Chapter 1560 Low-Cost Airline Ocean Plan 1

(Everyone must wear a mask!!! Don’t go out if you can, stay at home and read a book, God bless Wuhan, pray for Wuhan)

"Are you ready to officially become the CEO of Cultural Tourism in the New Era?"

Yang Cheng's words were equivalent to raising Eriksson Schuberg on an equal footing with Eddie.

For others, after being stunned, there must be infinite surprises.

But Schuberg has experienced big and small things in his life, and he can still show his emotions and anger.

Furthermore, this person has extreme confidence in his abilities. In his opinion, since he has chosen to come out of the mountain again and do the same job as before, it is not standing still, but regressing!

This is an insult to a confident person, and if Yang Cheng hadn't promised a big cake when recruiting him, he wouldn't have joined so happily.

Almost a year has passed, the aircraft leasing company is on the right track, and Yang Cheng also fulfilled his promise to let him act as the CEO of New Era Cultural Tourism Group temporarily. Now that he heard Yang Cheng's words, Schuberg knew that he would get through it safely. After the inspection period, Yang Cheng's ability was recognized by Yang Cheng.

It's time to officially start a new career chapter.

Schuberg showed a more confident smile than before, "Yes boss, I am ready. I am confident to lead New Era Cultural Tourism Group to successfully land on NASDAQ."

Yang Cheng smiled and asked back, "Why not the NYSE?"

Schuberg spread his hands, "It depends on your wish boss~"

This man with a somewhat traditional and even old-fashioned way of thinking now shows his humorous side in front of Yang Cheng. This is the biggest improvement he has made since joining the company for more than a year. His character is no longer a stone in a latrine—stinky and hard ~

Yang Cheng was happy to see the success, nodded and said, "The cultural tourism market has a lot of space waiting for you to explore, I hope you can give me a happy return."

"Naturally, otherwise I would take the initiative to resign~"

"Very well. As the two pillars of the Cultural Tourism Group, the aircraft leasing company and the Amman Group are very mature. Do you have any further plans?"

Yang Cheng asked about Schuberg's plans for the future, which was both an emphasis and a test.

Schuberg did not hesitate at all, "Amman has indeed matured, but the aircraft leasing company is still far behind, at least in Norwegian Air, we have not finished yet."

Yang Cheng raised the corner of her mouth, "Tell me~"

Schuberg said in a deep voice, "I talked to Bjorn. He is not satisfied with the current market position of Norwegian Air. He has greater ambitions."

Yang Cheng nodded slightly. This is a fact. Norwegian Air is a low-cost airline, the second largest airline in Scandinavia after Scandinavian Airlines, and the fifth largest low-cost airline in Europe.

But under Bjorn's leadership, Norwegian has taken a proactive and bold stance ahead of other low-cost airlines in its transformation from a traditional low-cost airline to a long-range low-cost airline. It can also be seen that this person is ambitious.

Schuberg said, "I went to Norway some time ago and had an in-depth conversation with Bjorn for more than two hours. He has considered letting Norwegian Air officially enter the long international routes between Europe and Asia, especially the London-Singapore route. compete head-on with traditional airlines.”

Yang Cheng nodded again to express his affirmation, "Bjorn told me about the relevant ideas. He believes that the main business strategy of Norwegian Air in the future should be fully devoted to long-range low-cost airline services. Some new competition-driven vitality has been injected into the route market occupied by the airline.

But this will inevitably cause dissatisfaction with other airlines on this route. No one likes a spoiler. Is Norwegian Air sure to stand out from the besieged situation? "

Bjorn has been staring at the London-Singapore route for a long time, and Yang Cheng has heard his idea more than once, but he has yet to take any real action.

There are many reasons, competition from big companies is undoubtedly the key.

Schuberg analyzed,

"Currently, in the civil aviation market between Singapore and London, the main carriers are British Airways and Singapore Airlines, both of which fly from Singapore Changi Airport to London Heathrow International Airport.

Garuda Indonesia also operates a non-stop route from Singapore to London, but the return journey stops at Jakarta Airport in order to bring transfer passengers to its international route originating in Jakarta. To London Gatwick, but was later rerouted to Heathrow, so Singapore currently has no direct flights to Gatwick.

This is the blank part that Bjorn values. "

After a short pause, Schuberg reported a set of data, "In the aviation market between Singapore and Heathrow, Singapore Airlines is the market leader. Today, Singapore Airlines has invested nearly 40,000 seats in this route. The flight frequency is 4 one-way flights/8 round-trip flights per day.

Qatar Airways used to operate a Singapore-to-London route, which was later grounded due to a cooperation agreement with Emirates to transit European markets via Dubai.

The main models that Singapore Airlines and British Airways put into this market are the Airbus A380 and Boeing 777, the two main long-range models.

As far as Singapore Changi Airport is concerned, it is obviously happy to see airlines open long-haul routes originating from Singapore.

If Norwegian Air enters the market, it is expected to increase the transport capacity investment between Singapore and London by about 8%-11%.

Moreover, London is Changi Airport's 14th largest destination market in the world. According to Bjorn's plan, in order to enhance competitiveness and profitability, Norwegian Air will deploy Boeing 787- 9 passenger planes, providing a total of 344 seats in economy class and super economy class. "

Yang Cheng frowned slightly, "What about the pricing? If there is no advantage in pricing, everything will be for nothing~"

In this regard, Schuberg laughed, "Bjorn's plan will be from Singapore Changi Airport to London Gatwick Airport. Not too much.

But in my opinion, this is not wise. Based on the past experience of Singapore Airlines, in the face of new competitors in the market, they often adopt a premium competition strategy, and the ticket price is significantly higher than that of competitors.

Of course, they will attract high-value transit passengers by virtue of their own and their subsidiary SilkAir's comprehensive route network in the Asia-Pacific region.

At the same time, in order to attract some price-sensitive direct customers, Singapore Airlines also provides a small number of low-cost air tickets for passengers who buy tickets in advance. This price will not be much more expensive than the air tickets of low-cost airlines!

The most important thing is that Norwegian Air's participation in the spoiler will not only affect Singapore Airlines, but also affect the direct passenger sources of other regional airlines to and from the UK and Southeast Asian markets, such as Malaysia Airlines and Cathay Pacific.

These will all become potential enemies of Norwegian Air~”

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