Chapter 2186 Big Sale at Low Prices! (Second Update)
Xuzhou City is a city famous for its light textile industry.
The first, second and fifth textile factories here, as well as Weihong Textile Factory, Mingguang District Textile Factory, Qishan Textile Factory, etc., are all well-known manufacturers in the country.
In the past thirty years, these textile factories have accounted for almost 20% of the country's total production of coats, shirts, underwear, pants and other all-season clothing.
There are more than 50,000 textile workers in the city, and the factories, dormitories, etc. of these factories occupy one-third of the urban area of Xuzhou City.
Since 20 years ago, being able to work in these textile factories has been the most desired thing for young people in Xuzhou City and several surrounding counties and cities.
And their various treatments are certainly the best in these areas.
Especially in the past year, the three textile factories, Textile Factory No. 1, Textile Factory No. 5 and Mingguang District Textile Factory, have made a lot of profits through cooperation with Kirin Department Store Group. They have issued double sales for five consecutive months. Salary.
This makes everyone drool with envy, and more and more people want to enter their factory.
Especially for the No. 1 Textile Factory, the largest factory, the desk of factory director Du Liangtong was overwhelmed with requests from various yamen and related units to transfer people to the factory.
In the past few months, Du Liangtong has been very proud of himself and has been in the limelight for a while. Even the two No. 1 and No. 2 people in the city are very enthusiastic and smiling towards him.
But at this time, the factory director Du Liangtong was furious.
"Why? Why do they dare to do this?" Comrade Du Liang said, "They are causing trouble! Call the police! Call the police! Let the police collect all their belongings!"
Jiang Hua, the director of the General Affairs Office, had sweat all over his forehead. "Director, how can we do this? They all bought things from us. How they want to resell them is all their own business. We We can't interfere at all! Unless we have a previous purchase contract that restricts the price range at which they sell it."
Du Liangtong frowned.
Do they have a purchasing contract with Kirin Department Store Group?
of course not.
Kirin Department Store Group is just like those supply and marketing cooperatives and department stores in various regions. You buy clothes from them.
They pay in one hand and deliver it in one hand, so the price is a little lower than ordinary ones.
But for other supply contracts, there is no such thing at all.
Not to mention them, not even for supply and marketing cooperatives or department stores.
In today's China's retail industry and factory sales channels, where are such advanced practices?
As long as I collect the money, I don't care how much you sell it.
If you can sell it at a high price, it's your ability. If you can't sell it for that much money, you deserve to suffer.
Are there any fools willing to sell at a loss?
No?
some.
Normally there is none, but now it is an abnormal situation.
The eight Kirin commercial plazas in mainland China have built several simple greenhouses in their plazas since yesterday, selling clothes, pants, etc. at fire sale prices.
The clothes being sold were all produced by three textile factories in Xuzhou City.
The most hateful thing is that three days ago, three textile factories had just opened their shops near the 8-block Kirin Commercial Plaza.
Originally, the business was good. After all, the clothes of the three of them had been sold in Qilin Commercial Plaza for more than half a year, and they were already familiar to the residents of these cities.
Nowadays, their clothes are all the latest styles, and the prices are about 80% of the previous ones at Kirin Commercial Plaza. Of course, consumers are willing to buy them.
Du Liangtong and the two factory directors are also smart people. They know that price is the main reason that affects people's purchase of things.
The goods they sold to Qilin Commercial Plaza were originally profitable. Qilin Commercial Plaza took them back and sold them, adding various costs and profits, and the price was more than double their cost.
Now they just double the price based on cost, which is cheaper than Qilin Commercial Plaza.
Du Liangtong and the others thought very well. Anyway, we no longer sell to Qilin Commercial Plaza. After they sell out, customers who want to buy can only come to our store.
If business is good, we can still increase the price, which is much more cost-effective than selling to Qilin Commercial Plaza.
I really want to thank them for helping us promote the brand so seriously, which allowed us to get a bargain!
It was also because of this mentality that when Qilin Commercial Plaza came to negotiate with them, they gritted their teeth and firmly disagreed.
Although there was some pressure from the city, seeing that they were able to go out on their own and open a store in the most prosperous city in China, I thought it was great, so I didn't pay too much attention to it.
After all, Qilin Commercial Plaza only purchases clothes, not factories.
If it is a purchase of a factory or a joint venture, the city's attitude will be completely different.
Because it just opened, the business the day before yesterday and the day before yesterday was very good, and even the business yesterday was good.
The daily turnover of the three factories exceeds 300,000 yuan. Although it is an achievement of 8 stores, in one month, there will be an operating income of 9 million yuan. Excluding the costs of manual transportation and other stores, the net profit will be at least 300,000 yuan. 4000000.
Gee, 4 million a month, and that’s just four cities!
What if it were replaced by ten cities or a hundred cities?
Although they are definitely not as strong as these four cities in terms of consumption power, even if they are only one-tenth, they will still make a lot of money!
To this end, the three factories joined forces last night, and hundreds of middle-level managers gathered together. Everyone ate and drank all night, bragging a lot and fantasizing about a better future.
Then this morning, Du Liangtong received news of the action at Qilin Commercial Plaza.
Now in the evening, the day's turnover has plummeted to 20,000 yuan, not even one-tenth of the previous amount, which is really shocking.
But this isn't the worst-case scenario at all.
Yesterday, most people didn't know about it, but after the news spread today, everyone who wanted to buy clothes rushed to Qilin Commercial Plaza.
Clothes and pants that originally cost RMB 5, RMB 10, or RMB 20 are now only RMB 1, RMB 2, or RMB 5, which is shockingly cheap.
Although these are all old models from last year, and there are even many winter coats that you have to wait several months to wear after buying them, but what does it matter?
It’s so cheap, so there’s nothing wrong with wearing it in winter!
As for the issue of style... haha.
Do you think people of this generation care about new styles or old styles?
Even in the most developed cities in China, most people don't pay attention to it at all.
Even in the past 20 years, many people in big cities, especially those over 30 years old, did not pay attention to last year’s old style and new year’s new style!
Therefore, these goods are being snapped up like crazy.
We started selling in a shed yesterday afternoon and sold more than 2 million worth of goods. Today, there were twelve long queues of buyers, and it took more than a hundred salesmen to deal with them.
People are coming here. Not many people are visiting the stores of Textile Factory No. 1, Textile Factory No. 5 and Mingguang District Textile Factory.
People in this era have very good relationships with neighbors. When they see good cheap things, they naturally know how to share them, so they all rush to the cheapest places instead of going to these expensive stores.
The sales of 20,000 yuan are thanks to those who travel, people who come from remote places, and people who are not well-informed.
I believe if this situation continues, for a week at most, I’m afraid we won’t even be able to sell goods worth 1,000 yuan a day!
Thinking of this, Du Liangtong felt a little trembling in his heart.
"How dare they! How dare they!!" He kept repeating these words.
The deputy factory director next to him couldn't stand it anymore and said directly: "Director, let's just wait for them to sell like this! How long can they sell their little goods? One week? Two weeks? No more than half a month at most! Wait until half a month After a few months, if they run out of goods, won’t the customers still want to come back to us? So don’t worry!”
"You know shit!" Du Liangtong scolded him impatiently.
The deputy director's face turned red, but he did not dare to refute.
In today's state-owned factories, the factory director is God and the master. No one dares to question them or disobey.
"Jiang Hua, tell this idiot the reason." Du Liangtong lit a cigarette and said coldly.
Jiang Hua, the director of the General Affairs Office, was a sensible person. Hearing this, he said: "Deputy Director, please think more simply...these Xiangjiang people are actually very vicious! They sell our clothes and pants in large quantities at low prices. It's definitely not just about venting. More importantly, they are damaging our brand!
Think about it, after these customers buy the clothes from our No. 1 Textile Factory at such a cheap price, even if their Qilin Commercial Plaza runs out of goods, will they think of our clothes at such a cheap price when they see them again in the future? ? They will think that since they have bought such cheap clothes before, why should they spend so much money to buy them in the future?
They will think that our clothes are not worth the price! If everyone feels that yours is worthless, it will damage the brand of our entire No. 1 Textile Factory. From now on, will anyone still be willing to buy the clothes produced by the No. 1 Textile Factory in Xuzhou City? No one is willing to buy it. Will those supply and marketing cooperatives and department stores be willing to purchase it? That would be all over! "
The deputy director was not an idiot. After hearing his explanation and thinking about it carefully, he took a deep breath.
It is indeed vicious!
They just turned our things into worthless junk!
In this way, our clothes become a joke. Where is the price and value at all?
If everyone stops buying goods, what will a factory as big as ours do? What to do with so many workers? If we continue like this, there will definitely be a big problem!
If I had known this earlier, I shouldn't have used those crooked thoughts and done everything possible!