Chapter 705: The Third Pole

"Congratulations, Belt, you got promoted and made a fortune!"

He is the former president of Nike Europe, Bert Hoyet.

It's just that, more than a month ago, he was just promoted by Nike's head office to global vice president, fully responsible for football affairs.

"Master Huan, don't make fun of me. If you want to be promoted, I reluctantly admit it, but if you want to get rich, who can say that you are getting rich in front of you, Master Huan?" Bert Hoyet also laughed with.

"Don't be humble!" Yang Huan waved his hand, "You Nike have always attached great importance to football affairs. The current president, Mark Parker, was promoted because he did a good job in the football affairs department. I think you will be the next one! "

Bert Hoyet shook his head and laughed, but he didn't refute. Obviously he also understood it in his heart, and he didn't completely have this idea. After all, a soldier who doesn't want to be a general is not a good soldier!

It's nothing new for Nike to take football seriously.

Basketball and other fields have always been Nike's strengths, but only football has always been dominated by Adidas.

Therefore, Nike's strategy has always been to stabilize basketball and the US domestic market, and then gradually erode Adidas.

But in the past few years, the situation has changed a lot.

First of all, Adidas swallowed Reebok and began to aggressively enter the US market, and relying on Reebok, it began to vigorously devour the fields that Nike was originally good at, such as basketball.

But at the same time, Nike itself has a lot of problems in terms of acquisitions. Whether it is Converse or Umbro, they obviously failed to achieve the expected results, especially Umbro, although it has strengthened Nike's business and capabilities in football. , but failed to help Nike reverse the situation.

Not only that, New Balance Rebirth has been growing at an astonishing double-digit rate every year in recent years, and there are also local brands such as Skechers and Saucony, whose development speed is quite amazing.

In terms of size, New Balance, Skechers, Saucony and other brands are temporarily unable to threaten Nike, but if this continues, who can guarantee that this kind of thing will not happen in a few years?

Two years ago, Warrior Sports, the brand that defeated Nike and signed Liverpool, was not from New Balance?

Then add time,

Will Skechers, Saucony and even some other brands do the same?

Not to mention, in addition to these American brands, Chinese sports brands are also developing very rapidly.

It can be said that Nike's current situation is both internal and external, and it must not be careless and slack.

That's why Mark Parker has Bert Hoyet here.

"Master Huan, let me be blunt. We hope to sign the main sponsorship contract of the International Champions Cup. We attach great importance to this cooperation. You should believe that our business capabilities in the United States are definitely more than any other. brand!"

Yang Huan understands that although Nike has been suspected of being a bad street in North America, and has long since faded from the halo of the famous brand in the past, when it comes to the ability to operate and promote the brand, they are definitely second to none.

In this regard, even Adidas is inferior!

In the past, the cooperation between the International Champions Cup and Adidas was not without effect, but it was not as good as expected.

After all, sports sponsorship these days is not just about your sponsor wanting to make a profit. For cups like the International Champions Cup, you also hope to further promote and consolidate your brand through sponsor channels.

Why is the World Cup so popular?

Isn't it because so many worldwide brands are promoting and promoting him?

Every time the World Cup comes, brands including Coca-Cola, Adidas, Nike, Heineken, etc. all flock to it and make a lot of hype, so that everyone in the world knows, oh, the World Cup is coming!

This is what the International Champions Cup wants!

"You're right, Belt, I very much agree with your statement." Yang Huan nodded.

Bert Hoyet also understands that it is impossible to win if he only takes this advantage to talk about it. The key is profit.

"Master Huan, if we win the main sponsorship contract of the International Champions Cup this time, we will help you publicize and promote the International Champions Cup in all Nike stores around the world during the event, and I can guarantee that we will give The sponsorship fee will definitely not be lower than that of Adidas!"

With the current influence of the International Champions Cup, only Nike and Adidas can eat this cake.

As for other brands, especially the fast-growing and eye-catching Chinese sports brands, they are not enough for the time being.

Yang Huan nodded again, smiled slightly, and winked at Sun Yue who was sitting beside him.

Who is Sun Yue?

The ability to observe Master Huan's eyes, he considers himself the second, who dares to recognize the first?

So, after seeing Master Huan's wink, he immediately laughed, "Belt, you are not wrong at all, but this year we plan to make some changes and adjustments."

"What do you mean?" Bert Hoyet looked at Sun Yue, a little strange.

"In addition to the International Champions Cup, we also want to talk about the sponsorship of the four teams Inter Milan, Atletico Madrid, Monaco and Southampton!"

"What?" Bert Hoyet was a little surprised.

Four teams put together?

Bert Hoyet couldn't believe it, and turned his head to look at Master Xiang Huan again.

Yang Huan nodded with a smile, as a tacit consent.

This time, Bert Hoyet really panicked, because he was completely unprepared for this.

But it doesn't matter, anyway, today is just the first meeting, the two sides understand each other's wishes, the real negotiation has not started yet!

"Belt, I think you should be very aware of our operational capabilities, which have been fully demonstrated in the past few years!"

When Sun Yue said this, he smiled confidently, "We are absolutely confident that Southampton will continue to attack the Premier League title, and within three years, we will create a team capable of winning the Champions League!"

If one were to choose a leader among the teams under Yang Huan's command, it would be Southampton.

The Saints are the team that Yang Huan has spent the most in the past few years, and it is also the team that has built the best results.

Among other things, as long as Southampton hits the Champions League within three years with the current momentum, this is definitely not a problem.

Of course, a shock is a shock, but it takes a little luck to get it.

"Atlético de Madrid was the champion of La Liga last season. So far this season, it still maintains the top two rankings. It still has the ability to attack the league champion, and our position in the next few years is the champion!"

Sun Yue frowned, "In other words, we hope to make Atletico Madrid the third pole of La Liga besides Barcelona and Real Madrid in the next few years!"

These words once again caught Bert Hoyet's eyes.

The oligarchy game in La Liga has a long history.

Although in the early years there were teams such as Deportivo, Valencia and Real Sociedad, which overwhelmed the Western Super League duo and won the league championship. Even Valencia once had the opportunity to compete with Barcelona and Real Madrid.

But in the end, unfortunately, none of these teams fell.

But now it seems that Atletico Madrid undoubtedly has a good chance.

Among other things, since Yang Huan bought the team, in addition to building a new stadium, expanding the training base and youth training camp, he has also continued to strengthen Atletico Madrid's signings.

Before Atletico Madrid sold Mandzukic, many people thought that the Sheets might slip again.

But who would have thought that this season, the trident composed of Tevez, Diego Costa and Griezmann performed even better, with a flood of goals. In the midfield, Illararamendi, Koke and The local midfielder formed by Isco is also quite powerful, with both hardness and softness.

On the defense line, Otamendi suppressed Godin and Miranda this season and became the pinnacle of the Sheets' defense line. The latter two players had to compete for another position. Juanfran and Felipe also Stable as always.

As for Courtois in the goalkeeper position, he has become the most dazzling rookie goalkeeper in La Liga.

In addition, players such as Bietto, Clasi, Krijowiak, Jose Gaja, Montoya and other players also performed quite eye-catching, plus Jose Jimenez, Velasquez, Oliver Young players such as Torres, Saul and Correa.

Today's Atlético de Madrid combines the old, the middle and the young very well. In theory, it is indeed time for results!

Judging from Bert Hoyet's experience in European football over the years, unless Atletico Madrid's own head is overturned, it completely overturns the previous plan, and messes around like crazy, otherwise, with Atletico Madrid's current situation, Even if it is sold, it will not have much impact on Atletico Madrid at all.

The reason is simple. Simeone’s tactical system is very complete and rigorous, and there are at least two players in every position in the team. Even if one is sold, another one will be added quickly, giving the club more leisurely time to select supplements. By.

Such a team is quite stable, and the performance decline will not be too great!

More importantly, Atletico Madrid now has a boss who is not short of money. Anyone who wants to poach someone has to pay a high price. With ample funds, the transfer operation will be more convenient and calm.

Therefore, Bert Hoyet also believes that Atletico Madrid does have a chance to become the third pole of La Liga.

But whether it will work or not will have to pass the test of time!

"Belt, I wonder if you have seen the League One recently?" Sun Yue asked with a smile.

Berthe Hoyet shook his head, "But I know, Monaco's performance in the new season is very eye-catching!"

At present, Martino's Monaco has the youngest average age in Ligue 1, and has quickly reached the second place in the Ligue 1 standings, only behind Paris Saint-Germain, and even occupied the top position in the league for two weeks during the period.

The team is full of rookies and talented.

There is Mitrovic, the new Drogba in the frontcourt, as well as talented rookies like Aubameyang and Depay. Even Benzia, Martial, Tovan, Fekir and other players are quite impressive. dazzling.

Like Benzia, he is known as the new Benzema, while Martial is known as the new Henry.

In the midfield, Verratti, Toulalan, Biglia, Capoue, Kondogbia and other players have also performed quite eye-catchingly, and this season has emerged a midfield supernova like Rabiot , It has won great attention from European football.

Needless to say the defense line, Marquinhos, Zouma, and Mangala are all hot new central defenders in Europe, and any one of them is worth more than 30 million euros. Digne, Kurzawa, Dennis Api Wide players such as Ya and Olier are also strong.

Goalkeeper Keylor Navas also performed solidly and reliably.

It can be said that although Monaco is a newly promoted team this season, it has shown that it has the strength to hit the Ligue 1 championship and has great development potential.

Such a team is definitely worth watching!

But this is not what Bert Hoyet attaches the most importance to.

What he really values ​​is the effect that these four teams can bring once they join Nike's camp!

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