Chapter 1035 Section 10 Sugarcane

Because he was worried about misleading Li Dong, Li Dong provoked an e-commerce war.

Liu Qiangdong, who was still planning to hide something, thought for a while before continuing: "I don't mean to start a war now.

In fact, at this stage, the e-commerce market is not yet mature.

The market needs a hundred flowers to bloom in order to make the e-commerce market more prosperous. "

Li Dong smiled and waved his hands and said, "President Liu, don't get me wrong, I'm just talking casually."

Liu Qiangdong smiled wryly, who would believe you!

Without continuing to dwell on this topic, Liu Qiangdong said sternly: "Since Mr. Li wants to hear my opinion, then I will talk a little bit.

I have always believed that the consumer goods industry is actually a sugar cane.

The value chain of the consumer goods industry can be divided into ten links.

Creativity, design, R&D, manufacturing, pricing, marketing, trading, warehousing, distribution, and after-sales. "

Li Dong became interested. He seemed to have heard it once before, but he didn't do this in his previous life, so he only heard it a little bit.

This should be the "ten-section sugarcane" theory that Liu Qiangdong has always advocated.

Liu Qiangdong didn't need to talk to Li Dong, and continued: "These ten links, the first five of which belong to the brand owner.

The last five are owned by retailers.

The laws of the market have led to the profits of the industry and brands, and they all want to be fixed at a reasonable level.

How to discover greater value at a fixed profit level?

Profits have been dug deep, costs have fallen, profits have risen, and competitiveness has strengthened.

Only then will we have the confidence and qualifications to challenge any opponent. "

Li Dong nodded and said: "That's the truth, I've considered it before, but it's not as detailed as Mr. Liu said.

You go on, I don't think my trip today was in vain. "

Being admired by Li Dong, Liu Qiangdong is also a little proud, suppressing the pride in his heart, Liu Qiangdong continued: "I want to dig deep into the profit point and expand my competitiveness.

Then start with these ten links!

This is like a sugarcane having ten knots,

If you want to maximize profits and core competitiveness, you need to eat more sugar cane.

Now, the average retailer can't even do the last five links.

They can only participate in marketing, trading, and warehousing, and some companies cannot even do warehousing.

They can only eat three of ten sugarcane knots, and the profits are shared equally by others.

Low profits, weak competitiveness, weaker brand effect, sooner or later they will face elimination from the market.

Yuanfang has achieved four points now, marketing, trading, warehousing and distribution.

You have a complete logistics system, and you are building a storage center nationwide. You get two-fifths of the ten sugarcane sections.

However, your after-sales system is not well established.

Your product development and brand building all rely on brand owners.

Even the basic pricing power is actually not in your hands.

The price of our products is actually not set by us, but by the brand owner.

They give us discounts so that we can carry out activities and promotions.

If we don't give us a discount, or even cut off our supply, we will be hurt.

If you want to be a pioneer in the industry and a leader in the industry, you need to eat more knots of sugar cane.

If one day we ate all ten sections of sugar cane, then we would control the entire market.

At that time, what is Taobao?

If I want to fight a price war, I will fight a price war. If I want to start a trend, I will start a trend. I can do whatever I want..."

"monopoly!"

Li Dong suddenly said two words at this time, summing up Liu Qiangdong's words.

Li Dong didn't pay much attention to his "ten-section sugarcane" theory before.

Hearing what Liu Qiangdong said in person today, Li Dong immediately understood the hidden meaning.

Be the monopoly of the market!

What else is more profitable than a monopoly?

What else is more competitive than a monopoly?

Liu Qiangdong said a lot, but he actually wanted to be a monopoly.

Even when he said this to Li Dong, he also wanted to instigate Li Dong to do it.

If Li Dong really wanted to do this, he would definitely encounter countless enemies and distract his energy.

I don't have the energy to start the e-commerce war, and I don't have the energy to compete with e-commerce companies such as JD.com, because the enemy far away at that time is not JD.com.

Jingdong took the opportunity to lie dormant for a period of time, secretly accumulating strength.

As for whether Yuanfang can achieve monopoly, Liu Qiangdong is not too optimistic about Li Dong at this stage.

Such a layout, such a plan, let alone whether others are willing or not, the cost is too high.

The improvement of the ten major links does not happen overnight.

Even JD.com ten years from now may not be able to complete it.

Can Li Dong do it?

Thinking of this, Liu Qiangdong's eyes flickered, and he looked at Li Dong without speaking.

And what about Li Dong?

In fact, at this time, Li Dong was also thinking about himself.

He has never defined his behavior, but until now, he knows what he wants to do and what he is doing.

monopoly!

Yes, in fact, he has been working towards this goal.

Whether it is e-commerce retail or physical retail, in fact, he has only one core point, which is to monopolize the entire retail market.

The establishment of Yuanfang Industrial Company is to complement Yuanfang's downstream industrial chain.

Just to replace brand suppliers!

For the first five links, Li Dong has already started to do them.

As for the collection of after-sales rights, Li Dong has been doing it all the time.

More importantly, Liu Qiangdong only talked about ten links, but Yuanfang actually did more.

Wanka in the distance complements the payment system.

Dongyu Real Estate's building of urban complexes is also to solve the most fundamental problems of rent and stores.

If the entire layout can be completed, Yuanfang may really be able to monopolize China's retail market.

At this time, Li Dong woke up!

It turns out that I have never been a law-abiding person!

No wonder, no wonder I was hated by so many people.

Li Dong suddenly realized, but he didn't know that people were hostile to him, not because of his monopoly.

The monopoly in the distance is still in its infancy, and most people don't realize it at all.

Even if someone speculates, it has never been thought that Li Donghui really has such a big ambition.

The reason why he is hostile to him is because of his interests, and the other reason is that this guy is annoying.

Peace is the most important thing in shopping malls, and this guy just doesn't do it, so it's only natural that he be hated by others.

Of course, Li Dong never felt that he was annoying, so naturally he would not admit it.

Now, he found a reason for being hostile, and Li Dong thought it was very appropriate.

...

Liu Qiangdong's remarks are not too profound.

In fact, Li Dong didn't get anything extra.

However, Liu Qiangdong's words made Li Dong recognize himself, his goal for the next stage, and the direction of struggle for the next stage.

Speaking of pointing, it would be better to say that Liu Qiangdong made a summary for Li Dong today.

Summarize Li Dong's achievements in the current stage, and summarize the direction of efforts in the future stage.

No matter what, Li Dong felt that he didn't come in vain this time.

At least the harvest is not small!

Several people exchanged, and after about an hour, Li Dong stood up and shook hands with Liu Qiangdong and said, "Mr. Liu, thank you very much this time."

Liu Qiangdong quickly laughed and said: "President Li is too polite, in fact, communicating with President Li has also deepened his understanding of himself.

I have never perfected the term ten-section sugarcane before, or felt that it could not be perfected at all.

But now, I see hope in Mr. Li.

Speaking of the industry, who can help me perfect this theory is none other than Mr. Li. "

Li Dong smiled and said: "I accept your auspicious words, I also hope to have such a day.

In the future, Mr. Liu will go to give speeches all over the world. Maybe I, Li Dong, can still enjoy the glory and become the first experimenter in Mr. Liu's mouth. "

"I should be the one to accept your auspicious words, and I hope there will be such a day."

After Liu Qiangdong finished speaking, he smiled again: "Recently, I want to apply for a business school and try to improve myself. Mr. Li thinks that Yangtze River is better or CEIBS is better?"

Li Dong smiled, since the members of Huaxia Alumni Association were exposed last time, this kind of thing has happened many times.

Not only Liu Qiangdong, many people hope to join this circle through this channel.

Even the high tuition fee can't stop everyone's enthusiasm.

Liu Qiangdong asked Li Dong not only for consultation, but also with potential meanings. I hope that circle can accept him.

When you have not succeeded to a certain point, circle culture is indispensable.

Now in Huaxia, the Entrepreneur Club, Huaxia Alumni Association, Taishan Association... These circles are the top business circles.

The Taishan Club has been relatively low-key recently. Most people in the Entrepreneur Club can't get in, and it has something to do with individual businesses.

Only the Huaxia Alumni Association has been more active recently.

Not long ago, Mengniu was hit hard, and Huaxia Alumni Association raised hundreds of millions of funds to rescue.

On the night of the charity night, the classmates once again showed their power and came forward to support Li Dong.

After several visits, the prestige of the Huaxia Alumni Association has long spread in the business circle.

Liu Qiangdong is actually not on the stage now, and Jingdong is not too strong, so he naturally hopes to join the circle of these big shots.

Even if he can't get help, just entering is actually the greatest help to him.

Li Dong thought for a while and smiled: "Yangtze River, after all, in the north, it is more suitable for Mr. Liu.

When Mr. Liu graduates, I will introduce Mr. Liu. "

Reciprocate, today Liu Qiangdong sorted out the context for him, and Li Dong helped him introduce him to join the Huaxia Alumni Association.

As for whether he can pass, it depends on Liu Qiangdong himself.

But Li Dong has repaid everything that should be repaid. As for the future hostility, he will not owe the other party any favors, and he will not be lenient in killing.

Liu Qiangdong didn't realize that Li Dong would have such thoughts at this time, if he knew, he might vomit blood depressedly.

Co-authoring, I think our relationship is so good, the relationship is fake.

This guy's first thought was to kill without mercy.

After a few polite words again, Liu Qiangdong and Jiang Heming finally sent Li Dong out together.

When going out, passing by the office area, the employees all stretched their necks, and their expressions were more awe-inspiring than before.

Many people thought to themselves, "Maybe this is the new boss in the future, and I have to make a good impression on the boss."

Liu Qiangdong really didn't know, if he knew, he might vomit blood to death today.

What am I doing to you?

Li Dong is just talking nonsense, do you understand?

It's not that he can't recruit talents, so he needs to dig you?

Also, Li Dong is not as good as you imagined, he even asked me a question, do you know?

If the news gets out...

Well, Liu Qiangdong didn't have that in mind, and no one believed it when it got out.

Even if someone believes it, they will feel that Li Dong is not ashamed to ask his subordinates, and he is worthy of being a bigwig in the business world.

As for the Big Hadron, at most he is a supporting role.

...

I have been to JD.com, but Li Dong never went to Baidu again.

Today's harvest is enough, and if he goes to Baidu, he will not gain more.

night.

Li Dong wrote a book at his desk.

He seldom writes any copywriting, and every time he writes something, it means that he has a new understanding and a new harvest.

Of course, sometimes when he gets rich, Li Dong also likes to settle accounts, that's another matter.

"Ten Sections of Sugarcane Theory Monopolizes the Market"...

These terms appear frequently in Li Dong's writing.

The "ten-section sugarcane" theory is not actually a monopoly in the traditional sense, but a more subtle market monopoly.

It does not aim at one line of business, but develops from various industries to form a complete ecological chain.

And this ecological chain actually has a core, everything is for retail services!

If Yuanfang continues to improve this ecological chain, it will not be very competitive in other industries, but in the retail industry, it can unknowingly achieve monopoly.

Grasp the pricing power and the initiative in war, this is the true meaning of monopoly.

In the price war, Li Dong can fight whenever he wants.

With extreme cost reduction, the core competitiveness will be much higher than others, and every move of Yuanfang is enough to affect the entire domestic retail market.

He doesn't need to drive others to death, but he can kill whoever he wants, and this is the most important thing.

At that time, what if China Resources and Bailian joined forces?

Unless they also join forces with the entire brand business system, otherwise, why bother Li Dong?

Moreover, retailing is not an energy industry, nor is it a financial security. The country does not take it too seriously.

The tentacles of some big families have not extended to the retail system, monopolizing in this field can also save a lot of trouble.

When Li Dong has completely completed the layout, even if someone else finds out, it doesn't matter much.

It is a long process to perfect the ten links.

In this process, the number of employees in Yuanfang may exceed one million, and the value of Yuanfang may reach trillions.

At that time, what else is Li Dong worried about?

In fact, several Ali companies in later generations are also engaged in monopoly. Baidu monopolized the search business, Tencent monopolized the social business, and Ali even wanted to grab the business of the bank.

In the first few years of their rise, would they dare?

Later, the reason why he dared to do so was because his status was sufficient, and his competitors were dead.

At this time, maintaining stability has become the most important thing. As for whether it is a monopoly, the beholder has a different opinion. If someone says no, he is not.

This night, Li Dong wrote several pieces of paper.

This night, Li Dong also forgot about Liu Qing's threats and his emotional entanglements.

Sometimes, you say you hate it, but you desire it in your heart.

Li Dong said that he didn't want to be tired anymore, and he didn't want to manage the company anymore, but he really saw an opportunity, can he hold back?

Ma Yun said that he regretted creating Ali, and you have the ability to sell all the shares and become a happy man.

Not to mention the hypocritical big Qiangzi, if your wife really looks like a ghost, you won't say that you have face blindness...

So to sum it up, the bosses are really good at pretending!

(Many people say that the protagonist likes to meddle randomly, and likes to meddle in any industry. Others say that the economic system in this book is chaotic.

Today's chapter is a brief mention. In fact, everything the protagonist does is centered on retail.

Not only online retail, but also the new retail system proposed by Lao Ma and the others not long ago.

And the ten-section sugarcane theory of the Great Hadron is actually what many people are doing, so please stop arguing about the economic system in this book. )