Chapter 833 Contact Netflix

Bezos is so depressed because he has to wait for Motorola to raise the supply of mobile phones, and the group buying project that Amazon has completed has to be postponed for a week.

On the other side, NEXTDOOR has no time to pay attention to his and Amazon's depression, and the group buying continues in full swing.

After "Finding Nemo" movie tickets and Apple iPod, NEXTDOOR's third group-buying project is the Jiasheng A-type electric car.

After Jobs, Page and other Silicon Valley technology elites, as well as some Hollywood stars, this car is firstly environmentally friendly and energy-saving, secondly, it has a strong sense of design, and is convenient and practical for short-distance transportation. It is currently very popular in the United States and can be regarded as a star product.

However, due to production capacity, the number of exports to the United States is also very limited every month. This time, we can do group buying, which is naturally very popular. Moreover, after negotiating with the US agent, this group buying is very big. 10% off.

In short, the third group buying project is still very popular, and this time, the website has finally made money, unlike the previous two times, it was completely losing money and making money, and the main purpose was to advertise its own group buying business.

After that, there are naturally arrangements for the group buying project. It was a few months ago that the furniture factory in the town was rushing to work, and the hanging basket chairs were hand-woven with treated rattan, which could be placed under the porch or in the yard at home, just to live in. In the apartment, it can also be placed indoors or on the balcony.

The American people have always favored these handmade products, and the registered users of the website are families. This is a very practical thing in the family, and the effect must not be wrong...

Afterwards, the group buying item was naturally another product of Miracle Workshop, the infrared thermometer, which is a must-have for domestic households, as well as for American families, and because of Feng Yiping's request, the thermometer produced by Miracle Workshop , is more refined and has more functions than those currently on the market, and it is more than 100 dollars when converted into US dollars, which is very attractive.

In short, using your own website to do group buying of products from your own factory is still a matter of killing two birds with one stone.

After that, there are also Corning tableware, Whirlpool's latest washing machine, Philips' new vacuum cleaner... In a word, they are well prepared and fully lined up.

These well-known manufacturers, in fact, mainly value the publicity effect of the NEXTDOOR platform. The new products launched by group buying on this platform once will have a good advertising effect.

The biggest project is the project that Buchanan personally led people to discuss with the manufacturer. It is a large household item-car.

Therefore, like Netflix, companies that come to ask for cooperation after the group buying project is launched, have to wait for a while before they have the opportunity.

"Still no exact time?" Hastings asked the person responsible for contacting NEXTDOOR again.

"They're still making arrangements,"

"You continue to follow up," Hastings ordered, but reluctantly put the matter aside, and said that the tens of millions of registered families on the website really made him drool. One-third of them can use their own company's services, so why worry about the same business launched by Wal-Mart?

But this is just an opportunity that Hastings thinks is worth working hard for. Since it doesn’t work out for the time being, he still focuses on his work. For a person like him who is getting stronger and stronger, Wal-Mart is no big deal.

It is of course a giant, but online DVD rental is just one of their many projects, and the resources that can be allocated should not be too many, but this business is all of his company, and he will use his own All the resources that can be mobilized, as a result, may not be able to beat Wal-Mart.

In fact, Hastings is not only jealous of the current registered users of NEXTDOOR, but also deeply thinks about the model of NEXTDOOR. He found that the model of NEXTDOOR is different from most startups today.

Most start-up companies first determine their own project, and then find customers according to the project, while NEXTDOOR seems to do it in reverse, first spend a lot of financial and material resources to trap a large group of people, and then launch some businesses in a timely manner ——Of course he doesn't know, this is the standard entrepreneurial model in the mobile Internet era, first burning money to trap users, and then finding ways to make profits.

These two models are likely to be successful, but he feels that a model like NEXTDOOR seems to be more desirable. Anyway, he believes that if the logistics problem is solved and the website also provides online DVD rental business, then It is also a huge threat to his own company. I hope they are not interested in this market, Hastings thought.

About this company that is rapidly spreading the construction of sub-sites all over the country, the elites in Silicon Valley have discussed it when they were together before. At that time, everyone believed that the best profit model for this website must be advertising, and only Could be an advertisement.

However, unexpectedly, the website has more and more functions, but there has been no advertisement on the website. Some people joked that this seems to be spending their own money to do things for the government. Unexpectedly, others have already made profits Mode, and, it seems, there must be more than this one.

For example, there are already senator candidates who have launched large-scale publicity and elections on NEXTDOOR. This is a very huge cake, and it is growing significantly every year.

It's just that, with such a good foundation, why don't you advertise on a large scale? Hastings was a little puzzled.

In short, Hastings really wants to have a face-to-face chat with Feng Yiping. He can write such a management book, and now he dares to start such a company in a way that is contrary to everyone, and it has obviously succeeded. Communicating with him, he will definitely be able to There are many gains.

…………

Buchanan is also worried about this matter now. Advertising, as long as it is done on a large scale, it will definitely improve the company's financial situation immediately. However, Feng Yiping has repeatedly emphasized to him that it must be launched, but , Be sure to choose the right time.

If at the beginning, when there are not many functions on the website, there are a lot of advertisements, it will definitely affect the increase of registered users, and even some registered users will not be interested in this website.

Now, looking at the report in his hand, he was very excited.

There are departments in the company that have been tracking and surveying registered users, including the attitude towards advertisements on the website. Before that, many of them clearly expressed their opposition and only accepted a moderate amount of advertisements within their own sub-sites. Those advertisers are mainly the sub-sites. Advertisements of some businesses in the surrounding area.

But now, as the website launches more and more services, most users say that they will remain loyal users of the website as long as they don't overwhelm the host.

"Hehe, Feng," he happily reported the good news to Feng Yiping, "I think it's time for large-scale advertising and attracting investment."

"Really?" Feng Yiping was also very happy. When he had the idea of ​​a merger, he realized that he didn't have enough funds. Therefore, in making money, the sooner the better, the sooner the better.

He wanted to agree almost immediately, but at the last moment, he changed his mind. The biggest wealth of this website is these registered users. We should wait until we can provide them with more services before starting advertising investment, "Bu Kannan, it’s never too late for a good meal, let’s take it easy and wait for the function of uploading and sharing photos to go online before thinking about it,”

"I just have something to ask you. Among the companies that want to start group buying business, there is Netflix, which is engaged in online DVD rental. You spend some time to learn more about this company, and then contact him on behalf of the company to discuss our business. Is there any possibility of cooperation?"

"Cooperation?" Buchanan was a little puzzled.

"To be specific, I'm very interested in this company and its founding team. You can test it first. Is there any possibility of this company being acquired as a whole, or accepting our capital injection?"

Buchanan didn't speak for a while, "It's a listed company, right?"

He immediately googled it, and the market value was close to 2 billion! Well, Amazon just said that it will invest up to 1.5 billion to acquire us as a whole. Boss, you are about to acquire a listed company with a market value of nearly 2 billion US dollars, which is bigger than Bezos. Is this year another year of large-scale mergers and acquisitions?

"Overall, acquisition?" He asked with some uncertainty, but in fact he asked, "Boss, can you raise so much money?"

"I have this idea. I'm making relevant preparations. You can take some time to contact them, mainly Hastings, and learn more about the situation from the side, can you?"

"no problem!"

…………

A week later, Hastings was invited to lunch by Buchanan, and the first question he asked was, "Will Feng be there?"