Chapter 2129 Invitation to the Roadshow

Microsoft has never been soft when it comes to making money.

Their WIN86 operating system, the cheapest personal version, is $1,000 a copy.

The next elite version for small companies is $2,300.

The last enterprise version for large companies is as high as 5,600 US dollars.

In the United States, which pays attention to intellectual property rights, such a price is very high, but considering that hundreds of engineers at Microsoft work hard all day long to research and finally only produce such a product, you can understand why they would Sell ​​Windows OS so expensive.

The key point is that Americans, or Europeans, do not have the habit of saving money!

They feel that there must be their reasons for the merchant's pricing. If I have money and need it, I should buy it.

Speaking of which, these people are really simple.

If all Chinese consumers are like this, why worry about those profiteers using various methods to create so many artificial and poisonous foods?

Half of the unqualified products that appear on the market are really forced by consumers.

You want to be cheap and bright, but you also want good quality... Come on, come on, I will give you the factory, and you can try to produce it for me?

Well, I can't continue talking about this topic, so as not to provoke the monsters in the river crab family again.

Microsoft's WIN86 release this time was carried out globally, so it approved a promotional fee of 50 million US dollars.

But this effect is very good. In January, it sold 3 million copies. In February, it dropped a lot, and there were more than 1.3 million copies.

In the past March, sales rebounded to 1.5 million copies.

Again, there is only one factor that prevents Microsoft's Windows system from selling better, and that is the overall number of smart computers in the world.

Even Kirin Computer, the world's largest assembled computer manufacturer, can produce at most 3 million units a year.

Other companies such as IBM, Hewlett-Packard, Apple, and even medium-sized cable companies such as Dell Computer have an annual output of only about 20 million units.

Such a quantity, compared with the global population of 7 billion, is far from reaching the saturation of demand.

At least 500 million office and personal computers are used worldwide, which is the current limit.

But now the total installed capacity is only 50 million units, which is really far away.

For this reason, Bill Gates has called Yin Jun many times, hoping that Kirin Computer Factory can expand its production again, at least to 5 million units a year, and preferably to 10 million units a year.

Yin Junli ignored him.

What restricts the development of Microsoft's WIN86 is indeed the popularity of computers.

However, there are more factors restricting computer sales.

Like the simplest one.

Microsoft's 80486 chip was released in January last year, but until the end of the year, they only sold more than 6 million chips.

The overall sales volume last year was 20 million units.

The reason is of course not that they don't want to make more money, but that the current production technology is not up to standard, and the scrap rate is too high, which leads to not only a small quantity, but also a high price.

Therefore, many computer manufacturers still choose 80386, and even Kirin Computer only chooses 80486 for a high-end model.

In the second half of last year, Microsoft asked Intel to look at their WIN86. After they knew that WIN86 was a perfect match for the 486 chip, they not only strengthened technological innovation, but also made great efforts in order production.

But even so, this year's 486 chips can only produce about 10 million pieces.

This has led to the fact that Microsoft's WIN86 must not be able to cover all new factory computers.

Because WIN86 covers the 386 chip, it doesn't mean it can't be used, but the effect is definitely not as good as 486.

Businessmen are all chasing profits.

Now that WIN86 is so popular, there will be more people robbing Intel's 486 chip.

Intel is not a good thing either, and it directly sells its own chips through bidding.

In order to snatch more 486 chips, so that their own computers can better match WIN86, many computer companies have adopted the method of investing money.

For example, Dell fully raised the price of 486 chips by 30%, and got 1 million pieces, which made many computer companies, including Kirin Computer, yell at them.

You are a small and medium-sized computer company with an annual production capacity of only 300,000 units. How dare you buy so many at a high price?

Aren't you afraid of dying?

Under such circumstances, the 486 chips that Kirin Computer can get are estimated to be about 2 million a year.

So you said, how can Kirin Computer Factory dare to expand its production?

If the computers produced by expanding production can only use 386 chips, isn't that a waste?

Maybe users will not buy it, which will cause the brand image of Kirin Computer to decline.

Therefore, Yin Jun did not consider the expansion of Kirin Computer Factory in the short term.

It's just that this matter is also in the work plan of Kirin Computer Company.

I believe that seeing the current situation, Intel will definitely step up shipments of 486 chips, so as to earn more money.

When they can supply 486 chips more abundantly, Kirin Computer Factory can naturally expand production accordingly.

In addition, the computer hardware at that time would be much cheaper than it is now, which has great benefits in terms of production costs and product profits.

Microsoft's largest shareholder is Yin Jun, yes.

But it's not just Yin Jun's.

Therefore, Yin Jun still needs to think about it holistically, not to mention that Microsoft's real development still needs time to settle, not overnight.

This is not suitable for Microsoft's development philosophy.

For example, like Cisco, no matter how high you go, if you are beaten back to your original shape, you will not be able to get up for decades. What good is that?

Oh, right.

There is no such thing as Cisco in this life.

Because the founder of Cisco has already entered Kylin Networks, responsible for switches, network transmission, and so on.

In the future, Kylin Network will be another Cisco, but it is much more powerful than Cisco.

Cisco has the most important network transmission and switch business, but the optical fiber technology that Cisco does not have, that is, the magic weapon of Nortel Networks, which has a market value of more than 100 billion US dollars in the future, and Kirin Networks.

From a certain point of view, Kylin Network's ability to resist suppression has also doubled.

In addition, it is absolutely impossible for Kylin Network to consider listing, so without the exaggerated bubble of listing, it will not be affected by various financial crises, and even the crisis of the bursting of the Internet bubble has nothing to do with it.

Come back.

Because of Microsoft's great success with WIN86, major investment banks have greatly improved their estimates for Microsoft's business sales this year.

The most optimistic Merrill Lynch believes that this year they will be able to sell 20 million copies of WIN86 alone. If the average price is 1,500 US dollars per copy, then the sales of this part will be 30 billion US dollars.

Even if it is the various patent fees they give, as well as amortized R&D costs, and sales promotion costs, etc., Microsoft's profit this year must exceed 3 billion US dollars!

With an annual profit of 3 billion U.S. dollars, Microsoft's previous valuation of 2 billion U.S. dollars can no longer meet the needs of the new era.

Therefore, when Microsoft launched its roadshow in February, several investment banks raised Microsoft's IPO valuation to $3 billion.

This is only the price before the roadshow.

After the road show is over, it will definitely rise a bit.

The key is the performance after listing.

If you think about it, according to Microsoft's current performance in the world, it will definitely bring you more surprises.

Bill Gates' road show was carried out in such an optimistic mood.

They started from the west coast of the United States and went all the way to New York, the United States. This is also the last stop in the United States.

New York, the Big Apple City, is the most prosperous city in the world, and it is also the place with the most wealthy people in the world, not one of them.

Its level of economic development, if listed separately, can basically be regarded as a moderately developed country.

Therefore, this place has always been a must for IPO listing.

When Papa Ma came to New York for the IPO road show, he took a photo of hundreds of people from investment banks and financial circles waiting in line on the first floor of the hotel to be summoned by Papa Ma.

Now Bill Gates does not have this kind of treatment, but after Goldman Sachs got the power of IPO, it also actively mediated, which made Bill Gates show some limelight in advance.

But in New York, Bill Gates is still a bit out of breath.

So he invited Yin Jun over and asked him to participate in the road show in New York with him.

Even if Yin Jun doesn't speak, as long as he appears on this occasion, Microsoft's IPO offering this time will have greater confidence and support.

Not only Chinese people know, but even Americans know that Yin Jun, the richest man in the world, has a mysterious ability to invest in companies. All the companies he invests in must be good companies.

Take this Microsoft as an example.

In April of 1982, that is, 4 years ago, Yin Jun spent 20 million US dollars to buy 50% of Microsoft's shares.

Although it is well known that Yin Jun handed over his voting rights, he is actually the largest shareholder of Microsoft.

Now Microsoft has skyrocketed from its initial valuation of 40 million to 3 billion US dollars, an increase of nearly 80 times! !

The stock in Yin Jun's hand is worth 1.5 billion US dollars!

In this world, how many companies with a market value of 1.5 billion US dollars are there?

There will be no more than 10,000 in the world!

Isn't it surprising that Yin Jun's small investment can become one of them?

If the world's richest man came to New York to stand for Microsoft, wouldn't he feel that Microsoft's listing this time would bring him more benefits?

That being the case, how much can Microsoft increase the price on the first day of listing?

Will it more than double, or even more than double?

If that's the case, wouldn't it be possible to make a lot of money by investing in some shares in advance of the IPO, or snapping up shares on the first day of trading?

The various effects here will have an incredible chain reaction!

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