Chapter 2275 The New Power of Advertising Festival

One morning in late June, Cannes, a famous tourist destination in France and the pearl on the French Riviera.

"Here we are, here we are," Liang Yonggao couldn't wait to get out of the car and stood in the square of the Cannes Film Palace. With his back to the Film Palace, he opened his hands toward the fresh blue sky and the deep blue sea, "Grape and wine. , Palm Beach, Cannes, I'm here,"

The group of people got out of the car one after another, and did not bother to tease Liang Yonggao, who suddenly became aroused. After a while, people naturally took care of him and picked up their cameras to take pictures of the movie palace or the blue sea and beach in front of them.

Most of the girls took photos of the former. At this time last month, the place was still bright with stars. If only they could be like those female stars, wearing custom-made clothes, under the continuous flashes of lights, and the endless cheers. , walking like this is really equivalent to putting on glass slippers!

The male compatriots looked at this really inconspicuous building, which was almost surrounded by large-scale spray-painted advertisements on the outer wall. They felt that it was really difficult to connect it with the prestigious Cannes Film Festival, and they all turned their cameras to take pictures of the sky. , go take pictures of the sea, or be afraid of those exotic girls.

Do you want to try to strike up a conversation or something?

Hearing the dry laughter of "hehe" and "hehe" coming from the side, both the gentleman and the lady immediately looked over. It was another happy moment.

The one who laughed dryly was none other than the male pig trotter of the Happy Troupe.

Seeing the heroine Xiao Cai coming over, Liang Yonggao smiled dryly, took back his hand reaching for the sky, took off his sunglasses, "Honey, hit me quickly, hurry up,"

"I always feel that this is not true. It always feels like my body is here, but my soul seems to be floating in another place."

"What you are seeing is so unreal! Hit me."

Xiao Cai smiled at everyone, "Don't be surprised, he forgot to take his medicine again this morning."

"Haha," this meme is used here, and it really fits.

"Brother Liang, you can't stop taking the medicine," someone said.

Some people booed, "Hit him, and he won't need to take medicine."

Liang Yonggao looked at the girl who spoke, "Okay, I will remember you,"

He took Xiao Cai's hand and said, "Stop fighting. As soon as you get close to me, all three souls and seven souls will come back. It turns out that they are not floating in other places, they are always tied to your body."

This sudden sweet talk made Xiao Cai feel at a loss for a while, and the crowd was also stunned. Why did he suddenly change his routine?

Then there was another noise, "I finally know why Brother Liang didn't take medicine in the morning, because he ate too much sugar,"

Liang Yonggao held Xiao Cai's hand, which suddenly became gentler, and felt that he was finally a Northeastern man again. "You, a bachelor without a girlfriend, are just fooling around. Do you understand this?"

"Honey, don't you like this too? Come on, stand still, I'll take a picture of you here." He gently took off Xiao Cai's sunglasses, and carefully trimmed her hair, letting Xiao Cai Standing on the steps in front of the Cinema Palace where the red carpet has been laid out.

Xiao Cai smiled and let him have his way.

Sometimes she felt that when she first fell in love with Liang Yonggao, it was like she had water in her head. Now she finally shook it off, but found that she still liked him.

The melon-eating people who didn't see the good show scattered and walked away. Gee, they were forced to stuff a few mouthfuls of dog food. It was really unpleasant.

This corner of France is really not a tourist destination suitable for singles.

On the streets of Paris, the people in the group had already learned repeatedly what a deep French kiss was, but they didn't expect that this would happen again.

Many people quickly discovered the New World, the building on the west side of the Movie Palace. Is that a casino?

Go ahead, it’s true!

Art and the world are so close to each other.

The girls were all looking eastward at this time, where there are miles of white sandy beaches, the Gold Coast where luxury hotels in Cannes are gathered.

"Hey, that's the flag of Facebook," the sharp-eyed girl said, pointing to the flag flying in front of the big tent on the beach.

"That pier should be for YouTube," someone else said excitedly.

"Yes, both of them are here. I heard that we have reserved this beach for a thousand meters this year," said team leader Xiao Cai.

"Wow," everyone suddenly got a little excited. The boss does things with great dignity.

Anyone who is familiar with Feng Yiping's style will definitely know at this time that he must have gotten an advantage by being so generous.

Indeed it is.

Feng Yipingyuan had read relevant reports. At the subsequent Cannes Advertising Festival, these beaches could be said to be the targets of high-priced grabs by domestic Internet giants. Now, only two of his well-known Internet companies have come. , plus a Google.

However, those traditional advertising companies had no intention of launching promotional activities on the beach at this time, so he easily obtained a large segment at a very favorable price.

"Come over and have a look,"

"Yes, our hotel should be over there," someone said.

At this time, someone greeted everyone, "Hi, everyone,"

"Wow, Director Wu," someone shouted.

Wu Qian, who appeared in front of everyone, was also dressed very casually today, with washed jeans and a white T-shirt, standing next to a Renault with long hair.

"How long have you been here?"

"We just arrived," Xiao Cai walked up to Wu Qian. Seeing Wu Qian here, everyone felt particularly friendly. "You look so beautiful today. By the way, where did you come from? Which hotel are we staying at?"

"I came from where I live," Wu Qian said, but she didn't say which hotel.

Without her saying anything, the drivers of the Renault Espace business cars behind her took the initiative to move the luggage.

"Ah, we don't live in a hotel by the sea?" Liang Yonggao couldn't help asking as he watched the car go to the back.

If you live in a hotel where you can't even see the sea in such a place, can you still be considered to be in Cannes?

"Here, you can see the sea in many places," Wu Qian said with a smile.

"Oh," Liang Yonggao agreed, and turned back to whisper to Xiao Cai, "I said, our boss Feng can't have changed his personality,"

As someone who has more contact with Feng Yiping, he still understands Feng Yiping's true nature, that is, stingy!

In terms of his personality, he asked everyone to come to France and Cannes, and still want to live in a luxury hotel by the sea. What good things are you thinking!

The next second, his mouth opened slightly, because his waist was tugged hard.

"Are there many people from the United States this time?" Xiao Cai asked Wu Qian nonchalantly.

"Yiping attaches great importance to this advertising festival. Many people from the commercial system of American companies have come," Wu Qian said.

Many people only know about the Cannes Film Festival in May, but they don't know that there is another grand event in Cannes in June, that is, the Cannes International Advertising Festival, Cannes\Lions.

The advertisements that cover the outer walls of the Film Palace are the advertisements of the advertising festival.

It was officially launched in 1954, 15 years after the Cannes Film Festival, and has a history of more than 50 years.

It is also the most influential of the three major advertising festivals in the world, so it is called the Oscar of the advertising industry by industry insiders.

Before Feng Yiping brought his company to the exhibition this year, this place was still dominated by traditional advertising companies, that is, various 4A companies. After Facebook and YouTube launched advertising platforms one after another, Feng Yiping, who was actually a salesman, felt that he could be the first to try it.

Since there is such a good platform and such good technology to make advertising more effective, he naturally hopes to let advertisers around the world pay attention to this.

Of course, since he is here, Google will not fall behind.

In front of the YouTube tent that you just saw is the Google area.

The convoy gradually left the center of Cannes and walked towards the mountain behind. As the mountain rose, the beach of Cannes Bay, the rows of palm trees beside the beach, the high-end hotels, and the docks full of luxury yachts became clearer and clearer.

Looking at the various villas hidden among the lush flowers and trees on both sides of the road, everyone knows that this is a high-end community without introduction.

Now, even Xiao Cai is a little confused. Are we going to live here?

The convoy passed through the villa area and continued to walk to the side and up. Finally, on the hillside, along a seemingly exclusive driveway, it finally arrived at the destination.

After passing through the iron gate between the fences surrounded by green trees, the view suddenly became clear.

In front of the green lawn is a two-and-a-half-story mansion. The mansion is obviously very modern, especially the ground floor. There are large glass in front and back, which is very transparent.

"I can see the swimming pool behind, and in front of the swimming pool, oh, that should be the sea," Liang Yonggao was a little impatient to go down.

In the other cars, everyone was speechless now. Are we going to live in such a mansion?

"Yiping is coming out," Wu Qian said, pointing to the platform on the second floor.

At this time, a man was walking out of the large room behind the second floor, which was occupied by several people and looked like a meeting room, and walked to the platform in front to wave at them.

"Haha, it's really the boss," everyone could see clearly that it was Feng Yiping wearing beach pants and a gray T-shirt.

The cars were parked in the gravel parking lot in front of the building one by one. Feng Yiping had already walked to the front of the building with a smile, "Welcome everyone!"

"Xiao Cai, you've worked hard,"

"Yonggao, you look good. You must have not worried about anything along the way, right,"

"I really wanted to come, but our leadership ability was too outstanding," Liang Yonggao smiled and patted Xiao Cai again.

"This is your home, tsk tsk," Liang Yonggao looked around, "I feel like I've become Liu Laolao, "

"There's no way, hotels at this time of year are not only hard to book, but also very expensive, I really can't afford it,"

"Do they also raise prices during the peak season here?" Liang Yonggao asked.

"What do you think! Do you know how much those inconspicuous family rooms in the city cost per night now?"

"How much?"

"Equivalent to RMB 3,000 and up,"

Feng Yiping was powerless to complain about this price.

Originally, he thought that the organizing committees of some domestic exhibitions seemed to have limited capabilities, but he didn't expect that the organizing committee of the Cannes International Advertising Festival was the same, allowing hotels and restaurants to increase prices several times.

"So it's so dark!"

"So, you can only squeeze in here for the next two days. I'll take you to have a look. There are only 9 bedrooms and 11 bathrooms here. You can allocate them freely. It may be inevitable that some people will have to sleep on the floor,"

Liang Yonggao has come to the backyard. It is indeed a super large infinity pool. There is a garden under the pool. Under the sloping hillside under the garden is the blue Cannes Bay.

"I don't need to sleep in the bedroom, I can sleep here," he pointed to the lounge chairs by the pool and said, "It's perfect to lie here at night, listen to the sound of the waves and count the stars!"

"Come in first," Xiao Cai waved at him.

"I'll say a few words, and everyone can go back to the room to wash up and rest," Feng Yiping asked everyone to sit down in the living room, "I think everyone is clear about the purpose of arranging everyone to walk around and take a look,"

"Sometimes, we do need inspiration to do our work. Inspiration actually comes from the accumulation of our daily life, so I hope everyone can come out to broaden their horizons. If visiting those famous museums in the past few days can make everyone gain something, then our trip this time can be said to be worth it,"

"The reason why everyone comes to the Cannes Advertising Festival is that advertising, after all, is also creativity. The Cannes Advertising Festival is a gathering of the world. It is a grand gathering of all the best advertising ideas in the world. I hope that participating in such a conference can also help everyone learn from it."

"So, the main purpose of this trip, like the previous trip, is not to vacation, but to learn."

"Of course, it is also simple for everyone to come to Cannes for vacation in the future. Here is equivalent to our company's home here, and everyone is welcome at any time."

"As for these two days, I hope everyone can seize this rare opportunity to learn more, observe more, and think more."

"That's it, find a room to rest,"

Everyone smiled and rushed to grab the room at the back where they could see the sea. Xiao Cai was about to talk to Feng Yiping, but Wu Qian walked over first, "Yiping, the phone number of Chairman Savage of the organizing committee,"