Chapter 645 It's up to Me How to Do It
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Wang Xing: "Although our Mituan Youbao has occupied some market share, it has been operating at a loss and does not make any money at all. It is not like Mr. Yang's Fresh Food Best, which can make a large profit from the beginning."
Chen Yong: "Yes. To be honest, I really want to ask Mr. Yang how to make the platform profitable. We rely on Ali and Taobao, with huge traffic and many users, but we still do it. But fresh food is the best choice. Mr. Yang, I hope you can give me some advice."
Lao Jianghu is Lao Jianghu, and the two of them locked the problem on profit as soon as they opened their mouths.
In fact, they are very clear in their hearts that based on the current product pricing of Fresh Food Best, the platform will definitely not be able to make a profit, at least a 10% loss.
They purposely said that Fresh Food Best made a substantial profit, but they actually wanted to lure Yang Chen to say that the platform was not actually profitable.
Yang Chen followed their wishes, and said with a smile: "Bosses, you are really embarrassing me. Ashamed, ashamed... Ever since I took over fresh food, the platform has been losing money. After the recent rise in vegetable prices, the platform A guaranteed loss of 100 million every day. I still want to learn how to make a profit from the two bosses.”
Wang Xing seized the opportunity and quickly asked, "Mr. Yang is joking with us, isn't he? Your platform doesn't make a lot of profit, so why are you cutting prices again and again?"
Chen Yong quickly echoed, "That's right. If you don't make money from doing business, then it's a joke."
Yang Chen watched the two of them sing together, a smile appeared on the corner of his mouth.
"I really don't lie to the two bosses, our platform really doesn't make money, and now we have a net loss of at least 100 million every day." Yang Chen said truthfully.
Wang Xing and Chen Yong knew that Fresh Fresh was losing money every day, but they didn't expect to lose so much.
A net loss of 100 million yuan a day, to put it bluntly, burn this money with fire, and one person cannot burn it all.
Wang Xing: "Huh? A net loss of 100 million a day? This loss is too big. Mr. Yang, are you sure you didn't lie to us?"
Yang Chen: "Boss Wang's words are interesting. Do you think people like us say some nonsense to deceive people? One is one, and two is two. Lying is too cheap. Can't do it."
Chen Yong: "Haha... that's right, we are all people on the scene, there is no need to lie. However, then I don't understand, a net loss of 100 million a day, why did Mr. Yang set the price so low? Originally, we all You can make a small profit, but you suddenly lower the price significantly, we can only follow up, and this makes us lose money."
Wang Xing: "That's right. Originally, the three of us could make money, so wouldn't it be good to continue like this? Why would Mr. Yang prefer to cut prices even if he loses 100 million a day?"
Yang Chen replied very directly: "Because I want to get more market share. Now if I want to get traffic and customers, I must spend money. Therefore, I can only lose money to subsidize consumers and lure them to our platform to consume Sigh... I can't help it. Mituanyou is backed by Miguo and Penguin, so there is no shortage of traffic. Amoy Vegetables is backed by Taobaobao and Ali, and there is no shortage of traffic. We don't have any background, and we don't have any online access to traffic. channels, then we can only rely on direct subsidy to consumers to accurately acquire customers. To be honest, I really envy the two CEOs who rely on a big tree to enjoy the shade. You don’t have to be like me, with a net loss of 100 million a day to acquire new customers .Come on, have a drink."
After speaking, Yang Chen raised his wine glass.
Wang Xing and Chen Yong secretly looked at each other, and quickly picked up the wine glass to clink with Yang Chen to drink.
There is nothing wrong with operating at a loss in order to acquire customers.
When many new industries emerge, they use this method to gain customer trust.
When customers form a habit, then slowly increase the price, so as to achieve profitability.
Mituan, Mituanyouyou, and Amoyvegetables also relied on huge subsidies to acquire customers when they first started.
It's just that they've been doing it for a long time,
Moreover, the cost of obtaining traffic is relatively low, so it is only now profitable.
After a few glasses of wine and some food, Wang Xing continued.
"We all understand Mr. Yang's thoughts, but you keep lowering the price like this, and you deliberately lower the price of our two platforms by more than 10%, which makes it very difficult for our two platforms. Mr. Chen, what do you think?" Wang said Star said with a sad face.
Chen Yong quickly nodded and replied: "That's right, that's right... Mr. Wang is too right. If it's just a little lower, we won't say anything. The key is that you are more than 10% lower, and the price gap is too obvious. , the customer is not a fool, and will definitely choose you, which makes it impossible for the two of us to do it."
Yang Chen smiled slightly, and raised the most critical question of this meeting.
"So, what do the two bosses think I should do? Or, if you have any ideas, you can tell them."
Wang Xing and Chen Yong looked at each other again, and they gave each other a positive look.
Wang Xing took the lead and said: "I hope Mr. Yang can adjust the price back, which is about 3% cheaper than ours at most. Is that okay?"
Chen Yong: "Boss Yang has to think about it for both of us. Your price is too low, and we can't do it. If your price is a little lower, we don't care about it. Okay?"
These words made them speak as if Yang Chen needed their permission to do anything.
Yang Chen: "Haha... Aren't the two bosses joking with me? The reason I lowered the price is to make customers aware of the price difference between our platform and your two platforms, and induce them to come to our platform for consumption. If I only adjust 3% lower, customers can’t notice such a slight price difference, so how can I induce them to come and place an order? You have to be clear about one thing, price reduction is not my goal, it’s just my means, and my ultimate goal is to Get customers. Got it?"
Wang Xing: "Mr. Yang, isn't it obvious that you are poaching us?"
Chen Yong: "It's too careless of you to poach our corners in front of us."
Both of them had unhappy expressions on their faces, and they looked a little angry.
If it weren't for the fact that they were backed by Penguin and Ali, Yang Chen would not be willing to deal with them.
Therefore, it's useless for them to be angry, Yang Chen won't care about their feelings.
Competing directly with Ali and Penguin will definitely be difficult.
However, Yang Chen is still very confident that he can win with the younger brothers of these two giants.
Yang Chen: "There's no way, there are only so many customers who choose to buy food online. If I don't snatch customers from your two platforms, I won't be able to continue."
Wang Xing may have drunk too much, he patted the table angrily, and said: "It's your fault that you can't continue, you can't take us to death."
Chen Yong also said with some displeasure: "Mr. Yang, just give me a clear statement. Is there any room for discussion on this matter? Is the difference of 3% really not enough?"
Yang Chen took out a piece of paper, wiped his mouth, and replied: "Since the two bosses have talked about this, then I will no longer be euphemistic and perfunctory. In a word, my company, what do I want to do?" Just do what you do, and it’s not up to outsiders to point fingers and give me pointers. If you two are not convinced, you can follow me to reduce the price. I can also tell the two bosses that I will continue to reduce prices in a few days. You should deal with it Get ready."
Wang Xing was furious, and he got up and dropped the wine glass.
He was originally a person with a weird temper, since he couldn't get together, he didn't want to pretend to be refined.
"Think about it clearly, we have a way to block the online traffic of your platform by poaching our corners like this!" Wang Xing said angrily.
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