Chapter 2161 Washing Daily Chemicals (First)

As the president of a group, he must not be short-sighted.

A small company or a small storefront is fine, the most important thing is to live every day well.

As long as you do it seriously every day, you should not have much difficulty in solving food and clothing, and achieving a well-off life.

But a world-class large company like Kirin Group must have short-term plans for the current two or three years, as well as long-term plans for the next five or ten years.

Only when you think a lot and think a lot, you will not appear at a loss when troubles and difficulties come.

Yin Jun is not a qualified operator, but he has rich experience in planning the future.

There is nothing special about it, just think about how those large groups in history developed and how their business overlaps with them, then you can borrow their successful experience.

The current mainland China is in a state of waste.

Even after 8 years of vigorous development, the overall industry and people's livelihood industries are still very backward because of the weak foundation.

Not to mention now, even 10 years later, in the second and third ring roads of Huajing, bullock carts and horse-drawn carts can still travel everywhere.

As for nowadays, tractors can drive past Tianxmen Square, are you surprised?

But this is the truth.

It proves that China still needs a long time to develop before it can get rid of the plight caused by decades or even hundreds of years of backwardness.

So in this era, whatever business you do, as long as it scales up and there are no unreasonable constraints, you can basically make money.

Yin Jun met both of these two innate conditions.

The most important thing about large-scale production is investment. As long as you have enough money, you can do whatever scale you want.

It's just that whether the goods can be sold is another matter.

Yin Jun's capital is 15 billion yuan. Unless he has no strength to build rockets, even if he is a car company, it is more than enough.

In terms of the second restriction, no one restrains a patriotic businessman like Yin Jun.

They hope that Yin Jun will invest more and produce more, and stimulate more employment and stimulate the economy. How could it be possible for Yin Jun to stumble?

Besides, no one dares to use those unreasonable regulations and x rules on Yin Jun!

The fate of those people in the food department a few years ago is definitely still fresh in my memory!

With their fate as a wake-up call, who would dare to go forward and have a try?

Not to mention that Yin Jun's power and wealth now have surpassed that of 3 years ago.

He is now the richest man in the world and a world media tycoon.

You messed with him, but you will definitely poke a hornet's nest, you can't stand it at all!

So what is Yin Jun going to do?

Real estate is naturally the most profitable, and for Xiangjiang businessmen, there will not be many messy things in the government, and they will make more money.

This is also an important reason why Li Chaoren and Zheng Yutong have vigorously developed their real estate business in the Mainland.

But it was too late for them to enter the mainland, or they didn't have that strong vision and courage.

Li Chaoren is better. In the early 1990s, he built the Oriental Plaza on the Second Ring Road in Huajing, earning hundreds of billions of RMB for the Changshi Group one after another.

Guo Hezhen is even more unrestrained and bold. The first, second and third phases of China World Trade Center are all owned by him, and the rent collected every year is tens of billions of yuan. I am really envious.

But they only dare to invest in big cities like Huajing, Shanghai, and Guangdong, and dare not invest in small and medium-sized cities.

This misses out on more chances to get rich.

In cities such as Beijing, Shanghai, Guangzhou and Shenzhen, real estate growth is very fast, but it has increased from 5,000 to 50,000, which is only a 10-fold increase.

In medium-sized cities such as Wuhan, the cost of 1,000 has risen to 20,000, which is 20 times, and the capital invested is less.

As for the third- and fourth-tier cities, from 500 to 10,000, that is also 20, and the capital invested is less than Wu Hanhui.

The money for one project in Huajing can be used for two or three, three or five in these cities, and if it flows, the overall profit will also increase by three to five times!

Unfortunately, they are not sure about the development prospects of small and medium-sized cities, so they take conservativeness as prudence, so they make money, but they don't make the most.

Zheng Yutong entered the Mainland much later, arriving in the Mainland in the mid to late 1990s.

But he is very smart, so he chose a second-tier city. Basically, in the city of Wuhan, New World Development occupies one-tenth of the real estate projects.

So Zheng Yutong's development in the mainland is also good.

But when they all came to their senses and realized that medium-sized cities had infinite potential for development, Huaguo was no longer short of funds.

Especially in real estate projects, there are a lot of companies in the local area, and various relationships and connections are also intricate. Xiangjiang real estate developers can't take advantage of it at all.

This is also the most important factor why Huaguo's real estate has developed rapidly and the rich people in Xiangjiang have not experienced another surge in assets.

However, if it were changed to this time in 1986, there would be no real estate developers in all cities across the country, and there would be an extreme lack of foreign investment.

If at this time, the real estate businessmen in Xiangjiang flooded in to buy the best land, and then waited ten or eight years before developing it, it would really make a lot of money, and the world's richest man was guaranteed to be in the top ten cities He is from Xiangjiang.

Well, there is one more advantage.

In this day and age, there is no rule that construction must start two years after buying the land. When the housing price has not risen, you can leave it alone and ignore it.

But there is one more thing to consider here.

Buying land means that you need to accumulate a large amount of working capital, and you can't do anything else in the past ten or eight years.

Although in the end they will still make money, a lot of money, but these Xiangjiang real estate businessmen don't know what the future will be like like Yin Jun, so how dare they keep hundreds of millions or billions here?

Besides, the urbanization of Xiangjiang has not been completed yet. Instead of making money in Xiangjiang, a place they are familiar with, they go to the inland where they are not familiar with real estate to do real estate. It is really too much.

So Hong Kong real estate businessmen did not come to the mainland to make a fortune in real estate. In addition to subjective reasons, there are also objective reasons.

It is doomed that they should not make a fortune here.

That's fine too.

With their ability to speculate on real estate, if they really stir up trouble in the Mainland, it will definitely not be a good thing.

To sum up, in fact, the real estate project in 1986 was only suitable for Yin Jun, and only he could do it.

But as I said before, Yin Jun has no interest in making money from real estate speculation.

Even if the money is too much to spend, he will not spend effort on real estate.

A very simple example.

What he did in Qilin Commercial Plaza was the example of Wanda Plaza.

But what is more important about Wanda Plaza is the thousands of houses behind their commercial complex.

Relying on the commercial complex of Wanda Plaza, their housing is particularly easy to sell, and the price is very expensive.

This creates a lot of profit for them.

But you can see that Yin Jun built the Qilin Commercial Plaza, did he build a house?

Even if it is vacant land, he will not plan to build houses, at most it will be a commercial block like Taikoo Li, or other areas that focus on leisure and entertainment.

Since he doesn't want to repair the house, what is Yin Jun's long-term plan after talking for a long time?

One of them is that Yin Jun plans to start the washing and daily chemical industry.

Specifically what is it?

It includes toothpaste, soap, soap, shampoo, detergent, hand cream, skin care products and so on that we use every day.

To put it bluntly, it is companies like Procter & Gamble and Unilever.

In this industry, Huaguo has a natural advantage.

For example, the famous Shanghai Jahwa, the famous Jinwei Yumeijing, the famous Shashi Daily Chemical Vitality 28 and so on.

Even in the era when Procter & Gamble and Unilever together accounted for more than 60% of the washing and daily chemical industry in Huaguo, there were still domestic brands such as White Cat and Lanju, which were growing strongly and gained a large market.

After foreign capital entered Huaguo, many of Huaguo's national brands were acquired and then Xuezang, which has since become history.

Even in the future, these companies will all resume production and business again, and they will miss the best year of competing for the market, and can only linger on.

The washing and daily chemical industry is the worst.

Not only Procter & Gamble and Unilever, but American Johnson & Johnson, Germany's Meijie Shibang and other brands have also acquired and shattered Huaguo brands after entering Huaguo.

From the 1990s to the 2000s, basically 90% of what we can see are their products.

By 2020, Procter & Gamble will occupy 40% of the world's laundry detergent market, thanks to the market share in the Huaguo market and the huge profits provided to them!

Of course, are you going to say that they only do this in Huaguo?

Certainly not!

They do this in every country in the world when they enter the market of these countries. They destroy the national brands of these countries and replace them with their own brands.

From their point of view, it is understandable to do so, but Yin Jun hates them very much.

In addition, Huaguo already has products in this area, both in quality and effect, so Yin Jun thought about it early, and when he is free and the time is right, he will immediately enter the washing day chemical industry.

It has been 5 years since Yin Jun entered the mainland China market.

Whether it is the accumulation of contacts, the accumulation of word of mouth, the preparation of funds, the recruitment of various talents, etc., Kirin Group has done a good job.

With this foundation, it is the basis for the implementation of Yin Jun's washing and daily chemical company.

Otherwise, you don't understand anything, and it's useless to rush in with money like this, it's just a joke.

Doing business like this basically doesn't end well.

The more thorough your preparations, the more sure you will be of success.

Regardless of all walks of life, including wars, the victory is achieved in this way.