Chapter 1582 Opening a Restaurant Is a Commemoration
In fact, it is quite strange. For a long time, when it comes to Chinese restaurants, they always use a series of derogatory terms such as cheap, unclean, etc. It is difficult to associate Chinese restaurants with elegance, let alone Michelin.
Yang Cheng also has a lot of dog-meat friends, but she still can't believe that a Chinese restaurant can have a Michelin star.
To be honest, for those Chinese who came to the United States halfway, they still tend to go back to country Z first when eating Chinese food. In their thinking, only restaurants in the motherland are real Chinese restaurants, whether it is ingredients, taste, or taste. environment.
However, it is another matter when you come to the United States. The small stalls in the city of country Z sell noodles, steamed buns, and dumpling wontons. They can be regarded as Chinese restaurants. , It seems to do everything, of course, this is a last resort. It is a well-known fact that American labor is expensive. If all the employees in these positions are filled, there will probably be no profit at all.
But even so, we will see Chinese restaurants closing down one after another, so that many local Chinese are used to it. New immigrants who have just settled in the United States open a Chinese restaurant to survive. After a few years, they cannot survive and close down, and then they are taken over by newcomers. , so again and again, no one will pay attention to the reasons for the closure of those Chinese restaurants.
But suddenly I found out that there is a Chinese restaurant in Midtown Manhattan that has won one Michelin star. Everyone’s first reaction is that it is impossible, and the next thing is comfort. In the hearts of Chinese people, Chinese restaurants should have such a reputation. status.
Again, it’s not that Chinese food cannot be refined, but if it really needs to be refined, it’s not something ordinary people can afford.
Anyone who knows a little about food knows that Michelin was first born as a free magazine during the Paris International Exposition - "Michelin Guide".
Mainly the boss of Michelin, taking into account brand marketing issues, collected maps, gas stations, hotels, car maintenance, restaurants and other materials that are helpful for car travel, and provided them free of charge to enhance the brand effect.
But later Michelin found out that their "Michelin Guide" was being used as a pad for the legs of the workbench, so they decided to cancel the free offer and sell it instead.
But who would have thought that gradually, this book would be regarded as a treasure by "gourmets", a magazine known as the bible of European cuisine, and later become a benchmark for evaluating the standards of restaurants all over the world.
Now there are 70 full-time inspectors in this "Michelin Guide". Their identities are kept secret from the outside world, but they are all people who have strict requirements on tradition. The taste, the quality of the tableware, the attitude and attitude of the waiters, the skills of the plate, etc. are strictly reviewed, and finally the star status of the restaurant is determined according to the taste level of the cooking dishes.
In the past, most of the restaurants that could get Michelin stars were western restaurants, followed by Japanese food, and even Korean restaurants also occupied a place in the Michelin star restaurants. Only Chinese food, which has the longest food culture, seems to be accepted by the whole world. It’s like forgetting, that is, with the rise of country Z’s economy in recent years, Michelin has only begun to notice the existence of Chinese restaurants, and gradually some one-star Chinese restaurants have been released.
However, it is hard to imagine that the owners of this Chinese restaurant that specializes in Sichuan cuisine are actually a pair of Shanghai stock market bosses who pay attention to petty bourgeoisie. Even though Yang Cheng is in the restaurant and smells the familiar aroma of pepper and hemp, it is still unbelievable.
Sitting down, the table was full of people, and a few people who were greedy for drinking had already started to drink together. Yang Cheng reckoned that before he came, his father would not be spared.
Looking at the leftovers on the table, Yang Cheng was really hungry.
Zhang Xuan apologized, "I'm really sorry, I didn't know you were coming. I already asked the chef to go home and rest in advance. Why don't I go to the back kitchen to cook something myself? Don't be disgusted~"
Yang Cheng quickly waved his hand, "I ate it here, I remember that I seem to have been to your house, but I don't have a deep impression, it doesn't matter, I will taste it again when I have a chance."
"Sure, I'll invite you then. Brother Yang said you're getting married soon? Bring your fiancée over then,
My sister will give you a big red envelope. "
Of course she knew that the Yang family was not short of money, but this was just a wish, just to get a lottery.
Yang Cheng smiled and nodded, "Okay, I'll bring her with me next time."
Dad was having a drink with someone, and Yang Cheng didn't want to disturb him, so he could only chat with Zhang Xuan to pass the time, but the two of them also became closer by their names, their seniority was a bit messed up, and they talked with Yang Sen differently, "Sister Zhang, don't you Ready to open a second branch?"
Zhang Xuan pondered, "I have considered opening a branch in Los Angeles, but the quality control of the branch needs special attention. At present, this store has exhausted all the energy of my husband and I, and it is really unable to expand. We are not at ease if it is handed over to others." , I can only let go of this idea for the time being, and wait for a chance to talk about it later.”
Yang Cheng also agrees with the other party's point of view. As a catering business, unless you run to the scale of a chain store from the beginning, no matter how much emotion you have in your first store, once you start to expand, it will be the beginning of a downhill road.
"I also thought about opening a Chinese restaurant before~" This is not a lie. When I was dating Lin Qian, when the young couple was looking forward to the future, I thought about opening a Chinese restaurant to spend the rest of my life in peace.
He said with a melancholy face, "It's just because of some accidents that the dream didn't come true."
Zhang Xuan was embarrassed to ask about the accident, so she casually asked, "Then do you still have the idea of opening a restaurant?"
Yang Cheng hesitated slightly, nodded and said, "If you have a chance, you can try~"
"How about we cooperate?" Zhang Xuan asked tentatively.
Yang Cheng was stunned for a moment, "Cooperation? Are you referring to the second branch of 'Qingcheng'? Or is it a new brand?"
"Branch, I believe that your primary goal of opening a restaurant is not to make money, right?" Zhang Xuan didn't seem to be joking, Yang Cheng also nodded after serious consideration, "That's right, if I really open the restaurant, It's purely for commemoration, I really don't care if I make money or not, of course, for the restaurant to continue to operate, it's better to be able to make a profit."
"Since this is the case, we have a basis for cooperation. You also know how high the requirements of a Michelin-starred restaurant are, almost to the point of being picky. If it is a boss who has the ambition to make money, it is difficult to return to the second restaurant." Stay true to yourself.
So we have a natural basis for cooperation. "
Yang Cheng couldn't help laughing, took a sip of wine, and asked, "Huh? So you don't want to make money?"
Zhang Xuan replied without hesitation, "I think so, but I don't think so. This sentence is a bit of a show-off to others, but in front of you, I might as well just say that as long as there are no accidents in New York's 'Allure', we can guarantee our The couple is not short of money in this life, so the next restaurant, how much money to make is not the main issue, what we value most is to convey our concept of running a restaurant."
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