Chapter 1730 Agree to Replace the CEO

"If you look at individual programs or episodes, eight of the ten most-watched programs on Netflix in the United States are from third parties, and only two are Netflix original programs.

This gave other opponents an opportunity to take advantage of.

As a video service provider without advertising fees, Netflix's competitors have never been free video sites like Youtube.

The smooth viewing experience without advertisements and competitive high-quality drama series are the brand image that Netflix has always wanted to establish in the minds of the public.

In this regard, Amazon, Hulu, and HBOnow, a subsidiary of HBO, are the natural enemies of Netflix.

And HBOnow was created by Richard Plepler. I think CW TV station can completely copy an HBOnow! " Eddie said.

Yang Cheng is deeply convinced of this. Last year, Netflix launched 320 hours of original video content in the production of self-produced dramas.

The global popularity of "House of Cards" has made Netflix spend a lot of money on the series, but looking at it now, the quality of the series produced by burning money is far inferior to that of HBO. In other words, there are too few high-quality products! Not as average as HBO!

In this regard, he said, "The series produced by Netflix have never formed their own unified style.

And HBO has implemented this very well! "

Eddie immediately continued, "This is also credited to Richard Plepler. HBO's phrase 'It's not TV, it's HBO' is definitely a classic, and it is worthy of the high-quality drama series produced by it.

The world-famous fantasy drama "Game of Thrones", the slightly unpopular but catchy "Boardwalk Empire", the popular nihilistic philosophy "True Detective", and the mini-series "Oliver Kitt" adapted from the Pulitzer Prize-winning novel Richie.

In fact, in these classic dramas, except for "Game of Thrones", which is relatively popular, of course, what I mean by popular is that the plot advances quickly and the drama conflicts are strong. The literary color and spiritual standard of other dramas far exceed other TV series , HBO can produce both epic narratives with a grand era background, and dramas with subtle insights and personal subtle psychology, but they always carry out one purpose-delicate and more refined!

This was all perfectly instilled at Richard's request. "

Yang Cheng laughed and asked, "You admire this person very much?"

Eddie spread his hands, "It's just that I have done a lot of research recently and found that this person's ability is really amazing. I believe that as long as we give him enough freedom, he can completely replicate the miracle of HBO on CW."

Yang Cheng couldn't help feeling a little regretful. If he knew he had watched more American dramas in his previous life, at least he also knew that he could snatch more popular dramas and produce them himself.

Eddie added, "In fact, Netflix has done a good job, but they lack the aesthetic feeling that HBO brings to the audience. For example, the third season of "House of Cards" has obviously fallen into a decline."

Yang Cheng laughed, "You still watch House of Cards? After watching a few episodes of that show, I discovered the biggest problem~"

Eddie is a die-hard fan of "House of Cards" and asked curiously, "What?"

"It is to turn the ZZ hub in the United States into a stage where 'one smart man plays with a group of fools'."

Eddie recalled the plot, and nodded, "It seems so. I felt something was wrong when I was watching the second season. I figured it out today. When I felt very good, the scriptwriter pulled the villain's IQ to the limit. Below 80."

"That's right, this year is the fourth season, right? The editor should forcefully link the plot to the general election."

Eddie was a little disappointed, "That's too boring~"

Yang Cheng waved his hand, "You should get used to it. One of the bad things about American TV dramas is that when there are ratings or on-demand ratings, they just let themselves go and shoot hard, and they can't stop the car at all.

Remember the original British TV series "House of Cards"? Although it was filmed for three full seasons, there were only 4 short episodes in each season. It was short and concise, and became a classic drama series in the 90s. "

Eddie affirmed,

"Of course I remember. I'm so obsessed with the new version because of the original version. It's a pity that Netflix ruined a classic~"

"It's not that bad. If it's okay purely from the entertainment point of view, don't forget to be too obsessed."

"Ha~ I will, don't worry boss, I always follow dramas late at night, so I won't delay work~"

"Of course I believe it, but since it comes to Netflix, they also have merits that we, even HBO, can learn~"

Eddie guessed Yang Cheng's meaning as soon as he thought about it, "You mean Netflix's expansion strategy?"

Yang Cheng stood up and stretched her waist, "Yes, now it has independently operated its own video network service in about 50 countries around the world. Compared with the conservative platform cooperation adopted by HBO when expanding overseas, Netflix chose to go it alone. Fighting is not without adventure, but such an adventure also demonstrates Netflix's ambition to dominate the world.

The growth rate of users in the United States is getting slower and slower. Opening up new territories is an inevitable choice for Netlfix. If it were me, I would choose the same strategy. "

Eddie frowned and put forward a different opinion, "I think Netflix's blind expansion may not be a good thing for an Internet company.

Although Wall Street still has a bullish momentum towards Netflix, Wall Street will not tolerate a company seizing users for a long time without making much money, not to mention that consumer habits and related policies in each country vary from place to place. It is very sloppy behavior to go deep alone. "

Yang Cheng knew that it was due to his personal personality that caused the difference in methods and methods. He was aggressive and aggressive, while Eddie was a bit conservative and didn’t want to be aggressive. Such a combination of two people can complement each other very well. From the beginning to the end, Yang Cheng Orange doesn't even want to have a CEO who expands the territory for himself, but a CEO who defends the city like Eddie is more attractive to him.

No wonder Eddie admired Richard Plepler so much, he was the type!

Regarding Eddie's point of view, Yang Cheng thought for a while and said, "You are right, but I have to admit that Netflix's expansion has achieved very good results. At least globally, Netflix's brand is much stronger than HBO's." up.

It's just that when entering the market of other countries, Netflix is ​​really not rigorous enough.

One of their advantages is to release all episodes on the online platform at once.

However, this advantage is completely exhausted in country Z. Due to political reasons, it is difficult for American dramas to be synchronized in country Z. There is no doubt that it will be pushed to the market in one go, and Netflix's advantage will no longer exist.

At present, the profit model of country Z's film and television dramas is still the model of free advertising. Who would be willing to pay for Netflix? Even if the annual fee is not much, the most important thing is the piracy problem. Hollywood has been trying to solve it for more than ten years, but with little success. Netflix probably can't do anything about it, so failure is an inevitable result.

However, in other foreign markets except the country Z market, it is also true that Netflix’s share is rising steadily, so whether to expand and how to expand, maybe you need to have a good talk with Richard Plepler before doing it. decided~"

Eddie was stunned for a moment and then said happily, "Boss, do you agree?"