Chapter 828: Coveted by Giants

As soon as the giant makes a move, he will know if there is any. Eisner easily sent a few calls. On the morning of May 19, from the east coast to the west coast, many newspaper media, websites and TV stations in the United States reported the news. It's just that some are in the entertainment section and some are in the financial section.

Those reported on the entertainment section were mostly commissioned by Eisner to promote movies, while those reported on the financial section noticed this new business model that had been invented.

Some financial journalists still have quite a professional background. After some analysis, they believe that such a business model can only be realized today when the Internet is widely popularized. And this model can be replicated in many fields in the future, which is really promising. .

"It was a little strange at first, why NEXTDOOR could find this new business model, but when I knew about it, I suddenly realized that the founder of this website is that Feng from China.

Now when everyone sees this name, most of them think that from the end of last year to March this year, he led the two companies he founded to be listed on NASDAQ, thus adding many titles to his head. The youngest chairman of a listed company, the richest man in mainland China, etc.

But some people should still remember him. The "Blue Ocean Strategy" that was widely praised by the business community, group buying, should be another successful practice of his own strategy.

This practice has successfully proved that his blue ocean strategy can be applied in the most popular economic fields at present. "

For reports like this, Eisner has always glanced at ten lines to see if these guys mentioned his own movie in the article. Sure enough, it is indispensable to say that this time, in just 16 hours, 3.5 million copies have been sold. Movie tickets for Finding Nemo.

The financial section actually indirectly promoted his own movie, which was rare in the past. Eisner looked at the Disney Plaza downstairs, feeling very refreshed. With so much publicity, the people who participated in group buying today should not It will be less than the total number of days. After the movie is officially released, there should be more people going to the cinema. So, is it possible that the box office will exceed 100 million on the first day?

…………

When Eisner was smiling in the office, the NEXTDOOR sales department, which had just been enriched once, suddenly became busy.

Affected by the reports, the fully prepared website is still running well without any lagging or difficulty in logging in. However, the telephone system of the sales department seems to be about to collapse from the early morning.

In 16 hours, 3.5 million people participated. This number has greatly stimulated many companies.

For Pixar and Disney films, 3.5 million people is not many, but for other industries, such a number is really amazing.

Even if the industry is different, the commodity is different, and the value is different, but even if it is one tenth or one percent of this number, it is a big deal.

At the same time, many savvy guys have noticed another effect, that is the advertising effect.

Even with limited volume, this is a very good advertising platform, with more than 3,000 active household registered users, which is more targeted and effective than general advertising on TV stations and newspapers.

Therefore, those companies that called today are all asking about the specific process and requirements of group buying.

Buchanan now has no time to pay attention to the number of people participating in today's group buying, nor to those busy departments. Newspaper and the Chicago Tribune.

It can be said that more than half of the most influential newspapers in the United States are here today. The news about a new business model combined with the entertainment industry is really attracting attention. Buchanan has to admire Feng Yiping's kindness. vision.

The reporter of "Washington Post" is an old acquaintance with him. First, he asked a question that everyone is very concerned about, "Buchanan, we all know that Amazon's online shopping mall is now the best e-commerce store in North America, and even the world. What are the similarities and differences between the business website, NEXTDOOR's group buying, and Amazon?"

"The biggest difference between our group buying business and Amazon's e-commerce platform is that we use the advantage of quantity to influence the price, and then achieve a large number of sales for a certain commodity and service in a short period of time." This Question, of course Buchanan was prepared.

"I believe you have also noticed that I mentioned services just now, which is another difference between us and traditional e-commerce websites. We not only sell goods, but also sell services.

As you all know, NEXTDOOR has many sub-stations across the country. This is our unique advantage. Relying on these sub-stations, we can unite registered users of all sub-stations in some large areas to customize their high-frequency consumption items. Different group-buying services, such as gourmet food, hotels, travel, leisure and entertainment, shopping..., as well as life services such as health checkups and car maintenance.

Specifically, for example, in the Los Angeles area, we can provide registered users with group purchases similar to Disneyland and Universal Studios. As you know, Amazon has not yet been involved in such areas.

In short, although both can be called e-commerce, our online and offline integration is closer and more humane, and we always focus on our registered users. It can be said that the group buying launched by our website is an e-commerce A new blue ocean in the field. "

This issue must be clarified. Group buying has just started. It is best not to let a big company like Amazon consider NEXTDOOR as a competitor. It is also a giant with a market value of nearly 30 billion US dollars.

"So, will your group buying still only launch one product or service every day in the future?"

"Yes, this is also the biggest difference between us and ordinary e-commerce websites. In the group buying section of the main station, we will screen out one product or service every day. We strive for perfection without seeking perfection. The main station will only launch a maximum of 365 products or services a year. Compared with those traditional e-commerce websites, the pursuit of providing more and more comprehensive products is completely in two directions, so we do not constitute direct competition,"

"Of course, each sub-station may have some customized group buying activities based on local conditions,"

This kind of concept is also the concept that Feng Yiping has been insisting on since his rebirth. For example, the earliest noodle restaurant only had those few options to choose from. , can do the best.

Of course, this is not his personal philosophy. He borrowed from Apple's successful approach and launched fewer but better products. It can also be said that because there are fewer, so better.

The interview went on for an hour, and Buchanan answered every question flawlessly—something he does best.

He tried his best to let everyone understand that all the services launched by the NEXEDOOR website are centered on registered users, and can indirectly drive the sales of merchants, but it does not mean to become a traditional e-commerce website.

Sending off these uncrowned kings, Mike happily came over to inform him that the number had just exceeded 6 million! "

"Oh?" Buchanan looked at his watch. It was not yet 12 o'clock, and he frowned a little. It seems that this driving effect is really too great. Yesterday morning, it just broke through 2 million. Today, it has been less than an hour. An increase of 2.5 million.

"Immediately convene a meeting of various departments. I estimate that this group buying will not last for 5 days. We must speed up preparations for the next project."

On this point, Buchanan's prediction was correct. At this time, Eisner looked at the extremely fast-growing data, and felt that he was a little too hard? If this trend continues, in five days, let alone 10 million, maybe more than 20 million, such a fee, tsk, too big!

Persisting until three o'clock in the afternoon, looking at the still rapidly increasing numbers, he took the initiative to call Buchanan, "This movie of ours should have completely heated up your website, and I can help you promote it for two days, isn't it enough? ?”

These people just don't know how to ask for help.

Buchanan, who is also familiar with his temper, didn't bother to argue with him, "Eisner, I'm also going to discuss with you. By 12 o'clock tonight, it will not be a problem to break through 10 million. With the drive of this 10 million pre-sale, we It is entirely possible to expect the box office of "Finding Nemo" to exceed 100 million on the first day, and I also think that this kind of publicity is already in place."

Although he didn't care about it with Eisner, his words were also hidden in the cotton. There is no way, he was born as an aide, and he is soft and tough, so don't be too good at counterattacking.

"So, I think this group buying can end today?"

"I also have the same opinion, won't it affect your work?" Eisner asked.

"We're already prepared,"

"That's it, and, Buchanan, thank you!" Before hanging up the phone, the proud Eisner finally put down his airs.

…………

At 9:00 a.m. capital time and 6:00 p.m. San Francisco time, Feng Yiping called Jobs by appointment, "Feng, your website works very well. The group buying of at least 10 million in two days will have a big impact on the box office of "Finding Nemo." Big boost, thank you!"

"You're welcome, our group buying, also borrowing "Finding Nemo", completely became popular," Feng Yiping naturally wouldn't play those clever tricks in front of Jobs.

"Tomorrow's group buying, we will provide up to 50,000 IPODs, but only 5% off at most,"

"Steve, thank you very much! Don't worry, we will definitely prepare this group buying carefully!"

The classic ipod3 was just released on the 28th of last month. Like other Apple products later, it is hard to find a machine at this time. If you can buy it, it will further promote the group buying section.

As for the discount, Feng Yiping is also very satisfied. You can’t buy it offline if you want to buy it. Now I’ll give you a 5% discount. How can you not be satisfied?

Moreover, an ipod is not a movie ticket for a few dollars. Now the price of an ipod is not as close to the people as it was later. There are three capacities of 10G, 15G, and 30G. version, a profit of 10 dollars, this is not a small number.

"You are one of the most thoughtful young people I have ever met and I look forward to other surprises from you,"

From the success of "Finding Nemo", Jobs also saw the potential of NEXTDOOR. Of course, he was also optimistic about it. However, this website can be clearly quantified for him now. Apple is transforming into a consumer electronics company. Through group buying, This image can be cemented among these tens of millions of families.

Jobs was not the only one who took a fancy to the influence of these tens of millions of families.

Chicago, has taken a big step forward. Comrade O'Heri, who has officially run for the Senate of Congress, looks at the news on the Internet and in newspapers, and feels that he has also found a good position to win the support of voters.

He looked at the time difference between the two places, and called Feng Yiping at 8:00 p.m. local time and 10:00 a.m. on Feng Yiping's side, "Hello Feng, congratulations on your new business success,"

"Thank you, did the election go well?"

"Not bad. I am very satisfied with the slogan you proposed, the campaign team is also very satisfied, and your support, thank you!"

What he said was rather cryptic. This support naturally refers to financial support.

"You're welcome, it's an honor to be a part of your campaign,"

I hope you will remember my support for you in the future.

"Feng, I came to you today because I wanted to discuss something with you,"

"Is there something to discuss?" Feng Yiping guessed right away, "Listen to me, right? You want to use all our Illinois sub-stations to do campaign promotion?"

"Yes, how did you know?" Little Aohei suddenly had the feeling that Boya had met Ziqi.

"Oh, because I wanted to make this suggestion to you at first, but I just wanted to find a suitable time," Feng Yiping said, "No problem, I will let Buchanan contact you, and all branches in Illinois will do their best to with your campaign,"

"Thank you, thank you, I will discuss the specific advertising fee with him,"

"This is completely free, hehe, I hope your success will drive more campaign teams to notice the outside website, and at the same time, I hope your next campaign, you know, can also use our website, I believe , the next election, what you want to use is not a state, but all our sub-stations across the country,"

Feng Yiping had this plan to get involved in campaign advertisements. Comrade Xiao Aohei will do the start of this one, which is naturally the best, but this guy's future resume will make too many political people in the United States flow out. saliva.

If NEXTDOOR can help his campaign, I believe NEXTDOOR will definitely be able to get a small piece of the cake in the future elections in the United States that are essentially piled up with money.

All sub-stations in the country, of course, are the presidential elections, and the senators of the Congress have not yet been elected. Xiao Aohei is not as confident in this plan as Feng Yiping, who has experienced it. However, he is naturally happy to hear such words, "Then , I wish us a happy cooperation this time and next time!"

"Happy cooperation!"

…………

At 24:00 on May 19th, the group purchase of "Finding Nemo" ended. As most people thought, the number of group purchases reached 10.78 million!

Many people who followed the news in this regard immediately learned of this result.

In Seattle, Washington, a guy like Uncle Ge, whose head was light because he was too smart, held an urgent meeting with only one agenda. Should he propose an acquisition of the NEXTDOOR website?

At this time, Feng Yiping was looking at companies in the United States that wanted to do group buying on this day, and then he saw the name of Nflix in the company directory.