Chapter 2277 The Picky New Sponsor

At the entrance of Facebook Pier, there is a gatehouse covered with green plants. In the center of the top is the Facebook logo. Under the white parasol on the right side of the gatehouse, there is a strong man wearing a Facebook blue T-shirt. He does not look like he is welcoming guests. , but resembles the security guard at the entrance of a popular nightclub.

"Mr. Savage?" The burly man asked, looking at the leader Savage, with no trace of smile on his face.

"I am," Savage said with a smile.

He felt that he would not be surprised if the next second the doorkeeper pulled out a metal detector and asked him to raise his arms for inspection.

Of course, no.

"Please go inside," the strong man said.

"Thanks,"

Savage had already glanced into the dock.

There were not many people in the pier that was not yet open. There were only several men and women sitting at the innermost table.

He also saw at a glance that the young man who was facing the entrance, sitting sideways with one hand on the back of the chair and looking at the sea quietly, was the person he wanted to visit on this trip.

However, before entering, he looked back again, and the direction he looked was exactly where the Publicis Group group was.

"They must have seen it," whispered one of the men following him.

The smile on Savage's face brightened, it was nice to see it.

I just want you to see it.

Otherwise, all your deliberate arrangements would have been wasted.

Several people at the table were looking this way at this time. Randolph said, "When I saw his bright smile, I thought of how much money we spent here."

Sandberg coughed, suppressed a laugh, and stood up.

It is not good for everyone to laugh at this time, otherwise, the chairman will definitely realize that he is laughing at him.

Savage and his group saw someone stand up and hurriedly walked forward along the blue carpet spread in the middle of the pier, "Hello, I'm Savage,"

"Facebook, Sandberg, that's the vice president of Google, Ms. Mayer, Randolph, Zuckerberg..." Sandberg introduced him one by one.

During this process, Feng Yiping had been looking at the sea and meditating, as if he was not in the same dimension as everyone else.

"That's Mr. Feng," Sandberg finally introduced Feng Yiping, "Feng,"

"Huh?" Feng Yiping seemed to wake up just now, glanced around, and finally focused on Savage. "Hello," he sat there and stretched out his hand to Savage.

"Mr. Feng, nice to meet you," Savage said at this moment, somewhat doubting whether his feeling was wrong.

The look that Mr. Feng gave him just now was not only sharp, but also didn't seem too friendly.

Of course, now he looks very consistent with those reports, gentle and humble, just like the sunny boy next door.

Is there anything about me that dissatisfies him?

"Please sit down," Feng Yiping motioned to the seat next to him.

"Want a drink?" Randolph picked up the wine in the ice bucket.

Savage took a look and saw that it was not the red wine from the Bordeaux region that everyone was familiar with. It was a Gewürztraminer sweet white wine from a well-known winery in the Northeast, close to the Alsace region of Germany.

It seems that these people not only have good taste, but also have great personality.

"Thank you," he said, "the pier and beach are beautifully laid out,"

Beautiful indeed.

Even Steve Jobs, who was always picky about these aspects, would feel very satisfied and beautiful when he came to the scene.

Making his first appearance here, Feng Yiping naturally hopes to leave a very deep impression on all potential collaborators.

In particular, Facebook’s main color, blue, is very harmonious with the sea next to it.

"Mr. Feng, thank you and your company for seeing the potential of the advertising festival. I believe that as the most influential advertising festival in the world, you will definitely make your trip worthwhile,"

"I am completely sure that you and your company will be eager to come to our advertising festival again next year,"

Feng Yiping glanced at him. This round of bragging from the Chairman of the Advertising Festival can be said to be quite good.

He picked up the wine and took a sip, "I hope so,"

Savage also felt that there seemed to be something wrong with Feng Yiping's attitude?

Am I not enthusiastic enough, or am I not touting it enough? In other words, was there some neglect before?

"In fact, we have long been aware of the rapid growth of online advertising in recent years. According to your theory, Mr. Feng, this is a huge blue ocean,"

"We have always hoped that your company, as well as companies like Google that have made proud achievements in the field of online advertising, will participate in our advertising festival,"

"An advertising festival with your participation is a complete advertising festival,"

To say these words, to a certain extent, he speaks from the bottom of his heart.

In today's advertising festival, Publicis Groupe, which ranks first in France and fourth in the world, and traditional large advertising groups such as WPP, which ranks first in the world, have great influence and have more and more say. For the organizers of the advertising festival That's not a good thing.

Take Publicis and WPP for example. In recent years, there have been more and more criticisms against organizers like them. However, because they are major patrons of the advertising festival, Savage and his team often have nothing to do with them. Method.

The Cannes Advertising Festival was acquired by British media information service company Ascential in 2004. This is why the proud French allowed an Australian to serve as the chairman of the Cannes Advertising Festival.

Ascential specializes in exhibitions, festivals and information services. They bought the Cannes Advertising Festival in the hope of making money.

So Savage, as the chairman, also has the pressure of KPI.

So, although they are quite unhappy with companies like Publicis and WPP, because they are big customers of the advertising festival, Savage and his team can only be angry but not speak out.

They have done many things that are not worth mentioning.

The participation of high-tech companies such as Google and Facebook is actually equivalent to the participation of third parties, which is really great news for them as organizers.

The actions of Publicis and WPP are equivalent to the customers bullying the store. Therefore, for Savage and his team, the participation of new customers like Google and Facebook, who are rich and influential, will naturally increase their confidence.

"I think we may have some differences in this regard," said Feng Yiping.

"Mr. Feng's opinions are always unique. I am honored to hear your evaluation of our advertising festival," Savage said with a smile.

He has clearly realized that the person in front of him is also a very picky customer, but what can he do?

Making money has never been easy - it is only the companies of these people in front of him that make money more easily.

"We are ready to join the advertising festival, but is the advertising festival ready to accept us?" Feng Yiping said.

"Since 1954, the Cannes Advertising Festival has undergone a series of major reforms. It has successfully changed from an advertising festival that only focused on film advertisements to the Oscars of the advertising industry. It is indeed very glorious."

"It's just that in recent years, no matter how the world has changed, has the advertising festival changed?"

"I don't think so."

"Compared to the many amazing ideas that have appeared at the advertising festival, the advertising festival itself has become more and more mediocre."

"The new century has been almost 7 years. Is there any difference between the current advertising festival and the advertising festival in the 20th century?"

Sandberg and Randolph looked at Feng Yiping in surprise. It was the first time they saw this young boss, who was known for his gentleness, so faceless.

However, they did not have any bad thoughts because of this. Instead, they felt more at ease.

The business world is like a battlefield, full of twists and turns. A successful business leader is more or less not gentle enough. Now it seems that there is no need to worry about this problem.

Zuckerberg looked at Feng Yiping and Savage for a few times, his eyes shining.

He liked Feng Yiping's momentum very much.

Idols are indeed idols. When they are gentle, they can move people to the point of being at a loss. When they are strong, they can also make people embarrassed to the point of being at a loss.

He was determined to learn Feng Yiping's tricks.

Mayer seemed calm, but she was secretly happy.

Very good, you should keep this state and momentum until the dead of night.

She was not worried about the result of this meeting at all.

She knew Feng Yiping's ability very well.

Not long after sitting down, Savage had a rough guess about what Feng Yiping would say next. He thought that Feng Yiping, who seemed to be in a bad mood, should make many requests and suggestions to him, but he did not expect that he would be so direct.

But is he wrong?

This, it seems, is not true.

In recent years, the Advertising Festival has indeed not undergone any major changes.

He also knew that he should not have any angry face at this time, and said with a smile, "In fact, in recent years, we have been constantly adjusting..."

Feng Yiping interrupted him and said, "For example, the name should also be changed?"

"In this new era, the methods, processes, and knowledge systems of advertising... can be said to have undergone fundamental changes,"

"It is no longer as simple as users looking for advertising companies, and advertising companies producing advertisements that meet user intentions, and then looking for TV or other print media,"

"Technology, traffic, and big data, of course, plus the creativity and stories of advertising companies, can provide users with the best services in this new environment,"

"So, it is still called the Advertising Festival, isn't it a bit too narrow?"

Savage found it difficult to laugh at this time.

Publicis and WPP only expressed some minor opinions, and at most they just followed them, made some repairs, or took more care of their emotions in some awards. You are good, you mean to retrain us completely!

He suddenly felt that he was too naive.

How could someone who had achieved such a huge and difficult-to-replicate achievement at such a surprisingly young age be an ordinary person?

How could he be so easy to follow his own routine?

Besides, as we all know, Silicon Valley is a well-known place that advocates innovation.

Looking at Feng Yiping, who had a strong aura, and the smiling executives around him, Savage suddenly felt so weak.

He glanced at the table next to him.

The men he brought with him were obviously not qualified to sit at the same table with Feng Yiping - there was not enough space at this table, and they were accompanied by other Facebook executives.

He saw that his men were all open-mouthed at this moment, and it was obvious that they were also greatly shocked.

Yes, how could he count on these guys if he was like this?

"Mr. Feng, your opinion..." He was still smiling, and just after he said a few words, Feng Yiping spoke again, "I think it would be good to change the name of the Advertising Festival to the Creative Festival. What do you think?"

"I think it's good too," Mayer said immediately.

"Creative Festival?" Savage repeated the word several times, and it seemed really good.

Advertising, after all, is also creativity.

The most important position in each advertising company is the creative director.

He also thought of another point. Once the name is changed, more projects will be set up, and more projects will mean an increase in profits.

"Mr. Feng, I will convey your valuable suggestions to the board of directors as soon as possible," he did not seem to resist at all, and his smile was particularly sincere. "I also sincerely hope that you can share your views with everyone at the opening dinner."

The important thing is that more advertising companies should support his idea, so that it will be easier to promote it.

"There is really no way," Feng Yiping spread his hands.

"Mr. Feng, we all know that you are a very responsible business leader. Don't you think that everyone at the meeting should hear your opinions?"

"I think so too, but I can't afford the tickets for the opening and closing dinners," Feng Yiping said while looking at the sea.

The wind blew the Facebook flag and Savage, whose neck was a little thicker, just wanted to say one thing, what\the\fu*k?