Chapter 2135 Hot Rookies

When he came to New York, Yin Jun definitely wanted to watch his N.BA team play.

Today's New York Unicorns still play at Madison Square Garden.

The new arena is still under intense construction and is expected to be completed in the second half of next year.

Not only itself, but also adjacent commercial buildings, such as shopping malls, hotels, etc., are all necessary things.

The home court of the New York Unicorns should have a commercial complex that suits its identity, so as to be stylish.

This is similar to the home stadium of the Real Madrid club.

Yin Jun admired Lafayette's business development ability very much.

This year's New York Unicorns played very well in the regular season, and it is now at the end of the regular season. With a score of 57 wins and 16 losses, they are temporarily ranked first in the Eastern Division, and in fact they are also the first in the entire N.BA. high team.

Michael Jordan has now completely established his position as the core leader, leading a group of young players, constantly running in, constantly impacting various teams, and enriching his own experience.

With such good results, of course the New York Unicorns won more favor.

The first is President David Stern. The year he officially became president is the year Jordan was drafted.

Therefore, he always felt that he and Jordan were destined.

And Jordan is indeed fighting for his face, playing such a good result, of course, it makes him feel even more that Jordan is the best gift God gave him.

Therefore, the official N.BA is also the most caring for the New York Unicorns. During the promotion, Jordan, Larry Bird, Johnson and other superstars were ranked together early.

Such a juxtaposition of identities is a direct acknowledgment that Michael Jordan, who has just entered the professional league for two years, has become a well-deserved superstar.

The effect of this identity naturally aroused strong repercussions in the hearts of basketball fans.

Jordan's demeanor, Jordan's courage, and Jordan's omnipotent skills are all vividly reflected in the official N.BA clips. Some young people who just fell in love with basketball fell in love with him at once. .

ABC TV News Network, which is responsible for the TV broadcast, and ESPN, which pays a fee, are all subsidiaries of the Kirin Group. They are very partial to reporting on their own teams.

Not only Jordan, but Stockton, Malone, Barkley and other rookies all have a lot of highlights and interviews. Such TV promotions can naturally drive a lot of popularity.

And they played really well, definitely not inferior to some famous stars, and they teamed up to set off a youth storm, why don't you like it?

Therefore, in the 85-86 season of N.BA home games, the attendance rate of the New York Unicorns is the highest in the league. Often the tickets are in short supply, and the price can be easily sold by two or three times.

Then Jordan and Nike signed a contract to launch the "Air Jordan" brand, and the sales growth was also very rapid.

In June 1985, "Air Jordan" sold 1.5 million pairs.

As he led the New York Unicorns to the finals, although they lost to the Los Angeles Lakers in the end, such a rookie who played in the N.BA in the first year was able to fight the Los Angeles Lakers to the seventh game of the finals. Absolutely unexpected.

At that time, Jordan gained countless fans.

This season he continued the good form of the previous season, and after more understanding and tacit cooperation, our group of young people are playing more and more proficiently, better and better, and even more beautiful and passionate.

What black people like most is such a star and such a game.

Under the love of the house, they will of course choose to buy the "Air Jordan" sneakers of the idol Michael Jordan.

So now, almost 9 months later, 4 million pairs of "Air Jordan" sneakers have been sold in one go, and even in Europe, Japan and South Korea, a large number of basketball fans have been cultivated, and they are actively buying. "Air Jordan" sneakers.

If the New York Unicorns reach the finals again this year, then the sales of "Air Jordan" sneakers may reach a new high.

It is very likely that in the next 3 months, another 3 million pairs will be sold directly!

For this reason, Nike has prepared a series of advertisements early on, most of which feature Jordan as the main character. As soon as the playoffs arrive, they will immediately bombard all paper media and TV media in the United States. ,Print Media.

It's no wonder Nike is so excited. These 4 million pairs of sneakers have brought them a turnover of more than 700 million U.S. dollars, and their profits are at least 200 million U.S. dollars!

Profits are only secondary, the key is that Jordan is only 23 years old this year!

If this brand can be erected, it will become a golden signboard of Nike for at least 10 years in the future, which will drive Nike's overall image and strength to soar again, and truly become the number one in the world!

This is the place to look forward to and work hard for!

When Yin Jun came to Madison Square Garden, he saw Nike advertisements all over the stadium.

It is said that this season's Madison Square Garden advertisement, Nike spent a total of 10 million US dollars and bought a large number of billboards, accounting for almost two-thirds of the spots.

This kind of publicity effect is very good. No matter where you are, you can see the Nike logo.

So I opened the Nike flagship store near here, and the sneakers sold very well. They are the world's "Air Jordan" sneaker sales champions!

When the boy entered, more than half of the fans had already entered the stadium, and there was still half an hour before the start of the match.

Seeing Yin Jun, first a group of black buddies cheered.

"Yin, Yin, you are our friend...you are our idol...Thank you for bringing Jordan to us..."

It has to be said that the black buddies are quite talented in music. They actually made up a song on the spot and sang it in a crowd.

The point is that this rhymes quite well, so Yin Jun got up and waved to them to express his gratitude.

Then the players who entered the field also saw Yin Jun. Before the game started, Jordan and others came over one after another to say hello to Yin Jun.

Although they are the masters of this stadium, Yin Jun is their boss and the richest man in the world, so of course he deserves their respect.

What they especially remember is that Yin Jun chose them unswervingly from the very beginning, and believed that they would become a generation of legends.

Their hard work in the past two years, on the one hand, proved their own strength, and on the other hand, they also proved to the world that Jun Shao's vision will never be wrong.

Today's game is against the Utah Jazz.

Looking at the dual core of the Utah Jazz in the next 15 years-Karl Malone and Stockton, under the leadership of Jordan, the Utah Jazz played the shit out of the Utah Jazz, scored 18 points in the first 5 minutes of the first quarter, Yin Jun was inexplicable I'm still a little embarrassed.

These two are the main enemies of the second consecutive Triple Crown of the Bull Dynasty.

If it weren't for Jordan's strength, if it weren't for the better teammates around Jordan, the two of them almost interrupted the second feat of the Bulls.

On the left of Yin Jun is Nowitzki. While watching the game, he is also reporting something to Yin Jun.

"After this season, the contracts of several rookies will be re-signed." Nowitzki said with a sad face: "Their agents are swarming over, and the price is higher than the other. I don't know what to do. What to do!"

"Is it high?" Yin Jun looked at the ball and asked casually.

"Stockton's agent is the most gentle, he wants a new 8-year contract of 7 million US dollars; Karl Malone wants a 7-year contract of 6 million. Barkley's agent is very ruthless. He only needs to sign for 5 years. Plus it is 6 million US dollars." Nowitzki said.

"Where's Jordan?" Yin Jun continued to ask noncommittally.

"He doesn't ask much, as long as a seven-year contract of 10 million yuan." Nowitzki said, "But I know that his more benefits come from the share of Nike's 'Air Jordan' sneakers. He can get more than 10 million US dollars in profit every year, so he dare not fall out with us because of this big contract."

This is also natural.

Jordan and his agent were smart.

Yin Jun is the second largest shareholder of Nike and has a vital influence on Nike. If he falls out with Yin Jun because of the team, it is very likely that Jordan's career in Nike will be cut off.

This is not only an annual profit of 10 million US dollars, but also related to Jordan's entire reputation and prestige.

If you wait a few more years and Nike makes Jordan the number one basketball superstar, then Jordan will be much more confident when negotiating again.

Now it is absolutely impossible to throw away such a large piece of cake for a mere salary of two to three million US dollars a year.

Otherwise, with Jordan's talent and demonstrated ability, the asking price is 20 million U.S. dollars in seven years, and there are definitely teams that dare to eat it.

In fact, the rest of the players also have their own endorsement contracts with Nike, earning hundreds of thousands of dollars every year.

For them, this is also a considerable amount of income.

So when they had to negotiate a new contract, they chose to try to renew the contract with the New York Unicorns instead of switching to another team.

"They played well, transferred so much money for us, and then improved the team's performance and reputation. This is what they deserve." Yin Jun pondered for a while, "Try to meet their requirements, but In terms of the number of years, it is better to sign a contract for more than 7 years."

"Aren't you worried that after they get a big contract, they will start to degenerate and not be serious?" Nowitzki hesitated a little.

Many players are like this. After taking a big contract, they have a guarantee, so they start to have fun and not be serious. From a talented rookie or star, he becomes a waste in two or three years.

Such things not only existed before and now, but will also happen in the future.

"I don't know about the others, but a few of them won't." Yin Jun said with certainty.

...

(Kneeling to subscribe!)