Chapter 2201 Beverage Industry? (Second Update)

The weather in Xiangjiang in late June is already very hot, with temperatures reaching around 35 degrees at the hottest time at noon.

When Chen Xin arrived in Xiangjiang, he felt a heat wave hit his face as soon as he got off the plane.

Shanghai was still a little refreshing in the morning, and he deliberately wore a suit to go out today, but then he realized that he was wearing too thick a suit.

Fortunately, he came out of the exit and immediately got into the car sent by the Kirin Group. The air conditioning in the car was fully air-conditioned, which made Chen Xin breathe a sigh of relief.

"Mr. Chen, the Peninsula Hotel we have arranged for you is one of the best hotels in Hong Kong. It overlooks the scenery of Victoria Harbor." The staff who came to pick up the airport said, "It is three o'clock in the afternoon, you can go first Take a shower and rest in the hotel for a while. At 6 o'clock in the afternoon, I will pick you up to have dinner with Mr. Jun. Do you think this is okay?"

"good!"

Chen Xin quickly agreed.

"All your purchases in the hotel are settled by the company, please don't be polite." The young man said with a smile, "Actually, you are here a few months early, otherwise it would be terrible to live in our own Sands Hotel of the Kirin Group. It’s even more comfortable!”

"Golden Sands Hotel?" Chen Xin asked, "Is it the legendary luxury hotel with a ship on top?"

"right!"

The young man said proudly, "This is designed by Mr. Jun himself. It is very beautiful. It has now taken shape and only the final decoration is left... Oh, by the way, it is diagonally opposite the Peninsula Hotel. If you use a telescope If you do, you can see clearly."

"Okay, I will definitely watch it." Chen Xin nodded.

The current airport is in Kai Tak in the city. After a while, the car arrived at the Peninsula Hotel. After a simple check-in procedure, Chen Xin came to his room under the attentive guidance of the service industry.

This is a suite with a living room, with an area of ​​about 40 square meters. Although it does not look very trendy, it shows a strong British flavor everywhere.

Chen Xin has also been on business trips in the United States and Southeast Asia, and is used to staying in hotels, although the accommodation is not as good as now.

After he put down his luggage, he first took a shower, then opened the refrigerator in the living room, took out a bottle of water, and looked into the distance while drinking.

In fact, there is also the Huangpu River to see in Shanghai, but Chen Xin is tired of seeing it. He feels that the scenery here is full of high-rise buildings, which is much more beautiful than that in Shanghai.

Little did he know that in just 30 years, the scenery on both sides of the Huangpu River in Shanghai would be much more beautiful than that of the Xiangjiang River.

Xiangjiang was already at its peak in the 2000s and could no longer develop. However, Shanghai and Shanghai are completely different and will continue to develop in 2020.

Xiangjiang is just a past tense, while Shanghai and Shanghai represent an infinite future.

After admiring the scenery for a while, Chen Xin began to think about Yin Jun's intention of inviting him to come to Xiangjiang.

He didn't think that Yin Jun was praising him specifically because the products of Shanghai Food Factory No. 2 were selling well in all 7-11 stores.

Compared to Yin Jun's business, this is simply a trivial matter, and there is no need for Yin Jun to find him.

But Yin Jun didn't give him any time to think about it. He called yesterday and the plane came over today.

This is also thanks to the fact that he applied for a passport and visa during the Chinese New Year, otherwise it would not have been so easy to arrive in Xiangjiang.

If Yin Jun really came to him about the cannery, Chen Xin still had some ideas to communicate with Yin Jun.

He feels that there is still room for expansion in the second food factory.

Whether it is the taste of the product, changes in packaging, or packaging of various sizes and portions, etc., there is a need for innovation.

If such continuous changes can really be made, Chen Xin believes that the sales volume of the second food factory can more than double.

At that time, I was the director of the most successful canning factory in Shanghai, no, the whole country. Maybe I could be selected as the xx representative to be received by Mr. Xiao and the others. That would be an absolutely huge honor!

After much deliberation, Chen Xin always felt that this was definitely not a bad thing, so he stopped thinking about it.

Anyway, in a few hours, the mystery will be revealed.

In fact, the revelation of the mystery was something Chen Xin had never thought of.

Because at the table where Yin Jun invited him to dinner, Yin Jun directly asked him if he would like to work in Qilin Group.

There was a "boom" in Chen Xin's head.

He stayed there, unable to believe what he was hearing.

Yin Jun wants to recruit him?

This, what on earth is going on?

Seeing that he was a little dull, Ye Linqinwa, who was accompanying him for dinner, started to add directly: "Director Chen, when we invite you to join Qilin Group, we are not asking you to come to work in Xiangjiang. Your workplace is still in Shanghai. It belongs to The general manager of a subsidiary of Kirin Food Company is responsible for the production and sales of another area."

Chen Xin was shocked, "You want to make canned food?"

Yin Jun burst into laughter upon hearing this, "Are you worried about us competing with your old club?"

"Otherwise, I don't think I have any qualifications that would allow you to invite me in person." Chen Xin said with a wry smile, "I'm only good at this kind of thing."

"What if we really want to make cans?" Yin Jun asked.

Chen Xin frowned, hesitated for a moment and then said: "I'm sorry, I might not be able to do it."

"But don't you listen to the conditions we give you?" Ye Linqinwa interrupted.

"It's better not to use it." Chen Xin shook his hand in pain, "I'm afraid I can't support it, so I just don't want to listen."

Yin Jun and Ye Linqinwa looked at each other and smiled.

This Chen Xin is really an interesting person.

He is not that high-minded, he also has his own ideas and greed, and he has made it clear that he cannot resist temptation.

But this makes him appear real, and also shows that he has his own bottom line in his heart, and is unwilling to touch it unless it is a matter of life and death.

"Okay, don't test Director Chen anymore." Yin Jun said with a smile: "I still don't like cans. I want you to do another thing, that is, beverages."

There’s really nothing good about canned food.

This industry can only be said to be a supplement to food. It is destined not to become the protagonist, not even as good as instant noodles.

Look at the world's largest meat cannery, that is, SPAM, a subsidiary of Hormel. It was said that its survival as Big Brother relied entirely on American guns and ammunition and SPAM canned meat. How big can it become?

Even Hormel, one of the world's largest canned meat companies, has a turnover of only about 10 billion US dollars in 2020, which is not enough for Ma Daba's one-day turnover on Double 11.

Besides, now that the canned goods industry in Shanghai is booming, if you go to seize other people's market, isn't this a slap in the face in public?

You also slapped Mr. Du in the face, how brave you are!

So what Yin Jun is thinking about is another industry that can be compared with instant noodles.

That is the beverage industry.

You can stop eating canned food, steak and fried chicken, but you can't stop drinking drinks, right?

A bowl of instant noodles and a bottle of calcium milk are standard!

"drinks?"

After discovering that Yin Jun really didn't want to make cans, Chen Xin was just happy, but he also felt that drinks were too simple?

In his understanding, whether it is fruit drinks, carbonated drinks, or anything else, they can be sold directly after the formula is worked out and put on the production line.

He has heard of and tasted domestic brands such as Jianlibao, Tianfu Cola, and Wanglaoji.

Why did Qilin Group suddenly want to enter this industry?

Is this business profitable?

He was full of questions, but he didn't ask them. Instead, he waited for Yin Jun to tell him in detail.

After all, Yin Jun is the smartest person in the world. What he wants to do is definitely not decided on his head, nor can it be a random decision. It must be an idea after careful consideration.

"Well, we will just make drinks." Yin Jun said, "China's economy has not developed yet. When we become stronger and people's demand increases, the beverage market will definitely be a bigger market than the instant noodles market!"

Bigger than the instant noodles market! ?

Chen Xin took a breath of air.

He knew the scale of the two instant noodle factories in Huajing and Yuezhou. There were between 20,000 and 30,000 workers alone, and they produced billions of packages of instant noodles a year, making huge profits for Kirin Food Company!

If the beverage market is bigger than the instant noodles market, how big is the market?

"But... what should we do?" Chen Xin was a little confused, and expressed his thoughts by the way, "Nowadays, some of the most popular drinks in China, such as Jianlibao, Arctic Soda, Tianfu Coke, Laoshan Soda... ...They have completely occupied the beverage market, right? Are we still doing this to compete with them?"

"Of course not." Yin Jun shook his head, "We will not make soda drinks for the time being."

nonsense.

Of course you can’t do carbonated drinks.

Don't look at the fact that China's eight major soda factories have already developed and are becoming more and more prosperous. They will occupy almost 80% of China's market share in the future.

But that's just a false appearance.

In a few years, Coca-Cola and Pepsi-Cola will enter the mainland on a large scale. With their global management, treatment of foreign-funded companies, and their devilish charm, if you forcefully compete with them in this regard, there will be no good end at all. .

Didn't you see that "very cola" in Wahaha was very moisturizing at one time, but in the end it was dried out?

As for Jianlibao...

Haha, when the two major companies get serious, it becomes a joke and cannot be resisted at all!

Therefore, at least until the Kirin Group's beverage layout fails, Yin Jun will not make carbonated drinks.

After the overall situation has been decided and other beverages have been completed, Yin Jun will develop some carbonated drinks and try to have a try with them. It would be okay.

So, what kind of drink does Yin Jun want to drink now?