Chapter 1562

Yang Cheng had to sigh with emotion that the ability of an industry expert should not be underestimated.

Schuberg's analysis and a few small routines pinpointed the core of the problem very accurately, and Yang Cheng believed that these simple small routines could open up a whole new market for Norwegian Air without the need for actual demonstrations.

He looked at Schuberg again with admiration.

Schuberg said that he did not notice the change in Yang Cheng's eyes at all, "Once these marketing strategies are implemented, they can help Norwegian Air establish a personal connection with target customers. The purpose of this is to show customers Norway can provide tourists with favorable and interesting travel service experiences.

Of course, it is not enough to just rely on some marketing methods, but also to find ways to enhance the brand image and influence, such as creating an interesting and dedicated company image, and the unique user experience created thereby helps Norwegian Air to stand out from the fierce market competition. Become a safflower in the green haystack, allowing passengers to see Norwegian Air at a glance on the booking website. "

Yang Cheng smiled slightly, "What else?"

His test can be declared over here, Schuberg passed the test with full marks, but Yang Cheng didn't interrupt Schuberg, he wanted to know how much preparation this guy had made.

Yang Cheng couldn't believe that Schulberger thought of all of this on the spur of the moment.

Schuberg's hands are interlaced with ten fingers, and the fingers are constantly beating, reflecting that his thinking is also constantly moving.

"Then how to reduce the cost of long-distance routes is what Bjorn is most concerned about, but in my opinion, this goal is basically impossible to achieve."

"Oh? Why is that?"

"Because low-cost airlines have achieved the ultimate in all aspects in order to reduce costs, there is no room for compression.

For example, the most basic airport service personnel, Norwegian Air, are all outsourced employees. They pursue efficiency and have no time to communicate with passengers. This will cause a serious reduction in passenger experience, which will directly affect the impression of Norwegian Air.

Compared with passengers, they will not consider whether the other party is outsourced. In the eyes of passengers, if you serve Norwegian Air, you are a Norwegian Air employee.

However, if we provide passengers with a travel experience that meets the requirements and hire professionals to complete the communication work with passengers, it will inevitably increase the cost of expenditure. Professional employees need to be trained. The cost of this alone is enough to cause headaches for Norwegian Air.

If you want to have both, reduce costs and don’t want to affect the passenger experience, you can only operate long-distance routes based in Asia, where labor is relatively cheap, which is also conducive to opening up the Asian market.

But in any case, cost control is a global problem for low-cost airlines, and it is almost impossible to solve it, especially the opening of long-distance routes, which seems to be the natural law of the development of low-cost airlines. Be prepared for all difficulties, otherwise you will be in deep trouble, and the expansion of long-distance routes will do more harm than good. "

Yang Cheng nodded, "So, if you were to lead Norwegian Air, would you be sure to lead the company out of the quagmire? On the premise of maintaining the same long-distance route expansion strategy."

Schuberg was surprised, "I? I don't know. It's one thing to provide advice, but it's another thing to personally operate and manage it. I can't guarantee it, but I'm willing to try."

Yang Cheng nodded, this statement is enough, "Then do it, Bjorn is old, it's time to go home to take care of himself."

When Yang Cheng was about to take a stake in Norwegian Air, Schuberg knew that this company would become a subsidiary of New Era Cultural Tourism sooner or later. Jon, just a few days after peace of mind, is about to turn gray for the upcoming shareholding struggle.

Of course, Schuberg would not sympathize with the other party because of this. The world is inherently cruel, and the law of the jungle is the essence of reality. If you don’t even have this awareness, you might as well go home and go fishing.

However, he is a little worried about another major shareholder of Norwegian Air "Pirate King" Frederickson.

for his concern,

Yang Cheng waved his hand and said, "You don't have to care about the existence of the Pirate King. I cooperated with him on an oil depot project in Liverpool. That is the big head's interest. He won't pay attention to Norwegian Air, as long as you can let his shares continue. Keep the value, just change the manager, he won't care."

Schuberg was helpless, "But I can't always be the CEO of Norwegian Air."

"Of course, you are the CEO of New Era Cultural Tourism. You only need to supervise Norwegian Air. When you find a suitable candidate, you can hand over the position."

From the current point of view, this is the best way. Since Yang Cheng has invested in Norwegian Air, Yang Cheng does not want to lose money. Looking at it now, it is obvious that Bjorn is not the one who can help him earn money, so let's change someone~

Schuberg left Yang Cheng's office with enthusiasm, Susu came in with a stack of invitations and asked, "Boss, these are invitations for receptions and parties sent recently."

Yang Cheng took it over, glanced at it casually, and found that there were no parties that he was interested in or had to attend, he shook his head and said, "Let's deal with it, you can filter it, if it's an important charity party, you can attend it instead of me, and send it off by the way." A check as a donation."

It's not the first time Susu has done something similar, so naturally she won't be timid, "Okay~"

Yang Cheng hummed, "There are too many backlogs of documents, I guess I will have to work overtime tonight, you and Jun Yu will work hard, and I will take you to eat delicious food after get off work."

Susu smiled sweetly, "Okay, I will inform my cousin~"

Yang Cheng was stunned for a moment, "Why do you keep calling me cousin?"

Susu stuck out her tongue and smiled innocently, Yang Cheng gave her a doting look, "Okay, let's go down and get busy, by the way, get me a fruit plate~"

. . .

In order to reward her two assistants, both of whom are women who have a good relationship with him, Yang Cheng naturally won't be stingy, and got a table in Daniel's restaurant with one phone call.

As the most prestigious Michelin three-star restaurant in New York, it can be said that it is hard to find one. As the four-star chef Daniel Boulud who has been praised for the longest time in New York, he only cooks himself at a fixed time every week, and today is one of them.

The three of them arrived at Daniel's restaurant by car. From the outside, who knew that there would be a world-class restaurant hidden there.

Leading the three of them into the restaurant, the simple and retro decoration style is quite different from the traditional French court style.

The hall is divided into an area in the middle, and a circle around it, separated by a step, various arches, and columns. There is a large table for parties in the middle, and the tables for two are basically against the wall.

The overall lighting of the restaurant is dim, which looks very emotional, which also attracts many men and women to come to enjoy this beautiful night, not necessarily couples, but also "eating men and women" who intend to have something happen.

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