Chapter 2140 Discussion

Today's cable TV stations, whether it is basic channels or premium channels, are not as beautiful as in the previous life.

The leader of cable television, HBO, a company owned by Time Warner, was established in 1972. In fact, it only broadcast TV movies and various paid sports games at the beginning.

That is to say, movie copyrights and important sports games that charge fees are sold to TV stations, then TV stations can broadcast them on their own channels, but because they spend money to buy copyrights, this kind of broadcasting must charge money, so there is HBO, a cable TV station. .

Those who don't have the money to go to the movies, or those who like to watch old movies, will pay a fee to watch these movies on HBO.

Those fanatical sports fans who are obsessed with a game will also submit obediently and pay a fee to become a member to watch.

Otherwise, it is impossible for these movies and sports games to appear on public television after 10 years.

But the initial development can be described as very difficult.

In the first year, HBO had 365 paying subscribers, almost making Time Warner cry.

Fortunately, they are optimistic about the future of HBO's charging model, so they gritted their teeth and waved their hands, let's continue to do it!

After persisting for more than ten years, their paying users have reached more than 1 million.

But this business is not so easy to do now.

Because of the videotape, people can go to a video store to rent or buy a videotape of a movie, and they don't have to wait months to watch the movie on cable TV. ——For the sake of their own box office profits, film companies usually license DVD and video tape companies after three months, and sell copyrights to TV channels after a few months.

It can't be blamed for their favoritism.

When sold to TV channels, the general price is about 15% of the North American box office, but sold to video tape and DVD companies, the price is at least one-third, and even double the box office can be sold.

For example, the first part of "Saw", the videotape and DVD sold better than the box office.

Therefore, the first thing they guarantee must be videotapes and DVDs.

People in Europe and the United States are not so patient, and naturally hope to see good movies as soon as possible.

I bought the videotape and went back, and I can watch it for as long as I want.

It's the same with leasing. When I'm interested, I can rent it again. It's better than waiting.

In addition, Showtime has been fighting against HBO in recent years and has been engaged in fierce competition, so HBO is gradually changing its business philosophy.

Their profit model depends entirely on others, which is too precarious, and they cannot control their destiny in their own hands. As a TV station, this is very dangerous.

After much deliberation, they thought about how to control the fate of the TV station by themselves.

So 3 years ago, they started to produce movies and TV series, using their own unique content to attract audiences.

So far, HBO's self-produced dramas have not been very effective, and their users have only stayed around 1.3 million.

But this data is already the best in the United States.

Its main competitor, Showtime, has fewer than 300,000 subscribers.

Yin Jun's Disney company also has a cable TV station.

The first is the "Disney Channel" founded 3 years ago. This channel broadcasts cartoons and movies produced by Disney itself, which are very suitable for children to watch.

As for "Happy Hotel", "X-Files", "Beach Rescue", "Detective Hooker" and other TV series, they were all broadcast on ABC TV News Network.

Robert Iger also has some regrets about this, thinking that if ABC has a cable TV station, it can at least take out "X Files" and attract people to subscribe.

But now that "The X-Files" has been aired on ABC, it seems very unkind to suddenly evacuate to the cable TV station.

Americans also want to show face, so this is not acceptable.

ESPN can be regarded as a cable TV station, but they are engaged in sports events. It is impossible for such a professional channel to charge for TV dramas.

Oh, by the way, the market value of Disney in the previous life reached 100 billion U.S. dollars, and ESPN was worth 30 billion U.S. dollars.

News Corporation is worth $55 billion, and their Fox Sports is worth $11 billion.

This shows how profitable this sports thing is.

Therefore, Yin Jun naturally does not want to play ESPN's idea, he plans to create a cable TV station by himself.

After watching the game and returning to Los Angeles, the teenager called Robert Iger over and asked his opinion.

"Great! I've always wanted to do this!" Robert Iger agreed with both hands. "HBO under Time Warner seems to be just a small soldier, but if this self-made drama continues to develop, their death There will be a lot of loyal users. Once the scale of subscriptions is formed, the cost can be made back only by subscriptions alone, not to mention the overseas authorized copyrights, videotape copyrights, etc., which are very impressive.”

After a pause, he said again: "What's more, we have the biggest advantage that others don't have...that is you! Jun Shao, you are the world's number one screenwriting genius, and you may have a unique vision in business, but entertainment movies The TV drama industry is the most suitable for you! If you were able to support Kylin TV to become the number one in Asia when you were at the end of your life, you will definitely make this cable TV station, which is nothing at all, the number one in the world today! !"

"Who said our cable TV station is nothing?" Yin Jun smiled, "With you as the president in charge, we have more advantages than others! I am not suitable for management, but good management is. A big factor in the success of a company! If it weren't for you at the helm of ABC, I wouldn't even think about doing this cable TV station."

What Robert Iger said just now actually has another meaning.

Yin Jun's vision and ability are absolutely top-notch, but Yin Jun does not have the ability to manage a large group company because his personality is not suitable.

A person like Yin Jun who pays attention to human feelings and does not have a calm and ruthless heart can't be decisive at all, and naturally he can't lead the company forward.

The boy himself understood this.

Compared with Robert Iger, who later single-handedly founded the super giant Disney, he is far behind in terms of management.

Don't look at Robert Iger's good-natured and honest appearance, but when he climbed up to the position of Disney's president, did he go through all kinds of hardships and get rid of competitors?

When he was at Jiayi TV Station, Yin Jun was just creating the idea of ​​a TV series. In terms of real operation, it was Liang Shuyi and the others who were doing it.

Robert Iger was not surprised to see that Yin Jun valued himself so much.

Since Yin Jun switched himself from ABC to Disney TV channel with two TV series, he knew this very clearly.

Even though Tang Shuxuan is the president now, the vice president and Shirley Lansing are competing with him, but Robert Iger firmly believes that as long as he makes achievements, the position of president of the North American branch of Kirin Group will definitely be his own.

Cable TV is one of the breakthroughs.

"After we have ESPN, we don't need to broadcast sports and other events like HBO and Showtime. Of course, the TV copyright of movies is still needed, which can fill our spare time." Robert Iger suggested: "But In my opinion, our cable TV station itself only needs to focus on one thing, and that is to produce high-quality TV dramas!"

All cable TV stations, of course, don't just broadcast 2 hours a day, broadcast their own TV series, and then it's over.

This is absolutely idiotic behavior and basically does not attract the audience.

Therefore, HBO, and even Netflix in the future, will broadcast classic movies or other purchased content 24 hours a day to attract as many viewers as possible.

After all, many viewers have different working hours. Some watch TV in the morning, some watch TV in the afternoon, and some watch TV late at night.

Ensuring that they can watch good programs when they turn on the TV at any time is an important means for cable TV stations to make money and attract subscribers.

Except, during the prime time evenings, and reruns, they have the best movies and homemade TV shows.

For example, it is impossible for the cable TV stations to broadcast blockbuster films such as Titanic and Avengers during garbage time.

The same goes for self-produced TV series, and Game of Thrones airs after dinner, which is just the right time to attract the largest audience.

But this is after 10 or 20 years, and the cable TV stations that have figured out the rules will do this.

Now they haven't even figured out the self-made drama, haven't done it well, of course there is no such arrangement.

Even if you want to arrange it like this, you don't have the strength.

Robert Iger's suggestion is very much in line with Yin Jun's idea, but he still asked: "So, in your opinion, which aspect should we lean toward in terms of content we produce? Is it mainly violent and pornographic? Or is it dark and cold?" Is it based? Or is it based on cruelly exposing the ugly side of human nature? Or is it based on health and sunshine?"

Robert Iger said without thinking: "Try to conform to the mainstream aesthetics and values. As long as it does not violate ethics and does not challenge normal legal limits, then no matter what type, you can make it. But I personally think that if it can be positive A little bit of content will be more in line with the image of our Kirin Group."

Yin Jun smiled and didn't comment on his opinion.

"The last question." Yin Jun said, "Should we build a cable TV station ourselves, or buy an existing cable TV station?"

There are actually 30 to 50 cable TV stations in the United States, but most of them live in a corner and cannot be on the stage.

"I think the models and business philosophy of cable TV and wireless TV are different. But that doesn't mean people from wireless TV can't use it." Robert Iger said cautiously, "If you think it's okay, I want to transfer some people from ABC and build it from scratch! Only in this way can we be regarded as the direct line of our Kirin Group. The cable TV station bought from outside is likely to be a little unfamiliar with ABC."

There is some selfishness of Robert Iger in it.

To re-establish a cable TV station, it would be easier if he used his own people.

Otherwise, after the development of cable TV stations, they have other thoughts with themselves, and it will be difficult to handle.

Robert Iger hopes that in the field he controls, as long as there is one voice, it will do.

Yin Jun looked at him and nodded the next moment, "Okay, just do as you said! You are responsible for the preparation of this matter. Within half a year, you will get everything done and cooperate with the broadcast of the first TV series. question?"

"No!"

Robert Iger was overjoyed, and quickly promised.

It can be seen that Young Master Jun still trusts himself a lot!

If this cable TV station is established, ABC's status in the TV media in the United States will definitely be greatly improved, and it may become the number one!