Chapter Nine Hundred and Ninety Eight: The Wind Blows at the End of Qingping

During this period of time in the distance, the movements continued one after another.

Li Dong was making moves, and the others were not idle either.

Just as the distant supplier conference on July 15 was approaching, Ali issued an announcement.

In August, Ali held a supplier conference, planning to add 5 million new orders for home appliances in 2009, integrate Ali's pan-media platform, and provide omni-channel services.

In addition, Taobao has accelerated its expansion into overseas markets, allowing domestic products to go global.

Ali issued an announcement on the front foot, followed by Suning, unwilling to be lonely, and also held a supplier conference. It plans to add 300 physical store outlets in 2009, open up online and offline channels, and start to deploy the rural market.

Ali and Suning issued announcements one after another to prevent Yuanfang from focusing on its beauty.

Several major department store giants were also not idle. China Resources Vanguard and Jiangxi Hongkelong were secretly discussing mergers and acquisitions. According to gossip, things are going well.

As Yuanfang grows bigger in East China, other department store giants in the East China market are in danger.

Although Jiangxi Province is not yet the largest in the distance, according to Li Dong's urgency, he will never allow other department stores in East China to grow bigger.

Hong Kelong has been under a lot of pressure recently, and it is not impossible to completely switch to China Resources Vanguard.

Bealead has recently planned to integrate its resources to change the previous situation of fighting independently.

As the current department store leader, Bailian has many industries. In the department store section alone, there are six major businesses: Lianhua Supermarket, Hualian Supermarket, Century Lianhua, Kuaike, Hualian Jimaisheng, and Hualian Lawson.

In addition, there are also well-known hypermarkets such as No. 1 Department Store, Yongan Department Store, Oriental Shopping Center, and No. 1 Yaohan.

As well as its Friendship Group, it also owns hypermarkets including Friendship Mall.

It can be said that Bailian is the well-deserved No. 1 department store, and its background is by no means comparable to these emerging companies in the distance.

However, in the early days, there were many hills in Bailian, and they were not affiliated with each other.

Both Hualian and Lianhua are constantly fighting, not to mention the Friendship Group, which has a worse relationship, and various well-known stores.

It can be said that Bailian Group is in a mess. It is said that it is a family, but in fact the fight is stronger than that of outsiders.

But now, they cannot tolerate any more infighting.

China Resources almost surpassed them in the past two years, and now even the up-and-coming Yuanfang Group is targeting them. If this continues, Bailian's No. 1 position will really be lost.

The headquarters of Bailian Group held a meeting for three consecutive days and finally reached a consensus resolution.

Regardless of other things, the first thing to bear the brunt is to officially unfurl the banner of Bailian.

Unlike in the past, major department stores operate independently.

This time, Bailian decided to change its brand. In the past, people only knew Hualian, Lianhua, and Kuaike, but who knew Bailian?

Bealead is so loose internally, which has a lot to do with the many brands. It is impossible to form a unified combat force and there is no centripetal force.

On July 12th, Bealead announced that in the coming year, Bealead will uniformly change the brand names of its 6,400 stores, which is similar to the brand retention of Hualian and Lianhua, but the word Bailian will always be prefaced.

The official name of the external operation is Bailian Hualian, Bailian Lianhua, Bailian Kuaike...

6400, when this data came out, many people were shocked.

Until now, many people knew that Bailian was so powerful!

Although there are many franchise stores and convenience stores among them, 6,400 are scary enough.

Up to now, even with the acquisition of Carrefour, plus convenience stores and community stores, the total number of stores does not exceed 1,000.

Of course, the store sizes of the two parties are different. Yuanfang is now accelerating the layout of the rural market, and the number of stores will explode in the next period.

But no matter what, when Bailian gets serious and integrates brands, it will still be the well-deserved leader of department stores.

...

Faraway Building.

Li Dong was restless.

It has changed, everything has changed.

The Butterfly Effect finally changed the course of history on a large scale!

China Resources merged and acquired Hongkelong ahead of schedule, and Bealead carried out an unprecedented brand integration, which was not something that happened in previous lives.

When Bailian was prosperous in the previous life,

He disdains integration, and there is no external pressure to force them to integrate.

Even if China Resources tried to surpass them a few times, China Resources, like them, still has a disobedient Suguo under its banner.

As a result, Bealead has always been the leader during the prosperous period of traditional retail.

And when the era of e-commerce comes, they are too late to integrate, and it makes no difference whether they integrate or not, so until Li Dong is reborn, there is no such thing as a unified brand of Bailian.

Now, in 2008, Bealead actually wants to integrate the brand!

In addition to Bailian, the domestic retail market is accelerating mergers and acquisitions. The big fish eat the small fish, and the small fish eat dried shrimps. Now the dried shrimps are still there, but the small fish are almost eaten.

As Yuanfang merged and acquired some enterprises, other retail giants also merged and integrated one after another.

During this period of time, China Resources has made successive moves. In addition to Hongkelong, several small and medium supermarkets in East China have also been included in the bag. It is obvious that they are competing with Yuanfang for the control of East China.

In addition to absorbing Suguo's resources before and completing the integration of the opponent's world, the current China Resources Vanguard is not weaker than in the previous life, even if it is attacked one after another from afar.

Li Dong lit a cigarette and smoked, and Sun Tao who was opposite was also smoking.

After a while, Sun Tao said: "In addition to these, Xinyijia in Guangdong Province seems to be making small moves with Renrenle. Xinyijia's current performance is declining. It may be that Xinyijia hopes to expand its market share in Guangdong Province through the acquisition of Renrenle.

After Wal-Mart merged with Trust-Mart, it even surpassed the joint efforts of the two in Guangdong Province.

In addition, we also want to open the market in Guangdong Province, which makes Xinyijia and Renrenle feel threatened, and the two sides are likely to reach an agreement.

In addition, in the North China market, Wumart previously acquired Meilianmei, took control of Supermarket Fa, and won Jinmen Dairong.

Since their former chairman was imprisoned, they have been dormant for two years, and now they are showing their fangs again.

As far as I know, Wumart is negotiating with Bealead recently, hoping to acquire more than 40 stores of Bealead in Beijing.

Bealead's performance in Beijing has always been poor, and this time it has started to integrate resources. It is likely that it will give up the capital market and reach an agreement with Wumart, using Wumart to delay my strategic layout in North China.

Affected by the financial crisis, many small and medium-sized retail enterprises are unable to expand or continue to support.

In the next six months, the retail industry may undergo major changes.

Formed a melee among the seven alliances of Yuanfang, Bailian, China Resources, Wal-Mart, Sun Art, Wumart, and Xinyijia. "

After Sun Tao finished speaking, Yuan Chengdao thought about it for a moment and said: "Among them, the top five are the strongest and spread all over the country.

Wumart and Xinyijia, one affecting the South China market and the other affecting the North China market, are also regional overlords.

On both sides, we will be subject to control, and in East China, now that China Resources is increasing its investment in East China, Bealead is shrinking its combat power, and it is very likely that it will also participate in the struggle for hegemony in East China.

Originally, the situation was very good. The reason why Yuanfang was able to occupy the advantage was that the resources of each company were scattered and the contradictions were prominent, which gave us a chance.

But now, our existence makes them feel a great threat.

In the next three to five years, it is unlikely that Yuanfang will expand on a large scale as before. "

Although the two were worried, they were not in a hurry.

Now it's not time for bloody battles, and the small and medium supermarkets haven't completely exited. Everyone is busy annexing them, and there is no time or time for bloody battles.

According to the analysis of the two, the real bloody battle is likely to be three or four years later.

Once these large supermarkets have completed the mergers and acquisitions of small and medium-sized retail companies, they may then have a decisive battle to emerge a true national hegemony.

For many years, except for the supply and marketing cooperatives back then, no retail enterprise has truly dominated the country.

Under the agitation of this catfish in the distance, the domestic retail market has changed beyond recognition.

The killing and rapid expansion in the distance made everyone feel the crisis. Stimulated by the crisis, the major retail companies no longer just waited to die, but were inspired one by one.

Over the past year, mergers and acquisitions have occurred frequently, mainly in the retail industry.

Since the beginning of 2008, no less than 100 small and medium-sized supermarkets have disappeared, some of which were acquired by mergers and acquisitions, and some of which were seized and closed down directly.

The previous situation of a hundred flowers blooming has gradually changed.

As the voices of the two fell, Li Dong gradually regained his senses, and said in a serious tone: "Leave them alone for now, and let's talk about this supplier conference!

In addition, we want to let all suppliers know that we are their best choice!

In this supplier meeting, all those who can sign an exclusive agreement will sign an exclusive agreement to compress the supply channels of other channel providers.

In addition, accelerate the layout of the South China market, and quickly open the South China market based on Carrefour stores.

First focus on Guangdong Province, and let's put aside the places in southern Fujian for the time being.

Mr. Wang! "

Wang Yue, who was sitting not far away, responded, "Mr. Li, tell me."

Li Dong calmly said: "Didn't you ask Yonghui to talk before? How did the talk go?

They should have seen the current situation. There is no room for them to expand or survive in the whole country.

In the past, everyone didn't care about them, so they gave them a chance.

Now that Yuanfang, China Resources, and Bailian are all paying attention, we will not give them a chance to rise.

Don't think that you can do anything with HSBC. Carrefour has fallen into the sand in China, and it is impossible for HSBC to fully support one of their retail companies to compete with us.

With Yonghui's current scale, it is okay to steal chickens, but there is no hope of fighting in an open and honest manner.

You go to talk to them again, either disarm or go to war!

The mountain city has been quiet for too long, and Yonghui actually dares to fight us in the mountain city, interrupting their tentacles first! "

The corner of Wang Yue's mouth twitched, and Sun Tao thought for a while before saying, "Mr. Li, I think it's better to rest and recuperate now."

Li Dong took a puff of cigarette, nodded and said: "I did think so before, after taking down Carrefour, we will develop steadily and spend a year or two to rectify the retail system.

But now it's gone, no one else is dead.

Auchan and RT-Mart established Sun Art, Wal-Mart merged with Trust-Mart, Renrenle and Xinyijia are likely to merge, Bailian consolidated its brands, China Resources merged with Hongkelong...

Everyone is growing bigger and grabbing the market.

Our No. 1 is not so reliable. It is hard to say whether we can get No. 1 this year.

Also, don't forget Suning.

Once something happens to Gome, Suning will not let go of the opportunity, and then there may be a unified battle in the field of home appliances.

Once the home appliance market is unified by Suning, they will 100% develop into supermarkets and e-commerce.

Now is the era of rising tide, if you don't make progress, others are making progress.

Over time, our accumulated advantages and invincible momentum will be broken.

Make every effort to enter Guangdong Province, acquire Yonghui, and win the South China market!

When the supermarket is stable next year, I will fight East China decisively and kill China Resources in one fell swoop! "

Everyone's hearts froze, Li Dong hadn't been this excited for a while.

Ever since the defeat of Carrefour, Yuanfang's top spot seems to have become a certainty. At that time, Li Dong was actually very satisfied.

After all, it took only 4 years to achieve the first place, and anyone would be satisfied.

Unexpectedly, a supplier conference in the distance actually stimulated everyone.

If the e-commerce market makes big moves, so will the retail market.

Ali started to make efforts, and China Resources Bailian also made efforts.

In 2008, everyone was conservative and waited for market changes.

However, when Li Dong made frequent shots, the others couldn't help it anymore, and if they didn't make any shots, they would just wait for the frog to be boiled in warm water in the distance.

Li Dong wants to open the South China market this year and fight East China next year. This task is not usually difficult.

While everyone was pondering, Li Dong continued: "In addition, starting today, a new company will be established to specialize in the layout of downstream industries.

Recently, many manufacturing enterprises are on the verge of bankruptcy.

I injected 3 billion yuan, which is specially used for mergers and acquisitions of these enterprises. Well-known brands are better, and there is no need for wholly-owned mergers and acquisitions, as long as they can hold shares.

Mainly to enhance our competitiveness and carry out industrial complementarity.

No matter how many discounts the supplier offers, it is still an outsider after all, and it is impossible to give it to us at the cost price.

Also, establish a brand R&D department, Yuanfang has been established for so long, it is time to set up a brand R&D department, and open up our own brand market!

I don't just want to be a channel dealer, channel dealers are popular now, but not necessarily in the future!

I want to create a complete ecological circle, even without the help of external forces, Yuanfang can operate independently! "

Sun Tao and the others were dumbfounded, what an arrogant idea!

Even Wal-Mart cannot do this at the moment, because it is too difficult.

Building a complete ecosystem is not as simple as talking about it.

It's not that Li Dong said that he can get it done with an investment of 3 billion. Although he is curious, where did Li Dong get the 3 billion, but now everyone's focus is not on this.

No one expected that Li Dong still had a big plan in his heart.

The three people present, a group president, a vice president, and a chairman of Yuanfang Supermarket, heard Li Dong's plan, and their minds fluctuated violently.

How long will this program take?

How much will it cost?

How much manpower and material resources are needed?

Even if it is difficult to calculate, you can know that it is an astronomical figure.

With the supermarket as the core, e-commerce as the auxiliary, laying down the downstream channel connection, building a commercial complex and improving the logistics layout...

These things have to be made bigger and stronger, I am afraid that there is not one hundred or two hundred billion that cannot be taken down.

This is still less, and if it is really calculated, it may be even more terrifying.

And these are just investments. When Li Dong really builds the ecosystem, it is not impossible for Yuanfang Group's market value to exceed trillions.

The few people continued to be silent, but sparks were shining in their eyes, why did they feel so passionate and surging! For more exciting novels from rw, welcome to visit our reading institute