Chapter 706 Superstar Industry Chain
It is undeniable that Nike's situation in European football is indeed worrying
Not long ago, the Premier League's Arsenal announced a cooperation agreement with Puma. Starting from the summer of 2014, the Gunners will bid farewell to the Nike Legion and switch to Puma. This is definitely a painful blow to Nike.
Because in the past few years, although Arsenal's performance has been poor, the market appeal is still quite strong.
Today, even the old partner of the Gunners has switched to Puma, and Nike's influence in the Premier League has been further weakened.
Not only that, after the Gunners announced that they would switch to Puma, Manchester United also announced that they would switch to Adidas starting in 2015. The German offered a sky-high sponsorship contract of 75 million pounds a year for a period of ten years.
It can be seen that Adidas is making a big gamble!
Now in the Premier League, Manchester United, Southampton and Chelsea belong to Adidas, Liverpool belongs to Warriors Sports, Arsenal belongs to Puma, and Nike only has Manchester City left.
Adidas was once almost cornered by Nike, but in just two or three years, the Germans completed a beautiful counterattack and successfully seized the largest market share of the Premier League, the most eye-catching league in the world.
Especially in the last two seasons, Southampton's performance has been so eye-catching, which makes Nike regret it!
Manchester United just announced that they will switch to Adidas, and Chelsea signed a long-term contract with Adidas. If Nike can successfully poach Southampton at this time, with the influence of the Saints today, Nike is bound to regain stability in the Premier League.
Interestingly, Southampton's contract with Adidas also expired in 2015!
This is just the Premier League, in the Ligue 1, Nike's situation is equally precarious.
Nike currently only sponsors Paris Saint-Germain and Lille in Ligue 1, but Adidas sponsors Lyon, Marseille, Saint-Etienne and other strong teams, while Puma sponsors teams such as Bordeaux and Rennes. Nike is also in dire straits.
And if, as Sun Yue said, Monaco's goal is to participate in the Champions League, then Nike will strongly support Paris Saint-Germain and Monaco when strong teams such as Lyon and Marseille have signed long-term contracts with Adidas. Jin Haoqiang undoubtedly had to make a choice.
The same situation also happened in Serie A.
Inter Milan has been in a bad situation for the past few years,
It was not long ago that Yang Huan bought it, and in the transfer market during the winter break, he bought more than a dozen players in one go, and also sold a large number of players, and carried out a bold reorganization.
Since the two-week winter break, Inter Milan's performance has improved, especially the team's overall lineup has been strengthened, and it is indeed possible to reach the top three in the league.
More importantly, Yang Huan personally promised that Inter Milan will introduce a superstar player in the summer, which reflects Yang Huan's determination for Inter Milan to stabilize the top three in the league in the new season, participate in European competitions, and even hit the league championship. Wild ambitions.
This is also in line with Berthe Hoyet's impression of Master Huan's consistent style.
Among the strong teams in Serie A, Nike's long-term cooperation is Inter Milan and Juventus, and Adidas is Milan, which makes Nike's influence in Italy surpass that of Milan.
But recently, the wind vane has changed. First, Adidas poached Juventus with a lot of money. From 2015, Juventus will receive high-priced sponsorship from Adidas, but Nike snatched the Red Wolves Roma from Capa. .
In this case, Inter Milan is crucial!
Especially the Inter Milan under Yang Huan, because looking at the past experience, Yang Huan and Miracle Media's ability to manage the team, there is no need to doubt it.
As the only team in the traditional top three that cooperates with Nike, Bert Hoyet is very clear that Nike's interests in Italy are directly linked to Inter Milan, and both win and lose.
But if Adidas snatches the only golden signboard of Inter Milan, then Nike will be kicked out of Serie A.
By that time, will Nike's interests in Italy be guaranteed?
Relatively speaking, the situation in La Liga will be more optimistic, but there are also crises.
Nike sponsors Barcelona, Atletico Madrid, Malaga, Real Sociedad and Athletic Bilbao in La Liga, while Adidas only sponsors Real Madrid and Valencia in La Liga.
It can be said that Nike has a certain advantage in La Liga.
But in the camp of strong teams with the most market appeal, if Atletico Madrid really has the ability to become the third pole of La Liga, then Nike will keep Atletico Madrid and will continue to maintain its advantage in La Liga.
But if it is snatched away by Adidas, Nike's interests will definitely be damaged.
But this is only considered from the perspective of a single team.
But what Miracle Media is going to do now is to bundle these four teams together, which is much more serious.
Just imagine, if these four teams all switch to the Adidas camp, what a terrible blow it will cause to Nike?
But conversely, if all of them are under Nike's command, this will greatly boost Nike's momentum and market share.
This is definitely a big plus for Nike, which has been shrinking in the European football market in recent years.
Thinking of this, Bert Hoyet let out a heavy breath, raised his head again, and looked at Yang Huan, who had been waiting all this time, with admiration in his heart.
How many years has it been?
Four years, oh, no, three and a half years, this young master Huan has become a figure who would make an earthquake in European football, and it is said that he has a close relationship with Platini, and he is intentionally or unintentionally serving Pu Latini made a move.
No, Platini has publicly stood up before, saying that some of FIFA's practices are very disappointing, and asked Blatter to publish the entire internal investigation process and documents, which must be open, fair and transparent!
This time, Platini directly stood in the opposition camp of Blatter, but he also stood in the same camp with all the outraged fans and media reporters all over the world, and got the support of the latter!
For a long time, the relationship between FIFA and Adidas has not been talked about by everyone, but they are well aware of it.
If Blatter steps down and replaces Platini, does that mean that Nike will have a chance?
Thinking of this, Bert Hoyet had a clear idea.
He himself is very clear that this is an opportunity for him, and if he succeeds, his reputation within Nike will be further improved.
"Master Huan, I have written down everything that happened today. Later, I will arrange people to follow up and contact Miracle Media. I hope to have a clearer understanding of your entire plan and future development plans."
Yang Huan smiled slightly, nodded and said, "Okay, you can contact Sun Yue when the time comes!"
Sun Yue, who was sitting on the side, nodded towards Bert Hoyet, but he did not forget to remind him, "Belt, you should know that preparations for the International Champions Cup have already begun, and next season's European Youth Champion The league is about to start attracting investment, so..."
After a pause, Sun Yue smiled wickedly, "We can't give you too much time to think about it, you understand!"
Of course Bert Hoyet understood, and he even suspected that the reason why Miracle Media dragged on until now was their negotiating tactic.
It's like in the European transfer market, many seller teams deliberately arrange the negotiation time in the 24 hours before the transfer market closes. Their meaning is obvious, if you really want to buy someone, then I will Without giving you time to think about it, you either agree to my terms and buy at a high price, or you give up.
This kind of negotiation strategy is very dangerous, it depends on how sure both parties are of each other's psychology!
Now it seems that Miracle Media is also using such methods!
After seeing off Bert Hoyet, Sun Yue smiled slightly, "Master Huan, tell me, how determined are they to participate in the competition?"
Yang Huan chuckled, "As determined as they are to swallow up Adidas, they are determined to participate in the competition."
Sun Yue also laughed, it was indeed such a truth.
Miracle Media bundled the sponsorship rights of these four teams together, which indeed formed an influence that cannot be underestimated.
This is far more valuable than individual clubs negotiating.
"Master Huan, recently, we have invested a lot of money in Platini's affairs, over a million euros!"
"Over a million euros? So little?"
Sun Yue smiled wryly, "It's quite a lot, Master Huan, if it's converted into RMB, it's more than 10 million!"
In the whole world, only those as rich and powerful as Young Master Huan would regard one million euros as loose money.
"Oh, that's right!" Yang Huan seemed to have come to his senses now, "Then continue to increase your strength and tell Platini that you have to speak harshly to gain momentum. If you speak to young people now, if you No power, who cares?"
Then, Yang Huan remembered something, "Oh, by the way, let him learn more about Mourinho's speech art!"
When Sun Yue heard this, he almost burst out laughing, isn't that too much?
Let Platini learn Mourinho? is it possible?
But Master Huan’s statement is also correct. Many of Mourinho’s remarks cannot be said to be wrong. He just said that he is too obsessed with attracting attention. To put it nicely, he is protecting the team from wind and rain. But to put it bluntly, it can be said that he did it for personal limelight.
Such a head coach is also a wonderful flower in the current professional football world!
Oh, there is also such a figure in the political world, Mr. Mayor of London, a good friend of Young Master Huan, and a political upstart who strongly supports Boris Johnson, who is considered to be the most powerful contender for the next Prime Minister of the United Kingdom, It is also a wonderful flower!
It can be seen that this is a wonderful world!
Of course, who cares whether it's really weird or fake?
"By the way, I asked you to continue looking for teams in Europe. What's the progress?"
"Well, we are investigating and contacting. We are currently targeting the Netherlands, the Czech Republic, Belgium, Croatia, Austria and Switzerland, and they are all teams known for their outstanding youth training."
Yang Huan nodded, "Okay, very good, just be patient. For the time being, not many people pay attention to these mid-range teams!"
The current international capital is focusing on the teams in the five major leagues, and they are all strong teams. They often don't pay much attention to teams other than the five major leagues, except for one Red Bull Group.
However, when Red Bull Group invests in many clubs in Austria, Germany and other regions, the first consideration is the advertising effect.
But what Yang Huan values is how to build a complete set of strong and powerful circulation system that can create a complete set of star industry chains, so some excellent youth training is needed, which can serve Southampton, Atletico Madrid and Inter Milan and other teams. An arsenal and youth training camp that continuously transports and trains talents.
Even Yang Huan was thinking that if there is an opportunity, he should definitely enter the football markets of Argentina, Brazil and other South America and Africa, because to put it bluntly, they are the raw material markets for professional football.
When that time comes, Yang Huan will completely control the most powerful superstar industry chain in professional football, from raw material selection, to processing and training, to star packaging and promotion, and finally to the top of the professional football pyramid.
Compared with Yang Huan's grand plan, what Mendes and others have done is inferior, isn't it?
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