Chapter 687 Liverpool's Income

He was about to pick up the landline on the table and call Susu to ask her to sort out a piece of information about the Los Angeles Rams, but when the microphone was raised in the air, there was a sudden pause, and Yang Cheng put it down again.

I am afraid that the matter of the Los Angeles Rams should be put aside. After all, multiple projects are being launched at the same time. It is just a club. This is not an urgent issue at present. Only those who have money have the confidence to gain a foothold in the world, but those who have no money have nothing to do, and they will starve to death in the end.

It just so happens that he also wants to take a look at the NFL structure in the new season. As long as the Los Angeles Rams fail to achieve results and the attendance rate continues to drop, and finally make a purchase by himself, he might end up with the name of a savior. Don't underestimate the Americans' attitude towards American football. enthusiasm, as long as the performance improves after taking over the team, in the Los Angeles ball market, it is only a matter of time to make money. . .

There was no activity at the Barclays Center today. Except for the Nets training for the second round of the playoffs, the huge arena seemed empty.

The door of Yang Cheng's office was open, and any movement in the corridor could be heard clearly in his ears.

He was recalling the situation reported by Sean Marx just now. Chris Paul was reimbursed for the season, the team had no hope of advancing to the Eastern Conference finals, and the focus of the management team had begun to shift to the next season.

Don't blame Yang Cheng for being pessimistic. There is really no hope of victory. The only Deron Williams in the team who can support a superstar, even if he returns to his peak state, is not an assassin star. If there is a Kobe Even if the team is disabled, Yang Cheng will not lose hope, but unfortunately there is only one Kobe.

Then, increasing investment next season is an inevitable move. In addition to exchanging All-Stars to assist Paul, adding a strong rookie is also a countermeasure. In the lottery, the Timberwolves, Lakers, and Philadelphia 76ers swept the top three. This year's No. 1 pick is none other than Downs. In a young draft year, this potential center with a height of 2.11 has been unanimously recognized by all scouts. .

Of course, Yang Cheng looked at a series of reports submitted by Sean Marx for a while, and found that he didn't have much interest in the No. 1 pick, without him, but his playing style was not suitable for the Nets.

Now that the Nets have Chris Paul, the super open man, even Yang Cheng, who doesn't know the ball anymore, knows what kind of insider should be assigned to Paul. His COSCO shooting ability couldn't be better. For this reason, the Nets are willing to pay a super middle class contract. Every team knows how popular such an inside big man is.

But no matter how much he doesn't like it, it doesn't matter to him. The Nets have a first-round pick this year, but they are at the bottom, at 23rd, and the second-round pick is 41st. , Sean Marx proposed a plan, you can use Deron Williams to add a first-round or second-round pick, and trade with other teams for an All-Star, no matter how bad it is, you can also seek to trade up and change to a lottery player. Signing is not a big problem.

Yang Cheng finally agreed. Deron Williams played well in the first round of the playoffs, and should be able to lay a solid foundation for himself to compete for the next big contract, but obviously, there is no place for him in the Nets Now, Yang Cheng can only wish him good luck in other teams.

Afterwards, Yang Cheng found the report from Ian Ayre in his mailbox. All the matches of Liverpool this season have been played. It is a pity that they did not win any trophy, but no one expressed dissatisfaction with it. Everyone has seen the progress of the Red Army, and the most important thing is to be able to see the future from this Red Army. This is extremely important for Red Army fans who have been numb for many years.

Although he didn't win the championship, he finally won the Premier League runner-up and won the Champions League seat. The FA Cup and the League Cup were eliminated early. Of course, these two events are icing on the cake, which is useless.

All in all, the prospects for the team are bright.

Under the leadership of Loew, the Red Army lost a bit of iron and blood, and became more refined and gentlemanly. Just like Loew himself, he instilled an aristocratic style in the team.

Because the joining of Harry Kane in the middle of the season allowed Liverpool to find a lighthouse for passing the ball, so next season's marriage work will mainly focus on the backcourt, with midfielders headed by Coutinho, Sterling and Salah , is ranked high in Europe, but it is the weak defense that makes the Germans very dissatisfied. The vulnerable defense should never belong to a team that aims to be a European champion.

Therefore, in the report, Ian Ayer focused on the introduction of central defenders and full-backs. Of course, the report is not for money, but for good news. Years, but handing over the financial report to Yang Cheng in advance can be regarded as Ian Ayer's confidence in his work. I can produce impressive results before the deadline.

This is indeed the case. The more Yang Cheng looks at it, the more gratified he is. You must know that before he took over the team, Liverpool was in a semi-loss state. Although the debt situation was much better than when Fenway Sports acquired Liverpool in 2010, it still did not generate profits. .

However, only one season after Yang Cheng took over the team, the club turned a profit. Well, he automatically ignored the fact that he injected capital into the team, but no matter what, the numbers reflected in the report must not be faked, and the team has made money.

In the 2014-15 season, Liverpool's broadcast revenue was 128 million pounds, including 95 million pounds of Premier League broadcast revenue, 25.9 million pounds of UEFA competition revenue and 3.9 million pounds of other broadcast revenue mainly from cup games.

This item alone has increased by more than 22 million pounds compared to last season. This is mainly because Liverpool have a European game to play this season, but last year did not; bonus income is based on the final ranking of the league, and the ranking is lowered by 1. It will be reduced by 1.2 million pounds, and each team game broadcast live across the UK will receive live broadcast income.

Total matchday revenue has risen by nearly £10m to just over £60m this season, as Liverpool play more FA Cup, League Cup and UEFA competitions.

The match day income of the FA Cup and the League Cup is divided as follows: the two participating teams each get 45%, and 10% goes to the organizer as bonuses and operating funds. Each team retains home matchday revenue from UEFA competitions.

And this number will be greatly increased in the 2015-16 season, because the renovation of Anfield is progressing rapidly with the efforts of the construction team under Yuanshan Capital. It is estimated that after the start of the season, Anfield will increase by 8,500 seats. seats, which will add 20 million pounds to the club's match day income, mainly because it includes 4,500 corporate reception seats, which is conducive to a win-win situation. According to the plan launched by Ian Ayre, Liverpool local fans get 2 years of price Freezing or reducing prices, and canceling the competition classification, this measure will greatly motivate young people to watch the game.

Assuming Liverpool still have 27 equivalent home games, then next season's matchday revenue will reach 80 million pounds, which can account for a considerable proportion of the club's total revenue for the season.

In addition to commercial income, the current main commercial partners of the Liverpool Club are, Standard Chartered Bank and Garuda Indonesia.

The club's shirt sponsorship deal is £25 million a year until 2016 and includes an agreement under which Liverpool manage all non-branded merchandise (outside regular shirts) while being free to Open a club store in a place of their choice.

Ian Ayre also wrote in the report that thanks to the national outbreak of this season's results and the powerful assistance of the new era media publicity, he will make changes in the club's retail infrastructure, and it is expected to add new products globally. 180 franchised retail stores, which will provide a "huge increase" in the club's commercial revenue.

The sponsorship contract of Standard Chartered Bank also lasts until the 2015-16 season, with a fixed contribution of 20 million pounds per year. Garuda Indonesia is the club’s training suit partner. Garuda Indonesia has made it clear that they will not renew their contract. Ian Ayre has no worries about finding a sponsor. The most important thing for Liverpool now is a big local tyrant who actively sends money to his door.

You know, the lvmh group, a global giant in the luxury goods industry, is still being left aside by the club. Which onion is Garuda Indonesia? Just go and go, but the number agreed in the contract cannot be less.

At present, the naming rights agreement of the new stand has been negotiated. The target of the negotiation is a local real estate company in Liverpool. Ian Ayre reported that the other party is willing to write a check worth 90 million pounds for a period of 10 years, but the club The other party has not nodded in agreement, mainly because of the issue of brand influence. Liverpool is a global giant, and their title sponsors should also be mainly multinational companies. Sponsor's request.

Of course, for the sake of money, Ian Ayre won't talk to death, let's talk first, what's the rush to find, once a more suitable sponsor appears, it may not be certain, and besides, the stand has not been built yet.

In terms of commercial revenue, a £15m increase over last year, mainly from 12 new sponsorships and retail outlets such as Subway and Dunkin Donuts new sponsorships have been added to this financial year, totaling Liverpool Commercial revenue of £121m in the 2014-15 season surpassed Arsenal's £103m, Chelsea's £113m and Tottenham's £59m, a figure almost equal to the broadcast share.

Even if you look at the whole of Europe, this number is not low. Don't forget that this is Yang Cheng's first season in charge of the team. A lot of work has not yet started, and the results have not yet reached the explosive stage. ()

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