Chapter 2297 I Don’t Understand

Cannes.

The advertising festival has entered the penultimate day, and because of this, the beach has become particularly lively.

Those who have achieved ideal results in the past few days can relax now, and those who have not achieved ideal results will need to relax more.

And Facebook's layout on the beach is undoubtedly the best choice.

At the end of this advertising festival, many people have a feeling that the wind direction has changed.

The most obvious feature of the change in wind direction is naturally these unique high-tech companies on the beach, and some actions of the advertising festival executive agency are also proving all this.

Savage, chairman of the advertising festival, has already consulted well-known advertising companies on the relevant issues of the Cannes Advertising Festival's name change.

Of course, from his posture, it is actually more like an advance notice, that is, the advertising festival and the British Ascential company behind the advertising festival have agreed to this plan.

And anyone with a little experience knows that changing a name that has been used for decades and has a very good reputation is naturally not as simple as changing a name.

Changing the name actually means a change in the scope of the advertising festival. Since the scope has changed, the rules of the game will naturally change accordingly.

The reason for this change is naturally to adapt to the changes of the times.

Considering that this suggestion was first initiated by Feng Yiping, it is easy to understand what this change specifically refers to.

In fact, for some of them, such as Leadville who has been paying attention to the villa of Facebook, the relevant feelings are more profound.

For them, it is not just that the wind has changed, but that the wind has blown over, and it is blowing harder and harder.

When he saw Hasegawa Kazunari enter the Facebook villa again, this feeling was particularly strong.

This guy who once tipped him off, or the company behind him, is now undisguisedly moving closer to new advertising forces such as Facebook.

Of course, he did not feel betrayed because in fact, neither he and Hasegawa, nor the company behind him, nor the company behind Hasegawa, are allies.

Besides, when it comes to the interests of his own company, the so-called alliance is similar to a child's soap bubble.

It's not really a betrayal, it's just loyalty to the interests of his own company.

However, despite this self-advising, De Villers still couldn't help but feel a faint sadness like a flower dying.

Alas! He drank a sip of wine facing the sky. Since this trend cannot be reversed, how can he seek more benefits for the company in this trend?

…………

On the second floor of the villa, although the advertising festival has reached its final stage, it is still a busy scene.

When Hase went up, he happened to see Sandberg sending out a few white people, and he saw several Volkswagen executives he knew at a glance.

The Germans' actions are not slow!

So, are they going to advertise in Europe or in North America?

Hase only thought for a while, and he was very sure that the other party would definitely hope to increase advertising investment in North America through Facebook and YouTube.

Because in Europe, they obviously don't need to increase advertising investment, and in North America, their market share obviously still has a lot of room for growth, that is, Volkswagen's current market share in North America is really average.

Therefore, the choice of my company is right, and I can't relax when the competitors are making efforts.

Sandberg was happy and somewhat resistant to seeing Hase.

She was happy that the cooperation with them had been decided, but she was resistant because, like the group of people who had just been sent away, Mr. Hase and his team were also a meticulous and serious team.

Mr. Hase was even more hands-on, or in other words, they obviously wanted to have a deeper understanding of the operation of high-tech companies in advertising through cooperation with companies like Facebook, so the questions were very detailed.

Another obvious thing is that they obviously don't know much about some of the rules of advertising on social networks.

This will inevitably cause some disputes.

Therefore, the process of negotiating the specific terms of the agreement with them was a very slow and controversial process.

This time, not long after Sandberg brought Hase and his team in, another dispute broke out.

Hase pointed to a clause and said to the Facebook people in a somewhat annoyed manner, "Did you make a mistake about this one?"

"No," Sandberg said without even looking at it.

Are you kidding? If there are mistakes in the agreement they presented, and even laymen like Hase can find them, then she can just resign now.

Hase felt Sandberg's contempt for him, and his face became uglier. "Then why do you charge 54 cents to 71 cents for every click we make to all 30,000 students at Harvard through you?"

"But if we only advertise to 3,000 people studying at Harvard Business School, you only charge 3 to 13 cents?"

"Shouldn't your fees be higher if the ads are more accurate?"

"So, did you do it backwards?" He stood up excitedly. He was excited that he had discovered such a big trap, and he was also a little angry. In order to earn income, you actually resorted to such methods?

Wait, if the company knows that I discovered such a trap and saved the company huge losses, my future... Changgu stared excitedly at Sandberg, who looked a little helpless at this time.

Sandberg, who felt a little thinner, looked a little downcast and very tired.

Chang Gu secretly laughed, haha, you must be stupid!

Sandberg rubbed her temples with her hands, closed her eyes and said, "Tony, please explain this problem to Mr. Hase,"

So, you are embarrassed to say this?

Chang Gu sat down with some pride, "Actually, I can understand it. I know very well that you have been very busy these days, and it is inevitable that you will make mistakes while you are busy."

The young man named Tony next to Sandberg said, "Mr. Hase, everyone, we are not mistaken,"

You are right, so I am wrong? Hase suddenly felt that Tony's words were also wrong.

“Because the general rule for us is that the more accurate the advertising is, the lower the rates we charge businesses,” Tony said.

After hearing this, Changgu almost said the words without any teacher: I have never seen such a shameless person.

But looking at Tony's serious look, he decided to keep those words for now.

“You have always said that the more precise the advertising is, the better the effect will be. You have always claimed that the biggest advantage of your platform compared with other traditional advertising platforms is precise delivery. So why does the more precise the delivery, the better? The cheaper?”

"And those less precise placements are very expensive?"

"Isn't this contrary to the views you have always stood for?" He stood up again, "So Tony, tell me, is this still correct?"

"I didn't graduate from Harvard Business School, but I can understand such a simple truth. Why don't you, who graduated from Harvard Business School, understand it?"

The young man Tony glanced at Sandberg and saw that she was still rubbing her temples. He probably understood what his boss meant, "Mr. Hase, first of all, I did not graduate from Harvard Business School. I graduated from a school better than Harvard Business School." Stanford Graduate School of Business,”

For people at Stanford, there are two schools that are most intolerable, one is Berkeley across the Bay Area, and the other is Harvard on the east coast.

As if to illustrate the power of Stanford Business School, he added, "Mr. Feng also studied at Stanford Business School."

"Secondly, this principle is indeed very simple and does not require a business school degree to understand,"

He picked up a piece of paper, drew a big circle, and then drew a small circle in the middle of the big circle, as if he was going to teach.

"The reason why we set the price this way is not only not contrary to the views and principles we adhere to, on the contrary, the price we set this way is very consistent with the laws of the market,"

"The reason why we charge lower fees for ads targeted at this small group of users has nothing to do with whether they are delivered accurately, or because there are only a small number of people in this group. So even if we charge high prices, it won't add up to much revenue."

"It's because the advertising market for that group of people is small,"

"According to general business principles, if advertisers in a certain area are scarce, then there will not be any competition to drive advertising bids upward, that is, the bids must be low,"

Chang Gu felt that leaving that sentence unsaid seemed to be a good decision, but he blinked, still not quite understanding what Tony meant.

Sandberg, who he had always felt embarrassed before, raised her head - she was a little embarrassed, she was embarrassed for Chang Gu.

"I can make this analogy. As far as I know, Mr. Hase is our Facebook user. Then, we set a series of conditions. For example, he was born in Kyoto in 1965 and now works in a car company. His name is Naga. Gu Yicheng’s male,”

"In other words, we can accurately locate you personally. This should be the most accurate,"

Changgu understands this, of course!

"So, how many advertising companies do you think are willing to pay high prices for such accurate advertising?" Sandberg asked.

Chang Gu’s face suddenly turned as red as a monkey’s butt!

Of course, there is no one at all.

He is not a super rich man like Feng Feng Yiping. How much consumption potential does he have? How many advertisers are willing to pay for such precise placement?

He bowed again, "I'm causing trouble for you,"

But it seems that this serious process must continue.

Looking at Changgu's face, Tony smiled and whispered to his colleagues next to him, "I want to eat lobster,"

The color of the cooked lobster is similar to Changgu's face at this moment.