Seven Hundred and Thirtieth Chapters Can Not Afford to Lose the Game

"Ron Gourley is indeed a rare talent!"

Sitting in the grandstand of St. Mary's Stadium, Florentino couldn't help expressing a sigh of emotion and admiration in his heart when he watched the fanatical football atmosphere.

As a former Manchester United executive, Chelsea COO and CEO, Ron Gourley is no stranger to the inner circle of European football. On the contrary, almost everyone knows his ability.

At least, under his leadership, Manchester United and Chelsea have been quite successful in terms of stadium management and transfer negotiations. After he left, the management levels of both teams have declined, especially Chelsea.

With the return of Mourinho this season, coupled with the team's unsatisfactory performance, the attendance at Stamford Bridge has not been satisfactory, which also makes many Blues fans miss Peter Kenyon and Ron Gurley time.

Yang Huan sat beside him, just smiled and said nothing, not even bothering to say polite words.

If Florentino praised him for other things, he might be modest, but when it comes to stadium management, there is nothing to be humble about.

Just now, he accompanied Florentino to the Glory Stadium, which is Southampton's new stadium, for a walk. After a visit, the chairman of Real Madrid was almost shocked. It's all gone.

Because according to the data given by Yang Huan, Southampton's annual income from the new stadium will exceed 300 million euros.

If broadcast fees and sponsorship fees are added, it will exceed 500 million in total, and it is already a certainty to catch up with Real Madrid.

As for whether it can exceed it, it depends on whether Real Madrid's income this year can achieve a substantial increase as Florentino expected.

But a new stadium brings in an income of 300 million euros, which is quite an astonishing achievement even in the United States.

But Southampton did it!

And according to Yang Huan's plan, this is only the first step. With the maturity of the entire artificial island business circle and the progress of the Southampton old city renovation project, it will gradually prosper here, and with the Saints fan point system With the operation and promotion of Southampton, Southampton's income will also rise steadily.

To put it simply, the tickets to the Glory Stadium are free, but the income of the Saints is even higher!

I really agree, there really is no free lunch in this world!

But from a fans point of view,

They also did not suffer, and even enjoyed benefits.

"Master Huan, I heard that Atletico Madrid has recently hired a third-party agency to conduct research. It seems that you plan to transplant Southampton's methods to Madrid!" Florentino asked tentatively.

This is also the news that he has just received recently, and it is said that the investigation has been started for some time.

Yang Huan chuckled, how could this kind of thing be hidden from others?

"Complete replication is impossible. Every place has different characteristics. The characteristics of Southampton cannot be replicated by Madrid, and vice versa, and the tourists and consumers targeted are completely different, so , this matter is not that simple!"

After a pause, Yang Huan continued: "We are in Southampton, we have started to conduct market research since the construction of the stadium, but even so, there are still various problems. It's been too busy."

"So..." Yang Huan smiled helplessly at Florentino, "Florentino, you should know that this kind of thing is difficult to talk about, but this is a general direction, and I will not waver or change this direction! "

Florentino also understood.

If integration is the development trend of modern football tactics, then the diversification of stadium management is also the club's biggest growth point in the future and the most critical potential.

Because every team has at least hundreds of thousands of loyal fans in the region, and some even have millions of loyal fans. Among these fans, tens of thousands of people come around the stadium every week, so that they can come to the stadium on time to watch The ball, leaving after the game is simply a waste of resources, is a very extravagant stupidity!

But like Southampton, by creating a complete set of business ecology that caters to the needs of fans and keeping as many fans around the stadium as possible, this will not only bring huge commercial income to the team, but also greatly increase the number of fans. loyalty and belonging.

There is no doubt that at this point, Southampton is ahead of all the teams in European football, and it can even be said to be far ahead.

Even, if Southampton succeeds, I am afraid that in the future, many local tyrants will come to Europe to buy teams. The first consideration will no longer be the giants, but which team has the greatest potential for development around the stadium and has more local fans and more loyal fans.

If this is the case, Manchester United will definitely lose to Manchester City, Liverpool will also lose to Everton, and Real Madrid will probably also lose to Atletico Madrid.

"You, don't get cheap and act good, we Real Madrid want to learn from you, but we still can't learn!"

Having said that, Florentino let out a long sigh.

Real Madrid's internal interests are intertwined, the power structure is also intricate, and there are a lot of fucking things. Even as the chairman, sometimes he may not be able to balance it out!

"Okay, I still want to learn from you? Membership, various discounts, and various government care, how cool is it?"

Seeing that Florentino wanted to refute, Yang Huan immediately took the lead, "Don't tell me no, not long ago, the Spanish Minister of Sports just said that he would help some teams relieve their high debts. If it weren't for the overwhelming opposition of public opinion, I'm afraid it has already been executed!"

For this, Florentino was really speechless.

Because it's true, but not just Real Madrid, Barcelona, ​​and even teams like Atletico Madrid will benefit.

However, Florentino was unwilling to continue on this sensitive topic and immediately changed the topic.

"Master Huan, I heard that before you went to Barcelona, ​​that fellow Roselle talked to you about a transfer, right?"

Yang Huan thought about it, and was a little surprised on the surface, "Wow, you know this? You can't install a bug on me, can you?"

Florentino laughed straight, "That guy Roselle wants to strengthen his strength, especially the striker and midfielder, so if I'm not wrong, he should have taken a fancy to Suarez and Modric, that's right. Bar?"

Barcelona is interested in Suarez and Modric, which is a scandal that has been circulating in the media for the past year.

The former can further strengthen Barcelona's striker strength. Just imagine, how beautiful is the trident composed of Suarez, Neymar and Messi?

As for Modric, Xavi and Iniesta are not young, and their status has declined rapidly. It is true that a midfielder in his prime is needed to support Barcelona's waist. Modric is undoubtedly quite suitable. .

When Yang Huan heard this, he secretly laughed in his heart, Mr. Fu, you guessed it wrong, that guy Roselle has no money at all, okay?

What about him, he still owes me a whole lot of debt, with an IOU? Still have money to poach my corner?

But on the surface, he shook his head for a while, "You know this? I seriously doubt it now, you sent someone to follow me!"

Florentino shook his head and smiled again, "Master Huan, I believe you know what I am, and we don't need to say extra polite words, Suarez and Modric, if you want to sell, I will definitely buy it. No matter how much Barcelona pays, I must be higher than them!"

What is confidence? What is courage?

This is called confidence! This is called courage!

What Russell, what Calderon, compared with the great Chairman Florentino, they are inferior, are they there?

"Okay, I remember!" Yang Huan nodded.

Florentino decided to strike while the iron was hot, "The matter of Di Maria replacing Modric..."

"It's still the same sentence, if you lose this game, I promise you!" Yang Huan said with a smile on his face.

Florentino also chuckled, and cursed inwardly, this little fox is really cunning.

In fact, he also understands in his heart that Barcelona may not have the money to buy Modric now, and Suarez, Southampton does not plan to sell at all.

However, he is also a little worried. After all, Xavi and Iniesta's state has declined too quickly. If Rosell is really in a hurry and buys Modric, Real Madrid will suffer a heavy loss. up.

After working so hard for such a long time, in the end, he was cut off by Rossi. May I ask, where will the face of Florentino and Real Madrid be put?

For Florentino, money is not a problem at all.

Five million more or five million less is not a problem at all. The key is that Southampton is willing to sell!

Judging from Yang Huan's tone, this deal has something to do with it.

It's just that Southampton may not have dealt with it well in some aspects, so there is no way to agree for the time being.

After all, the transfer of core players involved in the team is often quite troublesome, so there is no rush.

While the two bosses were talking about their bosses in the stands, in the stadium, accompanied by wild cheers from the Southampton fans, players from the two teams entered the stadium one after another.

Southampton, who played at home, did not make much adjustments to their lineup.

The goalkeeper is still Neuer, and the defense is David Alaba, Javi Martinez, Varane and Azpilicueta.

Danilo, who performed well in the last game, was replaced by Spanish right back Azpilicueta in this game.

The right-back faced exactly the side of Real Madrid's left-winger, Cristiano Ronaldo.

Judging from the starting lineup, Bielsa is also on the defensive on the right.

The midfield is a combination of Modric, Toni Kroos and Kaka, and the front trident is Hazard, Ibrahimovic and Suarez.

Among them, after Hazard returned from injury, he did not appear in the game against Newcastle, so in this game, Bielsa arranged for him to play the main role against Real Madrid at home.

As for Hazard's status, this is also what many media are worried about.

Southampton can be said to have sent the strongest lineup to play, and Real Madrid is also not to be outdone.

Due to the rubbing shot against Sanchez in the first round, Diego Lopez made a low-level error, so in this game, captain Casillas returned to the starting lineup.

The defense line is Marcelo, Pepe, Ramos and Carvajal, which is also the standard configuration of Real Madrid this season.

Di Maria, Xabi Alonso and Vidal are in the midfield, with Cristiano Ronaldo, Benzema and Gareth Bale in the front.

The two teams obviously attached great importance to this game, and they almost all played with the strongest lineups they could form now.

Therefore, as the two teams lined up, the atmosphere at St. Mary's Stadium suddenly became tense.

More than 30,000 Saints fans cheered non-stop in the stands, sang Southampton's team anthem loudly, cheering for their team.

The head coaches of the two teams also stood on the sidelines, watching the game, waiting for the whistle to sound.

I am also secretly looking forward to it in my heart, this game must never be lost!

This is a game that neither side can afford to lose!

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