Chapter 732: Fooling Jack Ma
? "Boss~ wait~"
After watching the construction site of the grandstand extension, Yang Cheng was about to get in the car to go to the airport to return to New York, but was stopped by Ian Ayer, which made Yang Cheng a little annoyed, "Is there anything you can't finish together?"
Ian Al scratched his head embarrassingly, "Sorry boss, I thought you were going back to New York, so I might as well confirm everything with you in person, so as not to lose timeliness through email."
Yang Cheng just complained, and of course he wouldn't blame him for his work. He closed the car door again, went back to the room, and pouted at Ian Al, indicating that he could start reporting.
"It's such a boss, the lvmh group seems to be ruthless, raising the jersey sponsorship contract to 32 million pounds a year, with a total contract period of 8 years, and NB is not to be outdone, and offered a 6-year contract of 35 million pounds.
Later, under my suggestion, the negotiating team sent by the lvmh group expressed their willingness to give an 8-year contract of 35 million pounds, but they also said that this is their final offer. If the price is raised again, they will terminate the negotiation and cancel this contract. cooperation. "
When Yang Cheng heard that it was about the jersey sponsorship contract, he immediately took it to heart. He still remembered that some time ago, when he just returned to New York from South Korea, under the coercion of his mother, he called Ian Ayer himself. It implies that he gives priority to the lvmh group under the same conditions.
Now that Ian Al has faithfully implemented it, it depends on how he decides, "What do you think?"
Ian Ayre did not hide anything, and said truthfully, "Without considering the new jersey contracts of Real Madrid and Barcelona, the lvmh group's bid is quite sincere. It is currently second only to Manchester United's 75 million pounds. After all, Manchester United's global influence It is an indisputable fact that it is better than us.
Moreover, the current negotiated price is only a basic figure. If you include the revenue from lvmh helping us sell team peripheral products, it will not be a problem to reach a maximum of 50 million pounds. Of course, this figure is not fixed, but it will never be less.
And according to my observation, the other party's patience is almost exhausted, we should just let it go. "
Although he has not won against his old opponents in terms of jersey sponsorship, the improvement in performance is not a matter of a day or two. As Ian Ayre said, he should be content.
Besides, there is still mother's affection. If Bernard's old fox fulfills his promise and asks his mother to increase the shareholding, won't the money he earns in the future still be his own?
Thinking about it this way, he suddenly became enlightened, and he simply made a decision, "That's fine, I have no objection, our new jersey sponsor will be handed over to the lvmh group."
Ian El was overjoyed, this was Yang Cheng's greatest contribution after he took over, and Yang Cheng's nod was also the greatest recognition of his work.
"It's the boss. I will take care of the last hurdle. Regarding the sponsorship of the chest advertisement, I think it will be difficult for the lvmh group to pay such a high price. Why don't you continue to cooperate with Standard Chartered Bank?"
Yang Cheng frowned, "What's the latest bid from Standard Chartered Bank?"
"28 million pounds, three-year contract, and priority renewal right." Ian Ayer replied without thinking.
"28 million pounds, just over half of Manchester United's contract?" Yang Cheng was dissatisfied again.
Ian Ayre hurriedly asked for Standard Chartered Bank, "For the priority of contract renewal, Standard Chartered Bank stated that it is willing to give a price of 40 million pounds for the renewal contract, and the renewal period is 5 years.
In other words, this contract of Standard Chartered Bank is actually an 8-year contract in disguise. The first three years of the contract are 28 million pounds per year, and the next five years are 40 million pounds per year. "
"There is no other offer?" This price is still not as good as Yang Cheng wanted.
Ian El hesitated for a moment,
"Actually, the sponsors with the largest advertisements before the poor have regular partners, such as Chevrolet and Manchester United; Etihad and Manchester City; Emirates and Arsenal. We have cooperated with Standard Chartered Bank for a long time and are quite satisfied with each other. If we choose a familiar partner under similar conditions, it will still have a very positive impact on our club."
Yang Cheng pondered for a while, but finally didn't nod. He had some other ideas. Apart from the people from country Z, the most ruthless people in the Middle East are local tyrants. He plans to use his connections to attract a few big local tyrants. Be it or Abu their North Sea oil.
"In this way, you talk to Standard Chartered Bank first, and I will contact a few friends later, maybe there will be a pleasant surprise."
After giving Ian Al such an order, Yang Cheng finally set foot on the way home.
On the way to the airport, Yang Cheng first called Jack Ma who was thousands of miles away.
"Jason, it's definitely not a good thing for you to call." Lao Ma's familiar non-standard Mandarin came, amused Yang Cheng, "Old Ma, I'm sending you good news, I'm going to be sad when you say that. "
"Don't talk nonsense, there will be a meeting to be held later, you have something to say quickly." Jack Ma cursed with a smile, letting Yang Cheng go straight to the point.
Yang Cheng didn't hesitate, "I didn't lie to you, isn't Alipay and Alipay going to enter the UK? Don't you plan to do some advertising? I have left you the best advertising space. Come again."
He was flickering here, and Jack Ma, who was far away in Hangzhou, was playing with a pen in his office named Peach Blossom Island, with his legs on the desk, and he replied with the phone in between, "Your ears are quite good, But you are not wrong, the advertisement is to be advertised, so it is not impossible to hand it over to you, can you tell me about the price? If it is suitable, I can count it as a fat water that will not flow to outsiders."
Yang Cheng chuckled, and said boldly, "40 million pounds, Liverpool's chest advertisement, you also know the attention of the Premier League in the world, Alipay wants to enter overseas, this is definitely the best publicity position."
Jack Ma Haoxuan on the phone didn't spit out Yang Cheng's blood, "How much? 40 million pounds? How long has it been since you returned to China? I'm afraid you forgot what the current exchange rate between the British pound and RMB is? Such a killing method is too ruthless, and I even built several data centers in London with 40 million pounds a year."
Yang Cheng rolled his eyes, "Old Ma, what you said is not true. I am not stupid and have never built a data center. It was all a one-shot deal, but the chest advertisement of this Premier League giant is different. Do you know how many people around the world follow the Premier League? Do you know how many shirts Liverpool sell every year?
You can calculate the appearance rate and advertising coverage by yourself, and you have worked so hard to open up the overseas market. If you can’t say it, you can use the 40 million pounds to get everything right. "
Needless to say, Yang Cheng is good at fooling around, and Jack Ma is really tempted, but this is not enough for him to spend 40 million pounds a year on advertising.
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