Chapter 829 Acquisition Acquired

Netflix, those who have watched the online drama House of Cards should have an impression of this company. It also has a Chinese name: Netflix.

I have to say, whether it is a person or a company, it is very important to have a good name. Netflix, people who don’t know, will think that this is a fake sports brand!

Of course, even those who can match its Chinese and English names, most of them don’t know that this self-made drama has won repeated successes at the Emmy Awards, the most successful paid streaming media platform in the United States, and even the old HBO. The company that was a huge threat turned out to be a company that sold DVDs—of course, it still sells them later.

Feng Yiping has an impression of this company, mainly because of House of Cards. Although the heroine is not good-looking, her figure is also very average, and her acting skills are just like that. In short, she is not attractive at all, but the heroine, Kevin Spey Xi, this guy who has won the Oscar for Best Actor and Best Supporting Actor, his performance is really impeccable, especially his lines are so good, there is really no one else!

At that time, he tried to search for this company, and he was immediately interested. What interested him at that time was naturally because of money.

This company, that meeting is planning to learn from Apple and split its shares.

The reason for the stock split is the same as that of Apple. The stock price is too high, which is not conducive to market circulation. At that time, Netflix’s stock price had soared to a high of 700 US dollars. It cost 70,000 US dollars to buy 100 shares. The annual income of most middle-class families is even higher, and the risk is relatively too high. At that time, it was planned to split seven shares for one share.

Taking a closer look, this company is really not an ordinary bull. In 2013, its stock price soared by 240% throughout the year!

Hehe, I never expected to engage in a group purchase, and it reminded me of this incident again, "Honey," he immediately called Huang Jingping. Such things cannot be found on the current website, and it is not easy to call the company's securities company. Ministry, or Buchanan and Mike, "Still working out? Go home and help me check the situation of this company,"

"Okay," Huang Jingping is good at this point. She never asks the reason for Feng Yiping's request, but now her voice is a little low, "You still can only stay in the capital? Do you know, after seeing those news , I can't even sleep, "

"Fool, there are so many people around me serving and working for me, so why worry?" Feng Yiping smiled heartily, "Don't worry about one hundred and twenty, besides, you didn't see that there are new cases every day now. , is decreasing, the situation is improving, "

"I'm bragging again. I know that there are many people working for you. Are there any people who serve you? Did you recruit new people without telling me?"

Whether to seek or recruit, Feng Yiping didn't quite understand.

"Hehe, no, it's still those people, but of course they are very concerned about the personal safety of me, who belongs to the core and soul of the group, and nothing will happen to me, don't worry."

"Anyway, you have to be careful, you have not only your parents, me, but also our daughter now,"

"Then you go home quickly, hug your daughter and video with me, I miss her very much too,"

…………

In the evening, Feng Yiping carefully browsed the email sent by Huang Jingping, which was much more detailed than what he saw in China.

The first is the stock price, which is still hovering around US$20 at this time, and the market value is less than US$2 billion. If it is used as an investment for long-term holding, it is really a good choice.

However, the more he looked at it, the more Feng Yiping felt that it was really a pity that it was just an investment.

Netflix was founded in 1997. The founder is Reed Hastings. Speaking of it, he is also an alumnus of Feng Yiping. He graduated from the computer department of Stanford University and was naturally influenced by Silicon Valley culture.

Like most alumni, after graduation, he founded a software company by himself. His most distinctive feature is that he continues to expand through mergers and acquisitions. Because the pace of mergers and acquisitions is too fast, or too sharp, in the industry, he and his The company was not very pleasing, and his peers even gave him an ugly nickname, "animal".

However, his operation was undoubtedly successful, and his software company was eventually sold for $750 million.

This is a guy who likes to watch movies very much. When he was still running a software company, he has been thinking about how to deliver movie videotapes to the audience in a convenient and quick way. Mailing seems to be a good choice. Then, The remaining question is how to attract customers and provide rental services.

As a movie lover, he has long noticed that the video rental market is very promising. However, Blockbuster, which was from the United Kingdom at that time, had nearly 7,000 video rental stores in the United States. How to compete with such a company with an absolute advantage? Hastings doesn't have a good idea.

Just at this time, he was forced to pay a fine of up to $40 for a video tape he rented from Blockbuster, Apollo 13, because of the delay in return. This stimulated him and allowed him to see the potential in it .

There should be many consumers who are dissatisfied with these overlord terms formulated by traditional video rental companies like Blockbuster. So, how can I take advantage of this?

He naturally thought of the Internet, and he immediately established a promotional DVD, and a website that can accept online orders, Netfilx, which means renting through the Internet, and then delivering it by mail—a very distinctive one was used at that time. red envelope.

However, the initial operation can be said to be bleak. Of course, it is not without benefits. After the establishment of Netflix, the postal companies in the Greater San Francisco Bay Area have performed exceptionally well.

After persisting for two years, Hastings took the initiative to find the target he was planning to overthrow, Blockbuster, hoping that the other party would buy the company he founded with 50 million US dollars, but was blocked by the then CEO of Blockbuster, John Antie. Oak categorically refused for the simple reason that Netflix at the time was a small company that was still losing money.

Such a blow, on the contrary, inspired Hastings' fighting spirit. He planned to let the world see his ability. Afterwards, he made many adjustments. Finally, the attempt of the membership system made him a great success.

Like a certain domestic website later, the fee-based membership system has brought about a rapidly expanding consumer group. Before it went public in 2002, it had developed to the point where it needed to establish large distribution centers across the United States to meet the strong demand of consumers.

However, judging from the current achievements, although Netflix is ​​a successful company, it is not a very good company. Only Feng Yiping knows how brilliant this company will be in the future, becoming a world-renowned streamer. Media platforms, both in terms of market capitalization and influence, have surpassed established media companies like CBS.

Of course, what Feng Yiping values ​​most is not the future potential of Netflix. For him, there are many similar options. Moreover, he believes that relying on the advantages of rebirth, his own video website will definitely develop better than Netflix.

What he valued was the Netflix team. Facing opponents who were never in the same heavyweight, they could always find a way to survive, and they could always choose the most suitable path at the most suitable time. It is very precious.

It just so happens that my YouTube is under preparation, if I can recruit this team, wouldn't it save me a lot of trouble?

There are not many options for poaching the entire team. The overall acquisition is a feasible method. Moreover, it is not better to acquire a company with a future market value of 40 billion US dollars at a price of more than 2 billion US dollars compared to holding stocks sporadically. it is good?

So, can you buy it, and do you have the strength to buy it? He looked at the information sent by Huang Jingping again.

The emergence of Netflix and the success of the trial membership system have indeed subverted the traditional movie rental market. At least Blockbuster, which once made him feel humiliated, is now under great pressure due to high rent and employee costs, and is preparing its own line. on leasing business.

And its most important competitor now is Wal-Mart, the retail giant, which has launched its own online rental service. Relying on the complete network and fast-developing logistics in the United States, it has already brought great pressure to Netflix. , In other words, Netflix's current life is not easy, and I believe its shareholders must be willing to sell.

If it can be acquired, then funding is a big problem, and the premium is certain. Netflix’s current market value is close to 2 billion U.S. dollars. To ensure success, at least 2.5 billion U.S. dollars must be prepared—because bids from other possible competitors must also be considered.

It’s not a problem to raise 1 billion US dollars. It’s not much different, that is, we have to find a way to raise 1.5 billion US dollars. This can only be found in the bank. He plans to issue this task to the group’s finance department tomorrow morning and ask them to propose a possible solution. s solution.

But before he could implement his plan and try to acquire other companies, Buchanan urgently notified him at two o'clock in the morning that Amazon had just appointed a lawyer to the company and formally proposed to acquire NEXTDOOR as a whole at a price of US$1 billion!