and Yuanfang are retail giants, but one used to focus on home appliances and the other on department stores.

But now, both parties have a tendency to expand their business scope.

In other words, it is no longer a trend. Yuanfang's home appliance business is getting bigger and bigger. Except for Beijing and Tianjin, almost all of them are independently operated.

As for Suning, it is also increasing investment in department stores.

There seems to be no collision between the two at present, but if this continues, it will be a matter of time before a collision occurs.

They are all the top giants in the retail industry, and this year's battle for the top retailer will fall on these two in all likelihood.

Regardless of the fact that everyone cooperated well before, in fact, the two have become the biggest competitors now.

Everyone booed, and Zhang Jindong couldn't help saying: "Why did we challenge Yuanfang? Don't forget, Suning retail ranked third last year, and Yuanfang is still a few places behind."

In the 2007 retail rankings, Gome ranked first, Bealead ranked second, and Suning ranked third.

On the far side, barely entered the top ten, and the gap with Suning is still not small.

However, this year is different. Yuanfang has been making big moves, especially the merger and acquisition of Carrefour, which has greatly increased its strength.

This is not counting the size of the e-commerce market. If it is really counted, Suning is definitely not an opponent.

Of course, the current general official statistics do not include e-commerce.

E-commerce is more complicated, similar to Taobao, a C2C-based mall, how to calculate revenue?

Third-party stores do not represent Taobao's industry, and their real revenue may be pitifully low.

In other words, Tmall Supermarket can be considered a self-operated business, but in fact there is no Tmall Supermarket now, only Tmall Mall.

So even though Ali's transaction volume in later generations was against the sky, until Li Dong's rebirth in 2016, Ali never entered the world's top 500.

On the other hand, JD.com entered the world's top 500 companies one step ahead of Ali. This is also due to the different platforms and different methods of calculating revenue.

Whether it is the world's top 500 or China's top 500, the standard is based on the company's independent revenue.

Looking at revenue alone does not necessarily represent the strength of the company, but this is also an old tradition. After all, the rise of e-commerce is too short to be considered the main force for the time being.

Another point is that the retail classification list is not counted as e-commerce now.

However, companies with e-commerce companies generally don’t care about this single list, and everyone looks more at the whole list.

The revenue of e-commerce will naturally be counted in the overall revenue.

In this year's retail classification list, Yuanfang may not be able to surpass Suning, but in the overall ranking of enterprises, Yuanfang surpasses Suning is a sure thing.

Zhang Jindong was not convinced, and everyone ignored him.

The topic quickly shifted to the bet between Ma Yun and Li Dong. In the last bet, Li Dong said that he lost and advertised for Taobao for a month.

Now everyone is hiding their expectations and asking him when he will start fulfilling his promise.

Li Dong was also unambiguous, and immediately said: "It will start tomorrow morning!"

"Well done, he's a man!"

"Dongzi, if you lose, you don't lose. Next year, I will bet with Lao Ma again!"

"..."

Everyone clamored and chatted for a while before they gradually fell silent.

...

Li Dong put down his phone and let out a slight breath.

Don't look at the lively chatting in the group just now, but in fact there are only a few dozen people, and they are also divided into cliques.

The bet between Li Dong and Ma Yun seemed to be a joke, but it roughly divided these people into two groups.

Some people have a closer relationship with Li Dong, and these people are mainly students from the second phase of the Yangtze River.

Those in the first phase were closer to Ma Yun.

Of course, there are also some neutral ones, purely for fun.

Li Dong shook his head, but didn't think deeply.

The attitudes of these people can't really decide anything, and the competition between him and Ma Yun is not a vicious competition.

It's just a normal business competition, and it's normal to win or lose.

But for Zhang Jindong, Li Dong became a little vigilant.

As the news that Lao Huang is going to be unlucky spreads more and more widely, Zhang Jindong has been acting frequently recently.

It seems that the threat of Gome in his eyes is getting smaller and smaller, and this guy is probably going to open up a new battlefield.

The business world is so fickle. Back then, the two companies joined hands to enter the Beijing-Tianjin market.

It's only been a long time, and it may soon become a competitor.

Li Dong couldn't help but think of China Resources. The last time he talked about cooperation with Hong Ji, Hong Ji couldn't make a decision on the spot, so he went back to discuss it for a while, and recently started contact with Chen Lang.

Perhaps, it won't be long before China Resources and Yuanfang will cooperate.

These two retail overlords in East China were fiercely hostile for a while.

Last year, Yuanfang and Suguo had their brains out, and in a blink of an eye, there was a tendency to join forces again.

The separation and reunion are dazzling for laymen, but those in the industry are accustomed to them.

I really want to make a comparison. The current domestic retail market is really similar to the warlord regime in the Republic of China.

Today you hit me, tomorrow I hit you, and later we will cooperate to fight a third party. As for who the enemy is, it is actually unknown now.

It is not that simple to achieve unification.

With these emotions and expectations, Li Dong slowly fell asleep.

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