Chapter 2279 Sensitive Old Sponsor

What award would you give us? Aren't you going to give us any awards? This sounds like quite rude.

The point is, the advertising festival hasn’t started yet.

Just like no matter how great an actor or company you are, you shouldn't ask questions like this before the film festival opens.

But in fact, it's really not the case.

With the achievements of Feng Yiping's companies in the field of online advertising, the potential of online advertising, Feng Yiping's personal reputation, and the fact that he is the first Internet high-tech giant to personally bring his company to the conference...

Moreover, he is not just staying in the hotel, but is busy decorating the company's beach and pier under the strong sun.

It would be rude not to give him an award at the Cannes Advertising Festival.

To put it bluntly, this award is not actually awarded to an individual, but to his company.

As the person in charge of the advertising festival, he hopes that more high-tech companies can join the advertising festival under the leadership of Feng Yiping. Regarding this, Savage and his team have actually made a decision long ago and will definitely award the award. Feng Yiping won a prize.

But Feng Yiping made it clear that he would not accept it, but he hoped that his executives would win the award. Moreover, he had more than one executive, which was a bit difficult to handle.

Moreover, is this matter easy to bring to the table?

"Mr. Feng, please rest assured that we will do our best," Savage said.

"So, if there is no reform, there will be few awards, right?" Feng Yiping said.

Savage is also deeply aware of this problem.

There are currently only two major awards in Cannes, namely television and print, which are selected by judges from more than 10,000 related works participating in the advertising festival.

At most, add a charity one.

Although there are other miscellaneous awards, the main ones are these three major categories.

In other words, there are no weighty Internet or technology awards.

"I believe we can solve this problem," Savage stood up.

This place is not a good place, you have to leave quickly.

This time, Feng Yiping also stood up and held Savage's hand, "I want you to know that I am optimistic about the advertising festival, and I also believe in the abilities of Savage and your team..."

"I understand," Savage said quickly, "Thank you for your constructive opinions."

Naturally, he could see that the reason why Feng Yiping was so picky about the advertising festival was because, as he said, he attached great importance to the Cannes Advertising Festival, so he had so many requirements.

In fact, even a fool can see this problem.

If Feng Yiping didn't take the Advertising Festival seriously, how could he invite all his companies to participate with great fanfare?

Otherwise, if Feng Yiping is just an empty person, no matter how much wealth he has or how famous he is, he will point fingers at the advertising section and find it dissatisfied with this or that, no matter how good-tempered Savage is, he will not wait for him.

Many times, the reason why many people have a good temper is not because they really have a good temper, because only a good temper can bring them achievements and gains.

“You definitely see the effort,” Savage said.

Feng Yiping clapped his hand and said, "I like the Jewish saying that if you just wait, all that will happen is that you will grow old."

…………

"The last scene is probably the image of this gentleman in the public mind." Walking on the beach, someone looked back at the people on the pier who could no longer see clearly.

When leaving, they all had the opportunity to shake hands with Feng Yiping, and he shook hands with them with a warm smile.

"Do you think the person in charge of a company under an advertising group can easily meet the chairman of our group?" Savage easily eliminated most of the dissatisfaction among his subordinates with one sentence.

This is very true.

Even the person in charge of their group is not easily visible to outsiders.

In Ascential Group, Savage is only at the level of a company leader.

"We have indeed reached a time when we need reforms," ​​Savage added.

Everyone couldn't help but think of Feng Yiping's sarcastic words, "...the only thing about the advertising festival that keeps pace with the times is the various expenses including tickets, food, clothing, housing and transportation,"

Although it's a bit venomous, it's true from the bottom of my heart.

In the past few years since being acquired by Ascential, Advertising Festival has indeed been overly focused on making profits.

This kind of behavior, any one of them actually understands that it is really not a long-term solution.

However, not everyone likes to take the initiative to change, especially when the situation is not bad.

In a situation where traditional advertising companies have more and more opinions, and newly joined high-tech companies have a lot of similar opinions, perhaps now is the time when change is no longer an option.

As the group of people walked to the driveway next to the beach with deep thoughts, a man walked out of the hotel lobby in front and called from the opposite side, "Mr. Savage."

"Hello," Savage paused. He remembered that it should be an employee of their other big client, Omnicom Group (one of the four largest advertising groups in the world).

"Director John wants to see you," the man ran over and said.

"Okay," Savage said as he prepared to walk into the hotel.

"No, Director, he's on a yacht," the man who ran over said, pointing to a large yacht on the sea outside.

This should be the most important venue for the Cannes Advertising Festival besides the Film Palace before Feng Yiping took his company and used the beach as its main location.

The standard equipment for all advertising companies participating in the advertising festival is a yacht.

The company that owns the yacht will arrange for some team members to stay on board, and the yacht will become an ongoing meeting and social venue, including cocktail parties.

Even hosting some more lively parties - it all depends on the client's preferences and needs.

For a long time, the advertising industry has been a very high-end industry. However, just like Savage had to bow his head in front of Feng Yiping, these high-end advertising companies have a low profile in front of their clients, that is, their sponsors. As soft as those practitioners in the red light district whose own conditions are not outstanding enough.

A scene like that described in Mad Men, where the major shareholder responsible for the company's operations dresses up as Santa Claus and dances at the request of customers is not a joke.

In short, unlike Feng Yiping and others who are free and easy to use the beach as their main position, these traditional large advertising groups still tend to use such a luxurious way to receive customers.

Moreover, this kind of luxury is constantly being upgraded.

Even if some company leaders are personally not interested in yachts, their sales will definitely want yachts.

Everyone knows this, but there is no way to stop the X-pretending contest.

Some of these yachts are owned by the company, and many are leased.

As it becomes more and more popular for advertising companies to own yachts, everyone invariably engages in another kind of comparison, that is, to see which yacht is more unique.

This year’s yacht from Omnicom Group is unique enough.

What's unique is that it's big enough.

Savage felt that as long as the yacht was filled with fuel, it should be enough to sail to Australia or the United States.

But Savage chose to refuse. "I'm sorry," he looked at his watch, "the time for the next meeting is coming soon."

Not everyone has the weight of Feng Yiping and needs him to visit in person.

Besides, I just came up from a pier and you asked me to go down to a pier again. Who do you think I am?

"Please tell John that I will arrange a meeting as soon as possible,"

The visitor looked at the exhaust fumes from Savage's car and called his boss. After listening, he hung up the phone without saying a word.

Soon, Savage's attitude was known to many people who had arrived in Cannes.

…………

On the pier, after Savage and his friends left, everyone did not leave.

I have to say that the bay in Cannes is indeed more beautiful than the bay in San Francisco.

In other words, the two are not the same style, or in other words, there is no scenery in the familiar place...

In short, everyone cherishes this rare leisure before the opening of the advertising festival.

What's more, the meeting just now made everyone's mood very high.

"We have already contacted nearly 80 major target customers, and they are happy to participate in our activities during the advertising festival," Sandberg said.

"What about?" Feng Yiping asked.

Those companies that spend a lot of money on advertising every year will naturally attend the conference and contact and negotiate with advertising companies around the world.

Among these companies, some customers are undoubtedly at the top of the pyramid. These big advertisers may spend more on advertising in a year than the net worth of many super-rich people.

Such a customer can easily be worth thousands of small customers.

"Including P&G, Unilever, and Volkswagen," Sandberg said with a laugh.

Feng Yiping immediately gave a thumbs up, "Excellent!"

Especially P&G and Unilever, which are really big players in the advertising industry.

For example, it is unusual for a key brand under Procter & Gamble to have an advertising budget of several billion dollars a year.

Such a fast-moving consumer goods company that is expanding its business around the world is a perfect match for Facebook and YouTube, which are also developing rapidly globally and are very popular.

As for daily necessities, everyone needs them, and Facebook has a huge number of users, and it can deliver products accurately to these users.

"But I have a request," Sandberg said. "Given the strength of these companies, we may need your help."

This means letting yourself help calm the situation.

Indeed, even if Feng Yiping only acts as a silent mascot in such a meeting, he can still make people in the relevant companies feel good.

The heads of those companies will naturally not come to participate in the advertising festival. Most of them will be led by the brand officers responsible for publicity. It will naturally make them feel honored that Feng Yiping can participate in their meetings.

At least, it will make them feel that Facebook and YouTube value them and are sincere.

"I completely obey your arrangements," Feng Yiping said.

Mayer is slightly dissatisfied. Doesn't this mean that his free time will become less and less?

But she suddenly turned back and looked at the sea behind her for a long time, "Do you feel that these yachts on the sea are very concerned about us?"

Feng Yiping glanced at him. Maybe beautiful women are really more sensitive in this regard.

Sandberg, only at this moment, frowned and looked at the yachts parked on the nearby sea.

"I heard that all those yachts belong to advertising companies?" Randolph said, "It seems that the advertising industry is really a luxury industry."

However, as far as Feng Yiping knows, most advertising dogs actually have nothing to do with luxury.

“I understand there are also some that are rented,” Mayer said.

She saw Feng Yiping glance at him, and immediately returned his look. Yes, you are right. I rented a yacht.

"That's normal," Feng Yiping said.

Normal? Can you guess that I would rent a yacht? Mayer thought.

Feng Yiping certainly didn't say this. "I think that after Savage came here to meet us in person, these traditional advertising companies should pay close attention to us,"

"Seeing Savage's attention to us, these old customers will inevitably be sensitive and suspicious,"

"Is there anyone watching us with a telescope now?" Zuckerberg scanned the nearby yachts.

"It doesn't matter if they keep watching us with a telescope," Feng Yiping said, "They can only watch helplessly. In a few years, we will crush them in this home field that belongs to them,"

"So Zuckerberg and Randolph, we have to further develop technologies related to advertising production,"

"Technology can not only help advertising achieve more accurate delivery, but also go deep into the creative creation stage in the future,"

"Is this what you call artificial intelligence?" Zuckerberg asked.

"Yes, I hope you can speed up the process, work hard!" Feng Yiping said with a smile.

…………

During dinner, Pierre, the French manager who had been out all day, hurried back, "Feng, a rumor claims that there is a problem with the calculation method of our advertising efficiency,"

"This rumor is spreading among more and more advertisers,"

"Hehe," Feng Yiping swung his glass, "Everyone, look, it's coming,"

ps: Please recommend on Monday!