Chapter 827

Buchanan looked at Eisner, and Eisner looked at Buchanan.

Although the previous Buchanan had been staying on Capitol Hill in Washington, the center of power in the United States, what he could do was to serve as the staff behind the boss. The most important thing for the staff was to highlight the employer and avoid taking the lead. Therefore, his personal style does not does not stand out.

But Eisner is not the case. After taking over from the old Disney, he developed Disney into a large media group integrating film and television entertainment, theme parks, consumer products and media networks.

In addition to the well-known business, it acquired ABC TV station in 1996, and then controlled ESPN. In the United States, it is second only to Time Warner.

No, since the merger of Time Warner and AOL, one plus one is less than two, and Disney is developing very vigorously. Therefore, now is the best time for Disney, and it is also the best time for Eisner.

His status in Disney can be said to be the same as that of Jobs in Apple. He is a respected godfather, and he doesn't pay attention to the board of directors.

He didn't speak, and the group of people at Disney also held their breaths. No one dared to speak to break the current silence. The atmosphere in the conference room became tense for no reason.

However, Buchanan is not a vegetarian either. He followed the boss and met many bosses. At this time, he still has time to look at Eisner's appearance.

As a 42-year-old man—the same age as Feng Zhenchang, Eisner is well maintained. He looks like he is only forty years old. Well, his teeth are well taken care of. They are very white, that is, the hairline. Compared with the last time we met, It seems to be more backward, hehe, will you be bald?

Eisner suddenly smiled, "Buchanan, you are still so convincing, let's do it,"

As soon as this sentence came out, the tense atmosphere immediately melted away.

This should be the control of these powerful people over the people and the environment around them.

"Thank you Mr. Eisner, I believe this cooperation will definitely give you a big surprise!"

"This is what Jobs likes, surprise? I don't expect it, I just hope it will be proportional to our investment,"

"Why, at this best age, do you really want to stay away from the political circle and focus on business?"

This is the case with big people, the last sentence is extremely serious, and the next second, they are enthusiastically concerned about your personal situation.

"It's all about serving the public," Buchanan said with a laugh.

…………

At 9 am on May 18th, after many days of publicity, NEXTDOOR finally had the biggest change. The group buying section was finally officially launched. The first group buying business launched was "Finding Nemo", which was scheduled to be released on the 30th. .

Whether it is the golden hour or the non-prime hour fare, it is 20% off the original price.

At this time, the atmosphere in the meeting room of NEXTDOOR headquarters is equally dignified.

Buchanan and a group of executives understand the significance of this section to the website.

Moreover, they also agreed that when the summer vacation is approaching, it is indeed the best choice to be able to buy cartoons such as "Finding Nemo".

Pixar's animated feature film has a very distinctive feature. It is not like many Disney cartoons. It is just for children. It pays great attention to the storyline and has many adult perspectives. It is very suitable for adults to bring children. Enjoy together.

According to statistics, it is the housewives who usually play the most casual games on the website.

Therefore, on the homepage of the group buying section, the two trailers carefully edited by Disney quickly attracted the attention of many people.

At 9:45, "It's moving," Mike shouted, and the blue column graph representing group buying on the big screen in the conference room moved.

"It's moving," "It's moving so quickly," everyone cheered.

In the eyes of everyone's anticipation, the numbers are refreshing rapidly, but, slowly, everyone becomes dignified again. By 9:30, the total number of people participating in group buying is less than 80,000, which is far lower than most people. expected.

"Is the discount not attractive enough?" someone said.

The comprehensive average ticket price of this movie is US$6.33. According to the current exchange rate, it is equivalent to more than RMB 50. In China, such a price is really not cheap. However, if calculated from the theory of price equilibrium, it is equivalent to domestic The ticket price is 10 yuan, or even 5 to 6 yuan.

In short, although movie ticket prices in the United States have been rising, they are different from our country. Movie ticket prices in the United States are always slightly lower than the legal minimum wage per hour.

"That's right, don't everyone care about the price difference?"

"Quiet," Buchanan patted the table, "Calm down! Forget all the online and offline surveys we have done before. The process of group buying is very simple, and there are discounts. The interviewees are very interested. "

"This time period is the busiest period for everyone," he looked at his watch, "After an hour, the situation will definitely be very different,"

Most American families are not insensitive to price. They go to a movie, which is different from us. The incidental expenses include babysitting fees, parking fees, meals, etc. The total cost is actually not low. Going to the theater to queue up to buy tickets, there are discounts, and the purchase process is also simple, why not do it?

At 10 a.m., at Disney headquarters, Eisner called the secretary and asked, "Any Buchanan?"

"Not yet, Mr. Eisner,"

"Hmph, is this a surprise?" Eisner put down the phone with a sullen face.

He has a personality, and he has a lot of opinions on Jobs, but he will not really affect his work because of these factors, and he doesn't want to be the laughing stock in the eyes of Jobs.

Buchanan is right. Pixar’s previous animations were scheduled to be released in the autumn when the competition was not so fierce. This time he insisted on arranging them in the highly competitive summer. To be honest, he is not particularly confident. Of course, the performance of this movie will definitely not be too bad, but how good it can be is the place that can really reflect his level.

Buchanan's words really struck his heart. What better means of publicity than a movie that has sold millions of tickets before it's released?

Therefore, although he looked dismissive, in his heart, he really hoped that this new method could bring him some surprises. Now that the event has started for an hour, Buchanan did not call happily. Clearly, progress has certainly not been ideal.

…………

In the NEXTDOOR conference room, Buchanan looked at everyone's distracted looks, pointed to the big screen on the wall, and said to the secretary, "Shut it off."

"Let's continue to discuss the next work arrangement. After this time, on the 23rd, Feng decided to buy Apple iPods. After that, on the 24th, what is the best item for our group buying? Do you have any opinions?"

"I think it's better to be an electronic product. I'm already in contact with Sony,"

“I think home appliances are also good,”

“Excellent for mothers and babies,”

Mike watched these discussions absent-mindedly, and noticed that there was a sudden commotion in the office area outside. Then, a subordinate stood outside the window and signaled something to himself. He understood, and immediately turned on the big screen, and everyone's attention was immediately shifted.

At first glance, the numbers on the screen are already a long list, "1.03 million?" an employee said with some uncertainty.

Buchanan looked at his watch, it was five minutes before 11 o'clock, "What's so strange, now let's see if it can break through 2 million before 12 o'clock noon,"

He said it very easily, but in fact, his palms were still sweaty.

"Hehe, it must be no problem, look," Mike said with a smile, pointing to the scrolling numbers beside him. The numbers are increasing very fast, and they will increase by ten thousand in a while, and ten thousand in a while.

Just after 12 o'clock, Eisner, who was about to leave the office, received a call from Buchanan who was transferred by his secretary, "Mr. Ten thousand,"

"Oh, it's not bad," Eisner said lightly, and hung up the phone.

He knew this number. Before, he couldn't bear it anymore, so he called home and asked his wife Jane to check the latest progress online.

"It's not bad, that's all?" Buchanan held the hung up phone unhappily.

On the other side, Eisner was already humming "somewhere\beyond\the\sea," and went to lunch with a relaxed face, which was the theme song of "Finding Nemo".

Perhaps, this movie was originally a movie that many families decided to watch. Perhaps, it was the new model of online group buying that attracted many curious users. , has exceeded 3.5 million people!

Feng Yiping was very relieved to hear the news. He originally had the idea of ​​posting money to increase the discount if the first day's effect was not good.

As for Eisner, this evening was very busy, and Buchanan's other words were also correct. Such a new model and such a result can completely make many media enthusiastically report and give a second publicity.

As a media tycoon, he doesn't have to wait, he has many phone numbers of newspaper bosses in hand.