Chapter 686 CW Weekend Plan

Of course, these are not a problem for Yang Cheng and the Brooklyn Nets. Let alone Yang Cheng and Konrad Koch, the two local bosses, they are not short of tens of millions of dollars in luxury taxes. The addition of a position will inevitably introduce more resources to the Nets, and no matter how bad it is, it can guarantee a very strong economic position. After all, they are located in New York.

Of course, so far, the team is still in a state of loss. Even if the league's income dividend after the season is counted, it may not be able to generate profits.

You must know that at the beginning of the season, before Yang Cheng and the others took over the team, the Nets had already paid a luxury tax of up to 90 million US dollars for this group of high-paid veterans, setting a new record for the NBA to pay luxury taxes. The Nets suffered a slight loss in revenue in a single season. You must know that Paul's joining has greatly boosted the ball market and ratings, so it still hasn't completely filled the huge hole.

Well, next season, the Nets' revenue capability will undergo a qualitative change. Whether it is the chest advertising contract or the local media broadcast contract, they can bring a lot of money to the Nets. With that, Yang Cheng is confident that the Nets will surpass the Lakers and become the most profitable team in the NBA.

In fact, the income gap between the teams in the league is huge. The nine-year $24 billion broadcast contract signed by the NBA in 2014 was regarded as a panacea to narrow the income gap between the teams in the league. Not so, such as the Los Angeles Lakers, the reason why the Lakers can maintain such a high revenue capacity is mainly because they signed a contract with Time Warner-based local media as high as 149 million US dollars.

There is also the Knicks, which is slightly lower than that, and has also earned over 100 million US dollars in cooperation with local media, but this kind of treatment is not something every team can enjoy, at least the Nets did not have this kind of resources before. In the broadcast contract of the local media, only a few tens of millions of dollars can be obtained, which can only be said to be better than nothing.

However, Yang Cheng has a perfect solution to this. After successfully grabbing the new round of North American broadcasting rights of the Premier League from NBC, CW TV station has the ability to develop the live sports section. The CW TV station carefully prepared by Mark Pedewitz In the "weekend" plan, there was originally a plan to include the NBA in the section. Of course, special preferential treatment should be given to the team owned by the owner.

After Paul's arrival, the Nets will not lack superstars to sit in charge, ensuring the basic clean-up. CW TV station will also benefit, signing a few retired stars as full-time live broadcast guests, and opening a few sports-related columns , can basically cover all-weather sports events on weekends, and provide the most fulfilling weekend meals for audiences who love competitive sports.

For this reason, Mark Pedewitz once suggested that Yang Cheng acquire several other sports teams, such as football, baseball, and ice hockey. These are the most popular sports in North America. If the four major sports leagues have teams with owners With this advantage, the CW TV station can definitely grab a big piece of cake from several other wireless stations.

This plan is very attractive, and Yang Cheng is a little tempted. He likes sports himself, and raises several teams. With the support of his own media, it is not a problem to achieve a level of no loss or even a slight profit, but the market value of the team is It keeps growing. In the future, I can use the team as collateral to borrow from the bank for investment in other industries. Anyway, the team, even if it loses money in the end, the loan can’t be repaid, and the team can be directly handed over to the bank to repay the debt. That's it.

After sending Sean Marx away, Yang Cheng was thinking about this issue in the office. There is CW TV in North America, Sky Sports in Europe, and he has already got Korean SBS TV in Asia. If he can buy Southeast Asia or even small RB With a few TV stations, and even a video website in country Z, he can promote his team to the world.

Of course, apart from basketball, the audiences of several other sports are relatively small in Asia, and baseball is more popular in Japan and South Korea, but he is not in a hurry to cash out to make money.

Fans need to be cultivated slowly, especially except Z, other Asian countries adopt a subscription model to watch programs. As long as there are fans willing to pay, the TV station will not lose money. It seems that this business can be done well.

However, NFL and MLB teams can earn more money than NBA teams, and most of the clubs in these two leagues are in the hands of a certain family, most of which are family businesses of a certain family, and have even been passed down for decades to become a family. The symbol of the family, unlike NBA teams, has long been a commodity that is exchanged between owners. Therefore, if Yang Cheng wants to acquire a football or baseball team, it is not so difficult.

Moreover, according to the global club value list released by Fufufu, as many as half of the NFL teams have signed 50, which shows how high the value of the football team is.

Take the top-ranked teams as an example. The Dallas Cowboys are approaching $4 billion, followed by the New York Giants, New England Patriots, San Francisco 49ers, etc., also have a market value of $2 billion or $3 billion. Of course the team is cheaper, but correspondingly, its brand value will also decline, which is not in the interest of Yang Cheng, and as the owner of the team, he must often attend the game, so he can't be too far away from him, New York and Los Angeles Is the best choice, Washington and San Francisco as alternatives.

Then the scope is narrowed down to the New York Giants, New York Jets, and Los Angeles Rams. The market value of the three teams is not much different. They are all around 2.5 billion US dollars. However, considering the premium, it is impossible to buy it without 3 billion.

Don't think about the New York Giants, the core industry of the Mara family, and they are not short of money;

Woody Johnson, the owner of the New York Jets, had a close relationship with Big Mouth, and was later nominated as ambassador to the UK. However, Yang Cheng had no contact with him and didn't know much about him, so he could be considered as an alternative;

As for the Los Angeles Rams, its owner is also the owner of the Premier League Arsenal, the son-in-law of the Walton family - Kroenke, who runs a sports club full-time, it's not impossible to talk about it, after all, they are businessmen. Ke spent only US$450 million on the acquisition of the Los Angeles Rams five years ago, but now Yang Cheng wants to buy it, at least five times that amount.

For businessmen, this is definitely a good deal, and the recent attendance rate of the Los Angeles Rams has been declining year after year. They are almost becoming a third-rate team in Los Angeles. If it is not for the name of the only NFL team in the city, I'm afraid it has already been captured by the fans.

Looking at it this way, it seems that the Los Angeles Rams are Yang Cheng's only and best choice. ()

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