Chapter 843 Imitation Is Easy and Surpassing Is Difficult

Amazon, Jeff Bezos left all his work for the first time, sat in the conference room, and focused on the big screen on the wall.

There is a saying that one must be paranoid to be successful, and the reverse seems to be the same. These successful guys are all a little paranoid.

For example, Bezos, although the benefits in the past two years have not been very good, but Amazon is also the number one e-commerce company in the United States. NEXTDOOR’s group buying can’t shake Amazon’s position, and Buchanan also made it clear, The models of the two are completely different, and NEXTDOOR has no intention or need to compete with Amazon.

But Comrade Bezos, who has less and less hair, just can't let it go, as if he has been paranoid about competition, and all those who sell things online are his opponents.

Let's talk about it, it's true that these guys are too proud to be rejected mercilessly by a small company like NEXTDOOR, which makes Comrade Lao Bei feel too embarrassed.

What should I do if I lose face? Naturally, I want to get it back, and I also do group buying, and I must do better than NEXTDOOR—this move, except for some commercial considerations, is no different from ordinary people's angry moves.

Of course, objectively speaking, you can’t expect these guys who have achieved great success in business to be perfect in every aspect. Everyone is human, and these guys also have defects in personality or other aspects. To do something that affects all of humanity is already remarkable.

When it was nine o'clock, Bezos looked at his watch, "Have you started yet?"

"It has already started," the assistant simply answered after looking at the progress on the webpage.

"Okay," Bezos rested his chin on his hand, staring intently at the big screen in the conference room. The atmosphere in the conference room suddenly became tense and dignified, as if it had become a war room.

The blue columnar bar, which symbolizes the number of people snapping up, is also growing rapidly, but Bezos' face is not very good looking at it. The first ten minutes were fine, and the number quickly changed from 0 to more than 3,000. After that, the speed increased very slowly, and the growth of the column bar was like a slow motion. After a long time, it moved up a little bit.

After persisting for 20 minutes, Bezos finally lost his patience and returned to his office with a gloomy face. His assistant quickly followed behind him with a low eyebrow. That Jack, the sweat was streaming out from his forehead.

He now has the heart to buy hundreds of copies out of his own pocket.

He couldn't stay any longer, and hurriedly led his subordinates away to see if there were any areas that needed improvement. In addition, he had to find a reason for such a situation.

Because, needless to say, Boss Bezos will have to call him over in a moment.

"As for the publicity, we have a week to publicize this matter, isn't it ineffective?" Before the boss blamed him, he blamed his subordinates first.

"No, the publicity work is well done," the staff in charge of the publicity immediately yelled, "The number of clicks and effective visits to the advertisement are very high,"

Online advertisements are different from other forms of advertisements. The number of clicks can be counted. Effective access means not clicking the cross immediately after clicking the advertisement, but paying attention to the page for at least a few seconds.

"Our group buying process is too cumbersome, and the customer experience is very bad?" Jack then asked.

"No," the person in charge of design and technical support shook his head firmly, "whether it's the interface or process settings, at least it's no worse than NEXTDOOR,"

Those who engage in technology are stupid and not very good at speaking.

Sure enough, Jack immediately grasped his words, "We are Amazon, and we must not be worse than those small companies, but we must be better than them and continue to improve,"

"Good boss,"

"So, is our discount not strong enough?"

"No, it's already 20% off, only the discount rate during the shopping season can be compared, and we can complete the snap-up with just a click of the mouse,"

"Boss, I think it may be because of the time. Whether you are at work or at home, you are busy now. I heard that NEXTDOOR 18 is the same. It is not ideal in the morning. It is not until around noon that more users participate. ,” said one of his men.

Jack recognized this reason, but he didn't know if his boss recognized it or not.

"Group buying products?..."

Jack was looking for the reasons one by one with his subordinates, while looking at his watch nervously, hoping that everyone's opinion is right, and the situation will definitely improve around noon, so, boss, please call me before lunch!

Bezos seemed to have heard his heart, and he really called Jack to report before lunch, "Jeff, I have some good news for you, we have successfully sold nearly 10,000 units,"

Although the boss must know the news, although it is less than 10,000, it is a bit regrettable, but in more than two hours, nearly half of today's 20,000 group purchases have been completed, which can be said.

Bezos was crackling working on the computer, "I was ready to be sold out in the morning, and then I was ready to transfer the goods with Motorola. We have so many people and such a good customer base,"

It is very obvious that he is very dissatisfied with the current situation.

Jack felt a little wronged, yes, our conditions are much better than NEXTDOOR, but they took a long time to prepare, I heard it was more than a quarter, how about us? It's just a little over a week with all the calculations.

"Jeff, we have carefully reviewed the whole process. Because of the long preparation time, NEXTDOOR is indeed very reasonable in the selection of products for the first few times of group buying. Many families originally wanted to watch the movie, and the ipod3 was originally intended to be bought. You can’t buy it, and electric cars are the same, they are in short supply,” Jack said his opinion tactfully.

Because the Motorola E380 mobile phone was chosen by Bezos himself.

"What about ours?" Bezos asked.

"You know Jeff, the E380 is indeed a good phone, but, compared to other models, its functions are not very different except for the color screen, and because it is a color screen, the battery drains faster,"

The implication is that the E380 can't impress too many people to switch.

It should be said that before the appearance of Apple's iPhone, in the era of feature phones, and now in the era of "smart" phones that have just started, American consumers will not replace a new mobile phone with a new one on the market, indeed. There is no need for that, except for the appearance, the inside is the same.

And it can't be exchanged. Apple basically launched a new phone every year, but now Motorola and Nokia launch dozens of new phones a year.

"Summarize the experience and prepare for tomorrow's group buying." Bezos's judgment on these issues is still relatively objective. He admits that what Jack said is reasonable. Of course, it is certain that he is unhappy, so he did not invite Jack to have lunch.

At around seven o'clock in the evening, Amazon's first group buying page finally displayed the words "the end of the event". In short, from all aspects, this is not ideal.

If it is replaced by iPod3, Bezos thinks, it will definitely take less time than NEXTDOOR.

However, what Mr. Bezos didn't know was that troubles were yet to come!

…………

On the second day, Amazon bought Corning tableware for group buying, which is also 20% off, which is also more aggressive than NEXTDOOR's 15% off.

However, as soon as the company started working, customers called in one after another, all saying the same thing, "Refund!"

Because it was related to the group buying he was concerned about, the situation was urgently reported to Bezos, "Why do you want to refund the money?"

"The user who bought the E380 at the original price on the website asked for the same treatment as yesterday, and asked us to return the 20% price difference,"

"Nonsense, this is group buying, not within the scope of price protection,"

Since Amazon was founded, in order to attract customers, there has been an unwritten rule that as long as you buy its self-operated products, if the price changes before placing an order and receiving the goods, you can apply for price protection, refund or make up the difference. If it is proposed one week after receiving the goods, it can also be approved.

"We explained, but they didn't understand,"

Consumers in the United States, like their countries, often overprotect their own interests, group buying, is that a magic thing? All I know is that I just bought the E380, and you sold it with a 20% discount. No, you must refund me the price difference. 20% of the more than 300 US dollars is more than 60 US dollars.

Hehe, group buying is a new concept. Many Americans are actually very slow in accepting new things, such as video tapes, which are still in circulation in the United States when they are extinct in China.

"Notify the public relations department and let them find a way to completely solve this problem," Bezos was very upset, why are these things so unsatisfactory? If this problem is not resolved, group buying can only continue to cause trouble for the company.

He is happy to burn money to occupy the highest point of the group buying market, and leave NEXTDOOR behind in this new field as soon as possible, but if group buying is done once, and the customer who has recently purchased the same product is refunded once, then group buying is not The new drive, but drag, might as well not do it.

…………

Buchanan was a little ecstatic, or rather, almost gloated and told Feng Yiping about these things, and Feng Yiping also felt very happy, hehe, fight with me!

What about big companies? We can't confront you right now, but as long as we arrange it properly, it's not a problem to surpass you in some aspects.

I refuse you, you are not happy, you are so condescending, and you treat us as something in your pocket, I am also very upset!

"I wonder if it's possible to ask Mike and the others to make a software that focuses on the price changes of products on Amazon. As long as the price of the same product changes in a short period of time, the software will automatically remind those customers who have made purchases and ask them to report to Amazon. What do you think of Amazon’s application to make up the price difference?”

Feng Yiping just wanted to cause some trouble for Amazon because he was just watching the excitement.

"Okay, this is good," Buchanan shouted happily over there.

He immediately felt a little out of composure, "I think this idea is very good, the legitimate rights and interests of consumers should be protected, I will notify Mike immediately," he said righteously.

Tsk, these political players are really shameless.