Chapter 2270 The Core of the Problem

"Are you so confident in Marvel?" Feng Yiping asked.

If Marvel's movies are distributed by Disney, then at least they won't conflict in schedule with movies that Disney strongly promotes.

In addition, he offered to let heroes from Marvel movies join Disneyland, which fully demonstrated his confidence in Marvel.

Who wants to see a little-known movie character at Disneyland?

“The main thing is having faith in you,” Egger said.

"I believe you also know that Disney's distribution capabilities can be said to be first-rate, whether in North America or globally,"

Feng Yiping naturally knew this.

A company like Disney, which has been established for 85 years and has never been acquired by anyone, has a better foundation than other Hollywood film companies in terms of distribution channels.

This can be seen from the impressive box office success of their past films around the world.

"Please rest assured that for Marvel's masterpieces, we will definitely do a good job in distributing them as we do our own movies, and we will definitely strive for the best and most suitable schedule,"

Before Feng Yiping could express his doubts, Egger took the initiative to add.

If you don't make such a statement, it will naturally make people worry and leave all the good schedules to your own son.

"Although I don't know the terms that you and Fox originally agreed on, I can also assure you that Disney will definitely come up with conditions that satisfy you in terms of distribution fees,"

He took the initiative to say one more thing.

"It seems that you have considered it very comprehensively," Feng Yiping nodded, "but, I always feel that this is not much better than the conditions given to us by Fox,"

"You are also aware of Fox's distribution capabilities, and you may also be aware of Fox's cooperation with us in other areas,"

The key point he didn't say was that they had already planned for distribution and naturally wanted to establish their own distribution capabilities as soon as possible.

"Yes, I'm fully aware," Iger said. "Fox is indeed a respectable opponent, but I can say without exaggeration that in the distribution field, we are definitely stronger than him,"

"As for other aspects of cooperation, we also have many areas where we can cooperate, including adding heroes from Marvel movies to our parks and launching related derivatives,"

"Presumably, you also know the sales capabilities of our park,"

Feng Yiping is indeed clear about this.

One of the things that makes Disney very successful is that it has a large group of leading actors who work hard and will never talk to you about increasing their pay or sharing ratio.

Is it Cinderella or Mickey Mouse who would talk to Disney about this?

One of Disney's more successful aspects lies in its ability to sell derivatives.

Don't look at one of his cartoons. The box office may only be one billion US dollars, but since the date of its release, the derivatives related to that cartoon have brought them hundreds of millions or even hundreds of millions in sales every year. It’s a fantasy.

Go to any kindergarten or elementary school and look at the clothes the children wear, the school bags they carry, and the stationery they use... You will know how much Mickey Mouse, who is almost 80 years old, has brought to Disney. amount of income.

They not only sell through the park, they also have thousands of directly operated stores around the world, and as for authorized ones, there are countless more.

From another aspect, Disney’s capabilities in this area can also be seen: they are the largest licensee in the world.

At the beginning of the century, they had more than 4,000 brand licensing companies.

These authorized products range from affordable pens costing a few yuan each to luxury watches costing hundreds of thousands, covering almost every aspect of your life.

Moreover, there are still a lot of companies waiting in line for Disney authorization.

"Eger, when we acquired Marvel, we discussed this issue. Do you think, relying on the more than 8,000 comic characters owned by Marvel, can I successfully build our own Marvel paradise?" Feng Yiping said.

Egger was obviously well prepared for this, "I believe that if you want to do it, Feng, you can definitely do it. But Feng, building a paradise is not as simple as shooting a movie,"

"For a paradise, the time limit from project establishment to final completion is calculated in years,"

"Coupled with your design of the park plan, I can say that, even if you build your Marvel Park at the world-renowned speed of China, if you start preparations from now on, it will be at least five years before your first one Only then will the park be able to open,”

What he said makes sense.

The most difficult thing about a new amusement park is not the construction, but the design of the plan.

"This is still talking about the situation in China. If you build a paradise in most areas outside China, even if you have a mature plan and well-connected equipment suppliers, it will take at least 5 years from project establishment to completion. Year,"

"You know, there is a huge gap in work efficiency between workers in European and American countries and Chinese workers,"

"And in these five years, if you cooperate with us, how much profit can it bring to you?"

"We also know that your company in China is involved in many industries, such as your infant clothing company, your home textile company, and furniture company, etc.,"

"I can let Disney authorize these companies of yours, and also let them get very stable foreign trade orders. In this regard, as long as your company has sufficient production capacity, it is not a problem to increase sales by an additional 500 million US dollars each year," Iger continued to increase the price.

His condition made Feng Yiping a little excited. What he hoped for was to bring more employment opportunities to Wuli'ao, which is developing rapidly.

"Iger, my company is not interested in becoming a sweatshop," he said.

He knew the ways of these American companies. In some aspects, Disney and Walmart are no different. They use a large order to attract you and let you give the lowest quotation.

"I don't think the price problem is a problem. How much profit do you want, 10%, or higher? This is not unsolvable,"...

An hour and a half later, Feng Yiping sent Iger out of the office, "Iger, you are well prepared,"

Iger felt that his initiative to visit today was not in vain after hearing this statement.

To be honest, he didn't care too much about the distribution rights of Marvel movies. What he cared most about was to let Marvel comic characters join Disneyland.

Because this can make their theme park attract more boys, and even adults.

This means that although he cannot acquire Marvel, if he can reach an agreement with Feng Yiping, the result is similar to acquiring Marvel. Of course, a large part of the income will inevitably be divided out.

But in general, this is definitely a good thing.

And he clearly felt that Feng Yiping was somewhat tempted by his condition of authorizing Feng Yiping's related companies and providing stable and high-value foreign trade orders.

"Thank you for taking the time," he said.

…………

Feng Yiping briefly explained Iger's intention to Feige and others, "There is one thing we must consider now, if we plan to build our own theme park, what will the future prospects be?"

He has never come to a conclusion on this issue.

Later, there were many theme park projects in China, but many theme park projects became unfinished projects. As for those that were built, most of them were just glamorous on the surface.

Iger was right. Building a theme park, especially building a theme park abroad, has a high time cost.

Of course, another data is that even if you want to build a Marvel theme park, you don't need to build many around the world.

The Disney theme park project has been going on for so many years, and there are only 5 in the world.

"I hope everyone can talk about their views on this issue from their own perspectives,"

"In fact, the core of all the issues that Iger and I discussed today, including the core of some other issues, is the performance of our Marvel movies," Feng Yiping said standing at the table.

"If our movies are highly anticipated by the audience, then not only will distribution not be a problem, we can even talk to the theaters about the profit sharing ratio,"

This is inevitable.

We can regard the theater as a shopping mall, but it is a shopping mall that mainly sells movies.

A hit movie is equivalent to a scarce and best-selling commodity that can bring them the highest return. In the face of such a commodity, many conditions can naturally be negotiated.

"The sales of derivatives are not a problem either. There will also be a large number of companies lining up to wait for us to authorize them,"

"So everyone, the key lies in the quality of the movies we all make next,"

"Feng, we will definitely do our best," Feige said.

"No, that's not enough. I need each of our film projects to achieve dazzling success," Feng Yiping looked at the faces of everyone at the table one by one.

The pressure that should be given cannot be reduced.

ps: I am a hard-working person and will continue to work hard to ask for recommendation votes.