Chapter 2202 Wahaha Every Day? (Third Update)

There are many drinks that Yin Jun wants to make.

To be precise, there are many types of drinks he can make.

In the future, he can produce the top products of the top ten beverage groups in the Chinese market.

For example, the earliest and craziest Rising Sun Ice Tea, then Wahaha, Robust's purified water, AD calcium milk, and then Wahaha's Nutrition Express, Danone's Pulse, Jiaduobao and Wanglaoji's herbal tea, Nongfu Spring's Water-soluble C100 lemon juice drink, unified fresh orange juice, Coca-Cola's Minute Maid juice...

These are all products that have proven to be very popular in China, and Yin Jun will consider making them in the future.

But things must be divided into priorities and priorities.

Purified water is not suitable now.

Chinese people are not so particular about buying purified water outside to drink - drinking boiled water at home is good enough, so spending money to buy boiled water is crazy, right?

Even if you are traveling or doing something else, you must buy all kinds of delicious drinks. Only then will you be fashionable and taste good.

As for health or something like that, does it have anything to do with drinks?

And those more expensive drinks are not suitable for making either.

For example, Jiaduobao costs 3.5 yuan a bottle, Pulse costs 4 yuan a bottle, and Nutrition Express sometimes sells it for 5 yuan.

One bottle of these expensive drinks is equivalent to a day's salary for an ordinary person. Do you think they will be willing to buy it?

Even if you buy it for children, you have to count the number of times you buy it. It is absolutely impossible to drink it every day. Otherwise, wouldn’t it mean that the whole family would drink Northwest Wind during normal meals?

Finally, what is the favorite drink of ordinary people today? Just point to this production.

Once these conditions were combined, Yin Jun had two preliminary varieties.

The first one is what I have mentioned before, the best companion of instant noodles - AD calcium milk.

It’s the palm-sized bottle of Wahaha AD calcium milk. In fact, it has nothing to do with milk at all. It’s just a drink with a bit of milk flavor.

It has been sold by Wahaha since 1987 and has slowly occupied the entire small bottled dairy beverage market, bringing countless marketing products to Wahaha.

The group of young people born between 1985 and 2000 spent their childhood drinking AD calcium milk.

Its initial retail price was only 1 yuan for a bottle alone and 5 yuan for 6 bottles, but one bottle was only 100 ml.

Since they are children anyway, drinking 2 taels of drinks per bottle is almost enough, and usually parents will not let them drink enough.

Yin Jun is ready to do this.

Don’t worry about the formula of AD calcium milk. This kind of drink is very common, and there are many in Korea and Japan.

All you need to do is acquire a small beverage company, take over the product formula, and adjust it to suit the tastes of Chinese children.

In fact, when Wahaha made AD calcium milk, it actually borrowed the taste and creativity of Japan’s most famous Yakult lactic acid bacteria.

If you taste it carefully, you will find that they have a lot in common, except that Yakult must be stored refrigerated, while AD calcium milk is more convenient and can be stored directly at room temperature.

Moreover, the ingredients of AD calcium milk are cheaper and far less stringent than Yakult.

As for Wahaha’s launch next year, there’s no need to worry.

Before 1990, Wahaha was basically located in Lin'an and at most in Jiangnan, but it had not yet developed to a national level.

The Kirin Group's move must be extraordinary. It must be distributed in all important cities across the country. With the advantages of funds and channels, it can directly seize this market back, without caring about any issues of priority.

In this world, if there is anything easier than making money from women, it can only be children.

No matter how miserable and poor we are, Chinese people and even most people in the world will not treat their children badly.

Yin Jun doesn't want to ask for more. Through Huaxia TV ads, the taste of AD calcium milk, and various promotions, etc., in the first five years, 10 billion bottles of AD calcium milk can be sold a year.

That’s 2 billion bottles a year.

The total number of children aged 2-10 in China now exceeds 230 million, but excluding those in rural areas, there are only about 100 million children in cities.

Each of them drinks 20 bottles a year. Is this an exaggeration?

No exaggeration at all!

In addition to the fact that AD calcium milk is not expensive at 1 yuan a bottle, a more important reason is that inflation has continued in recent years.

People's wages are constantly rising, and so are the prices of various commodities.

However, the price of AD calcium milk will not increase and will remain at 1 yuan per bottle.

Maybe you thought it was a bit expensive in 1987, but you wouldn’t think so in 1988. By 1990, you could really give your children a bottle every day, and children in rural areas could also taste it during the holidays. taste.

This is why AD calcium milk developed so rapidly and sales were so high!

alright.

This is the first one.

The second one is also very simple, it is an ice tea drink.

That’s the kind of ice tea launched by Xurisheng in 1993.

But Yin Jun will definitely divide the market into two types: iced black tea and iced green tea, to take turns to seize this market.

Drinking too much carbonated drinks is definitely bad.

When advertisements talk more about the benefits of tea and ice tea, more people will naturally buy it.

Speaking of which, Xuri Sheng deserved to die.

Not only do they have chaotic management, chaotic production, and chaotic sales, they also want to monopolize the "Iced Tea" brand in a very short-sighted manner and are determined not to allow other manufacturers to use it, even if they are paid by others.

As a result, Master Kong and Tongyi later had no choice but to change the name of iced tea into "Iced Black Tea" and "Iced Green Tea".

Their iced black tea and iced green tea are very popular, but what happened to Xurisheng holding the iced tea?

Of course it's dead.

If they are willing to open up this market and let everyone work together to expand the ice tea market, Xu Risheng, a long-established powerhouse and pioneer, will naturally benefit from others' advertising. People will look at several different brands of ice tea. Tea, many people will definitely choose them.

Not only will their advertising expenses be reduced, but their marketing expenses will also be significantly reduced.

Not to mention resurrecting the dead, it is also possible to live for a few more years.

But the fact is that such a company went bankrupt, and given their management and marketing, it would be a great insult to modern business if it did not go bankrupt.

The recipes of these two drinks are even simpler.

Both Xiangjiang and Baodao have similar tea drinks, for example, Vitasoy Group is one of them.

Yin Jun can then acquire several similar tea beverage companies and let them develop that kind of flavor.

The entire process will not take more than half a year.

Yin Jun does not need to import the production lines for AD calcium milk and ice tea products from abroad. There are many similar production lines in China, and he can just entrust the factory to produce them.

Therefore, if Yin Jun wanted to start a beverage company, he would start planning now and it would take up to a year to officially launch the product.

What I am considering now is how to find a good helmsman to carry out this series of preparations.

Chen Xin is the best candidate Yin Jun can find.

Not only is he young, less than 40 years old, but he also has rich experience in production management in food factories.

More importantly, his thinking is very open. It is not the kind of rigid old state-owned enterprise thinking, and he can fully adapt to the needs of this competitive era.

If it were another person, how could the canned products of Food Factory No. 2 be sold in tens of thousands of stores throughout 7-11?

…

Looking at the thick stack of plans that Yin Jun took out, Yin Jun's various plans for the beverage company were written on them.

Chen Xin flipped through it roughly, found what he wanted to see, and began to meditate.

Overall, this challenge is still very attractive to him.

Although his work at the No. 2 Food Factory is very exciting, Chen Xin also knows that his efforts are probably only at this level, and he cannot improve much if he improves.

Even if the production of cans were doubled, he would not have more room to display his abilities.

Either he would be tied to the second food factory for the rest of his life, or he would be directly sent to clean up and save another food factory.

Don’t believe it, this is what current leaders do.

This is how they use talented people.

You can't say that it's not good for them, but Chen Xin obviously doesn't want to be a brick that is easily moved.

He hopes that he can achieve greater achievements and achieve greater success.

Yin Jun can obviously give him this.

If he takes over the beverage company of Kirin Food Company, then the overall beverage industry will definitely allow him to enjoy the same treatment as the instant noodle factory.

If he succeeds, he will become one of the most famous business elites in the country. He will be respected in the beverage industry in the country. Then he will realize his ideal and gain success. The greatest success.

And there is another benefit to this, and that is his own treatment.

The Second Food Factory actually treated Chen Xin well. He received several thousand bonuses last year.

But compared with Yin Jun's Qilin Group, this is really nothing.

The general manager of the instant noodle factory over there gets tens of millions of yuan in salary and bonuses per year, which is thousands of times more than he does!

When the wage difference reaches thousands of times, it is still very considerable.

After all, Chen Xin is someone who has been abroad and knows who will be the best in the future.

Even if he is not thinking about himself, but just thinking about his wife and children, Chen Xin feels that he should earn more so that they can enjoy a better life.

Therefore, he did not agree to Yin Jun on the spot, but asked Yin Jun to give him two days to think about it.

Consider whether he can take over this important task.

If he can do this job well after careful consideration, then Chen Xin will do it.

If he is really not sure, then Chen Xin can't do it and can only ask Yin Jun to hire Gao Ming.

Naturally, Yin Jun readily agreed.

And the young man gave him a lot of encouragement and affirmation, which also gave Chen Xin some confidence to a certain extent.

…

(Please subscribe!)