Chapter 1593 The Problem Is Quite Serious

"Jason is right. Problems in the general environment cannot be solved with just a few words. As practitioners, we can only find answers to problems from ourselves."

Zhang Xuan's words are more pleasing to the ear. At least as an investor, Yang Cheng is happy to see that the investment target has rational thinking. In the shopping mall, no matter what industry you are in, sensibility is absolutely unacceptable.

Yang Cheng had a taste of fried shredded duck with ginger, and it tasted pretty good. At least in American Chinese restaurants, the taste is of the upper-middle class. A non-mainstream, non-signature dish can achieve this level, which is enough to show the level of this restaurant.

This is also a small skill for ordering food. If you want to check the level of a restaurant, don’t order the signature dishes. Just start from the end of the menu and order a dish that is not complicated in craftsmanship. If the taste is good, then the restaurant must be at the standard. above.

The simplest truth is, if they can’t even do basic skills like shredded potatoes and fried rice with eggs, what good dishes can they expect to cook?

The couple who can make the 'Qingcheng' restaurant to this point naturally understand this truth, so they didn't strongly recommend their own signature dishes.

Seeing that Yang Cheng's expression was quite satisfied, Zhang Xuan unconsciously breathed a sigh of relief. It had been many years since she felt so nervous when she was in an interview, and it was exciting to think about it once in a while.

Yang Cheng put down his chopsticks after taking a few mouthfuls. Compared with shredded duck, jelly was more to his liking. The refreshing and spicy taste was very addictive.

Continuing the previous topic, "I also have a friend who runs a Chinese restaurant in Los Angeles, and I think his saying is very reasonable. Whether a restaurant is successful or not, the taste is of course the key, but there is absolutely one core external factor, and that is the location!

There is a golden saying in buying and selling houses in the United States, location! Location! Location! Whether it is opening a restaurant or doing other physical businesses, the location is also the most important!

It's just that the place to open a restaurant doesn't have to be prosperous, it depends on the crowd. Some restaurants are obviously on the same street, but there is a world of difference between Daonan and Daobei.

Now many newcomers see a store fire, and immediately open a new store next to it, but the result often ends in failure. "

Zhang Xuan gave a thumbs up, "That's right, we have experienced the same thing. When Allure just became popular, several competitors appeared in the vicinity, and they even had the same type, the same sign and the same dishes as mine. Price, for a while, even the wok used in the back kitchen came from the same store. At the most, there were 5 stores. When the business was good at the beginning, it was estimated that the monthly income was 70,000-80,000 US dollars, but later due to various reasons , Gradually they all closed down and went out of business, leaving only us.”

Wang Yiming added, "The past few years have been good. When we first entered the catering industry, we were caught up in the years of the economic crisis. Companies developing commercial real estate built too many commercial stores, most of which were vacant. They also tried their best to attract investment. For example, first find a restaurant to settle in.

At that time, a developer approached us and offered us a very attractive condition, that is, we will give you a brand-new restaurant without paying any money. Of course, the rent will still be paid. After discussing for several days, and conducting several secret investigations, in the end, Zhang Xuan was more determined, refused the temptation, and said no to the other party~"

Speaking of the couple having a sweet look at each other, it can be seen how deep their relationship is.

"Because that location, even though it faces a traffic artery, is full of traffic and very prosperous.

But there is an important problem - not a residential area.

There are more than 30,000 workers working around, and the long-distance truck stops, warehouses, and cargo stations seem to be crowded with people, but they are dead quiet on weekends.

At that time we were running a restaurant that focused on lunchtime. If you cut off the prime time on weekends, no matter how you try to save costs, there is no future, even if you have a long queue at noon on weekdays.

Because the overall consumption capacity is not enough, each person can only spend a few dollars at most, which is not enough to pay the rent, let alone make money.

It turns out we made the right decision.

Later, another couple did not resist the temptation,

After struggling for three years, it was closed.

We analyzed it. Although we don’t need to pay any upfront investment, and only pay for various dead expenses such as employee salaries and rents, pots and pans are always bought. After three years of hard work, we found that not only did not make money, but also lost part of it. The store has changed owners several times, and the main meals have also changed from Chinese food to Vietnamese noodles, and then changed to Thai food. Until recently, the signboard was changed to Western-style pastries, and the result is probably the same. "

Yang Cheng opened his mouth, and finally turned into a sigh without saying a word. The overall environment is like this. In fact, it's not just Chinese restaurants, but all catering industries are the same.

It's just that as an outsider in this country, the problems faced by Chinese restaurants are undoubtedly the most serious.

Zhang Xuan poured a cup of tea for Yang Cheng, "Before we hadn't made up our minds to open a branch in Los Angeles, another reason was that good chefs were hard to find."

Yang Cheng took a sip of tea and nodded slightly. It is very painful for a good restaurant to rely on a chef, especially a Chinese restaurant.

A high-level chef, even if he is skilled, has a bad temper, and a boss will definitely have a headache.

Restaurants like Qingcheng that follow the mid-to-high-end route have higher requirements for chefs. In the past, the situation of finding a pig-killing dish from the hometown in China is gone forever. You must have a chef who can be on the table. For your high-end ingredients, you have to make a matching taste.

I can't give you an abalone, but make it taste like mushrooms, right?

Of course, if it can be done, it will be at least a gimmick, and I am afraid that it will be depressing to make it look like rubber.

Wang Yiming shook his head and said with emotion, "A few years ago, it was the cook's problem, but now even the waiters are hard to hire. There are many people who get off the plane from China and come to the United States to work for gold. No matter who introduced them, most of them They all plunged into Chinese restaurants, but they asked for more money and less wanted to work.

Today's migrant workers from China have extremely poor vocational training and work ethics.

They have a strong sense of class struggle. They believe that it is right to unite to deal with the boss. It is a crime to work hard and get paid. Such a group of people, what kind of good food do you expect from them, and what kind of good service can they provide? manner? "

Yang Cheng could only smile wryly. Nowadays, many domestic tourists who come to the United States go to Chinese restaurants to find the taste of their hometown, but they can only face the ugly faces of the waiters.

Many people think that they look down on their compatriots. Some people are, and some people are purely resentful. They feel ashamed of this job. They don’t even take this job as a career. It’s just a springboard left behind. hesitate.

Wang Yiming now completely treats Yang Cheng as a tree hole, and complains, "It's hard to serve Chinese people, so please invite Lao Mo? Jason, you also know that most of the chefs and waiters at Panda Restaurant are Lao Mo.

Not to mention that this group of old Mos are really not bad, if you teach them well and pay enough salary, the level is not bad, at least meeting the standard requirements of fast food restaurants, but it will be difficult if they are higher, after all, they can't cook the authentic taste of country Z, So this path doesn't work for us Allure. "

Drink some tea to moisten your throat, and continue to complain, "Anyway, we have thought about all the tricks we should think about. I once used a chef from Dawan, and the craftsmanship is not good. At least among the chefs I have met, It can be ranked in the top three. When it is done seriously, I guess it has the level of winning prizes in international competitions. The taste is really fragrant.

It is said that when I was young, I traveled all over the world, no matter what region or material came from, I can immediately create a decent dish, and it can be sold on the stage after a long time.

Sounds good so far, right? "

Wang Yiming also played a quiz game.

Yang Cheng nodded cooperatively, it did sound very good.

But he knew the turning point was coming soon.

"But we can't afford this kind of person at all. Not only are the asking prices outrageous, but they definitely don't always try their best for you. Once customers line up and there are too many orders, they will immediately pick you up. And it is plausible that they are more like a boss than your boss." , the most important thing is that he is not willing to help you train apprentices at all.

Sometimes for the sake of money, I give a few words to the second chef. Whether I can understand it depends entirely on the second chef himself.

That's all, just for these few words, we all have to be grateful for Dade's flattering.

There are quite a few of the same situation. One of the things that many customers often complain about is that the restaurant was delicious the first time they went to it, but the next time they go to it, it will be over. The reason is very simple. The chef has changed. up! "

()

1 second to remember Aishang Novel Network:. Mobile version reading URL: