Chapter 715 Why?

"In the past, the government invested a lot of public funds in sports every year, but according to a latest survey, the population participating in sports is gradually declining. Although it is not obvious, it is worthwhile to show this trend. We are vigilant!"

"We should come up with powerful measures and policies to make more people like sports, get involved in sports, and feel the fun of sports. This is the purpose of our government to vigorously develop the sports industry!"

"I'm delighted to see a team like Southampton emerge, it's an amazing team, they have a unique charm, they are attracting more and more fans, they are involved in the sport, they are outstanding. The youth training is training more and more future stars for us, that is our hope!"

"I believe that Southampton will become better and better, and achieve better and better results in the domestic arena and in the European arena!"

"This new stadium will be a new starting point for this glorious history!"

"Thanks!"

Following Maria Miller's remarks, there was a burst of warm applause at the scene.

This British government official not only emphasized the government's emphasis on and investment in sports through her speech, but also put forward her own political views and ambitions. It can be seen that she should have a proposal in this regard. Now it is building momentum.

But so what?

This has nothing to do with Yang Huan, or Southampton, does it?

"Thank you very much for Ms. Maria Miller's wonderful speech. Next, we invite our chairman of Southampton, Mr. Yang Huan, to come to the stage to introduce our new stadium and the next development plan of the Southampton club!"

There was once again a burst of incomparably warm applause.

Obviously, although Terry Matthews, Boris Johnson and Maria Miller have attracted much attention, all the reporters came to the scene with only one purpose, and that is to find out how Southampton's new stadium will be. operate.

Because everyone who came to the scene saw it, the guests invited by Southampton this time were all heavyweights.

If you apply a popular phrase on the Internet, it is that Master Huan is playing a big game of chess.

But what kind of chess is it, it should be revealed!

I saw Yang Huan in a neat suit,

With a smile, he walked up to the podium calmly, walked to the front of the microphone, and smiled at everyone present, "This time you can take pictures as much as you want!"

There was a burst of laughter below, followed by thunderous applause.

Everyone knew that Master Huan didn't like to be photographed on weekdays, and always avoided the camera intentionally or unintentionally.

But now, he joked about this himself, which naturally aroused the laughter of many people present.

After hearing the laughter, Yang Huan coughed lightly and started to get down to business.

"As you can see, behind me is our new stadium in Southampton. It took nearly four years and an investment of more than 500 million pounds. It can accommodate more than 65,000 fans."

"There are 200 executive boxes and 60 high-level executive boxes, 300 food and beverage outlets, 1,000 toilets, and camera seats, media seats, etc..."

Speaking of this, Yang Huan turned slightly to one side, and stretched out his left hand to the field behind him, "I can say that this is the top, most advanced, and most luxurious seven-star football field in Europe!"

They are five-star, but this time Yang Huan used seven-star, obviously to overwhelm others.

Is it outrageous?

No, everyone present, everyone will be given a brochure about the stadium, which will introduce in detail the various facilities of Southampton's new stadium and the various high-tech technologies used.

For example, it took the lead in launching a set of intelligent parking lot management system, a brand-new multimedia management system, etc., all of which are the most advanced.

Under the ground of the stadium, there is a parking lot that can accommodate more than 10,000 parking spaces, which is specially provided to Southampton season ticket holders. There are three floors above the ground. Fans can enter the stadium through stairs and elevators.

Even, if necessary, the stadium can continue to expand, and the maximum capacity can exceed 100,000.

But for the time being, Southampton will definitely not expand. After all, attendance and home atmosphere are more important than anything else.

Yang Huan then asked someone to play a trailer on the big screen to show everyone the new stadium.

Overlooking the stadium from a height, it is designed like a nine-clawed golden dragon, very powerful and domineering, but it also looks full of soft lines, which can be described as a combination of rigidity and softness, beautiful and magnificent.

Not only that, but the internal facilities of this stadium are also very complete. Almost all the services and entertainment facilities fans need can be found inside or around the stadium.

The entire artificial island, including the double-deck bridge connecting to the mainland, has been carefully designed.

On the pier, the club and the city government intend to jointly build a parking building and open up a bus parking lot.

Not only to serve all the fans who come to the artificial island, but also the guests at the cruise terminal and yacht terminal.

After Yang Huan's introduction and the presentation of the trailer, everyone present had to marvel at Southampton's generosity.

"Here, we are very honored to announce that Southampton Football Club has formally reached a cooperation agreement with London's Harrods Department Store. In the next ten years, Harrods Department Store will become Southampton's only partner in this field!"

"They will build a shopping mall with an area of ​​90,000 square meters in our place, gathering more than 300 mid-to-high-end brands from all over the world. This is not only the largest shopping mall in Southampton, but also the largest shopping mall south of London. center!"

This piece of news was disclosed yesterday, and many people in the industry have known about it for a long time, so they are not surprised at all.

According to the introduction in the stadium brochure, the Harrods department store will be located on the upper level of the double-decker bridge.

Because the lower floor is a vehicle passage, all fans who walk into the artificial island from the Royal Cruise Terminal must pass through Harrods Mall. It can be said that the geographical location is unique.

Of course, given Southampton's consistent negotiating ability, the rent paid by Harrods must be quite high.

However, considering that Yang Huan's underwater hotel has formally reached a comprehensive cooperation agreement with a number of travel companies from China not long ago, it will attract more and more Chinese tourists, so it is not unreasonable for Harrods to choose to settle there.

Now the whole world knows that the spending power of Chinese tourists is astonishing, and Harrods Mall is famous for its mid-to-high-end and luxury goods, and its sales targets are very consistent with Chinese tourists.

Therefore, it is not difficult to see that the two sides must have hit it off.

Furthermore, there were rumors before that after Harrods Mall was acquired by a Qatar consortium, the young owner was Harold, the chairman of Tottenham Hotspur. He was also a member of the Saints Fan Club and had a very good relationship with Yang Huan.

Therefore, the cooperation between Southampton and Harrods is not surprising.

On stage, Yang Huan's speech continued.

"We announced an all-round cooperation with Pepsi, KFC, Starbucks, Heineken, Karon Family, Cadbury and other brands!"

This is no surprise, because so many fans enter the stadium, and they have needs for food, drink, and entertainment.

Moreover, among the brands announced by Yang Huan, many of them have already been sponsors of Southampton before.

Entering the new stadium this time can only be said to be a continuation and expansion of the previous cooperation scope.

It can be seen that the sponsors must have asked for a lot of money.

Of course, the reason why these brands sponsor must be because they think they can make money.

For example, Yang Huan just introduced that there are more than 300 food and beverage outlets in the new stadium, most of which are provided for Pepsi, KFC, Starbucks and other brands.

Think about it, more than 60,000 people gathered in a stadium for a few hours, how much consumption is amazing?

There are also restaurants. In addition to the Chinese food, pastries and snacks in Wangjiang Pavilion, and the tea in Tingyuxuan, the new stadium also introduces Western restaurants, Italian restaurants, French restaurants, etc., all of which are of three grades.

Leaving aside Wangjiang Pavilion and Tingyuxuan, the rental fee Southampton collects from these restaurants is nearly 20 million pounds per year.

The nine buildings outside have all been leased. In addition to Wangjiang Pavilion, Tingyuxuan, and the official fan store, three of Yang Huan’s own businesses, there are also Apple’s official flagship store, Tommy Hilfiger, Nike KFC, and Pizza Hut. The contract was signed early, and the remaining one was leased to Saint Harry to build an official fan bar.

The annual rent of these nine buildings is also quite a sum of income, and all the reporters present were amazed by it.

According to what Yang Huan said, then Southampton's annual financial income will increase by leaps and bounds, and it may even catch up with super predators like Manchester United and Real Madrid.

But when everyone was surprised, Yang Huan announced another blockbuster deal.

"Here, I am very honored to solemnly announce that after long-term negotiations, we have reached an agreement with Huawei from China to sell the naming rights of the stadium to Huawei with a sponsorship fee of 250 million pounds for ten years !"

Hearing this, everyone in the audience was stunned.

£250 million in ten years?

Isn't that twenty-five million pounds a year?

My God, this is an out-and-out huge sum of money!

Hua Wei, this name is not unfamiliar to everyone, because it sponsored Southampton before, and also sponsored Atletico Madrid and Inter Milan, but those were small sponsorships, unlike this time, it directly paid a sky-high price!

But Yang Huan quickly gave an explanation.

Through this sponsorship, Huawei will become Southampton's global strategic partner, not only in Europe, but also Huawei's stronghold in Asia, especially China.

Southampton's influence in China began after Yang Huan took over, and now it has become the most powerful European giants team in China, and Yang Huan also launched Southampton to set up a youth training camp in China not long ago plan of.

Therefore, Huawei's sponsorship of Southampton is not only for the naming of the stadium, but also a complete set of all-round cooperation.

"I am very pleased to invite the President of Huawei Company to unveil our new stadium together!"

Following Yang Huan's introduction, the person in charge of Hua Wei walked onto the stage with a smile, and stood on both sides of a table next to the podium with Yang Huan on the left and right. A crystal football was placed in the middle of the table.

Witnessed by everyone at the scene, the two pressed their hands on the crystal ball at the same time.

Immediately, the crystal ball burst into a red and white light, and the Southampton team logo could be vaguely seen. On the outer wall of the third floor of the stadium, the red curtain that originally covered the logo of the stadium fell slowly, revealing Named the stadium.

In an instant, there was thunderous applause at the scene. Countless reporters raised their cameras high and shot the name of the stadium in mid-air. At the same time, many people were shouting the name of the stadium.

Glory Stadium!

This is a mobile phone brand under Huawei that is promoted globally, and Huawei is willing to name the stadium with this name, which shows their ambition for this brand.

After the unveiling, Yang Huan also set aside part of the time for the person in charge of Huawei Company to introduce the specific situation of Huawei's sponsorship of Southampton, as well as Huawei's development strategy in Europe and the world, emphatically mentioning them Cooperation with Southampton.

But for all the football people present, they were even more shocked by Southampton.

The stadium naming fee alone is 25 million pounds a year, plus the rent and the operation of the stadium. Then Southampton's annual income from this glorious stadium will be a very staggering figure.

In an instant, everyone had a hunch that Southampton would become the strongest title contender in the Premier League from now on, because with the new stadium, they would have more confidence than any other team.

But why are so many sponsors optimistic about Southampton?

Could it be that this team has just returned to the Premier League for two seasons, and although it has a miracle of being promoted to win the championship, it is not considered a wealthy team at all, so why can it get the favor of so many sponsors?

Just when many people were curious, Yang Huan, who returned to the podium, finally solved the mystery to everyone.

"I think many of you should still remember that four years ago, when I just came to the UK and just acquired Southampton, I said that I hope that one day, Southampton tickets can be given away for free. All fans who love and support Southampton!"

Everyone present was full of surprise when they heard this.

Yes, he did say that back then, but everyone took that as a joke.

And in the past four years, Yang Huan never mentioned it.

Why is it suddenly brought up now?

"Yes, today, I am here, and I can proudly tell everyone that I think the time is ripe!"

In an instant, everyone present, except for some guests and partners who already knew the inside story, were almost stunned.

The time is right?

Could it be... free tickets?

How can this be?

Why?

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