Chapter 1695 Keeping an Eye on the Orient Express at the Same Time

(I’m really sorry, I’ve been working overtime tonight and I’m only going home now, I typed before eating, I almost moved myself to tears~)

Yang Cheng couldn't hold back her complaints, but she got to the point. The Arnott family is almost becoming the richest man in the world, but they still only get in and out. Liu Yun only increased their shareholding by less than 1 percentage point, scaring them It's too much, I'm afraid that LVMH will change hands, how small-minded is this?

But Liu Yun herself is quite contented. Don't look at her as a female devil on the outside, but she still maintains the reservedness unique to oriental women in her bones. She doesn't pay much attention to money. There is no shortage of money, and even more when she grows up to marry Yang Sen. Now her son can make more money than Lao Tzu. She has never worried about money in her life, so how can she care about the amount of wealth?

The reason why she increases her stake in LVMH is not for herself, but for the whole family. The family needs her to increase her influence and voice in the fashion field, leaving a way out for the Yang family, otherwise she will not increase As for holding shares, quarreling with other shareholders is the most tiring thing, and every time you quarrel, a hair will turn gray.

"If you complain about it, you have to admire Bernard's vision. When other groups are divesting their sports brand business, LVMH has bucked the trend. So far, the effect is very good, because Liverpool's jersey sales are greatly improved. Exceeding expectations, the group will continue to add new profitable businesses, which is also intuitively reflected in the stock price. Look at the recent LVMH stock price, it has gone crazy~”

Liu Yun said a few good words for Arnold, and Yang Cheng agreed with this, but what about the glass sports brand business of other groups?

In this regard, Liu Yun replied, "Kering Group is going to give up the controlling stake in Puma, leaving only a small part of the stock. This move also means that they will withdraw from the sportswear industry and concentrate on developing their luxury brands."

Yang Cheng frowned slightly, "It seems that the global luxury giants are in trouble~"

"Other industries are not much better, but the luxury industry is indeed facing difficulties, and major groups are doing subtraction to get rid of the burden."

Because of Liu Yun's relationship, Yang Sen also knows a lot about the luxury industry.

Liu Yun also followed suit, "Your fashion company should go public as soon as possible to cash out. Several giants in this industry are consolidating the market. Your entry time is too short and you have no previous accumulation. It is difficult to win over a large group."

"I know, but the company is still lacking in the high-end luxury goods business. I plan to acquire one or two high-end brands before going public."

Liu Yun pondered, "Currently there are not many luxury brands in the market that can maintain business growth, and they are basically divided up by major groups."

paused,

"Wait, did I tell you before? MK is in contact with jimmy choo~ They also want to follow the old path of coach. The revenue is not enough to make up for it with quantity, but forcibly accumulating high-end brands will not only increase the stock price in the short term. For a long time, it is tantamount to adding a burden to oneself.”

Yang Cheng nodded and said, "I said it, but jimmy choo is not suitable for us."

"But Jimmy Choo's style is still there. A pair of fish mouth sandals is priced at $425, while a pair of high heels studded with rhinestones cost $3,000. The profit is very high.

In addition, jimmy choo has also opened up new businesses other than shoes, such as the suitcase series launched in 2011, and new product lines such as sunglasses and perfumes launched in recent years. These are all profitable points. Of course, the main revenue of this brand is still It depends on shoes, which account for more than 75% of the total revenue.

Moreover, jimmy choo has been performing very well in the Asian market. Last year, its total revenue was close to 3.5 pounds, and its stock price has been growing steadily. "

Yang Cheng didn't expect jimmy choo to get such a high evaluation in the mouth of his mother. It's really rare. To be liked by his mother, it should be worth buying, right?

Liu Yun also pointed out, "Actually, you are right to take the route of mergers and acquisitions. Fashion groups don't need absolute control, you just need to hold voting rights and then reap profits in the stock market.

This is how LVMH has grown step by step. "

Yang Cheng knows a lot about the history of LVMH. There is no other way. The company my mother works for must pay more attention to it. Just like Yang Sen has always been a man, he was forced to study cosmetics and bags. Isn't it just to please the boss of the family?

One thing my mother said is right. The acquisition has been integrated into the blood of the LVMH Group. Its brand assets have expanded from the leather goods and wine industries of the fortune industry to ready-to-wear, beauty makeup, and even the media industry, real estate, and hotels. It was really acquired step by step.

In the past 30 years, lvmh group has made at least 50 acquisitions, holding nearly 100 companies, and has carried out 62 acquisitions, holding 74 companies, with a market value exceeding 100 billion.

What is rare is that every acquisition has brought a positive impact to the group, and such an investment vision has to be admired.

Yang Cheng couldn't help laughing, "Mom, tell me, which target has LVMH been eyeing recently?"

Liu Yun said with a half-smile, "What? Do you want to kill me?"

Yang Cheng said calmly, "If possible~"

"There is nothing to hide. This is not a secret. Recently, Bernard is planning to acquire Dior's ready-to-wear brand. The negotiation between the two parties is nearing completion. It is estimated that an acquisition agreement will be reached next year."

"Acquisition of Dior~ My God, are you going to wipe out all the high-end brands in the world? There is no way for people to survive~"

"It's just a ready-to-wear brand. Dior's revenue is mostly in cosmetics, perfumes and other businesses."

"That's a few billion, okay? Is there any more? Dior, I can't afford it~"

Liu Yun frowned and thought for a while, "I can't tell you the unannounced secrets. Your mother and I have professional ethics, and the plan that the outside world can find out is Belmond, right?"

"What? Belmond?" Yang Cheng was very surprised, because he also had this idea.

Belmond was founded in 1976, formerly known as the Orient Express Group, which is the Orient Express in "Murder on the Orient Express". Although the storyline is fictitious, it is the prototype car of the original work. The Orient Express Paris-Istanbul line operated by Belmond Group , but actually exists.

Many people call the route from Istanbul to Paris, which crosses Europe, a trip to heaven. This route can not only enjoy the beautiful scenery of oceans, lakes, mountains and rivers, but also enjoy the ultimate enjoyment like a star hotel.

Just after changing its name to Belmond a few years ago, Orient Express has also defined a new era. This group operates luxury cruise lines and a top-notch hotel at the same time. If Southeast Asia is dominated by Amman, then Europe is dominated by Belmond.

As a top resort hotel brand, Belmond has 46 high-end hotels in 24 countries around the world. In addition to the hotel business, Belmond also owns French cruise lines, London-Venice trains and other businesses, covering four major sectors: hotels, trains, ships, and restaurants. Average revenue exceeds $500 million.

After being surprised, Yang Cheng felt that LVMH's plan was not surprising. Before that, LVMH had made several moves in the luxury hotel business. LVMH aimed to bring luxury to every corner of the world through hotel acquisitions.

It is not surprising that Yang Cheng wants to acquire Belmond. If Amman can bring guests the ultimate quiet enjoyment, then Belmond can bring the most discerning travelers a unique experience that has to be amazed. Of course, Belmond has a large number of Excellent tangible assets can add a guarantee for cultural tourism in the new era.

Seeing Yang Cheng's reaction so intensely, Liu Yun asked, "What's the matter? You and Bernard clashed ideas?"

Yang Cheng nodded speechlessly, "At first I wanted to get in touch with Belmond in a low-key manner, but now it seems that I'm about to cut the mess, and I hate throwing money directly, it's too rough and has no technical content~"

Yang Sen's old face darkened, "Speak human!"

Yang Cheng said aggrievedly, "I'm talking about people, I don't like this kind of feeling of throwing money at people, the nouveau riche temperament is too strong~"

Liu Yun covered her mouth and kept laughing, when did her son become so shameless?

After laughing, he reminded, "If you want to do it, do it as soon as possible. Arnold's current energy is concentrated on Dior, and he has no time to clone him. When he recovers, you can't spend money on him. Lvmh's cash reserves are definitely beyond yours imagination~”

Liu Yun couldn't make it clearer, even if she faced her own son, she still had to pay attention to professional ethics.

"I see, I'll go back to the company to deal with this matter tomorrow~Damn it, it's a pity that I helped the old Paixiu earn so much money, and in turn want to grab the meat from my mouth~"

Yang Sen finally couldn't hold back, and slapped Yang Cheng on the back of the head, "Talk to me~"

Yang Cheng smiled and scratched her head, "Slip of mouth, slip of tongue~"

Nine Heavens Emperor

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