Chapter 694 MS Short Videos Are On the Rise

Time flies, and in the blink of an eye, it is late May. As the temperature slowly rises, New York slowly enters the rhythm of summer. The warm sun is in the sky, the breeze is gentle, and the greenery is filled with steel forests. The big apples of this season The city is the most beautiful.

After returning from DC, Yang Cheng devoted himself to work. According to the established plan, New Era Media's C round of financing will be held at the end of the month. If the financing goes well, this may be the last financing before the IPO.

However, before the financing, Yang Cheng specially called Eddie to the office, and together with Riz Khan, they discussed the structure of New Era Media.

To be precise, after Eddie's proposal, Yang Cheng also thought about splitting the company, but it was far from his original plan, which made him very hesitant.

Eddie's proposal is mainly aimed at MS short videos. To be honest, this is just Yang Cheng's whim. The app developed after the dou audio short video that has been popular all over the world in his previous life, has achieved more than Toutiao in just half a year. The app is also amazingly developed.

The noisy city of Shibuya, Tokyo, sleeps day and night. In this country of national entertainment, the small team sent by MS Short Video rented an office in Shibuya. The space is so narrow that they can’t even accommodate them to work at the same time. It’s not that the head office refuses. The allocation of funds is really because RB people are used to the narrow and closed working environment, so we can't let a team of more than a dozen people rent a one-story office building with hundreds of square meters?

Fortunately, the team is willing to endure the hardship. According to the plan given by Yang Cheng at the time, the initial stage of MS short video development was to target the East Asian market on the other side of the Pacific Ocean, and the team sent to RB did not disappoint Yang Cheng. In the humble office, this small team of only 12 people spent 3 months to send MS short video to the first place in the free download list of RBApp Store.

In this market that has been deeply developed by entertainment, there are more than 100 million people, and more than half of the young people. Their ability to accept new things is the best in the world, and people's good habit of not being afraid of the camera also gives MS short Video creates rich soil in which to take root.

The overseas expansion of content products has never been an easy task. Problems such as not being familiar with the content consumption habits of local users and not understanding the local culture are all gaps in front of the product. The same is true for MS short videos. In a market where the cultural context is completely unfamiliar, how to leverage the first batch of users?

MS's operating method in the United States has been copied to overseas markets. It is to look for young people who have skills, make people shine, and have very recognizable young people among young people. They have become the first batch of Internet celebrities cultivated by the company. RB's local Internet spread wildly. Of course, this is not enough. The team responsible for expanding the territory has set its sights on

Celebrity, RB's entertainment industry is second only to the United States in the world, and the most indispensable thing is various types of artists.

The entry of celebrities is a very crucial step for the cold start of MS short videos in Asia. They represent local cultural labels to some extent, and they have mature content channels and their own fans.

The artist Kinoshita Yukina with 4 million Twitter fans was the first "hard bone" that MS short video gnawed on RB. The team spent a lot of time and energy before it slowly faded away. During the negotiation, let them understand the product and show their cooperation sincerity.

After several artists settled in,

Since then, it has gradually become easier for MS short videos to knock on the doors of other firms.

Singer Peng Weiwei with more than 5 million followers on Twitter, E-Girls, a female idol group that dominates Oricon’s top three all the year round, and Youtube blogger Ficher’s with 4.5 million followers have all become contract users of MS Short Video.

These are the basic factors for the success of MS short video in RB.

Similarly, in South Korea, which has a population of 50 million, and has the resources of a big boss, the development of MS short video in the Korean market is even more overwhelming. Girls’ Generation, which exists as a Korean national girl group, has not yet achieved glory. Stranger, influence and appeal They are all one-to-one, not to mention that there are their own women among them, and they work harder to promote them. Also within three months, the first batch of fans was quickly accumulated, and then the team did not need to work hard, and it will happen when it is ripe tops the list of major apps and has become one of the most popular apps among young Koreans.

Compared with the headline app, it pays more attention to the nature of news dissemination. The attributes of MS short video entertainment for all can undoubtedly accelerate the spread. Market after market, like a steamroller, in just half a year, it has conquered more than 70 countries around the world. Covering hundreds of millions of users, the number of monthly active users exceeds 50 million. You must know that it took a full year for the Toutiao app to complete this feat.

To a certain extent, MS short video even surpassed Toutiao app, which Yang Cheng did not expect before promoting the development.

Of course, no matter how you think about it, this is a good thing, but there is also a problem. It is not appropriate to put MS short videos under the Toutiao app now. Not to mention the criticism from the employees below, even Yang Cheng knows that there are two tigers in one mountain. The consequence is that both sides suffer.

Therefore, it is urgent to separate MS short videos from Toutiao app and even from New Era Media.

"Eddie, tell me, what do you think?"

Over the past year, Eddie's hair has become grayer, but he is very energetic. He is completely free from the sloppy and confused when we first met. His silver curly hair, paired with gold-rimmed glasses and a well-tailored suit, made Eddie feel very happy. It looks like a refined gentleman, if he is leaning on a civilized stick, he will not be far from a 'gentle scum'.

Of course, in front of Yang Cheng, Eddie still had the overlord attitude of being under one person and over ten thousand people.

Just kidding, Yang Cheng is still very satisfied with Eddie.

"Boss, the split is imperative, but there is a problem that we have not been able to solve for a long time, and it is also the most important problem-profit!

In the United States, we can rely on the live broadcast platform to recruit Internet celebrities who have developed a fan base from MS short videos to the live broadcast platform. , the same method may not be advisable, even in the two developed markets of Japan and South Korea, their rewarding ability is far less than that of the United States, and it is not easy to generate profits or even feed back MS short videos.

If there is no profit, after the listing, except for the outbreak in the initial stage, as the popularity declines, it is predictable that the issue price will fall below the issue price.

Of course, relying on the current popularity of MS short videos, it is not difficult to attract a large amount of financing for us to continue to develop the market. "

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