Chapter 641 Others’ Disaster, Yang Chen’s Opportunity
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At 9:00 in the morning, the website and APP of Fresh Best updated the latest vegetable prices simultaneously.
On the original basis, the price will be reduced by at least 10%, and some vegetables with low sales volume will be reduced by as much as 20%.
At the same time, Fresh Fresh also sent SMS reminders to all registered users.
There are a total of 12.235 million registered users of Fresh Fresh Best, and many of these users have also registered for Mituan Best, Amoy Vegetables, etc.
After they received the text message, they logged on to the Fresh Best website to browse the prices of vegetables.
People who often buy vegetables are very sensitive to the price of vegetables, even if they fluctuate by a few cents, they can feel it.
When they saw the prices of fresh and optimized vegetables, they immediately felt that they were much cheaper than those on platforms such as Mituanyou and Amoy Vegetables.
Who are responsible for grocery shopping?
Housewives, old men, old ladies, and young and middle-aged men are rarely responsible for grocery shopping.
Housewives, old men and old ladies, they all have one thing in common, that is, love to "take advantage".
Even to buy a green onion, they may have to bargain with the boss.
It costs a few cents to buy a catty of vegetables, and they may all buy from another one.
So, seeing such an obvious discount, they hurried to buy it.
Soon, Wang Xing, the CEO of Mituanyou, received a report from his subordinates, and learned of the fact that Freshyouyou had significantly lowered the price of vegetables.
Wang Xing was a little confused. Now that the price of vegetables has risen sharply, various platforms can take advantage of this opportunity to raise prices in a legitimate way, and give themselves more blood.
Why did you lower the price of fresh products at this time?
The cost has increased, but the selling price has decreased. Isn't this aimed at losing money?
Wang Xing ordered his subordinates to keep an eye on Fresh Fresh Premium to see if they could last for a few days.
At this time, Chen Yong, the CEO of Amoy Vegetables, who was backed by Ali Baba, also received a report from his subordinates.
The price of fresh vegetables has been greatly reduced. According to big data analysis, the order volume of the platform has tripled, and many loyal customers of Taovegetables and Mituanyou have been attracted.
After Chen Yong read the report, he hurriedly logged into the Fresh Fresh Best app to browse around.
Indeed, as the subordinates said, the price of fresh and preferred vegetables is generally about 10% lower than the price of vegetables preferred by Taobao and Mituan.
Vegetables that cost a few yuan a catty are several cents cheaper. This is too obvious. Consumers will definitely go to Fresh Fresh to buy.
Chen Yong’s choice is the same as Wang Xing’s. First, observe for a while to see if Fresh Fresh is just a promotion, or if it really wants to seize the market with a low-price strategy.
A week later, the wave of rising prices of daily necessities that Yang Chen expected finally came.
In just about ten days, the liquefied petroleum gas used by residents has soared from 90 yuan a can last month to 120 yuan a can.
Residential natural gas also rose from 2.28 to 2.8 cubic meters.
Yang Chen previously predicted that the gas category would rise by at least 30%, so it can be said that the prediction was very accurate.
Affected by this, stocks with concepts such as natural gas also rose sharply.
For example, JOVO Energy, which Chen Qiao focused on latently, rose from 27 yuan to 42 yuan.
As Yang Chen predicted before, it won't just be a price increase for a certain item, it must be an all-round price increase.
The price of firewood, rice, oil, salt, soy sauce, vinegar and tea will all increase.
Condiment companies such as Haitian announced a comprehensive increase in the prices of all products by at least 10%.
Keming noodle industry and others also announced that the price of its noodle products will increase by at least 10%.
Jinjian rice industry and others also announced that the prices of their rice products have been raised by at least 8%.
Qingfeng Paper Co., Ltd. also announced an 8-15% increase in the prices of its toilet paper and other products.
...
In a word, all things related to the daily life of ordinary people have increased in price to varying degrees.
Now the most discussed topic on the Internet is that we can't live anymore.
"This is too outrageous. In the past, 1.99 a catty of rice,
Now it's 2.99. A handful of noodles used to cost 4 yuan, but now it costs 5 yuan. I thought I couldn't afford vegetables, but now I realized that I was too naive to eat everything. "
"To be honest, the price increase of other things is acceptable, and I will not consume it at the worst. But the price increase of daily necessities, rice, oil, salt, soy sauce, vinegar and tea, which is related to survival, I really can't stand."
"I can't afford to live anymore! I thought housing prices would come down and everything would be born once a whale falls, but it's completely different from what I imagined."
"It was said before that real estate hijacked the economy and hindered the development of other industries. Now it seems that this is true. Housing prices have fallen, and other industries have indeed developed. But some industries cannot develop, such as firewood, rice, oil, salt, sauce, vinegar, tea, etc. The development of the industry is really killing people. Wages do not rise, and daily expenses have risen too much, and I really can’t afford to live.”
"The price of toilet paper has also risen. You can't shit and wipe your ass. You have to buy it even if the price has risen. I miss the time when housing prices soared. At least the prices of basic necessities for life are very reasonable. Now it's okay, no Dare to go to the vegetable market to buy food."
...
For ordinary people, this wave of sharp rise in daily necessities is indeed a disaster.
Because for most people, the monthly income is basically fixed.
On the premise that wages have not risen, biological supplies have risen, which means that life pressure has increased.
Maybe Moonlight was able to maintain his own life before, but now Moonlight can't support himself, and he has to ask his family for a little subsidy.
The original mortgage and other repayments, the remaining income can maintain family expenses.
But now that the mortgage is deducted, the remaining money can no longer maintain the standard of living of the family, so the only way to deal with it is to reduce the quality of life.
This wave of price increases is a good thing for some people engaged in related industries, because they can take the opportunity to make a lot of money.
However, Yang Chen did the opposite. He didn't take advantage of the opportunity to make money, but continued to lower the price of daily necessities, which was almost the purchase price + cost price of transportation + storage, and sold them to all member users.
To become a member, you must spend 5 yuan a month to purchase membership.
If there is no membership, the price enjoyed is generally 5-10% higher than that of members.
For just 5 yuan, you can save a day's worth of vegetables.
Therefore, the number of members of Fresh Best has increased rapidly, from 2 million to 15 million in just half a month.
Before Yang Chen ordered the price to be lowered, the number of Fresh Fresh Best users was only over 12 million.
Now the membership price alone has reached 15 million, which shows that Yang Chen's strategy has received very good results.
On average, Fresh Food Best loses 100 million every day, but Yang Chen has already made a huge profit of 28 billion from the stock market.
The main reason is that he ordered Chen Qiao to lurk more than 30 billion funds into the stock market more than half a month in advance.
Over the past 20 days, some stocks have directly doubled, and the least has risen by 30%.
Therefore, at this time, all accounts invested by Xingchen have a floating profit of 28.2 billion.
However, this is just a floating profit, and it doesn't mean that Yang Chen will definitely earn so much money in the end.
Because the stock is going to be sold and cashed out, there will definitely be a decline process.
However, based on Chen Qiao's ability, it is estimated that a 10-20% drop will be able to cash out all the stocks.
That also means that this wave of star investment can earn almost 23-25 billion.
Even if Fresh Food Best loses 100 million a day, this amount of money is enough to lose more than half a year.
Counting the 10 billion allocated by Yang Chen to Fresh Food Best, it is enough for Fresh Fresh Best to lose money for a whole year.
One year is enough for Yang Chen to acquire hundreds of millions of customers.
However, losing 100 million a day, it's not a problem to keep losing like this, right?
Of course Yang Chen also understands this truth.
He is not doing charity, while making money, while giving the money to fresh fresh best users for free.
He has his own plans.
Waiting for Fresh Best has gained 100 million users, and the amount of vegetables and other products consumed every day will be huge.
At this time, Yang Chen no longer needed to buy vegetables from farmers, but directly contracted the land to grow vegetables and agricultural products.
Without the channel of growers, the cost of all fresh products will be greatly reduced, and profits will be realized.
This is a big plan. As long as the plan is successful, Yang Chen can make a lot of money, and all users can also enjoy low-priced vegetables and other daily necessities.
but.
Competitors will not give him a chance to develop steadily.
The two biggest competitors of Mituanyou and Amoyvegetables have already launched a counterattack...
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