Chapter 2267: Assessing the Situation

For Hollywood, which loves excitement and luxury, the premiere of Iron Man can be said to be the biggest event in Hollywood in the past one or two days.

At the same time, it is foreseeable that in the next few days, in Beverly Hills, there will be a wave of gossip related to those who were invited to walk the red carpet today, and those who were not invited to walk the red carpet today and can only be onlookers at home watching various reports.

For example, Alba was actually invited to walk the red carpet, so, is there really any secret between her and Feng?

To a certain extent, these gossips are also one of the nutrients of Hollywood, and Feng Yiping's various measures are providing more and more nutrients for Hollywood.

But not all Hollywood people are quite happy about this big excitement in Hollywood, and Disney CEO Robert Iger is one of them.

In the hands of this new CEO who looks gentle and good at listening, Disney also shows the world a new image of gentleness and willingness to cooperate with all walks of life.

Compared with his predecessor, Iger also attaches more importance to new technologies such as the Internet, and his efforts in this regard are also fruitful.

Last September, he cooperated with Apple to sell Disney's film and television works in the iTunes online store. Only half a year has passed, and this new initiative has easily generated more than 3 million US dollars in revenue for Disney every month, and this figure is still rising.

Conservatively estimated, this new initiative can bring Disney more than 50 million US dollars in revenue this year.

Although this 50 million US dollars is really nothing for Disney's total size, given that this is a rare achievement for Disney in the Internet, and it was completed without affecting DVD sales and the ratings of its TV stations.

This 50 million revenue has extraordinary significance for Disney.

It is also for this reason that Iger himself has a deep understanding of the impact that the Internet may have on the traditional media industry.

They are only cooperating with Apple, while Feng Yiping not only has Netflix, but also the YouTube platform.

The only disadvantage of Feng Yiping and Disney is that the content copyrights he owns are far inferior to Disney.

But it seems that they are catching up in this regard in various ways.

They held a micro-film competition on YouTube, generously purchased excellent independent films at the St. Denis Film Festival in January, as well as Netflix's own films and Marvel's own films.

This is also the reason why he actively joined Fox's initiative to invest in Hulu.

Relatively speaking, the move by the initiator 20th Century Fox is more like another follow-up to Feng Yiping - its parent company News Corporation has achieved great success after acquiring the social networking site MySpace.

Just like Disney's great success in selling movies on iTunes, this is also a rare achievement for News Corporation in the Internet field, so they believe that following Feng Yiping and making efforts in the field of online video will also achieve great results.

Iger realized this, so recently, in addition to his busy work, he has also been thinking about a question: Is it necessary for Disney to independently develop its own online video business?

However, this is a difficult decision to make.

Besides Netflix, Blockbuster, which is the most qualified to make efforts in this area, has invested 500 million US dollars in this area since last year in an attempt to establish its own advantages in this area. Now it seems that their plan has almost come to an end.

In addition to burning a large amount of funds that are particularly valuable to Blockbuster, it has not produced any positive effects.

Walmart's efforts in this regard earlier were eventually proved to be a huge mistake, which made him deeply feel that the seemingly inconspicuous Netflix does have outstanding capabilities in this field that these companies that seem to have better conditions and more resources do not have.

In addition, Netflix was acquired by Feng Yiping, and his plan to acquire Marvel was easily thwarted by Feng Yiping, so Netflix has been his focus since he took office.

One of the tables he must read every month is the statistical table of Netflix's purchase of film and television copyrights from Disney.

In this regard, it seems that there has been no obvious decline at present, and it has even increased due to the increase in the number of Netflix members.

But before he figured out what Netflix was so good at, he suddenly saw that Marvel had such a new operation. He was a little confused. How could things be done this way?

Although the premiere was rare, they had done a lot of it before.

So he didn't think it was surprising. It was just a matter of whether he was willing to spend money and whether it was cost-effective.

What he didn't expect was that Feng Yiping could easily attract so much attention to this Marvel movie through the combination of NEXTDOOR, Facebook, and YouTube.

He asked people to follow Marvel's official account on Facebook, noticed that the total number of Marvel fans was growing rapidly, and also noticed that since Iron Man was scheduled, there were more and more activities under Marvel's official account.

But he really didn't expect that through this method, they could get so many Marvel fans from all over the United States, and even all over the world, to gather in Hollywood in a few days and gather at their premiere on the Avenue of Stars.

The majority of people who watched their movie premiere were tourists who happened to be there and local people who liked the excitement, and fans only accounted for a small part.

He knew very well that those Marvel fans could spend so much money to come to Hollywood to attend the premiere, and many of them were so excited at the scene that they were like children who had been wandering for many years and finally found a home. Naturally, they did not hesitate to mobilize their relatives and friends to go to the cinema to watch the movie.

He could even infer that these people would do the same for any movie released by Marvel in the future.

He was also sure that today's excitement, through traditional media and the Internet, plus their own social networking sites and video sites, would make many people pay attention to Iron Man again.

He knew that this was certain. With Feng Yiping's personality, since he was willing to spend so much money on the premiere, he would definitely fully explore the value of this premiere.

The problem was that his Pirates of the Caribbean 3 would also be released.

Feng Yiping only saw the poster at the Disney House on Hollywood Boulevard, but he didn't know how important the poster was to Iger.

The filming cost of Pirates of the Caribbean 3 is as much as $300 million. This is not only the movie with the largest investment by Disney so far, but also the movie with the largest investment by Hollywood in terms of production.

Iger will not allow this movie to fail.

He clearly knows how much negative impression the failure of "Pearl Harbor" had on his predecessor Michael Eisner.

Marvel's grand press conference today made him feel pressured. If the Iron Man, which was released a week earlier than Pirates of the Caribbean, has a good reputation at that time, it will naturally have a serious impact on Pirates of the Caribbean 3.

Thinking of this, he was a little angry with 20th Century Fox. He believed that Fox had worked so hard to get such a schedule for Iron Man, and must have had the intention of making trouble for himself.

——This can also be said to be the norm between these Hollywood giants. On the one hand, there will be various cooperations, and on the other hand, they will stab him openly or secretly at any time.

In comparison, Pirates of the Caribbean 3 was obviously inferior in terms of publicity, not to mention that Iron Man would also be better in terms of the quality and effect of publicity. They not only have a large number of Marvel fans, but they can also make accurate recommendations based on the preferences of users on social networking sites.

The situation is not optimistic.

Iger was thinking on the sofa in his office, how can we effectively reduce the impact of Iron Man on Pirates of the Caribbean 3?

It seems that there is no good way.

However, as the CEO of Disney, he is not only concerned about the people in front of him. He has some ideas on how to avoid such conflicts in the future.

Iger went online to check the progress of the premiere and called Feng Yiping in person.

…………

The current session at the premiere is also something that has not been seen in similar premieres before.

A session that will make many domestic audiences feel very cordial is currently underway, the lottery.

At the end of the red carpet, the area where the display board for everyone to sign has now been arranged as a lottery site.

On the big screen, the scrolling numbers make people look dazzling. Those are the numbers on everyone's admission tickets.

Downey, standing among the main creators, turned his back to the big screen, looked at the expectant fans on the opposite side, and smiled and shouted "Stop!"

The data on the big screen stopped immediately.

"The first lucky fan has appeared, the first lucky fan has appeared," the host shouted with the energy of a TV shopping host.

The fans were excited.

"Friend with ticket number 01736, are you here?" Downey held up a 50-centimeter Iron Man, "Or, let me collect it for you?"

He looked at the Iron Man with all the creators' signatures in his hand with some reluctance, "This is really more exquisite than my armor,"

"Oh, he's here, the first lucky person has appeared," the host said as he looked at a place on the red carpet.

I saw a fat guy with a beard and a black Marvel T-shirt running towards this side at a brisk pace. While running, he waved coquettishly to both sides and did not forget to kiss his ticket fiercely...

Standing at the door of the theater, Palmat, who was still cautiously keeping a distance from Feng Yiping and Feige, looked at this scene and couldn't help shaking his head and said, "Vulgar!"

"But it works, doesn't it?" Feng Yiping smiled.

No matter whether it is vulgar or elegant, as long as it can mobilize everyone's enthusiasm and passion, it's fine.

He has set up a total of ten such lucky fans, and Downey and Paltrow will each draw five.

This will not only allow close contact with the stars, but also allow you to get a good collection, which will definitely help to better build Marvel's online community.

Palmat couldn't help but laugh. Yes, for him, elegance and vulgarity are not important, effectiveness is the most important.

"Yiping," Wu Qian came over with a mobile phone, "Disney Iger's call,"

"Oh," this news immediately attracted the attention of many people.