Chapter 802 Never Compromise

The so-called quiet period refers to a period of time before the first day of listing, or within a few weeks after listing, the company does not release any information to the outside world, keeps silent, and allows others to comment.

Like the stock market, this term also originated in the United States.

That was in the 1920s and 1930s, when the American economic crisis led to the Great Depression, when capitalists would rather pour milk into the river than give it to the poor.

In such a period, the life of capitalists was actually not easy. Therefore, in order to collect more money in the stock market, some companies planning to go public took advantage of the information asymmetry caused by the backward technology at that time, and fabricated information that was beneficial to themselves out of thin air. In order to increase the stock price, the data misled investors and disrupted the market.

In order to maintain market order and protect the rights and interests of investors, the U.S. government made some regulations on similar phenomena in the Securities Exchange Act promulgated in the 1930s, and later added some provisions and proposed a quiet period, but there is no clear regulation Or it is mandatory that you must keep silent before going public.

That is to say, companies planning to go public cannot actively publish information related to stocks before and after going public, but you must close your mouth if you are not told, and you cannot speak out under any circumstances.

In other words, although you can't take the initiative to release relevant news, you can take action. For example, some companies will increase investment during the quiet period. Autonet is now investing a lot of manpower and material resources. It is planned to add a new evaluation section, which is also this consider.

Such actions are more effective in boosting the confidence of some investors than advocating the company's prospects and benefits.

However, although the law does not stipulate a silent period, the silent period has become a customary regulation that listed companies actively abide by, mainly because this thing was proposed by the US Securities and Exchange Commission.

The U.S. Securities and Exchange Commission, SEC, was also established during the Great Depression of the last century. There are only five core members, all of whom are full-time, and are personally appointed by the President of the United States.

Regardless of its small scale, in the United States, this is a very powerful department, completely detached from other government organizations, and it is unique in a "model democracy" like the United States. Interpretation, investigation, civil and administrative sanctions, and criminal prosecution recommendations.

That is, it legislates, investigates, imposes sanctions, and it can also suggest that the relevant personnel be prosecuted for criminal responsibility. It is not only a player, but also a referee, and it is still the Football Association. Will return cattle.

How awesome is it? Even Jobs, who doesn't care about the President of the United States, can't stand the SEC.

The SEC wanted to investigate Apple, and he immediately apologized publicly. The SEC asked him to testify in court. He put on a suit and showed up on time... Even in 2009, he said that his body was just a minor problem, but the SEC didn't believe it, and thought that Jobs' body The situation is directly related to Apple's stock price. It's not that you say a small problem is a small problem. I have to investigate...

A big cow like Jobs has to be respectful, and Feng Yiping is naturally not good at challenging this customary rule.

But, just let others be slaughtered like this? no way.

"Hehe, they seem to have made a mistake." Feng Yiping doesn't know whether he is happy or worried now. Unexpectedly, these legendary things happened to him one by one. Does this also explain from the side that he is confused now? Was it quite successful?

"We are not listed in China, nor in Hong Kong. Is it possible that they can still spend a lot of money to publish these articles to American newspapers?"

"Yiping, this issue cannot be sloppy. Now that the Internet is so developed, some news in the country can be seen very quickly in the United States. If one or two reports affect this listing, it will take us more than a year. It’s really not worth the candle if all the preparation work is in vain,”

Zhou Xinyu now feels a bit in a dilemma. Spend money to keep his mouth shut, if he is too aggrieved, ignore it, and the consequences may be serious.

"I will never get used to their temper," Feng Yiping also became angry. No matter what, he couldn't bow his head to these unscrupulous media people.

"Then what should we do? Let them arrange it? The consequences," Zhou Xinyu stood up excitedly.

"There will be a way. If the report is too excessive, I will go to the United States to explain the situation in person, and then organize to refute it, but it is still too passive," Feng Yiping shook his head. He can't say that at most it will not be listed.

The car has been going up and down on the Internet and has been preparing for such a long time with great anticipation. If you suddenly say that you can’t go public, everyone from the management to ordinary employees will definitely have to rebel.

"Then why don't we send someone to the south to negotiate terms with him," Wu Qian cautiously interjected.

"Although I really don't want to do this, but I'm afraid that's the only way to go." Zhou Xinyu patted the table again, ignoring Wu Qian's presence, and cursed bitterly, "Little red guy,"

"Compromise, that's not a good way. For these extortionists, I'm afraid that if we follow their wishes once, there will be a second or third time," Feng Yiping shook his head.

"And I think that these people will not be so low-level when they use such methods. I am afraid that someone will come to the door without waiting for us to go,"

As the saying goes, hooligans are not to be feared, as long as they are educated. These educated hooligans should have means to avoid risks, and they will not foolishly collect money directly from Feng Yiping or a big company like Jiasheng.

"Fortunately, in China, the media has higher-level party committees. It just so happens that we can also say that there is now. I will go to the leadership of the management committee to explain the situation. Here, Mr. Zhou, you are in charge of it yourself. If there is any further news, please notify me immediately. "

"Yiping, it will take a lot of work to suppress such reports solely by the top," Zhou Xinyu followed behind to remind.

"I know, anyway, let's make two-handed preparations." It's good to use relationships to suppress it, but if you can't, then you have to make other preparations.

…………

In the management committee office, Director Shang was silent for a while after hearing what Feng Yiping said about the new situation, "I really didn't expect that there would be so many things I don't know when I just want to do a good job in the company,"

She picked up the phone, "I'm looking for a relationship. Those big media groups in the south should have someone who can talk to me. At the same time, I want to inform the district to let them arrange for relevant units to intervene as soon as possible. Don't worry, the Lu district in the district Director, I used to work in the school, we are old colleagues, "

"I'm really sorry, Director Shang. Since you settled in the Science and Technology Park, it has brought you and the park so many problems. You have provided so much help. Now I feel embarrassed to say thank you. It's too light."

"What's the matter, this is what we should do, aren't you still our student? Don't think too much, just make the company a good one. Of course, if you can, you can help the park introduce a few more companies like Google. Home," Director Shang said with a smile.

Although there are only 6 people from Google now, with Feng Yiping, there are only 7. Feng Yiping still registered a very arrogant name, "Google China Research Institute,"

Although Google has not been listed at this time, many people in China have never heard of it, but because of Feng Yiping's generous investment, the leaders of the park still know Google well, knowing that this is not an ordinary company, and it can be said that it is the most expensive company in the park. Niu's foreign-funded high-tech company is quite satisfied with Feng Yiping's approach.

"No problem, those companies in Silicon Valley are keen on the big domestic market, I will definitely recruit a few more, oh, I'm sorry," he saw Zhou Xinyu calling.

"What's the matter?" Director Shang hadn't answered the phone yet, seeing Feng Yiping answered the phone with a wry smile on his face, he simply pressed the phone.

"Mr. Zhou called and said that a financial public relations company came to our door and wanted to sign a financial public relations service agreement with Automobile Network." Feng Yiping shook his head, "They acted really fast and cooperated with each other. It seems that this kind of thing is not a one-off twice,"

"This is the one who collects the money, right? Then I'll contact the district first. You should stabilize there first and buy some time for preparation. Let's say that tomorrow morning, I will have an interview with them," Director Shang hurriedly helped to contact the district chief.

…………

The 14th day of the first month, which happens to be February 14th, is a day when people pay more and more attention to it. It seems that the air is filled with the smell of roses, but for Wei Kun, the vice president of Huaxin Company, he feels that the air is full of roses. smell of dollar bills.

At 10 o'clock in the morning, he brought an assistant to Jiasheng Automobile Network in the Science and Technology Park as scheduled. The person who was in charge of contacting him was Zhou Xinyu, a delicate girl with glasses, who was Zhou Xinyu's assistant, and another who looked like Some taciturn middle-aged people, Zhou Xinyu introduced that they were the company's CFO.

Wei Kun could feel that from Zhou Xinyu to those two employees, the eyes they looked at him were definitely not friendly. However, he had gone through this kind of thing many times, and he didn't care for a long time.

So what if you are unhappy, what can you do if Jiasheng is bullish, the money that should be given later, don't you still have to obediently give it?

"Mr. Zhou, Huaxin is a well-known financial and public relations company in the industry. We have successfully cooperated with many domestic IPO companies. In all the cases we have taken on, none of the clients were dissatisfied in the end," Wei Kun said very confidently.

"We understand everyone's difficulties very well. We have invested a lot of manpower and material resources in order to go public. If the relationship with the media is not handled properly, some negative news will spread everywhere, which will affect the stock price in a small way, and cause the company's listing to be delayed or even fail— — We have seen such examples, causing immeasurable losses.”

"As for Huaxin, we have a good interaction with the media and can solve your problems as soon as possible. Therefore, although I am presumptuous here, to be honest, Mr. Zhou, I am here to help you,"

Wei Kun said a lot with a smile, but Zhou Xinyu didn't see anything else on his face, only one thing, and that was pride!

"I don't know how Mr. Wei can help us?" Zhou Xinyu resisted the urge to punch him in the face, and asked with suppressed anger.

Wei Kun's assistant immediately handed Zhou Xinyu a folder, "This is the list of media that must do a good job in public relations during the IPO period that we have summed up over the years."

Zhou Xinyu took a look, it was a list of media, the first one, very familiar, was the newspaper where the reporter who contacted yesterday was working.

There is also an explanation under this economic information newspaper, saying that this is a newspaper that is good at reporting negative news and negative cases, and it needs key public relations, and the cost is indicated in RMB at the back, "300,000 yuan,"

Of course, the use of this money is to sign an advertising contract with that newspaper.

On the first page of this folder, there are more than a dozen media mentioned, all of which are similar to the first one. They are all objects that need key public relations, and the advertising costs that need to be paid range from 100,000 to 300,000.

Zhou Xinyu glanced at it and handed it to his female assistant, "You do the math."

"What Mr. Wei means is that if we pay the relevant fees to your company according to the list provided by your company, you can guarantee that we will not receive any slander during the quiet period, and there will be no negative reports about AutoNet?"

"It's not paid to our company. These fees are advertising fees for related media. Of course, it goes without saying that we will charge a little reasonable management fee." Explain to Zhou Xinyu.

"At the same time, we guarantee that your company will not have any adverse reports from the media during the silent period. We will clearly write this down in the agreement,"

"Is this fee negotiable?" Zhou Xinyu's female assistant spoke for the first time.

"We are looking forward to cooperating with a large group like Jiaqiang, and we also hope to have opportunities to cooperate in the future. If you agree to this entrustment, then I can personally do the work of related media. Our company and these media are not the first Let me figure out how much I can get some discount from the first time we deal with each other," he pretended to draw a few times on the list with a pen, "I think the minimum is 250,000 dollars!"

This is actually a number that Wei Kun and the others came up with after discussing for a long time. According to their understanding, for a big company like Jiaqiang and a company like Automobile.com with a market value of at least US$1 billion after listing , a mere $250,000, should not be taken to heart at all.

He saw that Zhou Xinyu, who had always been upright, changed his posture and leaned comfortably on the chair. Needless to say, he must have breathed a sigh of relief. Then, the next thing to do is to sign a contract and collect money, Wei Kun. think.

But he didn't expect what happened next.

Zhou Xinyu spread his hands, "Officer Yao, I'll leave it to you next."

what, officer? Am I wrong? Wei Kun glanced at his assistant and found that he was also confused.

Zhou Xinyu's "female assistant" stood up, took out a document and shook them at them, "I am Yao Jiabing, a police officer from the Economic Investigation Detachment of the sub-bureau, and this is Lao Du, Wei Kun, a colleague from the Municipal Bureau. You are suspected of cooperating with the relevant media to blackmail , Blackmail Jiasheng Automobile Network, please go back to the branch with us to assist in the investigation, "

As soon as her identity changed, her temperament immediately changed too. Taking off her glasses, she changed from a docile female assistant to a heroic female police officer.

Wei Kun and his assistant were stunned, and they haven't reacted yet. How dare they be so reckless? Shouldn't it be this routine?