Chapter 731 Anfield Expansion

? Zheng Jiaxuan's tactful refusal, although Yang Cheng's heart was a little disappointed just now, but it still did not escape his expectation.

Maybe Zheng Jiaxuan is not clear yet. I already know a thing or two about his background, especially the recent actions of Huaxin, where he lives. As for business, Yang Cheng himself wouldn't do it.

It's just that Zheng Jiaxuan didn't seem to have finished speaking, he hesitated for a while, and reluctantly said, "However, I have to say that it is not in line with my principles to keep brother Yang and Prince William busy for so long. I have a small profit here. , I don’t know if you are interested.”

Yang Cheng raised her brows in surprise, but she didn't expect to get unexpected rewards, so she straightened her body and made a listening gesture, "Of course I'm interested, Lao Zheng, your gift will definitely not be small."

At the same time, he was also guessing whether this 'unexpected' gift might have something to do with the mysterious boss behind Zheng Jiaxuan.

The mystery of Huaxin is well known, just like the mysterious Bermuda Triangle, but no one can see through the fog to see the truth. Even with the resources that Yang Cheng has now, he has only heard a few more legends than ordinary people.

But the most credible statement at present is that the big boss of Huaxin is a descendant of a certain marshal. In order to avoid strong competition with domestic leading companies, the big boss of Huaxin relies on his ancestral connections to establish a presence at home and abroad, especially in oil terminals and important oil-producing countries. , established a solid high-level business relationship, and focused on investing in upstream oil and gas equity in Central Asia, the Middle East and Africa.

At present, it has more than 1,000 gas stations and oil depots in the Black Sea and Mediterranean regions such as Spain and France. As early as two years ago, it established a European headquarters in the Czech Republic to facilitate overseas investment.

This statement is relatively reliable, otherwise it would be impossible to explain why the boss rose so suddenly, let alone how he maintained this mystery. Without a senior background, it is impossible. He is truly self-made, and he is on the list of the richest people. Look, there are almost all of them.

But no matter how mysterious this Huaxin is, Yang Cheng doesn't intend to have too much interaction with the other party. It's better not to get involved in some things, so as to save yourself from getting burned.

But Zheng Jiaxuan's words made Yang Cheng heave a sigh of relief. This gift seemed to have nothing to do with Huaxin's core business.

"Recently, my friend has made a series of investments in the Czech Republic. Among them, the acquisition negotiations for TravelService, the largest travel service company in the Czech Republic, have gone smoothly and will be announced in a few days. TS Company also holds the second largest airline company in the Czech Republic. Nearly one-third of the shares, this investment will greatly increase the stock price of TS, if Brother Yang and Prince William are interested, they may wish to invest some spare money."

Yang Cheng was very disappointed. What Zheng Jiaxuan said was so mysterious, he thought it was some great gift, but he didn't expect it was just some insider information. Could it be that he and William lacked sources of information?

It may be because of the alcohol, the self-control has dropped greatly, and the disappointed expression on his face can be seen at a glance.

It's a pity that this expression was not seen by Zheng Jiaxuan, who had finished his sentence and hurriedly ate the food to suppress the alcohol, otherwise he would have to make amends.

Hesitant to get drunk, Zheng Jiaxuan simply stayed in the castle and left the next day. After waking up, the two returned to the state of mutual respect again, as if they hadn't talked about anything last night.

After sending Zheng Jiaxuan away, Yang Cheng was going to fly directly back to New York, but received a call from Ian Ayre, so he had to temporarily change the route and divert to Liverpool.

In the morning, Liverpool was cloudy and rainy. Wearing an orange engineering helmet, Yang Cheng, accompanied by Ian Ayre and other staff and bodyguards, boarded the construction site being expanded at Anfield.

"Boss, the expansion of the main stand at Anfield took 3 months,

It is expected to be officially completed half a month before the start of the new season. At that time, we will invite many celebrities including the Red Army legend Robbie Fowler, and a certain number of Liverpool fans to come to this new stand to watch the Liverpool women's football team and the U23 team The internal match is a preview for the arrival of the new season of the Premier League. "Ian Ayer introduced while pointing to the main stand which was working with the help of a crane.

Yang Cheng built the canopy with his hands, frowned, and asked worriedly, "The weather in Liverpool is not very good recently. I'm afraid the rain will greatly delay the progress of the project, right? And the safety of the construction workers is not guaranteed."

Ian El explained with a smile, "Don't worry, boss, the damn weather in the UK has always been like this. Everyone is used to it. How to work in rainy days has its own set of procedures. We also considered the impact of rainy days, which extended the construction period. Otherwise It takes one and a half months for this project to be completed, and we have specifically consulted with the meteorological department, and there will be good weather for nearly half a month in the future, and we will step up to use this rare sun to complete the work, and will never delay the team's new season. "

Hearing that Ian Al had a plan in mind, Yang Cheng felt relieved. If someone died because of the construction, he would always feel a little nervous in his heart.

This time the expansion was planned long before Yang Cheng took over, and it will be divided into two phases. The first phase, which is currently underway, can add about 8,500 seats to Liverpool's home court, bringing the total number of seats in the stadium to 54,000.

In addition to the increased number of seats in the main stand, a number of other facilities inside Anfield including the bar, lifts and player entrances will also be updated.

Tens of thousands of fans have been invited twice to conduct online surveys, and everyone generally praised the expansion project of the main stand. It must be done.

In fact, in the previous ten or even twenty years, the lack of home stadium capacity has always been a major headache for the club. As early as the mid-1990s, Liverpool began to gradually purchase real estate around Anfield to prepare for the stadium expansion plan at that time. However, due to the difficulty of the expansion project, this plan has been shelved, but it has also caused economic decline in this part of the area due to vacancy.

After that, the club also began to consider looking for a new location. In 2002, Liverpool announced that it would relocate to Stanley Park. This plan was later approved by the city government, but after American owners Hicks and Gillett took over The team's poor management has fallen into a debt crisis, and financing is also difficult to complete. The funding gap of 300 million pounds made the plan to build a new stadium aborted again. It was not until 2012, when Fenway Group bought the club, that it decided to return to the plan of expanding rather than building a new stadium.

And after fully considering the needs of the team and the opinions of the fans, the plan now is quite smart. In order to avoid affecting the normal viewing of the fans, Liverpool arranged the expansion part above and behind the original main stand. After most of the work is completed, it only takes another offseason to renovate all the seats on the lower side. The expanded grandstand will become one of the largest all-seat stands in Europe, with about 21,000 seats.

Up to now, the construction cost of the new stand has reached 75 million pounds, and there are other costs of 40 million pounds, and this is only a part of the whole project. The second phase of the future project, the stands on the side of Anfield Road will also Adding 4,800 seats, it is estimated that after all the expansion projects are completed, the total cost will reach 260 million pounds.

The investment is a bit big, and Yang Cheng was hesitant at the beginning. Anyway, it cost almost 300 million pounds, so why not add more and find a new site directly, and it would be better to build a bigger and newer Anfield.

Later, it was Ian Ayer who settled the accounts for Yang Cheng, and then made the final decision and agreed to the expansion project.

According to Ian Ayre's forecast, the new 8,500 seats will bring an additional matchday revenue of 20 million pounds, and this figure will increase after the completion of the 4,800 seats in the second phase of the project.

In addition, the club is still actively seeking title sponsors for the main stand, which is estimated to bring an annual income of about 5 million pounds. After the expansion, Anfield will also be qualified to host large-scale events such as the 2020 European Cup. In the next few seasons of the Premier League, the broadcast share will increase significantly. This expansion project will not put too much pressure on the club's finances. It will not take too long to pay back, and it will even generate unexpected profits.

A very important point of this is the ticket agreement between the club and the company's customers. A rough estimate, assuming that there are 22 home games in a season, the average ticket price per game needs to reach 107 pounds to achieve 20 million. The sterling revenue target looks like an impossible task compared to Liverpool's average season ticket price of 36 pounds per game last season and the maximum regular ticket price of 77 pounds.

However, the income from receiving customers from large companies will directly offset two-thirds of the cost. This is the reality. Compared with ordinary fans, top clubs including Manchester United are actively contacting and cooperating with major companies. With the big money of these multinational companies, the price of tickets paid for a random promotional activity is enough to offset the contribution of an entire stand of ordinary fans.

Therefore, Red Army fans will always complain that they cannot buy tickets. This is the club's last resort for profit. However, this phenomenon will be greatly alleviated with the completion of the expansion of the new stand, which not only meets the needs of major customers , and will not make ordinary fans who spend money to buy tickets sad, killing two birds with one stone.

Besides, the expansion of the stadium is not only exclusive to Liverpool. Now that the attendance rate of the Premier League is above 95% all the year round, the expansion or new construction of the stadium has been put on the agenda of many teams in the middle and upper reaches of the Premier League.

But this is still a risky investment. After all, accidents are unpredictable. Arsenal have suffered nearly 10 years of repayment pressure because of the investment of 470 million pounds in the Emirates Stadium. Its original highbury house selling strategy was hit, which indirectly led to the team's helplessness in the transfer market, so that they had no championship for many years.

Fortunately, this problem does not exist for Liverpool, because with Yang Cheng, a big local tyrant, as a guarantee, they have no loan at all for this expansion project!

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