Chapter 814 We Are So Bullish

"On the Road" is actually a comprehensive entertainment program that mixes travel, car reviews, food, handsome men, beautiful women and funny.

Feng Yiping didn't actually intend to enter the entertainment industry by doing this, just like what he said to Shangguan Qiufang, the main reason was to attract traffic to the automobile network.

For a website, the importance of traffic cannot be overstated.

Autonet has done a lot of work in importing traffic, and has established a long-term cooperative relationship with the only search engine in China. It also cooperates with middlemen to promote offline. However, these methods will not be effective after a long time. Generally, growth is limited and new approaches must be found.

There are other ways to import traffic, such as cooperating with several major portal websites—but this is obviously unrealistic, a bit like someone looking for a certain treasure to import traffic. This powerful opponent who grabs the cake increases traffic, what a dream!

After thinking about it, Feng Yiping thought of the self-produced drama on the Internet.

Self-produced dramas have already been very popular in the TV circle. The popular "Longing" in the past and the popular "Returning the Pearl" in recent years are actually self-produced TV dramas. There is no difference in essence, except that the investment and filming parties have changed from TV stations to video websites.

What's more, the leftovers from the TV station became a cornucopia in the hands of video sites. In terms of income, many self-produced dramas with rough production and less attention are more profitable than TV dramas with large investment.

At present, there are no video websites in China, that is to say, there are no competitors, and radio and television have no relevant restrictions on this area.

It's like he lifted his foot lightly, and stepped on a vast and incomparably fertile soil. How fertile is this soil? If you drop a sesame seed in the field in the morning, you can harvest a lot of watermelons in the evening!

Moreover, it is so good, such a large piece of land, everyone turns a blind eye, no one grabs him, and no one restricts what he can plant. Such a beautiful thing is now, why don't you hurry up?

Of course, Feng Yiping is rich now, Jiasheng is rich now, and Automobile Network is also rich now, so his move is a big investment, a big deal, whether it is the degree of sophistication of the program or the length of time, he made most of the later networks self-made. The drama has traveled thousands of miles, completely in line with the professional production of TV stations.

Although a lot of money was spent, the effect is really good. I don’t want to brag, because this is the only one, and the effect of the program is also the first of its kind in China. The publicity effect of this self-produced drama is not as high as that of CCTV. The effect of taking a bid is poor.

Of course, with Feng Yiping’s stingy habit that can’t be changed, no, it should be said that it is careful calculation-this seems inappropriate, um, it should be said this way, with Feng Yiping’s precise business vision, master-level and superb business operations Skills, what he is best at, is to get high returns with low investment.

For example, in order to save costs, the three guests in the program are all new faces to the common people. The one who got mixed up, as for the long-legged female guest, she had met Feng Yiping a few times, the former junior sister Zhang Zilin, of course, she has now transferred to other schools for further studies.

Why dare to use these new faces? Because Feng Yiping believes that his program planning is absolutely ahead of all domestic variety shows. The ancients said that he is familiar with three hundred Tang poems, and he can sing poems without writing poems. Feng Yiping has watched hundreds of large-scale variety shows. Learn from that, learn from that file, knead them together organically, and the effect will definitely be heaven-defying now.

You must know that at this meeting, whether it is Central China or local stations, their most popular variety shows are all indoors, and they use routines that have not changed throughout the year.

So, the requirements for guests are not to perform well, but to be well-behaved—of course, the most important point is that the appearance fee should be low.

This program, from planning, to shooting requirements, to editing,..., and even to the subtitles with special effects, except for the soundtrack, the final overall effect, he himself evaluated it, and it was a bit worse than the most popular variety show later, It is mainly in the cooperation between guests and guests. However, this shortcoming will gradually improve with the increase in shooting volume. In other aspects, there are really no major shortcomings.

The most important point is that this is the first of its kind in China. Today's netizens and viewers have not been baptized by various variety shows, and their requirements are not as high as later.

All, after a few days of hard work, the production was finally completed. After uploading, Feng Yiping, who has been staying in the studio for the past few days, fell asleep very reassuringly. If there is no effect, or there is no particularly large effect, then hell!

And he believed that after waking up, he might be busy with many things.

Because he is very confident, after this episode of the self-produced drama is broadcast, then, just wait for others to come to give money!

This is why he put so much content into a program. If tourism is the most prominent, this program can focus on tourism in the future; if car reviews are the most prominent, then it will develop into a very distinctive car review program ;If food is the most popular, it would be good to turn it into a food show; if everyone likes to watch those three guys make embarrassments, then it can be officially made into a variety show—anyway, it can be implanted with various brands, and it can be received advertising fee.

At the same time, it can help the broadcasting platform of Autonet to attract traffic.

If everyone agrees with the style of the first issue, and thinks that every link is indispensable, then it will be the best, and the most brand placement can be done, and more advertising fees can be charged. His goal at the beginning— —Attract traffic, which is almost free.

I slept soundly this time, and didn't wake up until four in the afternoon. I went downstairs in my pajamas and rubbed my belly, and found that Wu Qian, Shangguan Qiufang, and Han Guofang were all having a lively discussion in their living room——Wu Qian , with his spare key.

"They're all here, wait," he quickly went upstairs and changed into a suit of clothes, "What's the matter?"

"Yiping, you slept soundly. Our phone is about to explode," Han Fang said with a smile, "Take a look at your phone."

Feng Yiping looked at it, good guy, the screen was full of missed calls, everyone present had called, including Chen Tao's.

Wu Qian brought over a freshly fried steak, "Thank you," Feng Yiping didn't shy away from chewing on the case, "Say it first, I'll listen."

Han Hanfang's voice was a little hoarse, "There were too many surprises today, and I answered too many calls. I will pick the most important ones. The website has more than 10 million IPs throughout the day, and the number of registered users has increased by 20%. Moreover, Mercedes-Benz and BMW, The first time they called us, they all hoped that they could use their cars for the next episode of the program,"

"There are also outdoor product manufacturers, kitchenware manufacturers, seasoning manufacturers, and clothing manufacturers...all want to discuss cooperation with us. Among them, there are also international famous brands," Wu Qian reported while looking at her notebook.

"We have received calls from many well-known brokerage companies, all of whom hope that one of their affiliates can appear on this show, and even some celebrities call in person, hoping to be on the show, and the conditions are good," Shangguan Qiufang's tanned face, now All flushed with excitement.

A director who has been around for so many years and couldn't get along, suddenly became a celebrity in the circle, happiness came so suddenly, he pinched his thigh several times today, and double checked whether he was really there Daydream.

"Mercedes-Benz and BMW cars are of course available, as long as their sponsorship fees satisfy us," Feng Yiping first replied to Han Fang.

"We are discussing the specific amount with the media company, and we will ask you to review it at that time. However, Mercedes-Benz and BMW require professional evaluation personnel,"

"No," Feng Yiping shook his head, "Either follow our current model and let these three unprofessional guests evaluate, or let it go, I think most of the car brands will follow us."

After getting in touch with this industry, he realized that in the evaluation videos he saw in the past, although only one person chattered to the camera, in fact, the manufacturer's team provided all-round support outside the camera, including the evaluation vehicles. Specially adjusted, according to the environmental road conditions of the test, from the power chassis, they will have special adaptive adjustments.

To put it bluntly, it is a professional posing, and the performance is always the best.

"Most users who want to buy a car don't know much about cars. Our "On the Road" evaluation is to talk less about data and technical terms, and try to be as close to the reality as possible. Which car is easy to learn, adaptable, and easy to maintain? The most user-friendly configuration? Let everyone have the most intuitive understanding.”

"Yes, there are many brands looking for us, but they will definitely give you the highest sponsorship fee,"

"Don't worry, as long as this show is popular, we will always have the initiative," Feng Yiping said after finishing his steak, "For other advertising cooperation, we must first review those products. To help promote some unqualified products, when talking about it, just remember one thing: we are the scarce resources, so we can be more arrogant!"

"As for those people who want to be on the show, it's not impossible, but they definitely can't be permanent guests. We can invite some special guests appropriately in the future,"

"However, if we use celebrities as resident guests, our program will become even more popular. Don't worry, Mr. Feng, I will talk to these celebrities and the brokerage company, and sign contracts with them with the lowest fee."

"Don't think about it," Feng Yiping interrupted Shangguan Qiufang with a wave of his hand, "Is there a director who is more famous than you and asked to be the director, so we will replace you?"

Shangguan begged Fang to be hesitant and speechless, "I'll listen to Mr. Feng."

Celebrities can make a not-so-great show popular, and at the same time, an excellent show can more easily bring out stars. With Feng Yiping around, even without the participation of popular stars, the effect of "On the Road" will not be bad, and now The three guests, including people like Shangguan Qiufang, have signed long-term agreements with Jiasheng, which is equivalent to their own people, and resources will naturally be tilted towards them.

Besides, for stars, as long as there are many opportunities and their own foundation is not particularly bad, it is not difficult to make one or two. Otherwise, how could Tieling's lump produce such a large series of wrists that can be called stars?

"There are no other problems, these matters, Mr. Han, you discuss with Chen Tao, set up a joint team to deal with it, and get the sponsors for the second phase as soon as possible, Shangguan, you go back immediately and make various preparations. How many episodes, post-production, don't ask me, "

Another big cake fell from the sky, and Shangguan Qiufang was so happy that he was a little dizzy, "Don't worry, Mr. Feng, I will definitely do it,"